Parkersburg, West Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Parkersburg, West Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $11,362 per year — at a $102 nightly rate, 45.5% occupancy, and a $43 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 33 active listings, Parkersburg is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 94.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Parkersburg?
In Parkersburg, the headline Airbnb metrics are $11,362 in average annual revenue,45.5% occupancy, $102 ADR, and $43 in RevPAR, and guests book about 25 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Parkersburg?
Understanding the monthly revenue variations for Airbnb listings in Parkersburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parkersburg is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parkersburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,842+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,004 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,305 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $731, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parkersburg
What Is the Monthly Airbnb Occupancy Rate in Parkersburg?
Maximize your bookings by understanding the Parkersburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parkersburg:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parkersburg
What Is the Average Airbnb Nightly Rate in Parkersburg?
Effective short term rental pricing strategy in Parkersburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parkersburg typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $138+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $105 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Parkersburg
What Is the RevPAR for Airbnb in Parkersburg?
RevPAR in Parkersburg is currently $43. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $43 RevPAR.
- Strong performers (Top 25%) earn $54 RevPAR.
- Best-in-class (Top 10%) achieve $64 RevPAR.
Average Monthly RevPAR Trend in Parkersburg
RevPAR Insights for Parkersburg
- The average RevPAR in Parkersburg is $43. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($64) and bottom 25% ($26) is $39, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Parkersburg benchmarks. If your RevPAR falls below the median of $43, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $54+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Parkersburg?
Parkersburg's peak Airbnb season falls in January, November, December, while the softest stretch is February, March, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, November, December)
- Revenue averages $1,949 per month
- Occupancy rates average 47.3%
- Daily rates average $105
Shoulder Season
- Revenue averages $1,502 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $94
Low Season (February, March, May)
- Revenue drops to average $1,135 per month
- Occupancy decreases to average 35.3%
- Daily rates adjust to average $102
Seasonality Insights for Parkersburg
- Airbnb seasonality in Parkersburg is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Parkersburg's highest earning potential, with monthly revenues climbing to $2,167, occupancy reaching 54.0%, and ADRs peaking at $108.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,005, occupancy could drop to 32.0%, and ADRs may adjust to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parkersburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Parkersburg, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Parkersburg?
Low regulation and minimal registration activity in Parkersburg, West Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Parkersburg to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Parkersburg?
With a compact short-term rental market, Parkersburg gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Parkersburg | The heart of Parkersburg featuring shops, restaurants, and cultural attractions. Ideal for tourists wanting to experience the local culture and amenities. | Blenners Theatre, Parkersburg Art Center, Mickey's Pizza, West Virginia University at Parkersburg, Murphy's Park |
| Grand Central District | Known for its historical architecture and growing art scene, this area attracts visitors interested in history and arts. | The Oil and Gas Museum, Cultural Center, Grand Central Mall, Art galleries, Local parks |
| North End | A quiet, residential area with easy access to local attractions and parks, perfect for families and long-term stays. | City Park, North End Tavern, Parks and recreational areas, Local restaurants, Quiet neighborhoods |
| South Parkersburg | A suburban area known for its family-friendly atmosphere and local businesses, appealing to extended-stay guests. | South Parkersburg Library, Food markets, Community parks, Local events, Shopping centers |
| Lubeck | A rural area close to Parkersburg, offering a more serene environment for travelers looking for a getaway from city life. | Natural scenery, Hiking trails, Local farms, Community festivals, Biking paths |
| Vienna | Just a short drive from Parkersburg, offers shopping, dining, and a range of recreational activities, making it a convenient location for visitors. | Grand Central Mall, Kennedy Botanical Garden, Local dining options, Public parks, Community events |
| Williamstown | A charming town on the Ohio River, close to Parkersburg, appealing to nature lovers and travelers seeking a quaint getaway. | Blennerhassett Island Historical State Park, Williamstown Boat Ramp, Historic downtown, Local eateries, Parks along the river |
| Cedar Grove | A residential area with scenic views and a relaxed atmosphere, suitable for guests wanting peace while being close to Parkersburg. | Local trails, Community parks, Nature walks, Quiet surroundings, Family-friendly activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Parkersburg offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Parkersburg?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parkersburg
- The Parkersburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parkersburg, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Parkersburg Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parkersburg
- The dominant room capacity in Parkersburg is 2 bedrooms listings, making up 42.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.7% of the active Airbnb listings in Parkersburg, indicating a high concentration in these sizes.
