8BDR/8BA sleeps 24! More BANG for your buck! Entire home · 8 bedrooms Rated 4.88 - Revenue
- $155,343
- Occupancy
- 34.4%
- Daily rate
- $821
Airbnb market data · 202612 months to September 2026
Williamsburg, VA Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Williamsburg brought in $14,692 over the 12 months through September 2026, about 53% less than the Virginia average of $31,211.
The short answer
Williamsburg Airbnb Market at a Glance
Rates and bookings both trail the Virginia average. Listings averaged $236 a night and were booked on 26% of available nights, against $285 and 39% for the Virginia average.
Timing matters: in July, usually the best month, the average listing earns about 2.6 times as much as in January, usually the slowest.
With 1,203 active listings, Williamsburg is the second-largest of 219 Virginia markets AirROI tracks. From a year earlier, the number of active listings grew 5%.
Browse the live Williamsburg Airbnb market
See Every Williamsburg Listing
Revenue
How Much Do Airbnb Hosts Make in Williamsburg?
Gross bookings per Williamsburg listing averaged $14,692 over the 12 months to September 2026 (Virginia average: $31,211), before cleaning, platform and management costs and taxes.
In a typical year, the average Williamsburg listing brings in $3,180 in July, its best month, and $1,230 in January, its slowest. February runs within 5% of January, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.4 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $4,640+ a month, about 3.4 times the typical property.
- Strong performers (top 25%) earn $2,800 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,380 a month.
- Entry-level properties (bottom 25%) earn $632 or less, about 46% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $2,060 $3,290 $1,200
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Williamsburg Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,785 | 26.6% | $221 | $60 | 26 days | 3.3 nights |
| Oct 2025 | $2,030 | 28.0% | $223 | $65 | 35 days | 2.4 nights |
| Nov 2025 | $1,677 | 23.5% | $223 | $56 | 49 days | 2.8 nights |
| Dec 2025 | $2,176 | 29.2% | $229 | $70 | 35 days | 3 nights |
| Jan 2026 | $1,199 | 17.7% | $209 | $39 | 25 days | 4.2 nights |
| Feb 2026 | $1,275 | 22.6% | $205 | $46 | 17 days | 4.3 nights |
| Mar 2026 | $1,503 | 22.8% | $215 | $48 | 23 days | 5.1 nights |
| Apr 2026 | $2,048 | 29.7% | $223 | $68 | 35 days | 3.7 nights |
| May 2026 | $2,304 | 28.0% | $248 | $74 | 53 days | 2.8 nights |
| Jun 2026 | $2,997 | 35.0% | $256 | $100 | 35 days | 3.5 nights |
| Jul 2026 | $3,290 | 34.6% | $261 | $106 | 58 days | 3.5 nights |
| Aug 2026 | $2,687 | 33.5% | $252 | $87 | 43 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Williamsburg listing earns about $1,380 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Williamsburg Profitable?
Yes, when it's run well. The average Williamsburg Airbnb took in $14,692 in the 12 months to September 2026, and run by its owner at everyday costs, about $740 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,510 a month.
Cleaning it yourself keeps the $2,230 a year guests pay in cleaning fees, for about $920 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $630 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Williamsburg Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $12,462 | $25,210 |
| Cleaning fees guests pay15% of Williamsburg bookings | $2,230 | $4,520 |
| Gross bookings | $14,692 | $29,730 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Williamsburg listings on Simplified Pricing, 3% for the rest | −$1,940 | −$3,930 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,230 | −$4,520 |
| Utilities and internetAbout 5% of bookings | −$730 | −$1,490 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$290 | −$590 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$440 | −$890 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$150 | −$150 |
| Permit and registrationWhere one is required | −$70 | −$70 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$5,850 | −$11,640 |
| Left for housing costs, then profit | $8,842about $740 a month | $18,090about $1,510 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Williamsburg Airbnb Profit
The estimate starts from Williamsburg's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Williamsburg home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Williamsburg's Top Earners Get There
- More nights booked. The busiest quarter of Williamsburg listings are booked on 39% or more of their nights, against 21% for the median listing. Ten more booked nights a year at the median rate of $195 adds about $1,940 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $255 a night or more, against a median of $195. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,250 a year.
