Santa Maria Madalena, Rio de Janeiro Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Maria Madalena, Rio de Janeiro? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,299 per year — at a $73 nightly rate, 16.4% occupancy, and a $11 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 34 active listings, Santa Maria Madalena is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 161.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Maria Madalena?
In Santa Maria Madalena, the headline Airbnb metrics are $2,299 in average annual revenue,16.4% occupancy, $73 ADR, and $11 in RevPAR, and guests book about 39 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Maria Madalena?
Understanding the monthly revenue variations for Airbnb listings in Santa Maria Madalena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria Madalena is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria Madalena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $684+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $423 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $234 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $131, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria Madalena
What Is the Monthly Airbnb Occupancy Rate in Santa Maria Madalena?
Maximize your bookings by understanding the Santa Maria Madalena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria Madalena:
- Best-in-class properties (Top 10%) achieve 30%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 22% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 13%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria Madalena
What Is the Average Airbnb Nightly Rate in Santa Maria Madalena?
Effective short term rental pricing strategy in Santa Maria Madalena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria Madalena typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria Madalena
What Is the RevPAR for Airbnb in Santa Maria Madalena?
RevPAR in Santa Maria Madalena is currently $11. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $7 RevPAR.
- Typical properties (Median) generate $9 RevPAR.
- Strong performers (Top 25%) earn $14 RevPAR.
- Best-in-class (Top 10%) achieve $22 RevPAR.
Average Monthly RevPAR Trend in Santa Maria Madalena
RevPAR Insights for Santa Maria Madalena
- The average RevPAR in Santa Maria Madalena is $11. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($22) and bottom 25% ($7) is $16, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Maria Madalena benchmarks. If your RevPAR falls below the median of $9, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Maria Madalena?
Santa Maria Madalena's peak Airbnb season falls in February, May, April, while the softest stretch is September, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, May, April)
- Revenue averages $444 per month
- Occupancy rates average 24.3%
- Daily rates average $66
Shoulder Season
- Revenue averages $330 per month
- Occupancy maintains around 17.1%
- Daily rates hold near $68
Low Season (September, October, November)
- Revenue drops to average $192 per month
- Occupancy decreases to average 9.9%
- Daily rates adjust to average $70
Seasonality Insights for Santa Maria Madalena
- Airbnb seasonality in Santa Maria Madalena is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Maria Madalena's highest earning potential, with monthly revenues climbing to $483, occupancy reaching 25.2%, and ADRs peaking at $72.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $156, occupancy could drop to 7.9%, and ADRs may adjust to $63.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Maria Madalena need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Maria Madalena, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Maria Madalena?
Low regulation and minimal registration activity in Santa Maria Madalena, Rio de Janeiro, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria Madalena to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Maria Madalena?
With a compact short-term rental market, Santa Maria Madalena gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The historic center of Santa Maria Madalena, rich in cultural attractions and local cuisine, making it an ideal spot for tourists wanting an authentic experience. | Igreja de São Sebastião, Casa da Cultura, Museu de Arte Religiosa, Feira de Artesanato, Praça Coronel Domiciano |
| Parque Natural do Caparaó | A breathtaking natural park offering stunning landscapes, hiking opportunities, and adventure tourism, attracting nature lovers and outdoor enthusiasts. | Pico da Bandeira, Cachoeira do Furtado, Trilhas e caminhadas, Observação de aves, Cachoeira do Caparaó |
| Serra da Mantiqueira | Known for its mountain range, it's ideal for eco-tourism and attracts travelers looking for tranquility and nature amidst the mountains. | Mirantes, Trilhas, Chalés e pousadas, Vegetação nativa, Cachoeiras |
| Cascata do Rio Bonito | A beautiful waterfall that is perfect for relaxation and photography, popular among local tourists and visitors from other regions. | Cascata, Banhos, Trilhas ao longo do rio, Espaço para piqueniques |
| Rua da Praia | A lively street known for its shops, bars, and proximity to the river, making it a great place for tourists to socialize and enjoy local nightlife. | Bares, Restaurantes, Lojas de souvenirs, Eventos culturais, Praça do Pôr do Sol |
| Café e Gastronomia | Area surrounded by charming cafes and restaurants that draw food lovers and those looking to experience local culinary delights. | Cafés regionais, Restaurantes locais, Feiras gastronômicas, Aulas de culinária |
| Eventos culturais | This area hosts various cultural events, attracting visitors interested in festivals, music, and local arts. | Festas tradicionais, Shows ao vivo, Exposições de arte, Feiras de artesanato |
| Reserva Ecológica | A preserved ecological reserve that attracts those looking for a peaceful escape in nature, ideal for eco-conscious tourists. | Trilhas sustentáveis, Observação de fauna e flora, Espaços para meditação, Workshops sobre conservação |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Maria Madalena offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Maria Madalena?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria Madalena
- The Santa Maria Madalena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria Madalena, House properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 64.7% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Maria Madalena Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria Madalena
- The dominant room capacity in Santa Maria Madalena is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 58.8% of the active Airbnb listings in Santa Maria Madalena, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Maria Madalena.
