Williamsburg, Virginia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Williamsburg, Virginia? Based on AirROI's 2026 dataset (June 2025 – May 2026), the short answer is $15,370 per year — at a $228 nightly rate, 26.9% occupancy, and a $63 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With 1,184 active listings and selective demand that rewards strong listing quality and pricing strategy, Williamsburg is an established vacation rental market. Supply grew 17.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Williamsburg?
In Williamsburg, the headline Airbnb metrics are $15,370 in average annual revenue,26.9% occupancy, $228 ADR, and $63 in RevPAR, and guests book about 31 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Williamsburg?
Understanding the monthly revenue variations for Airbnb listings in Williamsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamsburg is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,483+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,756 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,420 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $651, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamsburg
What Is the Monthly Airbnb Occupancy Rate in Williamsburg?
Maximize your bookings by understanding the Williamsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamsburg:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamsburg
What Is the Average Airbnb Nightly Rate in Williamsburg?
Effective short term rental pricing strategy in Williamsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamsburg typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $371+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $258 or more.
- Typical properties (Median) charge around $196 per night.
- Entry-level properties (Bottom 25%) earn around $152 per night.
Average Daily Rate (ADR) Trend by Month in Williamsburg
What Is the RevPAR for Airbnb in Williamsburg?
RevPAR in Williamsburg is currently $63. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $30 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $124 RevPAR.
Average Monthly RevPAR Trend in Williamsburg
RevPAR Insights for Williamsburg
- The average RevPAR in Williamsburg is $63. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($124) and bottom 25% ($30) is $94, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Williamsburg benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Williamsburg?
Williamsburg's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,783 per month
- Occupancy rates average 35.5%
- Daily rates average $233
Shoulder Season
- Revenue averages $1,943 per month
- Occupancy maintains around 27.0%
- Daily rates hold near $228
Low Season (January, February, March)
- Revenue drops to average $1,427 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $229
Seasonality Insights for Williamsburg
- Airbnb seasonality in Williamsburg is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Williamsburg's highest earning potential, with monthly revenues climbing to $3,024, occupancy reaching 37.2%, and ADRs peaking at $258.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,294, occupancy could drop to 18.0%, and ADRs may adjust to $215.
- Lower occupancy paired with meaningful seasonality means hosts in Williamsburg need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Williamsburg, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Williamsburg?
Williamsburg, Virginia, United States currently shows a low regulation profile despite having 1,184 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Williamsburg to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Williamsburg?
Williamsburg is a large short-term rental market, and performance varies significantly by location within the city. The neighborhoods below are among the most active areas for Airbnb hosts — each with distinct guest demographics, demand drivers, and local attractions. Use this as a starting point for neighborhood-level investment analysis in Williamsburg, Virginia.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Rich in colonial history with charming architecture and proximity to historical sites. This area attracts tourists visiting Jamestown and Colonial Williamsburg. | Colonial Williamsburg, Bruton Parish Church, Governor's Palace, Abigail Adams House, DeWitt Wallace Decorative Arts Museum |
| Lake Matoaka | A scenic area with access to a beautiful lake and outdoor activities. Popular among families and nature lovers seeking a peaceful retreat. | Lake Matoaka, William & Mary Campus, Matoaka Natural Area, Outdoor Recreation Trails, Bird Watching |
| New Town | A modern development that offers shopping, dining, and entertainment options. Attractive to families and vacationers looking for convenience and amenities. | New Town Williamsburg, Shopping Centers, Restaurants, Movie Theaters, Parks |
| High Street | A burgeoning area filled with restaurants, cafes, and shops that appeal to a younger demographic eager to explore local culture and cuisine. | Brickhouse Tavern, Cheese Shop, The College of William & Mary, Local Art Galleries, Food and Wine Events |
| York River State Park | Ideal for nature enthusiasts and outdoor lovers, this park offers hiking, birdwatching, and unparalleled views of the York River. | York River, Hiking Trails, Wildlife Viewing, Kayaking Opportunities, Picnic Areas |
| Jamestown | Home to the historic Jamestown Settlement, this area attracts history buffs and school groups. Ideal for rentals focused on education and family experiences. | Jamestown Settlement, Historic Jamestowne, Archaeological Sites, Virginia State Parks, Outdoor Exhibits |
| James City County | A residential area close to Williamsburg, perfect for families seeking a quiet atmosphere while still being near attractions. Good for long-term rentals. | Colonial Parkway, Natural Bridge, Local Parks, Family-Friendly Activities, Community Events |
| Busch Gardens | One of the top tourist destinations in the area, appealing to families and thrill-seekers in the peak tourist season. | Busch Gardens Williamsburg, Water Country USA, Amusement Rides, Live Entertainment, Seasonal Events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Williamsburg offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Williamsburg?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamsburg
- The Williamsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 1,184 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamsburg, Apartment/Condo properties are the most common (66.8%), reflecting the local real estate landscape.
- The presence of 22.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.4%) offer potential for unique stay experiences.
Williamsburg Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamsburg
- The dominant room capacity in Williamsburg is 2 bedrooms listings, making up 43.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.3% of the active Airbnb listings in Williamsburg, indicating a high concentration in these sizes.