- Open for the busy months. In a typical year, July brings the average listing about $3,180, against $1,230 in January, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Williamsburg listings average 4.79 stars, and 26% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,480 a month, against $1,220 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Williamsburg?
Williamsburg listings were booked on 26% of the nights they were open over the past year, 13 percentage points below the Virginia average (39%) and 15 points below the U.S. average (41%). In a typical year, occupancy climbs to 36% in July and falls to 20% in January.
The busiest tenth of listings are booked about 5.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 61%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 21% of open nights.
- Entry-level properties (bottom 25%) fill 10% or less, less than one night a week.
July is usually the busiest month in Williamsburg, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 29% 37% 18%
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Williamsburg?
The average nightly rate in Williamsburg, known as ADR (average daily rate), was $236 over the past year, about 17% below the Virginia average of $285 and about 26% below the U.S. average of $320. In a typical year, rates peak in June and July at about $250 and bottom out in January and February at about $200.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $380+ a night, about twice the median.
- Strong performers (top 25%) charge $255 or more, about $60 above the median.
- Typical properties (median) charge about $195 a night.
- Entry-level properties (bottom 25%) charge $150 or less, about three-quarters of the median.
July rates run 27% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $221 $261 $193
The 12-month ADR of $236 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Williamsburg?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Williamsburg it averaged $62 over the past year, from about $40 in a typical January to about $103 in a typical July.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $121+ per open night, about 2.6 times the median.
- Strong performers (top 25%) earn $79 or more, about $35 a night above the median.
- Typical properties (median) earn about $46 per open night.
- Entry-level properties (bottom 25%) earn $29 or less, about 62% of the median.
July RevPAR is about 2.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $68 $106 $39
The 12-month RevPAR of $62 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Williamsburg
Williamsburg has one high season, June through August, which makes it a moderately seasonal market. A listing earns about 85% more a month in June through August than in December through February.
Average revenue by month in Williamsburg
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $2,060 $3,180 $1,230
Revenue by month in Williamsburg in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,230 |
| February | Low season | $1,290 |
| March | Low season | $1,650 |
| April | Shoulder season | $2,120 |
| May | Shoulder season | $2,200 |
| June | High season | $2,830 |
| July | High season | $3,180 |
| August | High season | $2,690 |
| September | Low season | $1,700 |
| October | Shoulder season | $1,930 |
| November | Low season | $1,700 |
| December | Shoulder season | $2,200 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–August | $2,900 | 35% | $248 |
| Shoulder seasonApril–May, October, December | $2,110 | 30% | $220 |
| Low seasonJanuary–March, September, November | $1,510 | 24% | $206 |
How Far in Advance Do Guests Book Airbnb in Williamsburg?
Guests book Williamsburg stays 36 days ahead on average (about five weeks). May stays are booked furthest out, about 54 days ahead, and February stays closest to arrival, about 21 days. A typical May booking is made in late March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 33 days 58 days 17 days
The 12-month figure of 36 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Williamsburg
None of the 1,203 active listings in Williamsburg display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Williamsburg.
