Deer Run, mountain home getaway Entire home · 3 bedrooms Rated 5.00 - Revenue
- $58,363
- Occupancy
- 61.8%
- Daily rate
- $222
Airbnb market data · 202612 months to September 2026
The average Airbnb in Story brought in $12,706 over the 12 months through September 2026, about 70% less than the Wyoming average of $42,430.
The short answer
Rates and bookings both trail the Wyoming average. Listings averaged $126 a night and were booked on 34% of available nights, against $350 and 44% for the Wyoming average.
Timing matters: in July, usually the best month, the average listing earns about 2.9 times as much as in January, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Story is the 21st-largest of 36 Wyoming markets AirROI tracks.
Browse the live Story Airbnb market See Every Story ListingRevenue
Gross bookings per Story listing averaged $12,706 over the 12 months to September 2026 (Wyoming average: $42,430), before cleaning, platform and management costs and taxes.
In a typical year, the average Story listing brings in $2,550 in July, its best month, and $886 in January, its slowest. February runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 7.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.9 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in October 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,834 | 38.1% | $137 | $61 | 57 days | 3.2 nights |
| Oct 2025 | $2,539 | 48.0% | $128 | $82 | 37 days | 5 nights |
| Nov 2025 | $1,337 | 26.4% | $123 | $45 | 36 days | 3.3 nights |
| Dec 2025 | $1,428 | 29.0% | $123 | $46 | 23 days | 3.4 nights |
| Jan 2026 | $603 | 14.2% | $121 | $19 | 12 days | 2.9 nights |
| Feb 2026 | $1,175 | 26.6% | $122 | $42 | 22 days | 2.9 nights |
| Mar 2026 | $1,154 | 25.5% | $119 | $37 | 13 days | 2.4 nights |
| Apr 2026 | $1,262 | 29.2% | $116 | $42 | 43 days | 6.1 nights |
| May 2026 | $2,115 | 41.9% | $125 | $68 | 53 days | 5.8 nights |
| Jun 2026 | $2,439 | 43.6% | $139 | $81 | 56 days | 3 nights |
| Jul 2026 | $2,594 | 40.1% | $152 | $84 | 74 days | 2.6 nights |
| Aug 2026 | $2,162 | 41.2% | $148 | $70 | 55 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Story market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Story Airbnb took in $12,706 in the 12 months to September 2026, and run by its owner at everyday costs, about $690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,400 a month.
Cleaning it yourself keeps the $1,120 a year guests pay in cleaning fees, for about $780 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $590 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $11,586 | $23,220 |
| Cleaning fees guests pay9% of Story bookings | $1,120 | $2,250 |
| Gross bookings | $12,706 | $25,470 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 92% of Story listings on Simplified Pricing, 3% for the rest | −$1,840 | −$3,700 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,120 | −$2,250 |
| Utilities and internetAbout 5% of bookings | −$640 | −$1,270 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$250 | −$510 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$380 | −$760 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$130 | −$130 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$4,420 | −$8,680 |
| Left for housing costs, then profit | $8,286about $690 a month | $16,790about $1,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Story's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Story home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,120 a month, against $1,060 for the average one.
Occupancy
Story listings were booked on 34% of the nights they were open over the past year, 10 percentage points below the Wyoming average (44%) and 7 points below the U.S. average (41%). In a typical year, occupancy swings from 18% in January to 44% in July.
The busiest tenth of listings are booked about 5.2 times as often as the bottom quarter.
July is usually the busiest month in Story, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Story, known as ADR (average daily rate), was $126 over the past year, about 64% below the Wyoming average of $350 and about 61% below the U.S. average of $320. In a typical year, rates peak in July at about $150 and bottom out in March and April at about $120.
The top 10% charge about three times the rate of the bottom quarter.
July rates run 25% above April's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Story it averaged $55 over the past year, from about $29 in a typical January to about $82 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.9 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 38 active listings, the monthly pattern in Story is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Story
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $886 |
| February | $926 |
| March | $1,110 |
| April | $1,170 |
| May | $2,040 |
| June | $2,250 |
| July | $2,550 |
| August | $2,190 |
| September | $1,870 |
| October | $2,070 |
| November | $1,300 |
| December | $1,390 |
Guests book Story stays 47 days ahead on average (about seven weeks). June stays are booked furthest out, about 81 days ahead, and January stays closest to arrival, about 18 days. A typical June booking is made in late March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 38 active listings in Story display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Story.
Neighborhoods
AirROI's area guide picks Yellowstone National Park, Jackson Hole and Pinedale as the parts of Story that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Yellowstone National Park | The first national park in the U.S. and famous for its geothermal features and wildlife. A top destination for tourists seeking outdoor adventures and stunning natural beauty. | Old Faithful, Grand Prismatic Spring, Yellowstone Lake, Mammoth Hot Springs, Grand Canyon of the Yellowstone |
| Jackson Hole | A year-round destination known for its skiing, hiking, and proximity to national parks. Popular among affluent travelers and adventure seekers, making it ideal for luxury rentals. | Jackson Hole Mountain Resort, Grand Teton National Park, National Elk Refuge, Jackson Town Square, Snake River |
| Pinedale | A scenic mountain town known for its outdoor recreational opportunities, attracting nature lovers and adventure seekers year-round. | Flaming Gorge National Recreation Area, Sublette County Museum, Pinedale Aquatic Center, Scab Creek Trail, Fremont Lake |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 84% of listings in Story, ahead of hotel rooms at 8%. Cabins and other outdoor stays make up 58% of listings, about 2.4 times the share of houses (24%).
