Bến Thành, Hồ Chí Minh Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Bến Thành, Hồ Chí Minh? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $3,407 per year — at a $31 nightly rate, 45.5% occupancy, and a $14 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 27 active listings, Bến Thành is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Bến Thành?
In Bến Thành, the headline Airbnb metrics are $3,407 in average annual revenue,45.5% occupancy, $31 ADR, and $14 in RevPAR, and guests book about 24 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Bến Thành?
Understanding the monthly revenue variations for Airbnb listings in Bến Thành is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bến Thành is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bến Thành across different performance tiers:
- Best-in-class properties (Top 10%) achieve $786+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $550 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $409 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $249, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bến Thành
What Is the Monthly Airbnb Occupancy Rate in Bến Thành?
Maximize your bookings by understanding the Bến Thành STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bến Thành:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bến Thành
What Is the Average Airbnb Nightly Rate in Bến Thành?
Effective short term rental pricing strategy in Bến Thành involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bến Thành typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $50+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
- Typical properties (Median) charge around $25 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Bến Thành
What Is the RevPAR for Airbnb in Bến Thành?
RevPAR in Bến Thành is currently $14. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $19 RevPAR.
- Best-in-class (Top 10%) achieve $33 RevPAR.
Average Monthly RevPAR Trend in Bến Thành
RevPAR Insights for Bến Thành
- The average RevPAR in Bến Thành is $14. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($33) and bottom 25% ($6) is $27, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Mar and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Bến Thành benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $19+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Bến Thành?
Bến Thành's peak Airbnb season falls in March, January, December, while the softest stretch is June, July, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, January, December)
- Revenue averages $528 per month
- Occupancy rates average 57.8%
- Daily rates average $30
Shoulder Season
- Revenue averages $428 per month
- Occupancy maintains around 55.3%
- Daily rates hold near $31
Low Season (June, July, September)
- Revenue drops to average $317 per month
- Occupancy decreases to average 44.0%
- Daily rates adjust to average $31
Seasonality Insights for Bến Thành
- The Airbnb seasonality pattern in Bến Thành shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bến Thành's highest earning potential, with monthly revenues climbing to $574, occupancy reaching 76.3%, and ADRs peaking at $35.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $302, occupancy could drop to 33.0%, and ADRs may adjust to $27.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bến Thành.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Bến Thành seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Bến Thành?
Low regulation and minimal registration activity in Bến Thành, Hồ Chí Minh, Vietnam point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Bến Thành to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Bến Thành?
With a compact short-term rental market, Bến Thành gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bến Thành Market | Bến Thành Market is a bustling hub in the heart of Ho Chi Minh City, ideal for travelers looking to experience local culture and street food. Its proximity to tourist sites and shopping makes it a highly sought-after location. | Bến Thành Market, Saigon Notre-Dame Basilica, Saigon Central Post Office, War Remnants Museum, Bitexco Financial Tower |
| Pham Ngu Lao | Known as the backpackers' area, Pham Ngu Lao offers budget-friendly accommodations and a vibrant nightlife. It attracts young travelers and those looking for a lively atmosphere with lots of dining options. | Bui Vien Walking Street, Ben Thanh Street Food Market, Pham Ngu Lao Street, Bui Vien Street, Saigon Opera House |
| District 1 | As the administrative center of Ho Chi Minh City, District 1 is known for its modern skyline, cultural sites, and business opportunities. Ideal for both leisure and business travelers. | Ben Thanh Market, Independence Palace, Nguyen Hue Walking Street, Saigon River, Ho Chi Minh Museum |
| District 3 | District 3 offers a mix of local charm and modern amenities. It's favored by expats and visitors who prefer a quieter, yet cosmopolitan environment with local eateries and parks. | Le Van Tam Park, War Remnants Museum, Tran Hung Dao Statue, Gia Long Palace, Ton Duc Thang Museum |
| Tan Dinh | Tan Dinh is known for its vibrant market and the famous pink church. It's a less touristy area that offers an authentic local experience with plenty of dining options. | Tan Dinh Market, Tan Dinh Church, Le Van Tam Park, Local street food stalls, Tam Ky Market |
| Thao Dien | Thao Dien is the expatriate enclave known for its upscale villas and international schools. It's perfect for families and affluent travelers seeking comfort and luxury near the city center. | Saigon River, An Phu Market, Thao Dien Village, International schools, Upscale restaurants |
| Saigon River | Living along the Saigon River provides a unique perspective of the city with scenic views and a tranquil environment. Ideal for luxury travelers looking for waterfront properties. | Saigon Cruise, Riverside parks, Binh Quoi Village, Luxury resorts, Tranquil cafes |
| Ben Nghe | Ben Nghe is a central area known for its bustling atmosphere, combining business and tourism with cultural diversity. It's popular among those who want to be in the thick of the city life. | Ben Nghe Canal, Diamond Plaza, Saigon Centre, Turtle Lake, Lotte Legend Hotel |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Bến Thành offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Bến Thành?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bến Thành
- The Bến Thành Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.3% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bến Thành, Apartment/Condo properties are the most common (63%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.7%) offer potential for unique stay experiences.