Neighborhoods
Best Neighborhoods for Airbnb in Williamsburg
AirROI's area guide picks eight Williamsburg neighborhoods that draw short-term rental guests, led by Historic District, Lake Matoaka and New Town. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Historic District | Rich in colonial history with charming architecture and proximity to historical sites. This area attracts tourists visiting Jamestown and Colonial Williamsburg. | Colonial Williamsburg, Bruton Parish Church, Governor's Palace, Abigail Adams House, DeWitt Wallace Decorative Arts Museum |
| Lake Matoaka | A scenic area with access to a beautiful lake and outdoor activities. Popular among families and nature lovers seeking a peaceful retreat. | Lake Matoaka, William & Mary Campus, Matoaka Natural Area, Outdoor Recreation Trails, Bird Watching |
| New Town | A modern development that offers shopping, dining, and entertainment options. Attractive to families and vacationers looking for convenience and amenities. | New Town Williamsburg, Shopping Centers, Restaurants, Movie Theaters, Parks |
| High Street | A burgeoning area filled with restaurants, cafes, and shops that appeal to a younger demographic eager to explore local culture and cuisine. | Brickhouse Tavern, Cheese Shop, The College of William & Mary, Local Art Galleries, Food and Wine Events |
| York River State Park | Ideal for nature enthusiasts and outdoor lovers, this park offers hiking, birdwatching, and unparalleled views of the York River. | York River, Hiking Trails, Wildlife Viewing, Kayaking Opportunities, Picnic Areas |
| Jamestown | Home to the historic Jamestown Settlement, this area attracts history buffs and school groups. Ideal for rentals focused on education and family experiences. | Jamestown Settlement, Historic Jamestowne, Archaeological Sites, Virginia State Parks, Outdoor Exhibits |
| James City County | A residential area close to Williamsburg, perfect for families seeking a quiet atmosphere while still being near attractions. Good for long-term rentals. | Colonial Parkway, Natural Bridge, Local Parks, Family-Friendly Activities, Community Events |
| Busch Gardens | One of the top tourist destinations in the area, appealing to families and thrill-seekers in the peak tourist season. | Busch Gardens Williamsburg, Water Country USA, Amusement Rides, Live Entertainment, Seasonal Events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Williamsburg Airbnb Listings by Type and Size
Entire homes make up 78% of listings in Williamsburg, but private rooms are a real segment: about one listing in five (21%) rents out a single room. Apartments and condos are the most common property type at 66%, about 2.8 times the share of hotels, guesthouses and B&Bs (23%).
Mostly entire homes, with a private-room segment
Williamsburg Airbnb listings by room type
- Entire home 78%
- Private room 21%
- Hotel room 1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.6% | 934 |
| Private room | 21.1% | 254 |
| Hotel room | 1.2% | 15 |
Listings by property type
Williamsburg Airbnb listings by property type
- Apartment/Condo 66%
- Hotel/Boutique 23%
- House 10%
- Cabin/Outdoor <1%
- Others <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 65.7% | 790 |
| Hotel/Boutique | 23.4% | 282 |
| House | 9.7% | 117 |
| Cabin/Outdoor | 0.8% | 10 |
| Others | 0.3% | 4 |
How Many Bedrooms Do Airbnb Listings in Williamsburg Have?
Two-bedroom homes are the most common size in Williamsburg (42% of entire homes), and 36% have three or more bedrooms. Shares are of the 933 entire homes that give a bedroom count; rented rooms are left out.
Williamsburg entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
3%
19%
42%
22%
13%
2%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 2.9% | 27 |
| 1 bedroom | 19.1% | 178 |
| 2 bedrooms | 42.1% | 393 |
| 3 bedrooms | 21.5% | 201 |
| 4 bedrooms | 12.9% | 120 |
| 5+ bedrooms | 1.5% | 14 |
What Each Home Size Earns in Williamsburg
A typical studio in Williamsburg earned $1,460 over the past year, against $55,100 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 27 | $1,460 | $3,420 | $173 | 19% |
| 1 bedroom | 178 | $5,180 | $8,020 | $156 | 21% |
| 2 bedrooms | 393 | $7,370 | $11,000 | $200 | 24% |
| 3 bedrooms | 201 | $16,500 | $23,200 | $264 | 32% |
| 4 bedrooms | 120 | $20,200 | $24,900 | $414 | 24% |
| 5+ bedrooms | 14 | $55,100 | $81,700 | $715 | 32% |
How Many Guests Do Airbnbs in Williamsburg Sleep?
Williamsburg is a group-trip market: 40% of listings sleep eight or more guests, more than the share of the next most common size, six guests (35%).
Williamsburg listings by guest capacity
Share of listings by the number of guests they sleep
4%
<1%
20%
<1%
35%
1%
40%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 4.4% | 51 |
| 3 guests | 0.1% | 1 |
| 4 guests | 20.4% | 236 |
| 5 guests | 0.3% | 3 |
| 6 guests | 34.6% | 401 |
| 7 guests | 0.6% | 7 |
| 8+ guests | 39.7% | 460 |
How Williamsburg Airbnb Listings Are Set Up
Williamsburg hosts set up an average of 3.5 beds per listing. 50% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 22
- Beds per listing
- 3.5
- Show exact location
- 50%
What Amenities Do Airbnb Listings in Williamsburg Offer?
