Airbnb market data · 202512 months to August 2025
Rio, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Rio brought in $15,303 over the 12 months through August 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Rio run through August 2025.
The short answer
Rio Airbnb Market at a Glance
Listings averaged $162 a night and were booked on 41% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.7 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Rio is the 197th-largest of 220 Virginia markets AirROI tracks.
Browse the live Rio Airbnb market See Every Rio ListingRevenue
How Much Do Airbnb Hosts Make in Rio?
Gross bookings per Rio listing averaged $15,303 over the 12 months to August 2025 (Virginia average: $33,560), before cleaning, platform and management costs and taxes.
The average Rio listing brought in $4,170 in July, its best month, and $1,540 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
Across Rio's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $6,190+ a month, about 3.1 times the typical property.
- Strong performers (top 25%) earn $3,410 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,970 a month.
- Entry-level properties (bottom 25%) earn $1,000 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.7 times what February did
Average revenue per active listing, by month
Dashed: August left out, as the latest month's data looks incomplete.
Rio Airbnb Data by Month
Latest 12 months in the August 2025 data.
July led on revenue. Nightly rates peaked in June and bookings in April, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Sep 2024 | $2,435 | 51.1% | $151 | 42 days |
| Oct 2024 | $2,388 | 52.1% | $154 | 76 days |
| Nov 2024 | $2,050 | 58.0% | $151 | 35 days |
| Dec 2024 | $1,855 | 46.9% | $153 | 41 days |
| Jan 2025 | $1,694 | 42.9% | $152 | 25 days |
| Feb 2025 | $1,538 | 39.9% | $150 | 52 days |
| Mar 2025 | $2,536 | 58.1% | $150 | 36 days |
| Apr 2025 | $3,467 | 65.4% | $166 | 48 days |
| May 2025 | $3,187 | 39.7% | $175 | 105 days |
| Jun 2025 | $3,043 | 47.9% | $175 | 46 days |
| Jul 2025 | $4,171 | 50.5% | $170 | 35 days |
| Aug 2025* | $2,277 | 31.9% | $163 | 37 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Aug 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Rio listing earns about $1,970 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Rio Profitable?
Yes, when it's run well. The average Rio Airbnb took in $15,303 in the 12 months to August 2025, and run by its owner at everyday costs, about $930 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Rio Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $15,303 | $26,440 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$2,370 | −$4,100 |
| Utilities and internetAbout 5% of bookings | −$770 | −$1,320 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$310 | −$530 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$460 | −$790 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$150 | −$150 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$4,140 | −$6,970 |
| Left for housing costs, then profit | $11,163about $930 a month | $19,470about $1,620 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Rio Airbnb Profit
The estimate starts from Rio's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Rio home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Rio's Top Earners Get There
- More nights booked. The busiest quarter of Rio listings are booked on 68% or more of their nights, against 48% for the median listing. Ten more booked nights a year at the median rate of $110 adds about $1,100 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,530 a year.
- Open for the busy months. July brought the average listing about $4,170, against $1,540 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,200 a month, against $1,280 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Rio?
Rio listings were booked on 41% of the nights they were open over the past year, in line with the Virginia average and in line with the U.S. average. Occupancy swings from 40% in May to 65% in April.
Across Rio's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 68% or more, roughly five nights a week.
- Typical properties (median) fill about 48% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
April was the busiest month in Rio, May the quietest
Share of open nights booked, by month
Dashed: August data incomplete. The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Rio?
The average nightly rate in Rio, known as ADR (average daily rate), was $162 over the past year, about 46% below the Virginia average of $300 and about 52% below the U.S. average of $335. Rates peak in May and June at about $175 and bottom out in February and March at about $150.
Across Rio's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $270+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $210 or more, about $100 above the median.
- Typical properties (median) charge about $110 a night.
- Entry-level properties (bottom 25%) charge $66 or less, about 60% of the median.
June rates ran 16% above February's
Average nightly rate (ADR), by month
Dashed: August data incomplete.
Seasonality
Best and Worst Months for Airbnb in Rio
With only 19 active listings, the monthly pattern in Rio is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Rio?
Guests book Rio stays 44 days ahead on average (about six weeks). May stays are booked furthest out, about 105 days ahead, and January stays closest to arrival, about 25 days. A typical May booking is made in late January.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: August data incomplete. The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Rio
None of the 19 active listings in Rio display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Rio.
