Luxe, Mountain VIEWS, Sauna, HotTub, Pups Entire home · 4 bedrooms Rated 4.98 - Revenue
- $169,990
- Occupancy
- 72.8%
- Daily rate
- $588
Airbnb market data · 202612 months to September 2026
The average Airbnb in Rileyville brought in $50,750 over the 12 months through September 2026, about 63% more than the Virginia average of $31,211.
The short answer
Bookings in Rileyville run ahead of the Virginia average, at prices about 6% higher. Listings averaged $301 a night and were booked on 47% of available nights, against $285 and 39% for the Virginia average.
Timing matters: in October, usually the best month, the average listing earns about 2.2 times as much as in February, usually the slowest.
With 68 active listings, Rileyville is the 66th-largest of 219 Virginia markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 13%.
Browse the live Rileyville Airbnb market See Every Rileyville ListingRevenue
Gross bookings per Rileyville listing averaged $50,750 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Rileyville listing brings in $6,040 in October, its best month, and $2,690 in February, its slowest. July runs within 1% of October, so either can come out on top in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earns about 2.2 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
October 2025 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $3,875 | 41.6% | $279 | $129 | 48 days | 3.3 nights |
| Oct 2025 | $6,726 | 64.4% | $317 | $217 | 63 days | 2.8 nights |
| Nov 2025 | $5,061 | 52.1% | $297 | $169 | 42 days | 2.5 nights |
| Dec 2025 | $4,301 | 41.5% | $295 | $139 | 40 days | 3 nights |
| Jan 2026 | $3,411 | 39.2% | $271 | $110 | 22 days | 2.7 nights |
| Feb 2026 | $2,904 | 38.6% | $265 | $104 | 33 days | 2.8 nights |
| Mar 2026 | $3,687 | 44.0% | $269 | $119 | 30 days | 2.7 nights |
| Apr 2026 | $4,264 | 46.2% | $289 | $142 | 37 days | 2.6 nights |
| May 2026 | $4,839 | 48.1% | $312 | $156 | 41 days | 2.5 nights |
| Jun 2026 | $5,171 | 50.9% | $325 | $172 | 48 days | 3.2 nights |
| Jul 2026 | $6,145 | 52.7% | $336 | $198 | 51 days | 3.3 nights |
| Aug 2026 | $5,919 | 57.5% | $324 | $191 | 43 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Rileyville address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average Rileyville Airbnb took in $50,750 in the 12 months to September 2026, and run by its owner at everyday costs, about $2,620 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,950 a month.
Cleaning it yourself keeps the $6,440 a year guests pay in cleaning fees, for about $3,160 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,250 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $44,310 | $66,180 |
| Cleaning fees guests pay13% of Rileyville bookings | $6,440 | $9,620 |
| Gross bookings | $50,750 | $75,800 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of Rileyville listings on Simplified Pricing, 3% for the rest | −$7,030 | −$10,490 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,440 | −$9,620 |
| Utilities and internetAbout 5% of bookings | −$2,540 | −$3,790 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,010 | −$1,520 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,520 | −$2,270 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$510 | −$510 |
| Permit and registrationWhere one is required | −$250 | −$250 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$19,300 | −$28,450 |
| Left for housing costs, then profit | $31,450about $2,620 a month | $47,350about $3,950 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Rileyville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rileyville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $6,320 a month, against $4,230 for the average one.
Occupancy
Rileyville listings were booked on 47% of the nights they were open over the past year, 8 percentage points above the Virginia average (39%) and 6 points above the U.S. average (41%). In a typical year, occupancy swings from 38% in February to 65% in October.
The busiest tenth of listings are booked about 2.5 times as often as the bottom quarter.
October is usually the busiest month in Rileyville, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 47% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Rileyville, known as ADR (average daily rate), was $301 over the past year, about 6% above the Virginia average of $285 and about 6% below the U.S. average of $320. In a typical year, rates peak in June and July at about $320 and bottom out in February and March at about $260.
The top 10% charge about 2.1 times the rate of the bottom quarter.
July rates run 24% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $301 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Rileyville it averaged $149 over the past year, from about $96 in a typical February to about $195 in a typical October.
Per open night, by tier:
October RevPAR is about twice February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Rileyville has two high seasons, June–August and October, which makes it a moderately seasonal market. Business is slowest from January to March and slows again in September. A listing earns about 66% more a month in June through August than in December through February.