Parkersburg Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parkersburg
- The most common guest capacity trend in Parkersburg vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Parkersburg STR market, accounting for 54.5% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parkersburg.
- On average, properties in Parkersburg are equipped to host 3.5 guests.
How Do Listings in Parkersburg Compare on Quality?
Listing quality in Parkersburg can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Parkersburg
- At 22.5 photos per listing on average, Parkersburg hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Parkersburg averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Parkersburg?
Amenity Prevalence
Amenity Insights for Parkersburg
- Essential amenities in Parkersburg that guests expect include: Air conditioning, Wifi, Kitchen, Smoke alarm, Refrigerator, Hot water, TV, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parkersburg: Air conditioning, Wifi, Kitchen, Smoke alarm, Refrigerator, Hot water, TV, Dishes and silverware.
- Prioritize adding missing essentials: Air conditioning, Wifi, Refrigerator, Hot water, TV, Dishes and silverware.
- Consider adding popular differentiators like Coffee maker or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parkersburg to stay competitive.
Which Airbnb Amenities Boost Revenue in Parkersburg?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Parkersburg, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Long term stays allowed | 60.6% | $14,932 | $5,870 | 154.4% |
Freezer | 60.6% | $14,855 | $5,989 | 148.1% |
Books and reading material | 33.3% | $17,467 | $8,310 | 110.2% |
Fire pit | 15.2% | $20,241 | $9,776 | 107.0% |
Extra pillows and blankets | 63.6% | $13,923 | $6,880 | 102.4% |
Coffee | 63.6% | $13,905 | $6,911 | 101.2% |
Essentials | 84.8% | $12,256 | $6,358 | 92.8% |
Wine glasses | 42.4% | $15,711 | $8,157 | 92.6% |
Hot water kettle | 27.3% | $17,222 | $9,164 | 87.9% |
Drying rack for clothing | 15.2% | $18,504 | $10,087 | 83.4% |
Revenue Impact Insights for Parkersburg
- Long term stays allowed tops the revenue impact list with a 154.4% uplift — listings with this amenity earn $14,932 vs. $5,870 without it.
- Essentials — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Parkersburg STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parkersburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParkersburg Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Parkersburg
- The typical guest profile for Airbnb in Parkersburg consists of primarily domestic travelers (95%), often arriving from nearby Parkersburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.3% of guests.
- Key international markets include United States (95.3%) and DC (1.4%).
- Top languages spoken are English (76.6%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Parkersburg and Ashland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Parkersburg?
Listings in Parkersburg average 4.9 out of 5 overall, with about 67.9 reviews per active listing and 51.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Parkersburg
- With an overall rating of 4.9, Parkersburg listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Location (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 51.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Parkersburg Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parkersburg
- The most common availability pattern in Parkersburg falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Parkersburg (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Parkersburg?
Average Booking Lead Time by Month
Booking Lead Time Insights for Parkersburg
- The overall average booking lead time for vacation rentals in Parkersburg is 25 days.
- Guests book furthest in advance for stays during July (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (34 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Parkersburg.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Parkersburg averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Parkersburg?
Guests in Parkersburg stay about 7.5 nights on average, generating roughly 607 reservations and 18.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Parkersburg
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Parkersburg
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 18.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jun (8.9 nights) and shorten in Mar (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Parkersburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
39.4% of total
2 Nights
9 listings
27.3% of total
3 Nights
2 listings
6.1% of total
4-6 Nights
4 listings
12.1% of total
30+ Nights
5 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Parkersburg is 1 Night, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.7%) of the Parkersburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Parkersburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.4% of Parkersburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parkersburg.
Parkersburg Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
12 listings
36.4% of total
Moderate
7 listings
21.2% of total
Firm
9 listings
27.3% of total
Strict
5 listings
15.2% of total
Cancellation Policy Insights for Parkersburg
- The prevailing Airbnb cancellation policy trend in Parkersburg is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (42.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Parkersburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Parkersburg.
How Much Are Airbnb Cleaning Fees in Parkersburg?
