Story, Wyoming Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Story, Wyoming? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,259 per year — at a $122 nightly rate, 34.2% occupancy, and a $53 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 29 active listings, Story is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 70.6% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Story?
In Story, the headline Airbnb metrics are $14,259 in average annual revenue,34.2% occupancy, $122 ADR, and $53 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Story?
Understanding the monthly revenue variations for Airbnb listings in Story is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Story is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Story across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,580+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,332 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $376, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Story
What Is the Monthly Airbnb Occupancy Rate in Story?
Maximize your bookings by understanding the Story STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Story:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Story
What Is the Average Airbnb Nightly Rate in Story?
Effective short term rental pricing strategy in Story involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Story typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $213+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Story
What Is the RevPAR for Airbnb in Story?
RevPAR in Story is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $16 RevPAR.
- Typical properties (Median) generate $46 RevPAR.
- Strong performers (Top 25%) earn $76 RevPAR.
- Best-in-class (Top 10%) achieve $115 RevPAR.
Average Monthly RevPAR Trend in Story
RevPAR Insights for Story
- The average RevPAR in Story is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($115) and bottom 25% ($16) is $99, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Story benchmarks. If your RevPAR falls below the median of $46, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $76+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Story?
Story's peak Airbnb season falls in July, October, August, while the softest stretch is January, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, October, August)
- Revenue averages $2,449 per month
- Occupancy rates average 45.5%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,731 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $126
Low Season (January, March, April)
- Revenue drops to average $943 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $118
Seasonality Insights for Story
- Airbnb seasonality in Story is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Story's highest earning potential, with monthly revenues climbing to $2,570, occupancy reaching 48.3%, and ADRs peaking at $141.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $648, occupancy could drop to 14.8%, and ADRs may adjust to $111.
- Lower occupancy paired with meaningful seasonality means hosts in Story need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Story, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Story?
Low regulation and minimal registration activity in Story, Wyoming, United States point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Story to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Story?
With a compact short-term rental market, Story gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Yellowstone National Park | The first national park in the U.S. and famous for its geothermal features and wildlife. A top destination for tourists seeking outdoor adventures and stunning natural beauty. | Old Faithful, Grand Prismatic Spring, Yellowstone Lake, Mammoth Hot Springs, Grand Canyon of the Yellowstone |
| Jackson Hole | A year-round destination known for its skiing, hiking, and proximity to national parks. Popular among affluent travelers and adventure seekers, making it ideal for luxury rentals. | Jackson Hole Mountain Resort, Grand Teton National Park, National Elk Refuge, Jackson Town Square, Snake River |
| Laramie | A historic city with a vibrant university presence, Laramie attracts visitors for its cultural events and outdoor activities. A great spot for budget-conscious travelers. | University of Wyoming, Ivinson Mansion, Laramie Plains Museum, Vedauwoo Recreation Area, Lincoln Community Center |
| Cheyenne | The capital city of Wyoming known for its rich history and vibrant arts scene. Hosts numerous events throughout the year, attracting tourists and business travelers alike. | Cheyenne Frontier Days, Wyoming State Museum, Capitol Building, Cheyenne Botanic Gardens, Terry Bison Ranch |
| Sheridan | A charming town that serves as a gateway to the Bighorn Mountains. Attracts outdoor enthusiasts and families looking for a quaint getaway in nature. | Bighorn National Forest, King's Saddlery and Museum, Sheridan Inn, Trail End State Historic Site, Downtown Sheridan |
| Buffalo | A small town with a rich western history and beautiful scenery. Ideal for those seeking a quiet retreat with access to outdoor activities and authentic Wyoming culture. | The Occidental Hotel, Buffalo Historic District, Crazy Woman Canyon, Fort Phil Kearny, Clear Creek |
| Cody | Home to the Buffalo Bill Center of the West and close to Yellowstone, Cody is perfect for those looking to explore Western culture and outdoor activities. | Buffalo Bill Center of the West, Cody Nite Rodeo, Old Trail Town, Cody Firearms Museum, Shoshone National Forest |
| Pinedale | A scenic mountain town known for its outdoor recreational opportunities, attracting nature lovers and adventure seekers year-round. | Flaming Gorge National Recreation Area, Sublette County Museum, Pinedale Aquatic Center, Scab Creek Trail, Fremont Lake |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Story offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Story?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Story
- The Story Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.2% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Story, Outdoor/Unique properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 20.7% portion, catering likely to families or larger groups.
