Iúna, Espírito Santo Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Iúna, Espírito Santo? Based on AirROI's 2025 dataset (June 2024 – May 2025), the short answer is $1,357 per year — at a $55 nightly rate, 15.0% occupancy, and a N/A RevPAR.
With just 18 active listings, Iúna is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 63.6% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Iúna?
In Iúna, the headline Airbnb metrics are $1,357 in average annual revenue,15.0% occupancy, $55 ADR, and $0 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Iúna?
Understanding the monthly revenue variations for Airbnb listings in Iúna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iúna is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iúna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $299 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $176 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $92, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iúna
What Is the Monthly Airbnb Occupancy Rate in Iúna?
Maximize your bookings by understanding the Iúna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iúna:
- Best-in-class properties (Top 10%) achieve 30%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 20% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 11%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iúna
What Is the Average Airbnb Nightly Rate in Iúna?
Effective short term rental pricing strategy in Iúna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iúna typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Iúna
What Is the RevPAR for Airbnb in Iúna?
RevPAR in Iúna is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Iúna
RevPAR Insights for Iúna
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Iúna benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Iúna?
Iúna's peak Airbnb season falls in March, May, February, while the softest stretch is June, July, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, May, February)
- Revenue averages $417 per month
- Occupancy rates average 22.5%
- Daily rates average $56
Shoulder Season
- Revenue averages $246 per month
- Occupancy maintains around 14.3%
- Daily rates hold near $52
Low Season (June, July, September)
- Revenue drops to average $97 per month
- Occupancy decreases to average 9.3%
- Daily rates adjust to average $52
Seasonality Insights for Iúna
- Airbnb seasonality in Iúna is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Iúna's highest earning potential, with monthly revenues climbing to $458, occupancy reaching 25.0%, and ADRs peaking at $57.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $84, occupancy could drop to 8.3%, and ADRs may adjust to $51.
- Lower occupancy paired with meaningful seasonality means hosts in Iúna need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Iúna, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Iúna?
While Iúna, Espírito Santo, Brazil currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Iúna to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 6% licensed listings)
What Are the Best Neighborhoods for Airbnb in Iúna?
With a compact short-term rental market, Iúna gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Iúna, featuring cultural landmarks and local commerce. Ideal for guests wanting to experience local life and easily access restaurants and shops. | Iúna Municipal Market, Iúna Church, Café com Letras, Local craft shops, Iúna Cultural Center |
| São Pedro | A tranquil neighborhood known for its natural beauty and proximity to parks. Perfect for visitors looking to enjoy outdoor activities and a serene atmosphere. | Parque Municipal de Iúna, Cascata do Salto, Hiking trails, Picnic areas, Wildlife observation |
| Planalto | A growing residential area with modern amenities, attracting families and long-term stays. Offers a mix of urban convenience and suburban peace. | Planalto Shopping, Local schools, Nature parks, Sports facilities, Community centers |
| Eldorado | A vibrant community with various dining options and nightlife. Ideal for those wanting to experience local cuisine and social scenes. | Local restaurants, Bars and nightclubs, Cultural festivals, Art galleries, Community events |
| Vista Alegre | Known for its scenic vistas and relaxed atmosphere. Great for tourists looking for picturesque views and outdoor leisure activities. | Lookout points, Nature trails, Relaxing parks, Bird watching, Photography spots |
| Floresta | A leafy residential area that provides a peaceful retreat while still being close to the city's main attractions. Suitable for families and solo travelers alike. | Floresta Park, Walking trails, Family-friendly cafes, Community gardens |
| Bela Vista | A charming neighborhood that boasts local art and culture, attracting visitors interested in a more authentic Brazilian experience. | Local art studios, Craft markets, Cultural workshops, Traditional Brazilian music venues |
| Jardim do Lago | A picturesque lakeside area, perfect for visitors seeking relaxation and scenic views. Offers a quiet escape from the bustling city life. | Lake Iúna, Parks with picnic areas, Fishing spots, Scenic walking paths |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Iúna offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Iúna?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iúna
- The Iúna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Iúna, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Iúna Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iúna
- The dominant room capacity in Iúna is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Iúna, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iúna.
Iúna Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iúna
- The most common guest capacity trend in Iúna vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Iúna STR market, accounting for 55.5% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iúna.
- On average, properties in Iúna are equipped to host 5.0 guests.
What Amenities Do Airbnb Guests Expect in Iúna?
Amenity Prevalence
Amenity Insights for Iúna
- Popular amenities like TV, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iúna to stay competitive.
