Airbnb market data · 202512 months to May 2025
Iúna, Brazil Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Iúna brought in R$7,039 over the 12 months through May 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Iúna run through May 2025.
The short answer
Iúna Airbnb Market at a Glance
Listings averaged R$286 a night and were booked on 15% of available nights.
Timing matters: in March, the best month, the average listing earned about 5.4 times as much as in July, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Iúna is the 26th-largest of 26 Espírito Santo markets AirROI tracks.
Browse the live Iúna Airbnb market See Every Iúna ListingRevenue
How Much Do Airbnb Hosts Make in Iúna?
Gross bookings per Iúna listing averaged R$7,039 over the 12 months to May 2025 (Espírito Santo average: R$33,635), before cleaning, platform and management costs and taxes.
The average Iúna listing brought in R$2,370 in March, its best month, and R$436 in July, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across Iúna's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn R$3,300+ a month, about 3.6 times the typical property.
- Strong performers (top 25%) earn R$1,550 or more, roughly R$640 a month above the median.
- Typical properties (median) earn about R$914 a month.
- Entry-level properties (bottom 25%) earn R$476 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earned about 5.4 times what July did
Average revenue per active listing, by month
The dashed line is the average of the months shown, R$1,300.
Iúna Airbnb Data by Month
Latest 12 months in the May 2025 data.
March led on revenue. Nightly rates peaked in May and bookings in February, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | R$463 | 8.3% | R$271 | 33 days |
| Jul 2024 | R$436 | 9.7% | R$273 | 7 days |
| Aug 2024 | R$900 | 8.3% | R$268 | 13 days |
| Sep 2024 | R$606 | 10.0% | R$265 | 17 days |
| Oct 2024 | R$994 | 12.9% | R$265 | 38 days |
| Nov 2024 | R$614 | 9.5% | R$263 | 32 days |
| Dec 2024 | R$1,754 | 16.4% | R$262 | 41 days |
| Jan 2025 | R$1,470 | 17.6% | R$273 | 16 days |
| Feb 2025 | R$1,954 | 25.0% | R$279 | 15 days |
| Mar 2025 | R$2,374 | 24.1% | R$295 | 31 days |
| Apr 2025 | R$1,924 | 20.8% | R$280 | 48 days |
| May 2025 | R$2,170 | 18.4% | R$297 | 56 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Iúna home could earn, enter its address, bedrooms and guests in the free Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Iúna Profitable?
Yes, as extra income from a home or room you already have. The average Iúna Airbnb took in R$7,039 in the 12 months to May 2025, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about R$730 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Iúna Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | R$7,039 | R$11,960 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −R$1,090 | −R$1,850 |
| Utilities and internetAbout 5% of bookings | −R$350 | −R$600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$140 | −R$240 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$210 | −R$360 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$70 | −R$70 |
| Permit and registrationWhere one is required | −R$40 | −R$40 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 27% of bookings | −R$1,900 | −R$3,160 |
| Left for housing costs, then profit | R$5,139about R$430 a month | R$8,800about R$730 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Iúna Airbnb Profit
The estimate starts from Iúna's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Iúna home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Iúna's Top Earners Get There
- More nights booked. The busiest quarter of Iúna listings are booked on 20% or more of their nights, against 11% for the median listing. Ten more booked nights a year at the median rate of R$215 adds about R$2,170 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge R$355 a night or more, against a median of R$215. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about R$700 a year.
- Open for the busy months. March brought the average listing about R$2,370, against R$436 in July, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$1,000 a month, against R$590 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Iúna?
Iúna listings were booked on 15% of the nights they were open over the past year, 17 percentage points below the Espírito Santo average (32%) and 19 points below the Brazil average (34%). Occupancy climbs to 25% in February and falls to 8% in August.
Across Iúna's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 30%+ of open nights, 19 points above the median.
- Strong performers (top 25%) fill 20% or more, roughly one and a half nights a week.
- Typical properties (median) fill about 11% of open nights.
- Entry-level properties (bottom 25%) fill 7% or less, less than one night a week.
February was the busiest month in Iúna, August the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Iúna?
The average nightly rate in Iúna, known as ADR (average daily rate), was R$286 over the past year, about 40% below the Espírito Santo average of R$480 and about 46% below the Brazil average of R$525. Rates peak in March and May at about R$295 and bottom out in November and December at about R$260.
Across Iúna's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge R$580+ a night, about 2.7 times the median.
- Strong performers (top 25%) charge R$355 or more, about R$140 above the median.
- Typical properties (median) charge about R$215 a night.
- Entry-level properties (bottom 25%) charge R$145 or less, about two-thirds of the median.
May rates ran 13% above December's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, R$274.
Seasonality
Best and Worst Months for Airbnb in Iúna
With only 18 active listings, the monthly pattern in Iúna is noisy, since a few long or pricey stays can lift a month; revenue peaked in March and bottomed out in July.
How Far in Advance Do Guests Book Airbnb in Iúna?
