Shepherdstown, West Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Shepherdstown, West Virginia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $29,858 per year — at a $275 nightly rate, 45.6% occupancy, and a $107 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 41 active listings, Shepherdstown is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 51.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Shepherdstown?
In Shepherdstown, the headline Airbnb metrics are $29,858 in average annual revenue,45.6% occupancy, $275 ADR, and $107 in RevPAR, and guests book about 42 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Shepherdstown?
Understanding the monthly revenue variations for Airbnb listings in Shepherdstown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shepherdstown is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shepherdstown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,162+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,549 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,223 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,438, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shepherdstown
What Is the Monthly Airbnb Occupancy Rate in Shepherdstown?
Maximize your bookings by understanding the Shepherdstown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shepherdstown:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shepherdstown
What Is the Average Airbnb Nightly Rate in Shepherdstown?
Effective short term rental pricing strategy in Shepherdstown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shepherdstown typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $376+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $168 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Shepherdstown
What Is the RevPAR for Airbnb in Shepherdstown?
RevPAR in Shepherdstown is currently $107. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $53 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $120 RevPAR.
- Best-in-class (Top 10%) achieve $185 RevPAR.
Average Monthly RevPAR Trend in Shepherdstown
RevPAR Insights for Shepherdstown
- The average RevPAR in Shepherdstown is $107. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($185) and bottom 25% ($53) is $132, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Shepherdstown benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $120+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Shepherdstown?
Shepherdstown's peak Airbnb season falls in July, October, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, June)
- Revenue averages $3,602 per month
- Occupancy rates average 57.6%
- Daily rates average $272
Shoulder Season
- Revenue averages $2,816 per month
- Occupancy maintains around 45.0%
- Daily rates hold near $271
Low Season (February, March, April)
- Revenue drops to average $2,149 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $259
Seasonality Insights for Shepherdstown
- Airbnb seasonality in Shepherdstown is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Shepherdstown's highest earning potential, with monthly revenues climbing to $4,074, occupancy reaching 60.3%, and ADRs peaking at $290.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,985, occupancy could drop to 30.0%, and ADRs may adjust to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shepherdstown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Shepherdstown, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Shepherdstown?
Low regulation and minimal registration activity in Shepherdstown, West Virginia, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Shepherdstown to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Shepherdstown?
With a compact short-term rental market, Shepherdstown gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | Charming and picturesque area known for its historic architecture, local shops, and cultural events. Ideal for visitors looking to explore shops, cafes, and the historical aspects of Shepherdstown. | Shepherdstown Museum, Antietam National Battlefield, The Shepherdstown Opera House, Cannon Hill, Local Art Galleries |
| Shepherd University | Home to Shepherd University, this area attracts students and visitors alike. Great for hosting stays during university events, graduations, and sporting events. | Shepherd University, Hustead's Park, Frank Center for the Arts, Campus events, Sports events |
| C&O Canal National Historical Park | A beautiful region with outdoor activities, perfect for nature lovers and those interested in hiking and biking along the historic canal. Good for visitors seeking outdoor adventures. | C&O Canal Towpath, Shepherdstown Riverfront Park, Harpers Ferry National Historical Park, Lock 38 Park, River Activities |
| Potomac River | This area offers scenic views and numerous water activities. Ideal for guests looking to relax by the river and enjoy water-based sports or simply the tranquil environment. | Potomac River, River Rafting, Fishing, Kayaking, Biking trails along the river |
| Marlowe | A small community nearby that offers a peaceful retreat while being close to Shepherdstown. Attractive for guests seeking a quieter atmosphere. | Local Parks, Countryside Views, Antique Shops, Small Cafes, Nature Trails |
| The Appalachian Trail | A well-known hiking trail that attracts outdoor enthusiasts. Ideal for guests looking to explore one of the most famous hiking routes in the U.S. | Segments of the Appalachian Trail, Hiking Opportunities, Scenic Overlooks, Wildlife Viewing, Camping Spots |
| Local Wineries | The surrounding area has several wineries that attract visitors for tastings and tours. Great for guests looking to experience local wine culture. | The Winery at La Grange, Blue Ridge Vineyard, Oregon Hollow Farm, Winery Tours, Wine Tasting Events |
| Local Festivals | Shepherdstown hosts various cultural and art festivals throughout the year, attracting visitors. Accommodations during festivals can be in high demand. | Shepherdstown Street Fest, The Contemporary American Theater Festival, Art in the Park, Local Craft Fairs, Seasonal Events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Shepherdstown offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Shepherdstown?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shepherdstown
- The Shepherdstown Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.4% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shepherdstown, House properties are the most common (53.7%), reflecting the local real estate landscape.
- Houses represent a significant 53.7% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others (combined 9.8%) offer potential for unique stay experiences.
Shepherdstown Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shepherdstown
- The dominant room capacity in Shepherdstown is 1 bedroom listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.8% of the active Airbnb listings in Shepherdstown, indicating a high concentration in these sizes.