Average revenue by month in Rileyville
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $3,320 |
| February | Low season | $2,690 |
| March | Low season | $3,600 |
| April | Shoulder season | $4,310 |
| May | Shoulder season | $4,580 |
| June | High season | $5,190 |
| July | High season | $6,010 |
| August | High season | $5,830 |
| September | Low season | $3,900 |
| October | High season | $6,040 |
| November | Shoulder season | $4,870 |
| December | Shoulder season | $4,280 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August, October | $5,770 | 57% | $309 |
| Shoulder seasonApril–May, November–December | $4,510 | 49% | $283 |
| Low seasonJanuary–March, September | $3,380 | 43% | $261 |
Guests book Rileyville stays 41 days ahead on average (about six weeks). October stays are booked furthest out, about 61 days ahead, and January stays closest to arrival, about 25 days. A typical October booking is made in mid-August.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 68 active listings in Rileyville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rileyville.
Neighborhoods
AirROI's area guide picks four Rileyville neighborhoods that draw short-term rental guests, led by Shenandoah National Park, Luray Caverns and Winchester. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Shenandoah National Park | A stunning natural destination attracting outdoor enthusiasts, hikers, and nature lovers. Known for its breathtaking views and scenic trails, making it a hot spot for vacationers looking for adventure and relaxation. | Skyline Drive, Old Rag Mountain, Hawk'sbill Mountain, Skyline Caverns, Stony Man, Dark Hollow Falls |
| Luray Caverns | Famous for its large limestone caverns and scenic surroundings, Luray attracts families and tourists interested in nature and geology. It offers a unique experience with stunning underground formations. | Luray Caverns, Luray Valley Museum, Meadow Springs Farm, Rose Hill Park, Lake Arrowhead |
| Winchester | A historic city with a rich Civil War history, Winchester attracts history buffs and tourists seeking culture and heritage. Its charm and historical sites make it a desirable location for visitors. | Old Court House Civil War Museum, George Washington's Office Museum, Shenandoah Valley Discovery Museum, Handley Regional Library, Patsy Cline Historic House |
| New Market | A historic town famous for its Civil War battlefields and attractions. It offers both history and scenic views, appealing to both history enthusiasts and family travelers. | New Market Battlefield State Historical Park, Virginia Museum of the Civil War, Cedar Creek and Belle Grove National Historical Park, Shenandoah Valley Fair |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Rileyville is an entire home: all 68 listings rent the whole place. Cabins and other outdoor stays make up 71% of listings, about 2.7 times the share of houses (26%).
Every listing rents the whole place
Rileyville Airbnb listings by room type
Cabins lead the property mix
Rileyville Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 70.6% | 48 |
| House | 26.5% | 18 |
| Apartment/Condo | 2.9% | 2 |
Three-bedroom homes are the most common size in Rileyville (37% of entire homes), followed by two-bedroom homes (34%).
Rileyville entire homes by number of bedrooms
Entire homes with each number of bedrooms
| Bedrooms | Share of entire homes | Entire homes |
|---|---|---|
| 1 bedroom | 16.9% | 11 |
| 2 bedrooms | 33.8% | 22 |
| 3 bedrooms | 36.9% | 24 |
| 4 bedrooms | 9.2% | 6 |
| 5+ bedrooms | 3.1% | 2 |
A typical one-bedroom home in Rileyville earned $48,700 over the past year, against $53,700 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | $48,700 | $41,600 | $227 | 53% |
| 2 bedrooms | 22 | $41,200 | $38,800 | $261 | 43% |
| 3 bedrooms | 24 | $53,700 | $52,700 | $311 | 45% |
The most common capacity in Rileyville is four guests (28% of listings), and 54% of listings sleep six or more.
Rileyville listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 5.9% | 4 |
| 3 guests | 8.8% | 6 |
| 4 guests | 27.9% | 19 |
| 5 guests | 2.9% | 2 |
| 6 guests | 26.5% | 18 |
| 7 guests | 1.5% | 1 |
| 8+ guests | 26.5% | 18 |
Rileyville hosts set up an average of 3.4 beds per listing. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Rileyville: 71% of listings have one, and 66% have a dedicated workspace.
Share of Rileyville listings with each common amenity
Guests
Rileyville draws mostly domestic guests: 96% of those who left reviews live in the United States. Washington alone accounts for 13% of reviews. English is spoken by 67% of guests, and Spanish by 14%.
96% of Rileyville guests are domestic
Where guests who left reviews live
Where Rileyville guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Washington | 12.8% |
| Alexandria | 3.1% |
| Arlington | 2.8% |
| Baltimore | 2.7% |
| Richmond | 2.4% |
Where Rileyville guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 96.3% |
| United Kingdom | 0.4% |
| Germany | 0.4% |
| Netherlands | 0.3% |
Languages spoken by Rileyville guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 67.1% |
| Spanish | 14.0% |
| French | 5.0% |
| German | 2.2% |
| Portuguese | 1.4% |
Rileyville Airbnbs average 4.88 stars, and 71% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.77, against 4.96 for check-in. Listings here carry long review histories, about 167 reviews each on average.