Free on-site parking is close to standard in Williamsburg: 96% of listings offer it, and 93% have a washer.
Share of Williamsburg listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Williamsburg
Listings in Williamsburg with a sound system earned about 2.7 times as much a year, on average, as those without: $38,600 against $14,500. The gap is smaller for a keypad entry (about 2.6 times as much) and a smart lock (about 2.4 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Williamsburg listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sound system | 1.0% | $38,600 | $14,500 | +167% |
| Keypad | 3% | $36,600 | $13,900 | +163% |
| Smart lock | 2% | $34,000 | $14,200 | +139% |
| Children's playroom | 0.8% | $30,600 | $14,600 | +110% |
| Single level home | 4% | $29,400 | $14,100 | +109% |
| EV charger | 3% | $29,000 | $14,200 | +104% |
| Bikes | 0.8% | $29,600 | $14,600 | +103% |
| Free street parking | 7% | $27,200 | $13,700 | +98% |
| Beach access | 2% | $28,200 | $14,500 | +95% |
| Patio or balcony | 55% | $18,600 | $9,940 | +87% |
Guests
Who Books Airbnbs in Williamsburg?
Williamsburg draws mostly domestic guests: 98% of those who left reviews live in the United States. No single city dominates: Washington is the largest source, at about 3% of reviews. English is spoken by 76% of guests, and Spanish by 11%.
98% of Williamsburg guests are domestic
Where guests who left reviews live
- Domestic 98%
- International 2%
Where Williamsburg guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Washington | 2.8% |
| Raleigh | 1.8% |
| Richmond | 1.6% |
| Alexandria | 1.4% |
| New York | 1.3% |
Where Williamsburg guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 98.0% |
| United Kingdom | 0.5% |
| Canada | 0.2% |
| Mexico | 0.1% |
Languages spoken by Williamsburg guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 76.0% |
| Spanish | 10.5% |
| French | 4.1% |
| German | 1.5% |
| Italian | 1.3% |
What Are Airbnb Guest Ratings in Williamsburg?
Williamsburg Airbnbs average 4.79 stars, and 26% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on check-in: it scores 4.75, against 4.91 for location.
Location scores highest in Williamsburg; check-in is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.82 |
| Cleanliness | 4.80 |
| Communication | 4.84 |
| Location | 4.91 |
| Check-in | 4.75 |
| Value | 4.77 |
Booking patterns
How Guests Book in Williamsburg: Stays, Rules and Fees
94% of Williamsburg listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 40% of listings; blocked nights include any the host closes off.
Days a year Williamsburg listings are open to guests
Share of listings by days a year
- 271-366 days 78%
- 181-270 days 16%
- 91-180 days 4%
- 31-90 days <1%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 78.5% | 944 |
| 181-270 days | 16.0% | 192 |
| 91-180 days | 4.5% | 54 |
| 31-90 days | 0.8% | 10 |
| 1-30 days | 0.2% | 3 |
Days a year Williamsburg listings are booked or blocked
Share of listings by days a year
- 271-366 days 1%
- 181-270 days 5%
- 91-180 days 17%
- 31-90 days 37%
- 1-30 days 40%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.1% | 13 |
| 181-270 days | 4.7% | 57 |
| 91-180 days | 17.2% | 207 |
| 31-90 days | 37.4% | 450 |
| 1-30 days | 39.6% | 476 |
What Is the Average Length of Stay for Airbnb in Williamsburg?
The average Williamsburg booking lasts 3.7 nights, longest in March and shortest in October. Listings took about 14 bookings each over the year, some 16,800 in all. About nine in ten listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Williamsburg
Average nights per booking, by month of stay
Average 3.2 nights 4.1 nights 2.3 nights
Two-year average by calendar month.
Williamsburg Airbnb Minimum Stay Requirements
More than eight in ten listings in Williamsburg accept stays of one or two nights.
Minimum stay set by Williamsburg listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Williamsburg?
Strict is the most common cancellation policy in Williamsburg, used by 41% of listings; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. Hosts here lean strict: about eight in ten listings use Firm or stricter terms, against 19% on Flexible or Moderate.