Bến Thành Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bến Thành
- The dominant room capacity in Bến Thành is 1 bedroom listings, making up 59.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- With over half the market (59.3%) consisting of studios or 1-bedroom units, Bến Thành is particularly well-suited for individuals or couples.
Bến Thành Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bến Thành
- The most common guest capacity trend in Bến Thành vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Bến Thành STR market, accounting for 48.1% of listings.
- On average, properties in Bến Thành are equipped to host 1.9 guests.
How Do Listings in Bến Thành Compare on Quality?
Listing quality in Bến Thành can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Bến Thành
- At 30.9 photos per listing on average, Bến Thành hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 59.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Bến Thành averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Bến Thành?
Amenity Prevalence
Amenity Insights for Bến Thành
- Essential amenities in Bến Thành that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hair dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bến Thành: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Fire extinguisher or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bến Thành to stay competitive.
Which Airbnb Amenities Boost Revenue in Bến Thành?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Bến Thành, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dining table | 63.0% | $4,470 | $1,600 | 179.5% |
Body soap | 63.0% | $4,460 | $1,617 | 175.8% |
Room-darkening shades | 22.2% | $6,437 | $2,541 | 153.3% |
Essentials | 59.3% | $4,439 | $1,905 | 133.0% |
Smart lock | 29.6% | $5,605 | $2,481 | 125.9% |
Hangers | 81.5% | $3,790 | $1,720 | 120.4% |
Self check-in | 44.4% | $4,868 | $2,238 | 117.5% |
Laundromat nearby | 18.5% | $6,029 | $2,811 | 114.5% |
Kitchen | 81.5% | $3,776 | $1,782 | 111.9% |
Dishes and silverware | 55.6% | $4,442 | $2,113 | 110.3% |
Revenue Impact Insights for Bến Thành
- Dining table tops the revenue impact list with a 179.5% uplift — listings with this amenity earn $4,470 vs. $1,600 without it.
- Hangers, Kitchen — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Bến Thành STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bến Thành. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBến Thành Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Bến Thành
- The typical guest profile for Airbnb in Bến Thành consists of predominantly international visitors (94%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 5.6% of guests.
- Key international markets include United States (13.1%) and Australia (11.7%).
- Top languages spoken are English (51.9%) followed by Chinese (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Bến Thành?
Listings in Bến Thành average 4.67 out of 5 overall, with about 25.2 reviews per active listing and 29.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Bến Thành
- An average rating of 4.67 places Bến Thành in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.8), while Cleanliness (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 29.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 29.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Bến Thành Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bến Thành
- The most common availability pattern in Bến Thành falls within the 271-366 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Bến Thành (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Bến Thành?
Average Booking Lead Time by Month
Booking Lead Time Insights for Bến Thành
- The overall average booking lead time for vacation rentals in Bến Thành is 24 days.
- Guests book furthest in advance for stays during February (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (29 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Bến Thành.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Bến Thành averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Bến Thành?
Guests in Bến Thành stay about 3.8 nights on average, generating roughly 752 reservations and 27.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Bến Thành
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Bến Thành
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jun (6.3 nights) and shorten in Sep (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Bến Thành Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
85.2% of total
30+ Nights
4 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bến Thành is 1 Night, adopted by 85.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.2%) of the Bến Thành Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Bến Thành, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 85.2% of Bến Thành hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bến Thành.
Bến Thành Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
7.4% of total
Flexible
12 listings
44.4% of total
Moderate
10 listings
37% of total
Firm
3 listings
11.1% of total
Cancellation Policy Insights for Bến Thành
- The prevailing Airbnb cancellation policy trend in Bến Thành is Flexible, used by 44.4% of listings.
- The market strongly favors guest-friendly terms, with 81.4% of listings offering Flexible or Moderate policies. This suggests guests in Bến Thành may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.4% market standard in Bến Thành.
- Regularly review your cancellation policy against competitors and market demand shifts in Bến Thành.
How Much Are Airbnb Cleaning Fees in Bến Thành?