Santa Maria Madalena Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria Madalena
- The most common guest capacity trend in Santa Maria Madalena vacation rentals is listings accommodating 8+ guests (32.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Maria Madalena STR market, accounting for 55.9% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria Madalena.
- On average, properties in Santa Maria Madalena are equipped to host 5.2 guests.
How Do Listings in Santa Maria Madalena Compare on Quality?
Listing quality in Santa Maria Madalena can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Maria Madalena
- At 32.4 photos per listing on average, Santa Maria Madalena hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Maria Madalena averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Maria Madalena?
Amenity Prevalence
Amenity Insights for Santa Maria Madalena
- Essential amenities in Santa Maria Madalena that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Pets allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria Madalena: Wifi, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria Madalena to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Maria Madalena?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Maria Madalena, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 79.4% | $2,787 | $417 | 569.0% |
Air conditioning | 23.5% | $3,992 | $1,778 | 124.5% |
Freezer | 32.4% | $3,184 | $1,875 | 69.8% |
Fire pit | 41.2% | $2,819 | $1,935 | 45.7% |
Private entrance | 44.1% | $2,721 | $1,966 | 38.4% |
Washer | 20.6% | $2,941 | $2,132 | 37.9% |
Lake access | 20.6% | $2,777 | $2,175 | 27.7% |
Single level home | 26.5% | $2,725 | $2,145 | 27.0% |
Coffee | 23.5% | $2,739 | $2,164 | 26.6% |
Oven | 44.1% | $2,578 | $2,079 | 24.0% |
Revenue Impact Insights for Santa Maria Madalena
- Pets allowed tops the revenue impact list with a 569.0% uplift — listings with this amenity earn $2,787 vs. $417 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Maria Madalena STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria Madalena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Madalena Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Maria Madalena
- The typical guest profile for Airbnb in Santa Maria Madalena consists of primarily domestic travelers (91%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 91.3% of guests.
- Key international markets include Brazil (91.3%) and Netherlands (2.2%).
- Top languages spoken are Portuguese (42.4%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and São Gonçalo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Maria Madalena?
Listings in Santa Maria Madalena average 4.94 out of 5 overall, with about 12.3 reviews per active listing and 35.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Maria Madalena
- With an overall rating of 4.94, Santa Maria Madalena listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.96), while Value (4.9) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santa Maria Madalena Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria Madalena
- The most common availability pattern in Santa Maria Madalena falls within the 271-366 days range, representing 94.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Maria Madalena (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Santa Maria Madalena?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria Madalena
- The overall average booking lead time for vacation rentals in Santa Maria Madalena is 39 days.
- Guests book furthest in advance for stays during February (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Spring (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Santa Maria Madalena.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria Madalena averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Maria Madalena?
Guests in Santa Maria Madalena stay about 3 nights on average, generating roughly 271 reservations and 8.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Santa Maria Madalena
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Maria Madalena
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- Stay lengths peak in Feb (4.4 nights) and shorten in Mar (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Maria Madalena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
32.4% of total
2 Nights
21 listings
61.8% of total
30+ Nights
2 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria Madalena is 2 Nights, adopted by 61.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.2%) of the Santa Maria Madalena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.8% of Santa Maria Madalena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria Madalena.
Santa Maria Madalena Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
15 listings
44.1% of total
Moderate
7 listings
20.6% of total
Firm
11 listings
32.4% of total
Strict
1 listings
2.9% of total
Cancellation Policy Insights for Santa Maria Madalena
- The prevailing Airbnb cancellation policy trend in Santa Maria Madalena is Flexible, used by 44.1% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.1% market standard in Santa Maria Madalena.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria Madalena.
How Much Are Airbnb Cleaning Fees in Santa Maria Madalena?