Cancellation policies of Williamsburg listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Williamsburg?
About six in ten Williamsburg listings charge a cleaning fee. The typical fee is about $148. Spread over the average stay of 3.7 nights, that adds roughly $40 a night to what guests pay. For listings that charge one, cleaning fees make up about 15% of gross revenue.
- Median cleaning fee
- $148
- Average cleaning fee
- $183
- Listings charging a fee
- 60.7%
- Share of gross revenue
- 15.2%
Top earners
Top-Earning Airbnbs and Hosts in Williamsburg
The top-grossing Airbnb in Williamsburg, an eight-bedroom home, took in $155,000 over the past year, about 11 times the city's average of $14,700. Four of the six listings below have five or more bedrooms; the other two have three and four bedrooms.
8BDR/8BA sleeps 24! More BANG for your buck! Entire home · 8 bedrooms Rated 4.88 
6BR Ultimate Family Getaway! Entire home · 6 bedrooms Rated 4.80 - Revenue
- $150,861
- Occupancy
- 63.7%
- Daily rate
- $631
Family reunion? Here ya go! 8BDR/8BA sleeps 24! Entire home · 8 bedrooms Rated 4.80 - Revenue
- $137,042
- Occupancy
- 28.7%
- Daily rate
- $821
History Art and Nature-110 Acres of Ancient Forest Entire home · 5 bedrooms Rated 5.00 - Revenue
- $132,204
- Occupancy
- 75.9%
- Daily rate
- $475
Wyndham Governor's Green, 3 BR Deluxe Entire home · 3 bedrooms Rated 4.83 - Revenue
- $113,671
- Occupancy
- 86.2%
- Daily rate
- $327
Spacious Home - 4 bedrooms & 3 full bathrooms. Entire home · 4 bedrooms Rated 4.95 - Revenue
- $112,638
- Occupancy
- 68.4%
- Daily rate
- $490
Who Are the Top Airbnb Hosts in Williamsburg?
Christian is the top-grossing host in Williamsburg, with $1.16 million in bookings across 40 listings over the past year. Together, the ten top-grossing hosts run 33% of the market's 1,203 listings. Per listing, a smaller operator earns more: Lugina grossed $59,300 per listing, about twice Christian's $29,000.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Christian | 40 | $1,159,070 | $28,977 | 4.83/5 | |
| Emma | 82 | $883,048 | $10,769 | 4.71/5 | |
| Suite Match | 13 | $654,367 | $50,336 | 4.88/5 | |
| 4 | Michael | 22 | $636,714 | $28,942 | 4.93/5 |
| 5 | Lugina | 10 | $592,658 | $59,266 | 4.92/5 |
| 6 | Brooke | 58 | $580,917 | $10,016 | 4.83/5 |
| 7 | David | 74 | $563,391 | $7,613 | 4.80/5 |
| 8 | Scott | 37 | $500,600 | $13,530 | 4.85/5 |
| 9 | Live Suite | 36 | $451,473 | $12,541 | 4.62/5 |
| 10 | Madison | 19 | $425,689 | $22,405 | 4.82/5 |
Who Are the Airbnb Hosts in Williamsburg?
Professional management companies run a quarter of Williamsburg listings and owners run the rest. 63% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Most hosts still vet their guests: only 25% of listings accept Instant Book. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
- Superhosts
- 63.2%
- Professional management
- 24.3%
- Cohosted listings
- 6.3%
- Instant Book enabled
- 25.0%
- Simplified Pricing
- 81.8%
Largest Airbnb Management Companies in Williamsburg
7 management companies run five or more active Airbnb listings in Williamsburg, and companies run 13% of its 1,203 active listings. LiveSuites is the largest, with 20 listings and an average guest rating of 4.78; the next largest are Suite Match, RoomPicks, Extra Holidays® and Suite Spaces. Among the five largest, Suite Match's homes rate highest, at 4.87.