- A significant 29.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williamsburg.
Williamsburg Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamsburg
- The most common guest capacity trend in Williamsburg vacation rentals is listings accommodating 8+ guests (38%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Williamsburg STR market, accounting for 70.3% of listings.
- 70.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamsburg.
- On average, properties in Williamsburg are equipped to host 6.0 guests.
How Do Listings in Williamsburg Compare on Quality?
Listing quality in Williamsburg can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Williamsburg
- At 38 photos per listing on average, Williamsburg hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 41.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Williamsburg averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Williamsburg?
Amenity Prevalence
Amenity Insights for Williamsburg
- Essential amenities in Williamsburg that guests expect include: Air conditioning, Wifi, TV, Heating, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hair dryer, Washer, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williamsburg: Air conditioning, Wifi, TV, Heating, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Heating, Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hair dryer or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamsburg to stay competitive.
Which Airbnb Amenities Boost Revenue in Williamsburg?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Williamsburg, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 99.2% | $15,470 | $3,568 | 333.6% |
Outlet coversHigh opportunity | 1.0% | $49,278 | $15,022 | 228.0% |
Babysitter recommendationsHigh opportunity | 1.8% | $44,052 | $14,852 | 196.6% |
Children’s dinnerwareHigh opportunity | 1.6% | $43,425 | $14,912 | 191.2% |
Baby safety gatesHigh opportunity | 0.8% | $42,613 | $15,161 | 181.1% |
Children's playroomHigh opportunity | 0.6% | $39,322 | $15,227 | 158.2% |
Children’s books and toysHigh opportunity | 3.0% | $34,245 | $14,778 | 131.7% |
High chairHigh opportunity | 5.3% | $33,113 | $14,372 | 130.4% |
Baking sheet | 19.4% | $27,520 | $12,440 | 121.2% |
EV chargerHigh opportunity | 2.8% | $32,884 | $14,867 | 121.2% |
Revenue Impact Insights for Williamsburg
- TV tops the revenue impact list with a 333.6% uplift — listings with this amenity earn $15,470 vs. $3,568 without it.
- High-opportunity amenities — Outlet covers, Babysitter recommendations, Children’s dinnerware — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Outlet covers — it has the best combination of high revenue impact and low market saturation in Williamsburg.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Williamsburg STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamsburg Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Williamsburg
- The typical guest profile for Airbnb in Williamsburg consists of primarily domestic travelers (95%), often arriving from nearby Washington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and DC (2.6%).
- Top languages spoken are English (76.5%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Washington and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Williamsburg?
Listings in Williamsburg average 4.79 out of 5 overall, with about 26 reviews per active listing and 25.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Williamsburg
- An average rating of 4.79 places Williamsburg in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.91), while Check-in (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Check-in — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Williamsburg Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamsburg
- The most common availability pattern in Williamsburg falls within the 271-366 days range, representing 75.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Williamsburg (39.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Williamsburg?
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamsburg
- The overall average booking lead time for vacation rentals in Williamsburg is 31 days.
- Guests book furthest in advance for stays during May (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Williamsburg.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Williamsburg averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Williamsburg?
Guests in Williamsburg stay about 3.8 nights on average, generating roughly 18,087 reservations and 15.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Williamsburg
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Williamsburg
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (4.9 nights) and shorten in Oct (2.4 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Williamsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
7.4% of total
2 Nights
656 listings
55.4% of total
3 Nights
83 listings
7% of total
4-6 Nights
34 listings
2.9% of total
7-29 Nights
30 listings
2.5% of total
30+ Nights
293 listings
24.7% of total
Key Insights
- The most prevalent minimum stay requirement in Williamsburg is 2 Nights, adopted by 55.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.8%) of the Williamsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24.7%) caters to monthly stays (30+ nights) in Williamsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.4% of Williamsburg hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.4% currently do.
- A 2-night minimum appears standard (55.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamsburg.
Williamsburg Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
44 listings
3.7% of total
Super Strict 60 Days
3 listings
0.3% of total
Limited
1 listings
0.1% of total
Flexible
32 listings
2.7% of total
Moderate
185 listings
15.7% of total
Firm
279 listings
23.7% of total
Strict
631 listings
53.7% of total
Cancellation Policy Insights for Williamsburg
- The prevailing Airbnb cancellation policy trend in Williamsburg is Strict, used by 53.7% of listings.
- A majority (77.4%) of hosts in Williamsburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 53.7% market standard in Williamsburg.
- With 53.7% using Strict terms, this is a viable option in Williamsburg, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamsburg.
How Much Are Airbnb Cleaning Fees in Williamsburg?
Cleaning fees in Williamsburg are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Williamsburg
- About 58.5% of Williamsburg listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($192) and median ($139) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 14.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Williamsburg median of $139. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Williamsburg Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
6BR Ultimate Family Getaway!
Entire Place • 6 bedrooms
History Art and Nature-110 Acres of Ancient Forest
Entire Place • 5 bedrooms
Spacious Home - 5 bedrooms & 3 full bathrooms.