- A significant 29.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shepherdstown.
Shepherdstown Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shepherdstown
- The most common guest capacity trend in Shepherdstown vacation rentals is listings accommodating 2 guests (19.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Shepherdstown STR market, accounting for 36.6% of listings.
- 34.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shepherdstown.
- On average, properties in Shepherdstown are equipped to host 4.1 guests.
How Do Listings in Shepherdstown Compare on Quality?
Listing quality in Shepherdstown can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Shepherdstown
- At 31.9 photos per listing on average, Shepherdstown hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Shepherdstown averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Shepherdstown?
Amenity Prevalence
Amenity Insights for Shepherdstown
- Essential amenities in Shepherdstown that guests expect include: Heating, Air conditioning, Wifi, Smoke alarm, Free parking on premises, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Fire extinguisher, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shepherdstown: Heating, Air conditioning, Wifi, Smoke alarm, Free parking on premises, Essentials, Hot water.
- Prioritize adding missing essentials: Heating, Air conditioning, Free parking on premises, Essentials, Hot water.
- Consider adding popular differentiators like Hair dryer or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shepherdstown to stay competitive.
Which Airbnb Amenities Boost Revenue in Shepherdstown?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Shepherdstown, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Cooking basics | 78.0% | $33,724 | $16,110 | 109.3% |
Kitchen | 80.5% | $33,149 | $16,281 | 103.6% |
BBQ grill | 46.3% | $39,996 | $21,102 | 89.5% |
Dishwasher | 39.0% | $41,869 | $22,171 | 88.8% |
Washer | 51.2% | $36,907 | $22,456 | 64.4% |
Indoor fireplace | 24.4% | $41,561 | $26,082 | 59.3% |
Stove | 70.7% | $33,303 | $21,532 | 54.7% |
Blender | 19.5% | $41,603 | $27,010 | 54.0% |
TV | 85.4% | $31,445 | $20,597 | 52.7% |
Carbon monoxide alarm | 82.9% | $31,711 | $20,857 | 52.0% |
Revenue Impact Insights for Shepherdstown
- Cooking basics tops the revenue impact list with a 109.3% uplift — listings with this amenity earn $33,724 vs. $16,110 without it.
- Kitchen, TV, Carbon monoxide alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Shepherdstown STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shepherdstown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShepherdstown Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Shepherdstown
- The typical guest profile for Airbnb in Shepherdstown consists of primarily domestic travelers (89%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United States (88.9%) and DC (8.2%).
- Top languages spoken are English (70.4%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Baltimore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Shepherdstown?
Listings in Shepherdstown average 4.92 out of 5 overall, with about 196.2 reviews per active listing and 78.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Shepherdstown
- With an overall rating of 4.92, Shepherdstown listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.97), while Value (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 78.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Shepherdstown Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shepherdstown
- The most common availability pattern in Shepherdstown falls within the 181-270 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shepherdstown (46.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 39.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Shepherdstown?
Average Booking Lead Time by Month
Booking Lead Time Insights for Shepherdstown
- The overall average booking lead time for vacation rentals in Shepherdstown is 42 days.
- Guests book furthest in advance for stays during October (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (55 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Shepherdstown.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Shepherdstown averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Shepherdstown?
Guests in Shepherdstown stay about 3.3 nights on average, generating roughly 1,638 reservations and 40 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Shepherdstown
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Shepherdstown
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 40 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (4.8 nights) and shorten in Feb (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Shepherdstown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
41.5% of total
2 Nights
9 listings
22% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
14 listings
34.1% of total
Key Insights
- The most prevalent minimum stay requirement in Shepherdstown is 1 Night, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.5%) of the Shepherdstown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.1%) caters to monthly stays (30+ nights) in Shepherdstown, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.5% of Shepherdstown hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shepherdstown.
Shepherdstown Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
9.8% of total
Flexible
7 listings
17.1% of total
Moderate
12 listings
29.3% of total
Firm
14 listings
34.1% of total
Strict
4 listings
9.8% of total
Cancellation Policy Insights for Shepherdstown
- The prevailing Airbnb cancellation policy trend in Shepherdstown is Firm, used by 34.1% of listings.
- There's a relatively balanced mix between guest-friendly (46.4%) and stricter (43.9%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.1% market standard in Shepherdstown.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shepherdstown.
How Much Are Airbnb Cleaning Fees in Shepherdstown?
Cleaning fees in Shepherdstown are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Shepherdstown
- 97.6% of listings charge a cleaning fee, making it standard practice in Shepherdstown. Guests expect it and factor it into their booking decisions.
- The gap between the average ($214) and median ($50) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 9.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Shepherdstown median of $50. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Shepherdstown Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shepherdstownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive Wooded Chalet w Magnificent River Views
Entire Place • 4 bedrooms
Graycliff Retreat: 11BR Estate. Game Room+Hot tub.
