Farnese, Lazio Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Farnese, Lazio? Based on AirROI's 2025 dataset (March 2024 – February 2025), the short answer is $6,678 per year — at a $114 nightly rate, 25.7% occupancy, and a N/A RevPAR.
With just 18 active listings, Farnese is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Active supply contracted 30.8% year over year, yet revenue and nightly rates both rose — fewer listings are capturing more of the market. Remaining and incoming hosts benefit from reduced competition and stronger pricing.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Farnese?
In Farnese, the headline Airbnb metrics are $6,678 in average annual revenue,25.7% occupancy, $114 ADR, and $0 in RevPAR, and guests book about 43 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Farnese?
Understanding the monthly revenue variations for Airbnb listings in Farnese is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farnese is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farnese across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,048+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,185 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $571 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $263, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farnese
What Is the Monthly Airbnb Occupancy Rate in Farnese?
Maximize your bookings by understanding the Farnese STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farnese:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farnese
What Is the Average Airbnb Nightly Rate in Farnese?
Effective short term rental pricing strategy in Farnese involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farnese typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Farnese
What Is the RevPAR for Airbnb in Farnese?
RevPAR in Farnese is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Farnese
RevPAR Insights for Farnese
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Farnese benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Farnese Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Farnese?
Farnese's peak Airbnb season falls in August, June, July, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, June, July)
- Revenue averages $1,691 per month
- Occupancy rates average 38.1%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,131 per month
- Occupancy maintains around 22.1%
- Daily rates hold near $114
Low Season (January, February, December)
- Revenue drops to average $362 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $124
Seasonality Insights for Farnese
- Airbnb seasonality in Farnese is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Farnese's highest earning potential, with monthly revenues climbing to $1,938, occupancy reaching 47.0%, and ADRs peaking at $130.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $318, occupancy could drop to 7.6%, and ADRs may adjust to $106.
- Lower occupancy paired with meaningful seasonality means hosts in Farnese need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Farnese, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Farnese?
With 28% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Farnese. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Farnese to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 28% licensed listings)
What Are the Best Neighborhoods for Airbnb in Farnese?
With a compact short-term rental market, Farnese gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Farnese, filled with charming medieval architecture and local culture. A great spot for tourists who want to experience the authentic Italian lifestyle. | Farnese Castle, Church of Santa Maria della Provvidenza, Piazza di Farnese, Local markets, Ancient Roman ruins |
| Lake Bolsena | A beautiful lakeside area perfect for nature lovers and families. Offers a range of outdoor activities and stunning views of the lake, attracting both weekend travelers and long-term vacationers. | Lake Bolsena, Fisherman's Village, Water sports, Beaches, Cycling trails |
| Mount Amiata | A mountainous area offering stunning scenery and year-round outdoor activities, including hiking and skiing. Perfect for those looking to immerse themselves in nature and escape the city. | Amiata Biosphere Reserve, Hiking trails, Ski resorts, Natural thermal springs, Panoramic views |
| Civita di Bagnoregio | Known as the 'dying town', this picturesque medieval town is famous for its stunning vistas and unique architecture. A must-visit for tourists looking for photo opportunities and history. | Civita di Bagnoregio, Bridges and views, Historical museums, Artisan shops, Local gastronomy |
| Sutri | A small town famous for its Etruscan heritage and ancient architecture. It attracts visitors interested in history and archaeology, making it a cultural hotspot. | Etruscan Ruins, Ancient Roman Theatre, Catacombs, Churches and chapels, Local festivals |
| Viterbo | A nearby city known for its thermal baths and medieval architecture. A cultural hub that draws visitors looking for wellness tourism and historical exploration. | Palazzo dei Papi, Terme dei Papi, San Pellegrino in Tuscia, Viterbo's medieval walls, Local cuisine |
| Orvieto | A stunning hilltop town famous for its Cathedral and underground tunnels. A popular destination for travelers seeking a blend of history, architecture, and local wine. | Orvieto Cathedral, St. Patrick's Well, Underground Orvieto, Local wineries, Historic center |
| Roma | Although a bit further away, Rome remains an essential hub for tourists. Investing here could yield high returns due to its constant influx of visitors. | The Colosseum, Vatican City, Trevi Fountain, Roman Forum, Piazza Navona |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Farnese offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Farnese?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farnese
- The Farnese Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farnese, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Farnese Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farnese
- The dominant room capacity in Farnese is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.7% of the active Airbnb listings in Farnese, indicating a high concentration in these sizes.
Farnese Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farnese
- The most common guest capacity trend in Farnese vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Farnese STR market, accounting for 38.9% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farnese.
- On average, properties in Farnese are equipped to host 4.0 guests.
What Amenities Do Airbnb Guests Expect in Farnese?
Amenity Prevalence
Amenity Insights for Farnese
- Popular amenities like Heating, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farnese to stay competitive.
