Farnese Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lazio, Italy
Is Airbnb profitable in Farnese in 2025? Explore comprehensive Airbnb analytics for Farnese, Lazio, Italy to uncover income potential. This 2025 STR market report for Farnese, based on AirROI data from March 2024 to February 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Farnese, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Farnese Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Farnese Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Farnese (2025)
Understanding the monthly revenue variations for Airbnb listings in Farnese is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Farnese is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Farnese across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,048+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,185 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $571 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $263, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Farnese
Farnese Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Farnese STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Farnese:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Farnese
Average Daily Rate (ADR) Airbnb Trends in Farnese (2025)
Effective short term rental pricing strategy in Farnese involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Farnese typically peaks in October and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $82 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Farnese
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Airbnb Seasonality Analysis & Trends in Farnese (2025)
Peak Season (August, June, July)
- Revenue averages $1,691 per month
- Occupancy rates average 38.1%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,131 per month
- Occupancy maintains around 22.1%
- Daily rates hold near $114
Low Season (January, February, December)
- Revenue drops to average $362 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $124
Seasonality Insights for Farnese
- The Airbnb seasonality in Farnese shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Farnese's highest earning potential, with monthly revenues capable of climbing to $1,938, occupancy reaching a high of 47.0%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $318, occupancy could drop to 7.6%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Farnese.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Farnese seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Farnese (2025)
Exploring the top neighborhoods for short-term rentals in Farnese? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historical center of Farnese, filled with charming medieval architecture and local culture. A great spot for tourists who want to experience the authentic Italian lifestyle. | Farnese Castle, Church of Santa Maria della Provvidenza, Piazza di Farnese, Local markets, Ancient Roman ruins |
| Lake Bolsena | A beautiful lakeside area perfect for nature lovers and families. Offers a range of outdoor activities and stunning views of the lake, attracting both weekend travelers and long-term vacationers. | Lake Bolsena, Fisherman's Village, Water sports, Beaches, Cycling trails |
| Mount Amiata | A mountainous area offering stunning scenery and year-round outdoor activities, including hiking and skiing. Perfect for those looking to immerse themselves in nature and escape the city. | Amiata Biosphere Reserve, Hiking trails, Ski resorts, Natural thermal springs, Panoramic views |
| Civita di Bagnoregio | Known as the 'dying town', this picturesque medieval town is famous for its stunning vistas and unique architecture. A must-visit for tourists looking for photo opportunities and history. | Civita di Bagnoregio, Bridges and views, Historical museums, Artisan shops, Local gastronomy |
| Sutri | A small town famous for its Etruscan heritage and ancient architecture. It attracts visitors interested in history and archaeology, making it a cultural hotspot. | Etruscan Ruins, Ancient Roman Theatre, Catacombs, Churches and chapels, Local festivals |
| Viterbo | A nearby city known for its thermal baths and medieval architecture. A cultural hub that draws visitors looking for wellness tourism and historical exploration. | Palazzo dei Papi, Terme dei Papi, San Pellegrino in Tuscia, Viterbo's medieval walls, Local cuisine |
| Orvieto | A stunning hilltop town famous for its Cathedral and underground tunnels. A popular destination for travelers seeking a blend of history, architecture, and local wine. | Orvieto Cathedral, St. Patrick's Well, Underground Orvieto, Local wineries, Historic center |
| Roma | Although a bit further away, Rome remains an essential hub for tourists. Investing here could yield high returns due to its constant influx of visitors. | The Colosseum, Vatican City, Trevi Fountain, Roman Forum, Piazza Navona |
Understanding Airbnb License Requirements & STR Laws in Farnese (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Farnese. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Farnese to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Farnese (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Farnesebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 bedroom nice home in Farnese
Entire Place • 2 bedrooms
Il Poggio Alla Galeazza villa with a pool
Entire Place • 2 bedrooms
Lovely home in Farnese with outdoor swimming pool
Entire Place • 3 bedrooms
Peter's house
Entire Place • 2 bedrooms
Boutique B&B Residenza Farnese (Suite Joie)
Private Room • N/A
Boutique B&B Residenza Farnese (Suite Amore)
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Farnese (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Farnese based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #141536632 | 1 | $30,434 | 4 | 5.00/5.0 |
| Sabrina | 1 | $20,524 | 21 | 4.90/5.0 |
| Herma | 3 | $18,731 | 12 | 3.33/5.0 |
| Novasol | 1 | $18,385 | 4 | 5.00/5.0 |
| Alessandro & Silvia | 2 | $12,932 | 56 | 4.92/5.0 |
| Accomodalia | 1 | $5,335 | 3 | 4.00/5.0 |
| Adele Alessia | 1 | $4,653 | 4 | 5.00/5.0 |
| Host #153918632 | 1 | $2,682 | 0 | 0.00/5.0 |
| Host #70207036 | 1 | $1,733 | 9 | 5.00/5.0 |
| Patricia | 1 | $1,644 | 12 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Farnese.
Dive Deeper: Advanced Farnese STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Farnese. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFarnese Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Farnese
- The Farnese Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.8% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Farnese, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Farnese Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Farnese
- The dominant room capacity in Farnese is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.7% of the active Airbnb listings in Farnese, indicating a high concentration in these sizes.
Farnese Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Farnese
- The most common guest capacity trend in Farnese vacation rentals is listings accommodating 6 guests (22.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Farnese STR market, accounting for 38.9% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Farnese.
- On average, properties in Farnese are equipped to host 4.0 guests.
Farnese Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Farnese
- The most common availability pattern in Farnese falls within the 271-366 days range, representing 77.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Farnese (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Farnese Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
13.3% of total
2 Nights
6 listings
40% of total
3 Nights
3 listings
20% of total
4-6 Nights
2 listings
13.3% of total
7-29 Nights
2 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Farnese is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40% of Farnese hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Farnese.
Farnese Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
7.7% of total
Flexible
5 listings
38.5% of total
Moderate
3 listings
23.1% of total
Strict
4 listings
30.8% of total
Cancellation Policy Insights for Farnese
- The prevailing Airbnb cancellation policy trend in Farnese is Flexible, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (30.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.5% market standard in Farnese.
- With 30.8% using Strict terms, this is a viable option in Farnese, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Farnese.
Farnese STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Farnese
- The overall average booking lead time for vacation rentals in Farnese is 43 days.
- Guests book furthest in advance for stays during August (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Farnese.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Farnese averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Farnese (2025)
Amenity Prevalence
Amenity Insights for Farnese
- Popular amenities like Heating, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Farnese to stay competitive.
Farnese Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Farnese
- The typical guest profile for Airbnb in Farnese consists of predominantly international visitors (74%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 25.9% of guests.
- Key international markets include Germany (33.3%) and Italy (25.9%).
- Top languages spoken are English (40.5%) followed by Italian (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Farnese Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crespina | 17 | $3,625 | $523.98 | 45% |
| Tignano | 12 | $3,334 | $505.30 | 34% |
| Castelfranco di Sotto | 47 | $3,052 | $300.14 | 39% |
| Buonconvento | 64 | $2,993 | $500.93 | 42% |
| Monte Castello di Vibio | 23 | $2,975 | $817.27 | 36% |
| Parrano | 18 | $2,918 | $327.84 | 34% |
| Rome | 23,444 | $2,895 | $205.96 | 52% |
| Marcialla | 25 | $2,888 | $235.88 | 54% |
| Florence | 9,692 | $2,827 | $205.76 | 52% |
| Impruneta | 138 | $2,816 | $250.89 | 45% |