- The presence of 13.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Story Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Story
- The dominant room capacity in Story is 1 bedroom listings, making up 51.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.7% of the active Airbnb listings in Story, indicating a high concentration in these sizes.
- With over half the market (51.7%) consisting of studios or 1-bedroom units, Story is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Story.
Story Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Story
- The most common guest capacity trend in Story vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Story STR market, accounting for 51.7% of listings.
- A significant 44.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Story.
- 27.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Story.
- On average, properties in Story are equipped to host 3.7 guests.
How Do Listings in Story Compare on Quality?
Listing quality in Story can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Story
- At 24.4 photos per listing on average, Story hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Story averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Story?
Amenity Prevalence
Amenity Insights for Story
- Popular amenities like Wifi, Heating, Free street parking are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Story to stay competitive.
Which Airbnb Amenities Boost Revenue in Story?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Story, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Coffee maker | 58.6% | $23,159 | $1,650 | 1303.4% |
Microwave | 62.1% | $21,904 | $1,749 | 1152.6% |
Wifi | 82.8% | $16,832 | $1,906 | 782.9% |
Cooking basics | 48.3% | $24,846 | $4,377 | 467.7% |
Smoke alarm | 62.1% | $20,692 | $3,732 | 454.4% |
Toaster | 37.9% | $27,408 | $6,223 | 340.4% |
Dishes and silverware | 41.4% | $25,380 | $6,408 | 296.0% |
Indoor fireplace | 34.5% | $27,604 | $7,235 | 281.6% |
Outdoor dining area | 20.7% | $33,879 | $9,140 | 270.6% |
Freezer | 20.7% | $33,582 | $9,218 | 264.3% |
Revenue Impact Insights for Story
- Coffee maker tops the revenue impact list with a 1303.4% uplift — listings with this amenity earn $23,159 vs. $1,650 without it.
- Wifi — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Story STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Story. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStory Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Story
- The typical guest profile for Airbnb in Story consists of primarily domestic travelers (98%), often arriving from nearby Fort Washakie, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Italy (0.6%).
- Top languages spoken are English (88.1%) followed by Spanish (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fort Washakie and Rapid City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Story?
Listings in Story average 4.87 out of 5 overall, with about 54.8 reviews per active listing and 34.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Story
- With an overall rating of 4.87, Story listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.83) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Story Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Story
- The most common availability pattern in Story falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Story (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Story?
Average Booking Lead Time by Month
Booking Lead Time Insights for Story
- The overall average booking lead time for vacation rentals in Story is 60 days.
- Guests book furthest in advance for stays during June (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Story.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Story averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Story?
Guests in Story stay about 4.1 nights on average, generating roughly 519 reservations and 17.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Story
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Story
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 17.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Apr (9.2 nights) and shorten in Mar (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Story Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
65.5% of total
2 Nights
3 listings
10.3% of total
3 Nights
1 listings
3.4% of total
7-29 Nights
2 listings
6.9% of total
30+ Nights
4 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Story is 1 Night, adopted by 65.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.8%) of the Story Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Story, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.5% of Story hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Story.
Story Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
17.2% of total
Moderate
20 listings
69% of total
Firm
4 listings
13.8% of total
Cancellation Policy Insights for Story
- The prevailing Airbnb cancellation policy trend in Story is Moderate, used by 69% of listings.
- The market strongly favors guest-friendly terms, with 86.2% of listings offering Flexible or Moderate policies. This suggests guests in Story may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 69% market standard in Story.
- Regularly review your cancellation policy against competitors and market demand shifts in Story.
How Much Are Airbnb Cleaning Fees in Story?
Cleaning fees in Story are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Story
- 89.7% of listings charge a cleaning fee, making it standard practice in Story. Guests expect it and factor it into their booking decisions.