The five largest run 5% of Williamsburg's listings
Share of Williamsburg's 1,203 active Airbnb listings each company runs as host or co-host
- LiveSuites 2% · 20
- Suite Match 1% · 13
- RoomPicks <1% · 10
- Extra Holidays® <1% · 7
- Suite Spaces <1% · 7
- All other listings 95%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Virginia, with a profile of each.
Nearby markets
Williamsburg vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 56 km, White Stone (52 km away, 46 listings) earned the most per listing, about 3.2 times as much as Williamsburg. Suffolk was the busiest, booked on 45% of nights against 26% in Williamsburg.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gloucester 25 km | 39 | $32,585 | $272 | 39% |
| Newport News 31 km | 100 | $22,326 | $200 | 43% |
| Hampton 44 km | 275 | $30,793 | $266 | 39% |
| Deltaville 46 km | 44 | $30,027 | $300 | 39% |
| Hopewell 51 km | 39 | $16,287 | $166 | 43% |
| White Stone 52 km | 46 | $46,624 | $496 | 36% |
| Lancaster 54 km | 31 | $37,363 | $362 | 36% |
| Suffolk 56 km | 40 | $18,192 | $163 | 45% |
Other Airbnb Markets in Virginia
- Virginia Beach Airbnb data 1,385 listings
- Richmond Airbnb data 1,044 listings
- Arlington Airbnb data 987 listings
- Norfolk Airbnb data 841 listings
- Alexandria Airbnb data 693 listings
- Charlottesville Airbnb data 687 listings
- Lynchburg Airbnb data 528 listings
- Chincoteague Airbnb data 487 listings
See all 219 Virginia Airbnb markets
Markets Similar to Williamsburg
Markets elsewhere in the United States with a similar nightly rate and occupancy to Williamsburg:
- Mount Ida Airbnb data AR · $239/night · 25.8%
- Pottsboro Airbnb data TX · $255/night · 25.7%
- Heber Springs Airbnb data AR · $244/night · 27.8%
- Navajo County Airbnb data AZ · $246/night · 28.4%
- Town of Dellona Airbnb data WI · $281/night · 25.4%
- Johnson City Airbnb data TX · $254/night · 28.1%
FAQ
Williamsburg Airbnb FAQ
How much do Airbnb hosts make in Williamsburg?
An active Williamsburg Airbnb grossed $14,692 on average in the 12 months to September 2026, according to AirROI's tracking of 1,203 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,800 or more in a typical month.
How much can I make on Airbnb in Williamsburg?
It depends most on the home's size, location and how it's run. The middle half of Williamsburg listings earn between $632 and $2,800 in a typical month, and the top tenth $4,640 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Williamsburg?
Listings in Williamsburg were booked on 26% of available nights over the past year. That compares with 39% for the Virginia average. July is usually the busiest month.
How much does an Airbnb cost per night in Williamsburg?
The average booked night in Williamsburg cost $236 before fees. Half of listings charge between $150 and $255, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Williamsburg?
None of the active Williamsburg listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Williamsburg?
Yes, when it's run well. The average Williamsburg Airbnb grossed $14,692 in the 12 months to September 2026, 53% below the Virginia average of $31,211. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,842 a year (about $740 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,510 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Williamsburg?
July usually pays best, averaging $3,180 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Williamsburg?
Each night a Williamsburg listing was open to book earned $62 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $121 or more.
How far in advance do guests book Airbnbs in Williamsburg?
Williamsburg stays were booked 36 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Williamsburg?
The average Williamsburg Airbnb stay lasted 3.7 nights over the past year. A listing took 14 reservations over the year on average.
How are Airbnbs in Williamsburg rated?
Guests rate Williamsburg Airbnbs 4.79 out of 5 on average. Guests score location highest and check-in lowest.
What are the best neighborhoods for Airbnb in Williamsburg?
Historic District, Lake Matoaka and New Town draw the most short-term rental interest in Williamsburg. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Williamsburg?
AirROI counted 1,203 active Airbnb listings in Williamsburg as of September 2026. The closest tracked market is Gloucester, 25 km away.
How much are Airbnb cleaning fees in Williamsburg?
In Williamsburg, about six in ten listings add a cleaning fee, and the typical fee is about $148.
Method
About This Data
Figures on this page cover 1,203 active Airbnb listings in Williamsburg from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.