Entire Place • 5 bedrooms
Wyndham Governor's Green, 3 BR Deluxe
Entire Place • 3 bedrooms
Diamonds & Pearls of Williamsburg, VA
Entire Place • 4 bedrooms
Family reunion? Here ya go! 8BDR/8BA sleeps 24!
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Williamsburg?
Learn from the best! This table showcases top-performing Airbnb hosts in Williamsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 80 | $1,567,022 | 824 | 4.71/5.0 |
| Christian | 38 | $909,448 | 678 | 4.83/5.0 |
| Suite Match | 13 | $681,094 | 264 | 4.87/5.0 |
| David | 87 | $671,799 | 937 | 4.79/5.0 |
| Michael | 20 | $640,862 | 303 | 4.91/5.0 |
| Lugina | 11 | $626,933 | 151 | 4.94/5.0 |
| Jeffrey | 31 | $615,485 | 333 | 4.80/5.0 |
| Brooke | 48 | $487,223 | 713 | 4.82/5.0 |
| Debra Ann | 21 | $468,439 | 269 | 4.75/5.0 |
| Scott | 31 | $452,625 | 2179 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamsburg.
Who Are the Airbnb Hosts in Williamsburg?
Williamsburg is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Williamsburg
- With 66.7% Superhosts, Williamsburg has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 34.1% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 5.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Williamsburg averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Williamsburg
These are the highest-grossing professional property management operations in Williamsburg, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Emma | 80 | $1,567,022 | $196 | 36.5% | 4.71/5 |
| Suite Match | 13 | $681,094 | $218 | 56.1% | 4.87/5 |
| David | 87 | $671,799 | $200 | 16.7% | 4.79/5 |
| Jeffrey | 31 | $615,485 | $225 | 32.7% | 4.80/5 |
| Anna | 43 | $444,610 | $212 | 16.1% | 4.75/5 |
| Live Suite | 35 | $340,968 | $184 | 22.6% | 4.59/5 |
| LiveSuites | 19 | $204,542 | $208 | 18.7% | 4.80/5 |
| Suite Spaces | 7 | $181,415 | $250 | 28.5% | 4.76/5 |
| Donald | 29 | $173,289 | $193 | 28.1% | 4.79/5 |
| Mike | 7 | $171,757 | $165 | 35.0% | 4.80/5 |
Management Company Insights for Williamsburg
- The leading management company, Emma, operates 80 listings with $1,567,022 in gross revenue — a useful benchmark for what scale looks like in Williamsburg.
- Top managers average 35 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.77/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Williamsburg's Airbnb Market Compare to Nearby Cities?
How does the Williamsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Weems, Williamsburg has 24 percentage points lower occupancy and about $209 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stevensville | 77 | $5,378 | $589.15 | 40% |
| Royal Oak | 10 | $5,221 | $946.21 | 28% |
| Easton | 40 | $5,065 | $654.50 | 39% |
| Weems | 12 | $4,824 | $437.61 | 51% |
| Middleburg | 41 | $4,696 | $520.37 | 40% |
| Queenstown | 25 | $4,629 | $642.55 | 36% |
| Deale | 29 | $4,605 | $420.89 | 40% |
| Arundel on the Bay | 28 | $4,596 | $512.95 | 39% |
| Mineral | 256 | $4,590 | $500.79 | 34% |
| Lanexa | 13 | $4,513 | $308.64 | 49% |
Frequently Asked Questions About Airbnb in Williamsburg
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Williamsburg.
How much do Airbnb hosts make in Williamsburg?
Williamsburg hosts earn about $15,370 per year on average, with an average nightly rate of $228 and RevPAR of $63. Those figures describe the typical revenue environment for active listings in Williamsburg, Virginia, not the ceiling for the best operators. Source: AirROI 2026 data, Williamsburg market, June 2025 to May 2026.
What is the average Airbnb occupancy rate in Williamsburg?
The average Airbnb occupancy rate in Williamsburg is 26.9%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Williamsburg?
Listings in Williamsburg average $228 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Williamsburg?
Williamsburg currently has about 1,184 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Williamsburg?
AirROI currently classifies the short-term rental regulation level in Williamsburg as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Williamsburg?
RevPAR in Williamsburg is about $63. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Williamsburg?
Occupancy of 26.9% means Williamsburg is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,370, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Williamsburg?
The average booking lead time in Williamsburg is about 31 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Williamsburg?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Williamsburg include Historic District, Lake Matoaka, New Town. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Williamsburg?
entire_home listings make up 78.3% of the active supply in Williamsburg. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Williamsburg compare to nearby Airbnb markets?
Among neighboring markets, Stevensville posts $64,541 in average annual revenue with 39.6% occupancy, compared to Williamsburg's $15,370 and 26.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Williamsburg?
The average Airbnb stay length in Williamsburg is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Williamsburg?
Airbnb listings in Williamsburg average 4.79 out of 5 overall. About 25.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Williamsburg?
TV and Outlet covers are among the strongest revenue-linked amenities in Williamsburg. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Williamsburg?
Yes. About 58.5% of active Airbnb listings in Williamsburg charge a cleaning fee, and the average fee is $192. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Williamsburg?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.