Dive Deeper: Advanced Iúna STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iúna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIúna Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Iúna
- The typical guest profile for Airbnb in Iúna consists of primarily domestic travelers (95%), often arriving from nearby Vila Velha, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.0% of guests.
- Key international markets include Brazil (95%) and Germany (5%).
- Top languages spoken are Portuguese (50%) followed by English (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Vila Velha and Espírito Santo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Iúna Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iúna
- The most common availability pattern in Iúna falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Iúna (50%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Iúna?
Average Booking Lead Time by Month
Booking Lead Time Insights for Iúna
- The overall average booking lead time for vacation rentals in Iúna is 27 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Iúna.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Iúna averages to identify opportunities for dynamic pricing adjustments.
Iúna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
70.6% of total
2 Nights
4 listings
23.5% of total
3 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Iúna is 1 Night, adopted by 70.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Iúna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.6% of Iúna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iúna.
Iúna Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
23.1% of total
Moderate
5 listings
38.5% of total
Firm
4 listings
30.8% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Iúna
- The prevailing Airbnb cancellation policy trend in Iúna is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Iúna.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Iúna.
What Do the Top Airbnb Listings in Iúna Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iúnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rancho da Mata
Entire Place • 4 bedrooms
Canto Verde Hostel
Entire Place • 3 bedrooms
Cabana com vista do pôr do sol.
Entire Place • 2 bedrooms
Rural Hosting Rio Claro(CAPARAÓ) Private suites
Private Room • 3 bedrooms
Cantinho da Mata
Entire Place • 2 bedrooms
Country house for group in Iúna (Caparaó)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Iúna?
Learn from the best! This table showcases top-performing Airbnb hosts in Iúna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #368625742 | 2 | $4,542 | 1 | Not Rated |
| Wagner | 2 | $4,277 | 39 | 5.00/5.0 |
| Nayara | 1 | $4,011 | 11 | 4.82/5.0 |
| Karina | 1 | $3,273 | 4 | 4.50/5.0 |
| Ana Cláudia | 1 | $2,379 | 3 | 5.00/5.0 |
| Silvia | 2 | $2,068 | 38 | 5.00/5.0 |
| Host #266778419 | 1 | $1,108 | 0 | Not Rated |
| Valderli Francisco De Almeida | 1 | $802 | 5 | 4.80/5.0 |
| Thiago | 1 | $695 | 6 | 5.00/5.0 |
| Elvanio | 2 | $494 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iúna.
How Does Iúna's Airbnb Market Compare to Nearby Cities?
How does the Iúna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Vila Velha, Iúna has 26 percentage points lower occupancy and about $5 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Domingos Martins | 634 | $654 | $110.23 | 27% |
| Venda Nova do Imigrante | 82 | $652 | $121.39 | 24% |
| Anchieta | 366 | $641 | $122.00 | 27% |
| Santa Teresa | 294 | $621 | $113.86 | 25% |
| Marechal Floriano | 141 | $613 | $103.42 | 26% |
| Castelo | 18 | $579 | $140.17 | 22% |
| Espera Feliz | 32 | $561 | $97.24 | 24% |
| Vargem Alta | 25 | $514 | $101.81 | 24% |
| Vila Velha | 1,567 | $510 | $60.14 | 41% |
| Além Paraíba | 11 | $497 | $195.11 | 17% |
Frequently Asked Questions About Airbnb in Iúna
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Iúna.
How much do Airbnb hosts make in Iúna?
Iúna hosts earn about $1,357 per year on average, with an average nightly rate of $55 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Iúna, Espírito Santo, not the ceiling for the best operators. Source: AirROI 2025 data, Iúna market, June 2024 to May 2025.
What is the average Airbnb occupancy rate in Iúna?
The average Airbnb occupancy rate in Iúna is 15.0%. March is the strongest month and July is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Iúna?
Listings in Iúna average $55 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Iúna?
Iúna currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Iúna?
AirROI currently classifies the short-term rental regulation level in Iúna as Low. The dataset also shows about 5.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Iúna?
RevPAR in Iúna is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Iúna?
Occupancy of 15.0% means Iúna is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,357, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Iúna?
The average booking lead time in Iúna is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Iúna?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Iúna include Centro, São Pedro, Planalto. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Iúna?
entire_home listings make up 55.6% of the active supply in Iúna. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Iúna compare to nearby Airbnb markets?
Among neighboring markets, Domingos Martins posts $7,846 in average annual revenue with 27.1% occupancy, compared to Iúna's $1,357 and 15.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Iúna?
March is the highest-revenue month in Iúna, while July is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-05-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.