Listings by room type
Story Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 84.2% | 32 |
| Hotel room | 7.9% | 3 |
| Private room | 7.9% | 3 |
Cabins lead the property mix
Story Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Cabin/Outdoor | 57.9% | 22 |
| House | 23.7% | 9 |
| Hotel/Boutique | 15.8% | 6 |
| Others | 2.6% | 1 |
Story's homes run small: studios and one-bedrooms make up 50% of entire homes, and only 13% of homes have three or more bedrooms. Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Story entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 50.0% | 15 |
| 2 bedrooms | 36.7% | 11 |
| 3 bedrooms | 10.0% | 3 |
| 4 bedrooms | 3.3% | 1 |
A typical one-bedroom home in Story earned $1,730 over the past year, against $15,300 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 15 | $1,730 | $6,360 | $81 | 23% |
| 2 bedrooms | 11 | $15,300 | $15,000 | $157 | 46% |
The most common capacity in Story is two guests (42% of listings), and 31% of listings sleep six or more. Shares are of the 36 listings with a guest capacity on file (95% of the market).
Story listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 5.6% | 2 |
| 2 guests | 41.7% | 15 |
| 4 guests | 11.1% | 4 |
| 5 guests | 11.1% | 4 |
| 6 guests | 22.2% | 8 |
| 8+ guests | 8.3% | 3 |
Story hosts set up an average of 2.3 beds per listing. 61% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Story: 66% of listings offer it, and 58% offer free parking on site. Air conditioning is the exception rather than the rule: only 26% of listings have it.
Share of Story listings with each common amenity
Guests
Story draws mostly domestic guests: 94% of those who left reviews live in the United States. No single city dominates: Casper is the largest source, at about 5% of reviews. Of the 6% from abroad, the largest groups come from Canada and Italy.
94% of Story guests are domestic
Where guests who left reviews live
Where Story guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Casper | 5.0% |
| Denver | 3.8% |
| Gillette | 2.5% |
| Colorado Springs | 2.1% |
| Rapid City | 1.7% |
Where Story guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 93.7% |
| Canada | 1.3% |
| Italy | 0.8% |
| Australia | 0.8% |
| United Kingdom | 0.8% |
Languages spoken by Story guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 75.2% |
| Spanish | 9.5% |
| German | 3.8% |
| Italian | 3.8% |
| French | 3.8% |
Story Airbnbs average 4.82 stars, and 47% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.79.
Location scores highest in Story; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.81 |
| Communication | 4.89 |
| Location | 4.91 |
| Check-in | 4.83 |
| Value | 4.79 |
Booking patterns
95% of Story listings are open to guests more than 180 days a year, but only 5% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Story listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 65.8% | 25 |
| 181-270 days | 28.9% | 11 |
| 91-180 days | 5.3% | 2 |
Days a year Story listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 5.3% | 2 |
| 91-180 days | 34.2% | 13 |
| 31-90 days | 26.3% | 10 |
| 1-30 days | 34.2% | 13 |
The average Story booking lasts 3.8 nights, longest in April and shortest in January. Listings took about 17 bookings each over the year. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Story
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly nine in ten listings in Story accept stays of one or two nights.
Minimum stay set by Story listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Story, used by 61% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 18% on Firm or stricter ones.
Cancellation policies of Story listings, from most to least flexible
Share of listings by the policy they use
More than eight in ten Story listings charge a cleaning fee. The typical fee is $29, and some higher fees lift the average to $52. Spread over the average stay of 3.8 nights, that adds roughly $8 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Story, a three-bedroom home, took in $58,400 over the past year, about 4.6 times the city's average of $12,700. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Deer Run, mountain home getaway Entire home · 3 bedrooms Rated 5.00
Lodge on Ponderosa Entire home · 3 bedrooms Rated 4.91
Creekside Cabin at Story Brooke Lodge Entire home · 1 bedroom Rated 4.96
My Story — Historic Creekside Cabin, Story WY Entire home · 4 bedrooms Rated 4.71
Creekside Chalet Entire home · 2 bedrooms Rated 4.50
Roosevelt Suite Private room · 1 bedroom Rated 4.67 Professional management companies run half of Story listings. Superhosts run 42% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 92% of listings.
Nearby markets
Of the two nearby markets in the table, all within 31 km, Sheridan (23 km away) earned the most per listing, about 81% more than Story.
See all 36 Wyoming Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Story:
FAQ
An active Story Airbnb grossed $12,706 on average in the 12 months to September 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,580 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Story listings earn between $354 and $2,580 in a typical month, and the top tenth $3,740 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Story were booked on 34% of available nights over the past year. That compares with 44% for the Wyoming average. July is usually the busiest month.
The average booked night in Story cost $126 before fees. Half of listings charge between $75 and $165, so bedroom count and location move the price more than the average suggests.
None of the active Story listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Story Airbnb grossed $12,706 in the 12 months to September 2026, 70% below the Wyoming average of $42,430. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,286 a year (about $690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,400 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging $2,550 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Story listing was open to book earned $55 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $135 or more.
Story stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Story Airbnb stay lasted 3.8 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Story Airbnbs 4.82 out of 5 on average. Guests score location highest and value lowest.
Yellowstone National Park, Jackson Hole and Pinedale draw the most short-term rental interest in Story. The neighborhood guide explains what brings guests to each.
AirROI counted 38 active Airbnb listings in Story as of September 2026. The closest tracked market is Sheridan, 23 km away.
In Story, more than eight in ten listings add a cleaning fee. The median fee is $29, and some higher fees lift the average to $52.
Method
Figures on this page cover 38 active Airbnb listings in Story from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.