Cleaning fees in Parkersburg are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Parkersburg
- 84.8% of listings charge a cleaning fee, making it standard practice in Parkersburg. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $55 is close to the median ($40), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Parkersburg median of $40. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Parkersburg Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parkersburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home Away From Home Book Your Stay Today!
Entire Place • 4 bedrooms
The Sparrow’s Nest
Entire Place • 3 bedrooms
Jay-Vees's at Willow
Entire Place • 2 bedrooms
Downtown apartment in Parkersburg #Harry'sLn
Entire Place • 1 bedroom
#1 Upgraded Spacious Townhome
Entire Place • 2 bedrooms
Waterfront Log Cabin with Private Boat Dock Access
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Parkersburg?
Learn from the best! This table showcases top-performing Airbnb hosts in Parkersburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bob And Sheryl | 1 | $51,148 | 34 | 5.00/5.0 |
| Tyler | 4 | $49,323 | 210 | 4.86/5.0 |
| Tersia | 3 | $43,518 | 242 | 4.99/5.0 |
| Jason | 2 | $33,559 | 477 | 4.94/5.0 |
| Sue | 1 | $30,840 | 171 | 4.97/5.0 |
| Rhonda | 2 | $30,531 | 238 | 4.95/5.0 |
| Jim | 2 | $20,896 | 203 | 4.82/5.0 |
| Crystal | 1 | $17,207 | 69 | 4.97/5.0 |
| Narl | 1 | $16,824 | 56 | 4.98/5.0 |
| Haley | 1 | $16,391 | 34 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parkersburg.
Who Are the Airbnb Hosts in Parkersburg?
Parkersburg is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Parkersburg
- With 54.5% Superhosts, Parkersburg has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 30.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Parkersburg averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Parkersburg's Airbnb Market Compare to Nearby Cities?
How does the Parkersburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Creola, Parkersburg has 6 percentage points lower occupancy and about $316 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sugar Grove | 16 | $6,137 | $513.64 | 41% |
| Creola | 18 | $6,048 | $417.93 | 51% |
| Hocking County | 11 | $5,919 | $531.90 | 48% |
| Rockbridge | 227 | $5,296 | $412.23 | 44% |
| Berlin Township | 11 | $5,177 | $387.75 | 48% |
| Logan | 686 | $4,942 | $393.08 | 44% |
| Berne Township | 15 | $4,687 | $501.18 | 37% |
| Swan Township | 109 | $4,652 | $342.50 | 47% |
| Laurelville | 145 | $4,536 | $359.71 | 44% |
| South Bloomingville | 129 | $4,494 | $318.28 | 47% |
Frequently Asked Questions About Airbnb in Parkersburg
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Parkersburg.
How much do Airbnb hosts make in Parkersburg?
Parkersburg hosts earn about $11,362 per year on average, with an average nightly rate of $102 and RevPAR of $43. Those figures describe the typical revenue environment for active listings in Parkersburg, West Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Parkersburg market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Parkersburg?
The average Airbnb occupancy rate in Parkersburg is 45.5%. January is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Parkersburg?
Listings in Parkersburg average $102 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Parkersburg?
Parkersburg currently has about 33 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Parkersburg?
AirROI currently classifies the short-term rental regulation level in Parkersburg as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Parkersburg?
RevPAR in Parkersburg is about $43. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Parkersburg?
At 45.5% occupancy, Parkersburg can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,362, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Parkersburg?
The average booking lead time in Parkersburg is about 25 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Parkersburg?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Parkersburg include Downtown Parkersburg, Grand Central District, North End. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Parkersburg?
entire_home listings make up 81.8% of the active supply in Parkersburg. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Parkersburg compare to nearby Airbnb markets?
Among neighboring markets, Sugar Grove posts $73,640 in average annual revenue with 40.6% occupancy, compared to Parkersburg's $11,362 and 45.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Parkersburg?
The average Airbnb stay length in Parkersburg is about 7.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Parkersburg?
Airbnb listings in Parkersburg average 4.9 out of 5 overall. About 51.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Parkersburg?
Long term stays allowed and Freezer are among the strongest revenue-linked amenities in Parkersburg. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Parkersburg?
Yes. About 84.8% of active Airbnb listings in Parkersburg charge a cleaning fee, and the average fee is $55. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Parkersburg?
A 54.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.