Guests book Iúna stays 27 days ahead on average (about four weeks). May stays are booked furthest out, about 56 days ahead, and July stays closest to arrival, about 7 days. A typical May booking is made in mid-March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 27 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Iúna
6% of the 18 active listings in Iúna display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Iúna.
Neighborhoods
Best Neighborhoods for Airbnb in Iúna
AirROI's area guide picks eight Iúna neighborhoods that draw short-term rental guests, led by Centro, São Pedro and Planalto. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro | The heart of Iúna, featuring cultural landmarks and local commerce. Ideal for guests wanting to experience local life and easily access restaurants and shops. | Iúna Municipal Market, Iúna Church, Café com Letras, Local craft shops, Iúna Cultural Center |
| São Pedro | A tranquil neighborhood known for its natural beauty and proximity to parks. Perfect for visitors looking to enjoy outdoor activities and a serene atmosphere. | Parque Municipal de Iúna, Cascata do Salto, Hiking trails, Picnic areas, Wildlife observation |
| Planalto | A growing residential area with modern amenities, attracting families and long-term stays. Offers a mix of urban convenience and suburban peace. | Planalto Shopping, Local schools, Nature parks, Sports facilities, Community centers |
| Eldorado | A vibrant community with various dining options and nightlife. Ideal for those wanting to experience local cuisine and social scenes. | Local restaurants, Bars and nightclubs, Cultural festivals, Art galleries, Community events |
| Vista Alegre | Known for its scenic vistas and relaxed atmosphere. Great for tourists looking for picturesque views and outdoor leisure activities. | Lookout points, Nature trails, Relaxing parks, Bird watching, Photography spots |
| Floresta | A leafy residential area that provides a peaceful retreat while still being close to the city's main attractions. Suitable for families and solo travelers alike. | Floresta Park, Walking trails, Family-friendly cafes, Community gardens |
| Bela Vista | A charming neighborhood that boasts local art and culture, attracting visitors interested in a more authentic Brazilian experience. | Local art studios, Craft markets, Cultural workshops, Traditional Brazilian music venues |
| Jardim do Lago | A picturesque lakeside area, perfect for visitors seeking relaxation and scenic views. Offers a quiet escape from the bustling city life. | Lake Iúna, Parks with picnic areas, Fishing spots, Scenic walking paths |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Iúna vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 93 km, Domingos Martins (93 km away) earned the most per listing, about 6.6 times as much as Iúna.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Alto Caparaó 18 km | 135 | R$20,019 | R$354 | 22% |
| Dores do Rio Preto 26 km | 59 | R$33,770 | R$520 | 23% |
| Divino de São Lourenço 28 km | 63 | R$18,027 | R$350 | 23% |
| Espera Feliz 30 km | 43 | R$28,763 | R$538 | 21% |
| Venda Nova do Imigrante 65 km | 116 | R$37,283 | R$615 | 22% |
| Cachoeiro de Itapemirim 83 km | 79 | R$14,031 | R$275 | 24% |
| Caratinga 84 km | 32 | R$9,916 | R$317 | 25% |
| Domingos Martins 93 km | 717 | R$46,110 | R$653 | 27% |
Other Airbnb Markets in Espírito Santo
- Guarapari Airbnb data 4,016 listings
- Vila Velha Airbnb data 2,340 listings
- Vitória Airbnb data 769 listings
- Serra Airbnb data 567 listings
- Anchieta Airbnb data 499 listings
- Santa Teresa Airbnb data 406 listings
- São Mateus Airbnb data 253 listings
- Piúma Airbnb data 248 listings
See all 26 Espírito Santo Airbnb markets
Markets Similar to Iúna
Markets elsewhere in Brazil with a similar nightly rate and occupancy to Iúna:
- Serro Airbnb data Brazil · R$299/night · 20.1%
FAQ
Iúna Airbnb FAQ
How much do Airbnb hosts make in Iúna?
An active Iúna Airbnb grossed R$7,039 on average in the 12 months to May 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$1,550 or more in a typical month.
How much can I make on Airbnb in Iúna?
It depends most on the home's size, location and how it's run. The middle half of Iúna listings earn between R$476 and R$1,550 in a typical month, and the top tenth R$3,300 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Iúna?
Listings in Iúna were booked on 15% of available nights over the past year. That compares with 32% for the Espírito Santo average. February was the busiest month.
How much does an Airbnb cost per night in Iúna?
The average booked night in Iúna cost R$286 before fees. Half of listings charge between R$145 and R$355, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Iúna?
In Iúna, 6% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Iúna?
It can be, as extra income from a home or room you already have. The average Iúna Airbnb grossed R$7,039 in the 12 months to May 2025, 79% below the Espírito Santo average of R$33,635, though with only 18 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about R$730 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Iúna?
March paid best over the past year, at R$2,370 per active listing, and July paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Iúna?
Iúna stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Iúna?
Centro, São Pedro and Planalto draw the most short-term rental interest in Iúna. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Iúna?
AirROI counted 18 active Airbnb listings in Iúna as of May 2025. The closest tracked market is Alto Caparaó, 18 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Iúna from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.