- The gap between the average ($97) and median ($20) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Story median of $20. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Story Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Storybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deer Run, mountain home getaway
Entire Place • 3 bedrooms
Lodge on Ponderosa
Entire Place • 3 bedrooms
Creekside Cabin at Story Brooke Lodge
Entire Place • 1 bedroom
Bear Den at Story Brooke Lodge. Cabin getaway.
Entire Place • 2 bedrooms
Creekside Chalet
Entire Place • 2 bedrooms
Roosevelt Suite
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Story?
Learn from the best! This table showcases top-performing Airbnb hosts in Story based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeremy | 3 | $116,330 | 260 | 4.98/5.0 |
| Elizabeth | 14 | $63,093 | 135 | 4.85/5.0 |
| Annie | 1 | $50,559 | 9 | 4.89/5.0 |
| Judah | 2 | $45,283 | 52 | 4.64/5.0 |
| Stewart & Anne | 2 | $30,015 | 416 | 4.96/5.0 |
| Tisha | 1 | $20,015 | 49 | 4.96/5.0 |
| Dalton | 1 | $19,451 | 218 | 4.56/5.0 |
| Misti | 1 | $17,547 | 77 | 4.91/5.0 |
| Don And Kristen | 1 | $17,219 | 208 | 4.98/5.0 |
| Kerin | 1 | $17,056 | 48 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Story.
Who Are the Airbnb Hosts in Story?
Story leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Story
- A 34.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 62.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 72.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Story averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Story
These are the highest-grossing professional property management operations in Story, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Elizabeth | 14 | $63,093 | $80 | 18.0% | 4.85/5 |
| Judah | 2 | $45,283 | $172 | 35.4% | 4.64/5 |
| Stewart & Anne | 2 | $30,015 | $143 | 43.3% | 4.96/5 |
| Dalton | 1 | $19,451 | $144 | 38.7% | 4.56/5 |
Management Company Insights for Story
- The leading management company, Elizabeth, operates 14 listings with $63,093 in gross revenue — a useful benchmark for what scale looks like in Story.
- Top managers average 5 properties each, suggesting professional management in Story still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Story's Airbnb Market Compare to Nearby Cities?
How does the Story Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Hardin, Story has 17 percentage points lower occupancy and about $68 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fort Smith | 30 | $2,217 | $286.63 | 35% |
| Hardin | 10 | $2,165 | $190.05 | 51% |
| Shell | 15 | $1,946 | $254.44 | 31% |
| Ten Sleep | 21 | $1,887 | $214.20 | 35% |
| Sheridan | 111 | $1,838 | $229.29 | 39% |
| Dayton | 17 | $1,651 | $221.53 | 37% |
| Worland | 15 | $1,468 | $148.60 | 37% |
| Gillette | 42 | $1,467 | $167.00 | 41% |
| Buffalo | 76 | $1,119 | $181.42 | 33% |
Frequently Asked Questions About Airbnb in Story
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Story.
How much do Airbnb hosts make in Story?
Story hosts earn about $14,259 per year on average, with an average nightly rate of $122 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Story, Wyoming, not the ceiling for the best operators. Source: AirROI 2026 data, Story market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Story?
The average Airbnb occupancy rate in Story is 34.2%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Story?
Listings in Story average $122 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Story?
Story currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Story?
AirROI currently classifies the short-term rental regulation level in Story as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Story?
RevPAR in Story is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Story?
Occupancy of 34.2% means Story is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,259, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Story?
The average booking lead time in Story is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Story?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Story include Yellowstone National Park, Jackson Hole, Laramie. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Story?
entire_home listings make up 86.2% of the active supply in Story. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Story compare to nearby Airbnb markets?
Among neighboring markets, Fort Smith posts $26,608 in average annual revenue with 34.7% occupancy, compared to Story's $14,259 and 34.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Story?
The average Airbnb stay length in Story is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Story?
Airbnb listings in Story average 4.87 out of 5 overall. About 34.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Story?
Coffee maker and Microwave are among the strongest revenue-linked amenities in Story. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Story?
Yes. About 89.7% of active Airbnb listings in Story charge a cleaning fee, and the average fee is $97. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Story?
At 34.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.