Check-in scores highest in Rileyville; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.84 |
| Communication | 4.95 |
| Location | 4.91 |
| Check-in | 4.96 |
| Value | 4.77 |
Booking patterns
Nearly six in ten Rileyville listings are open to guests more than 180 days a year, and 44% are booked or blocked that many days. The most common booked-or-blocked total is 181 to 270 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Rileyville listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 17.6% | 12 |
| 181-270 days | 39.7% | 27 |
| 91-180 days | 39.7% | 27 |
| 31-90 days | 2.9% | 2 |
Days a year Rileyville listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.4% | 3 |
| 181-270 days | 39.7% | 27 |
| 91-180 days | 38.2% | 26 |
| 31-90 days | 16.2% | 11 |
| 1-30 days | 1.5% | 1 |
The average Rileyville booking lasts 2.9 nights, longest in October and shortest in November. Listings took about 48 bookings each over the year, some 3,250 in all. Nearly eight in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Rileyville
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Rileyville accept stays of one or two nights.
Minimum stay set by Rileyville listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Rileyville, used by 34% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 54% of listings use Firm or stricter terms, against 44% on Flexible or Moderate.
Cancellation policies of Rileyville listings, from most to least flexible
Share of listings by the policy they use
All Rileyville listings charge a cleaning fee. The typical fee is about $126. Spread over the average stay of 2.9 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 13% of gross revenue.
Top earners
The top-grossing Airbnb in Rileyville, a four-bedroom home, took in $170,000 over the past year, about 3.3 times the city's average of $50,700.
Luxe, Mountain VIEWS, Sauna, HotTub, Pups Entire home · 4 bedrooms Rated 4.98
Luxe Log Cabin, Mountain Views, HotTub, Secluded Entire home · 4 bedrooms Rated 4.96
Riverfront*Lux*HotTub*Game Room*Grill Entire home · 4 bedrooms Rated 4.90
Private Riverfront Log Cabin - Hot tub, Pets, EV Entire home · 3 bedrooms Rated 4.93
Peaceful Retreat | Hot Tub+Kayaks+Firepit-2 Acres Entire home · 3 bedrooms Rated 4.95
*NEW 2024* • Sunset Views𖣰 • Hot Tub•Pets•9BD/3BA Entire home · 4 bedrooms Rated 4.97 Only 12% of Rileyville listings are classed as professionally managed, though 35% of listings have a co-host. 84% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. 62% of listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 87% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 26 km, Stanley (25 km away) earned the most per listing, about 8% more than Rileyville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Fort Valley 8 km | 43 | $29,142 | $245 | 36% |
| Luray 10 km | 399 | $39,332 | $287 | 41% |
| Woodstock 17 km | 44 | $31,958 | $231 | 39% |
| Edinburg 20 km | 30 | $29,769 | $210 | 41% |
| Sperryville 21 km | 36 | $31,473 | $342 | 35% |
| Stanley 25 km | 113 | $54,756 | $348 | 45% |
| Strasburg 26 km | 36 | $35,646 | $248 | 41% |
| Front Royal 26 km | 111 | $33,995 | $279 | 38% |
See all 219 Virginia Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rileyville:
FAQ
An active Rileyville Airbnb grossed $50,750 on average in the 12 months to September 2026, according to AirROI's tracking of 68 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,230 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Rileyville listings earn between $2,620 and $6,230 in a typical month, and the top tenth $8,250 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Rileyville were booked on 47% of available nights over the past year. That compares with 39% for the Virginia average. October is usually the busiest month.
The average booked night in Rileyville cost $301 before fees. Half of listings charge between $225 and $335, so bedroom count and location move the price more than the average suggests.
None of the active Rileyville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Rileyville Airbnb grossed $50,750 in the 12 months to September 2026, 63% above the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $31,450 a year (about $2,620 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,950 a month. Check a specific home in the Airbnb estimator.
October usually pays best, averaging $6,040 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Rileyville listing was open to book earned $149 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $239 or more.
Rileyville stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Rileyville Airbnb stay lasted 2.9 nights over the past year. A listing took 48 reservations over the year on average.
Guests rate Rileyville Airbnbs 4.88 out of 5 on average. Guests score check-in highest and value lowest.
Shenandoah National Park, Luray Caverns and Winchester draw the most short-term rental interest in Rileyville. The neighborhood guide explains what brings guests to each.
AirROI counted 68 active Airbnb listings in Rileyville as of September 2026. The closest tracked market is Fort Valley, 8 km away.
In Rileyville, all listings add a cleaning fee, and the typical fee is about $126.
Method
Figures on this page cover 68 active Airbnb listings in Rileyville from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.