Dive Deeper: Advanced Farnese STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farnese. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarnese Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Farnese
- The typical guest profile for Airbnb in Farnese consists of predominantly international visitors (74%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 25.9% of guests.
- Key international markets include Germany (33.3%) and Italy (25.9%).
- Top languages spoken are English (40.5%) followed by Italian (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Farnese Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farnese
- The most common availability pattern in Farnese falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Farnese (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Farnese?
Average Booking Lead Time by Month
Booking Lead Time Insights for Farnese
- The overall average booking lead time for vacation rentals in Farnese is 43 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Farnese.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Farnese averages to identify opportunities for dynamic pricing adjustments.
Farnese Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
13.3% of total
2 Nights
6 listings
40% of total
3 Nights
3 listings
20% of total
4-6 Nights
2 listings
13.3% of total
7-29 Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Farnese is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Farnese hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farnese.
Farnese Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
7.7% of total
Flexible
5 listings
38.5% of total
Moderate
3 listings
23.1% of total
Strict
4 listings
30.8% of total
Cancellation Policy Insights for Farnese
- The prevailing Airbnb cancellation policy trend in Farnese is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Farnese.
- With 30.8% using Strict terms, this is a viable option in Farnese, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Farnese.
What Do the Top Airbnb Listings in Farnese Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farnesebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 bedroom nice home in Farnese
Entire Place • 2 bedrooms
Il Poggio Alla Galeazza villa with a pool
Entire Place • 2 bedrooms
Lovely home in Farnese with outdoor swimming pool
Entire Place • 3 bedrooms
Peter's house
Entire Place • 2 bedrooms
Boutique B&B Residenza Farnese (Suite Joie)
Private Room • N/A
Boutique B&B Residenza Farnese (Suite Amore)
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Farnese?
Learn from the best! This table showcases top-performing Airbnb hosts in Farnese based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #141536632 | 1 | $30,434 | 4 | 5.00/5.0 |
| Sabrina | 1 | $20,524 | 21 | 4.90/5.0 |
| Herma | 3 | $18,731 | 12 | 3.33/5.0 |
| Novasol | 1 | $18,385 | 4 | 5.00/5.0 |
| Alessandro & Silvia | 2 | $12,932 | 56 | 4.92/5.0 |
| Accomodalia | 1 | $5,335 | 3 | 4.00/5.0 |
| Adele Alessia | 1 | $4,653 | 4 | 5.00/5.0 |
| Host #153918632 | 1 | $2,682 | 0 | 0.00/5.0 |
| Host #70207036 | 1 | $1,733 | 9 | 5.00/5.0 |
| Patricia | 1 | $1,644 | 12 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farnese.
How Does Farnese's Airbnb Market Compare to Nearby Cities?
How does the Farnese Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Marcialla, Farnese has 28 percentage points lower occupancy and about $122 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 17 | $3,625 | $523.98 | 45% |
| Tignano | 12 | $3,334 | $505.30 | 34% |
| Castelfranco di Sotto | 47 | $3,052 | $300.14 | 39% |
| Buonconvento | 64 | $2,993 | $500.93 | 42% |
| Monte Castello di Vibio | 23 | $2,975 | $817.27 | 36% |
| Parrano | 18 | $2,918 | $327.84 | 34% |
| Rome | 23,444 | $2,895 | $205.96 | 52% |
| Marcialla | 25 | $2,888 | $235.88 | 54% |
| Florence | 9,692 | $2,827 | $205.76 | 52% |
| Impruneta | 138 | $2,816 | $250.89 | 45% |
Frequently Asked Questions About Airbnb in Farnese
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Farnese.
How much do Airbnb hosts make in Farnese?
Farnese hosts earn about $6,678 per year on average, with an average nightly rate of $114 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Farnese, Lazio, not the ceiling for the best operators. Source: AirROI 2025 data, Farnese market, March 2024 to February 2025.
What is the average Airbnb occupancy rate in Farnese?
The average Airbnb occupancy rate in Farnese is 25.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Farnese?
Listings in Farnese average $114 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Farnese?
Farnese currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Farnese?
AirROI currently classifies the short-term rental regulation level in Farnese as Moderate. The dataset also shows about 27.8% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Farnese?
RevPAR in Farnese is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Farnese?
Occupancy of 25.7% means Farnese is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,678, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Farnese?
The average booking lead time in Farnese is about 43 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Farnese?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Farnese include Centro Storico, Lake Bolsena, Mount Amiata. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Farnese?
entire_home listings make up 77.8% of the active supply in Farnese. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Farnese compare to nearby Airbnb markets?
Among neighboring markets, Crespina posts $43,502 in average annual revenue with 45.2% occupancy, compared to Farnese's $6,678 and 25.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Farnese?
August is the highest-revenue month in Farnese, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-02-28. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.