Entire Place • 11 bedrooms
Comfortable and Large Historic House in Shep
Entire Place • 6 bedrooms
The Creekside Cottage: Downtown | Pet-Friendly
Entire Place • 2 bedrooms
NEW * The Getaway Cottage at Rocky Marsh Farm
Entire Place • 2 bedrooms
Welcome to the Shepherds Rest
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Shepherdstown?
Learn from the best! This table showcases top-performing Airbnb hosts in Shepherdstown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zeb | 6 | $230,545 | 1412 | 4.96/5.0 |
| Tony | 1 | $93,654 | 84 | 4.95/5.0 |
| Bryan & Cathy | 2 | $87,667 | 268 | 4.84/5.0 |
| Luke | 1 | $80,424 | 2 | Not Rated |
| David | 2 | $75,279 | 167 | 4.96/5.0 |
| Claudine | 1 | $68,799 | 130 | 4.88/5.0 |
| Amy | 2 | $67,925 | 542 | 4.93/5.0 |
| Will | 2 | $53,619 | 1384 | 4.97/5.0 |
| Town Run | 3 | $49,141 | 771 | 4.93/5.0 |
| John | 1 | $45,158 | 37 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shepherdstown.
Who Are the Airbnb Hosts in Shepherdstown?
Shepherdstown is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Shepherdstown
- With 87.8% Superhosts, Shepherdstown has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 85.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Shepherdstown averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Shepherdstown
These are the highest-grossing professional property management operations in Shepherdstown, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Zeb | 6 | $230,545 | $192 | 53.4% | 4.96/5 |
| Tony | 1 | $93,654 | $403 | 59.1% | 4.95/5 |
| Bryan & Cathy | 2 | $87,667 | $179 | 66.1% | 4.84/5 |
| Evolve | 1 | $12,868 | $276 | 20.9% | 4.33/5 |
Management Company Insights for Shepherdstown
- The leading management company, Zeb, operates 6 listings with $230,545 in gross revenue — a useful benchmark for what scale looks like in Shepherdstown.
- Top managers average 3 properties each, suggesting professional management in Shepherdstown still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 14.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Shepherdstown's Airbnb Market Compare to Nearby Cities?
How does the Shepherdstown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shannondale, Shepherdstown has 6 percentage points lower occupancy and about $74 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Polk Township | 15 | $6,885 | $537.97 | 35% |
| McGaheysville | 82 | $6,596 | $447.52 | 45% |
| Centreville | 17 | $6,015 | $573.49 | 43% |
| Lemont | 21 | $5,793 | $914.83 | 38% |
| Shannondale | 45 | $5,722 | $348.96 | 52% |
| Hellam Township | 24 | $5,701 | $369.81 | 47% |
| Mayo | 13 | $5,615 | $489.21 | 50% |
| College Township | 83 | $5,467 | $869.23 | 37% |
| Bentonville | 23 | $5,361 | $434.70 | 49% |
| Stevensville | 79 | $5,306 | $574.06 | 41% |
Frequently Asked Questions About Airbnb in Shepherdstown
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Shepherdstown.
How much do Airbnb hosts make in Shepherdstown?
Shepherdstown hosts earn about $29,858 per year on average, with an average nightly rate of $275 and RevPAR of $107. Those figures describe the typical revenue environment for active listings in Shepherdstown, West Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Shepherdstown market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Shepherdstown?
The average Airbnb occupancy rate in Shepherdstown is 45.6%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Shepherdstown?
Listings in Shepherdstown average $275 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Shepherdstown?
Shepherdstown currently has about 41 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Shepherdstown?
AirROI currently classifies the short-term rental regulation level in Shepherdstown as Low. The dataset also shows about 2.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Shepherdstown?
RevPAR in Shepherdstown is about $107. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Shepherdstown?
At 45.6% occupancy, Shepherdstown can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $29,858, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Shepherdstown?
The average booking lead time in Shepherdstown is about 42 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Shepherdstown?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Shepherdstown include Historic Downtown, Shepherd University, C&O Canal National Historical Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Shepherdstown?
entire_home listings make up 85.4% of the active supply in Shepherdstown. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Shepherdstown compare to nearby Airbnb markets?
Among neighboring markets, Polk Township posts $82,623 in average annual revenue with 35.4% occupancy, compared to Shepherdstown's $29,858 and 45.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Shepherdstown?
The average Airbnb stay length in Shepherdstown is about 3.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Shepherdstown?
Airbnb listings in Shepherdstown average 4.92 out of 5 overall. About 78.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Shepherdstown?
Cooking basics and Kitchen are among the strongest revenue-linked amenities in Shepherdstown. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Shepherdstown?
Yes. About 97.6% of active Airbnb listings in Shepherdstown charge a cleaning fee, and the average fee is $214. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Shepherdstown?
A 87.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.