Neighborhoods
Best Neighborhoods for Airbnb in Rio
AirROI's area guide picks eight Rio neighborhoods that draw short-term rental guests, led by Rio Vista, Poplar Forest and Smith Mountain Lake. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Rio Vista | A charming neighborhood with scenic views and close proximity to downtown attractions. Popular for families and visitors looking for a safe and welcoming environment. | Rio Vista Park, Smith Mountain Lake, Dining options on Franklin Road, Nearby hiking trails, Local wineries |
| Poplar Forest | Famous for the historic Poplar Forest estate of Thomas Jefferson. Attracts history lovers and those looking for cultural experiences in a serene setting. | Poplar Forest, Local historical landmarks, Nature trails, Cultural festivals, Art galleries |
| Smith Mountain Lake | A beautiful recreational area known for its gorgeous lake, ideal for outdoor activities. Attracts water lovers, families, and vacationers looking for relaxation. | Smith Mountain Lake, Water sports activities, Hiking trails, Fishing spots, Golf courses |
| Liberty University Area | Home to one of the largest Christian universities in the world, attracting students, parents, and visitors. A vibrant community with various amenities. | Liberty University, Campus events, Local coffee shops, Parks and recreation areas, Shopping locations |
| Downtown Lynchburg | The cultural and economic hub of Lynchburg, filled with restaurants, shops, and entertainment. Great for urban explorers and those wanting to experience local life. | Historic buildings, Restaurants and bars, Lynchburg Museum, Parks, Civic events |
| Mountain View | A peaceful suburban area with beautiful views, ideal for those seeking a quiet retreat while being near city conveniences. Family-friendly atmosphere. | Parks, Nature trails, Community events, Nearby shopping, Scenic drives |
| Forest | A rapidly growing area with a mix of residential and commercial development. Attractive to families and professionals looking for a suburban lifestyle. | Shopping centers, Parks, Community activities, Family-friendly events, Local dining options |
| Bedford | A historic town with a rich heritage, ideal for those interested in American history and outdoor activities. Has a quaint small-town charm. | National D-Day Memorial, Local restaurants, Nearby hiking trails, Cultural festivals, Historic sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Rio vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 37 km, Bumpass (37 km away) earned the most per listing, about five times as much as Rio. Crozet was the busiest, booked on 44% of nights against 41% in Rio.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Charlottesville 5 km | 688 | $38,130 | $345 | 43% |
| Crozet 20 km | 63 | $38,062 | $275 | 44% |
| Gordonsville 27 km | 73 | $22,044 | $286 | 33% |
| Stanardsville 27 km | 164 | $30,488 | $244 | 38% |
| Scottsville 31 km | 35 | $20,832 | $187 | 42% |
| Afton 34 km | 155 | $55,685 | $406 | 42% |
| Waynesboro 36 km | 71 | $26,177 | $218 | 35% |
| Bumpass 37 km | 144 | $75,546 | $683 | 36% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,388 listings
- Williamsburg Airbnb data 1,187 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 993 listings
- Norfolk Airbnb data 823 listings
- Alexandria Airbnb data 694 listings
- Lynchburg Airbnb data 526 listings
- Chincoteague Airbnb data 474 listings
See all 220 Virginia Airbnb markets
Markets Similar to Rio
Markets elsewhere in the United States with a similar nightly rate and occupancy to Rio:
- Rochester Airbnb data NY · $163/night · 41.0%
- Beaumont Airbnb data TX · $160/night · 40.7%
- City of Syracuse Airbnb data NY · $162/night · 41.3%
- Yuma Airbnb data AZ · $158/night · 41.0%
- Caguas Airbnb data PR · $162/night · 41.6%
- Pueblo Airbnb data CO · $161/night · 41.8%
FAQ
Rio Airbnb FAQ
How much do Airbnb hosts make in Rio?
An active Rio Airbnb grossed $15,303 on average in the 12 months to August 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,410 or more in a typical month.
How much can I make on Airbnb in Rio?
It depends most on the home's size, location and how it's run. The middle half of Rio listings earn between $1,000 and $3,410 in a typical month, and the top tenth $6,190 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Rio?
Listings in Rio were booked on 41% of available nights over the past year. That compares with 40% for the Virginia average. April was the busiest month.
How much does an Airbnb cost per night in Rio?
The average booked night in Rio cost $162 before fees. Half of listings charge between $66 and $210, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Rio?
None of the active Rio listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Rio?
Yes, when it's run well. The average Rio Airbnb grossed $15,303 in the 12 months to August 2025, 54% below the Virginia average of $33,560, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,163 a year (about $930 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,620 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Rio?
July paid best over the past year, at $4,170 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Rio?
Rio stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Rio?
Rio Vista, Poplar Forest and Smith Mountain Lake draw the most short-term rental interest in Rio. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Rio?
AirROI counted 19 active Airbnb listings in Rio as of August 2025. The closest tracked market is Charlottesville, 5 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Rio from September 2024 to August 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.