Cleaning fees in Santa Maria Madalena are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Maria Madalena
- About 58.8% of Santa Maria Madalena listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $22 is close to the median ($18), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Maria Madalena median of $18. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Maria Madalena Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria Madalenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cottage Desengano
Entire Place • 4 bedrooms
Rancho da Marcha Cottages - Santa Maria Madalena RJ
Entire Place • 1 bedroom
Casa da Marô, surrounded by GREENERY!
Entire Place • 1 bedroom
Large house with pool in Terras Frias
Entire Place • 5 bedrooms
Casa da Baronesa
Entire Place • 3 bedrooms
Vó Azária 75C Santa Maria Madalena Villa
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Maria Madalena?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria Madalena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 2 | $11,630 | 56 | 5.00/5.0 |
| Rogéria | 4 | $11,130 | 48 | 4.99/5.0 |
| Carolina | 2 | $7,574 | 39 | 4.97/5.0 |
| Guilherme | 2 | $7,009 | 16 | 4.95/5.0 |
| Nelson | 3 | $5,183 | 51 | 4.93/5.0 |
| Guilherme | 1 | $4,538 | 34 | 4.91/5.0 |
| Rachel | 1 | $4,154 | 4 | 5.00/5.0 |
| Laís | 1 | $3,219 | 4 | 5.00/5.0 |
| Camila | 2 | $3,179 | 6 | 5.00/5.0 |
| Flavio | 1 | $3,127 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria Madalena.
Who Are the Airbnb Hosts in Santa Maria Madalena?
Santa Maria Madalena has a relatively balanced host base.
Host Profile Insights for Santa Maria Madalena
- Only 26.5% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 2.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 58.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 23.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Maria Madalena averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa Maria Madalena's Airbnb Market Compare to Nearby Cities?
How does the Santa Maria Madalena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Vila Velha, Santa Maria Madalena has 23 percentage points lower occupancy and about $7 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Armação dos Búzios | 4,253 | $1,279 | $176.77 | 33% |
| Guapimirim | 136 | $813 | $128.34 | 26% |
| Itaboraí | 41 | $755 | $140.26 | 28% |
| Domingos Martins | 611 | $731 | $119.09 | 27% |
| Marechal Floriano | 123 | $726 | $114.36 | 26% |
| Teresópolis | 730 | $716 | $114.22 | 28% |
| Arraial do Cabo | 3,086 | $676 | $85.77 | 34% |
| Venda Nova do Imigrante | 90 | $630 | $119.16 | 22% |
| Anchieta | 390 | $600 | $125.13 | 25% |
| Vila Velha | 1,715 | $586 | $65.40 | 39% |
Frequently Asked Questions About Airbnb in Santa Maria Madalena
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Maria Madalena.
How much do Airbnb hosts make in Santa Maria Madalena?
Santa Maria Madalena hosts earn about $2,299 per year on average, with an average nightly rate of $73 and RevPAR of $11. Those figures describe the typical revenue environment for active listings in Santa Maria Madalena, Rio de Janeiro, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Maria Madalena market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Maria Madalena?
The average Airbnb occupancy rate in Santa Maria Madalena is 16.4%. February is the strongest month and October is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Maria Madalena?
Listings in Santa Maria Madalena average $73 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Maria Madalena?
Santa Maria Madalena currently has about 34 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Maria Madalena?
AirROI currently classifies the short-term rental regulation level in Santa Maria Madalena as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Maria Madalena?
RevPAR in Santa Maria Madalena is about $11. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Maria Madalena?
Occupancy of 16.4% means Santa Maria Madalena is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,299, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Maria Madalena?
The average booking lead time in Santa Maria Madalena is about 39 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Maria Madalena?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Maria Madalena include Centro, Parque Natural do Caparaó, Serra da Mantiqueira. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Maria Madalena?
entire_home listings make up 94.1% of the active supply in Santa Maria Madalena. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Maria Madalena compare to nearby Airbnb markets?
Among neighboring markets, Armação dos Búzios posts $15,351 in average annual revenue with 33.4% occupancy, compared to Santa Maria Madalena's $2,299 and 16.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Maria Madalena?
The average Airbnb stay length in Santa Maria Madalena is about 3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Maria Madalena?
Airbnb listings in Santa Maria Madalena average 4.94 out of 5 overall. About 35.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Maria Madalena?
Pets allowed and Air conditioning are among the strongest revenue-linked amenities in Santa Maria Madalena. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Maria Madalena?
Yes. About 58.8% of active Airbnb listings in Santa Maria Madalena charge a cleaning fee, and the average fee is $22. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Maria Madalena?
At 26.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.