Cleaning fees in Bến Thành are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Bến Thành
- About 55.6% of Bến Thành listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $5 is close to the median ($5), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Bến Thành median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Bến Thành Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bến Thànhbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LeeLai Apt 50m2 With Large Garden Center D1
Entire Place • 1 bedroom
Guava Home 109 | Steps to Ben Thanh & Local Brands
Entire Place • N/A
LeeLai APT Premium Studio Parkview Center D1
Entire Place • 1 bedroom
Cozy Studio for 3 pax near Ben Thanh & Bui Vien
Private Room • N/A
Cozy Studio 302B - near Ben Thanh Market, Bui Vien
Entire Place • 1 bedroom
LeeLai Permium Parkview Center District 1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Bến Thành?
Learn from the best! This table showcases top-performing Airbnb hosts in Bến Thành based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tommy Nguyen | 3 | $21,493 | 243 | 4.88/5.0 |
| Phạm Minh Hường | 3 | $12,883 | 54 | 4.53/5.0 |
| Vo | 2 | $12,061 | 132 | 4.87/5.0 |
| Tran | 2 | $11,688 | 96 | 4.95/5.0 |
| Binh | 2 | $10,460 | 60 | 4.45/5.0 |
| Trang Nguyen | 4 | $9,863 | 44 | 4.51/5.0 |
| Tài | 1 | $4,395 | 18 | 4.94/5.0 |
| Hoang Anh Tai | 4 | $3,450 | 5 | Not Rated |
| Tuyết Anh | 2 | $3,249 | 13 | 4.63/5.0 |
| Sunny Lau | 2 | $1,485 | 10 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bến Thành.
Who Are the Airbnb Hosts in Bến Thành?
Bến Thành has a relatively balanced host base.
Host Profile Insights for Bến Thành
- Only 29.6% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 22.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 92.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 63.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Bến Thành averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Bến Thành's Airbnb Market Compare to Nearby Cities?
How does the Bến Thành Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Phạm Ngũ Lão, Bến Thành has 7 percentage points lower occupancy and about $22 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Phuoc Thuan Commune | 10 | $1,839 | $366.77 | 20% |
| Quận Kho | 17 | $978 | $160.21 | 46% |
| Thủ Thiêm | 75 | $919 | $120.85 | 39% |
| Quận 2 | 38 | $911 | $78.67 | 45% |
| An Phú | 12 | $865 | $126.56 | 37% |
| Hồ Tràm | 13 | $836 | $236.34 | 14% |
| Da Kao | 19 | $729 | $60.07 | 48% |
| Phạm Ngũ Lão | 19 | $666 | $52.30 | 52% |
| Thủ Đức | 196 | $623 | $91.36 | 38% |
| Cầu Kho | 22 | $538 | $87.05 | 43% |
Frequently Asked Questions About Airbnb in Bến Thành
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Bến Thành.
How much do Airbnb hosts make in Bến Thành?
Bến Thành hosts earn about $3,407 per year on average, with an average nightly rate of $31 and RevPAR of $14. Those figures describe the typical revenue environment for active listings in Bến Thành, Hồ Chí Minh, not the ceiling for the best operators. Source: AirROI 2026 data, Bến Thành market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Bến Thành?
The average Airbnb occupancy rate in Bến Thành is 45.5%. March is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Bến Thành?
Listings in Bến Thành average $31 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Bến Thành?
Bến Thành currently has about 27 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Bến Thành?
AirROI currently classifies the short-term rental regulation level in Bến Thành as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Bến Thành?
RevPAR in Bến Thành is about $14. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Bến Thành?
At 45.5% occupancy, Bến Thành can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $3,407, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Bến Thành?
The average booking lead time in Bến Thành is about 24 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Bến Thành?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Bến Thành include Bến Thành Market, Pham Ngu Lao, District 1. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Bến Thành?
entire_home listings make up 59.3% of the active supply in Bến Thành. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Bến Thành compare to nearby Airbnb markets?
Among neighboring markets, Phuoc Thuan Commune posts $22,069 in average annual revenue with 19.8% occupancy, compared to Bến Thành's $3,407 and 45.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Bến Thành?
The average Airbnb stay length in Bến Thành is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Bến Thành?
Airbnb listings in Bến Thành average 4.67 out of 5 overall. About 29.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Bến Thành?
Dining table and Body soap are among the strongest revenue-linked amenities in Bến Thành. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Bến Thành?
Yes. About 55.6% of active Airbnb listings in Bến Thành charge a cleaning fee, and the average fee is $5. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Bến Thành?
At 29.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.