Santa Rosa, Rio Grande do Sul Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Rosa, Rio Grande do Sul? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,474 per year — at a $41 nightly rate, 28.9% occupancy, and a $12 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 19 active listings, Santa Rosa is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 1800.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Rosa?
In Santa Rosa, the headline Airbnb metrics are $2,474 in average annual revenue,28.9% occupancy, $41 ADR, and $12 in RevPAR, and guests book about 18 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Rosa?
Understanding the monthly revenue variations for Airbnb listings in Santa Rosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Rosa is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Rosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $878+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $598 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $338 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $159, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Rosa
What Is the Monthly Airbnb Occupancy Rate in Santa Rosa?
Maximize your bookings by understanding the Santa Rosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Rosa:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Rosa
What Is the Average Airbnb Nightly Rate in Santa Rosa?
Effective short term rental pricing strategy in Santa Rosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Rosa typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $72+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $59 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Santa Rosa
What Is the RevPAR for Airbnb in Santa Rosa?
RevPAR in Santa Rosa is currently $12. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $8 RevPAR.
- Typical properties (Median) generate $9 RevPAR.
- Strong performers (Top 25%) earn $17 RevPAR.
- Best-in-class (Top 10%) achieve $22 RevPAR.
Average Monthly RevPAR Trend in Santa Rosa
RevPAR Insights for Santa Rosa
- The average RevPAR in Santa Rosa is $12. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($22) and bottom 25% ($8) is $14, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Nov and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Rosa benchmarks. If your RevPAR falls below the median of $9, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $17+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Rosa?
Santa Rosa's peak Airbnb season falls in January, November, December, while the softest stretch is March, June, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, November, December)
- Revenue averages $619 per month
- Occupancy rates average 38.8%
- Daily rates average $43
Shoulder Season
- Revenue averages $405 per month
- Occupancy maintains around 31.3%
- Daily rates hold near $46
Low Season (March, June, October)
- Revenue drops to average $325 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $46
Seasonality Insights for Santa Rosa
- Airbnb seasonality in Santa Rosa is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Rosa's highest earning potential, with monthly revenues climbing to $651, occupancy reaching 41.3%, and ADRs peaking at $47.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $267, occupancy could drop to 17.3%, and ADRs may adjust to $42.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Rosa need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Rosa, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Rosa?
With 11% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Santa Rosa. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Rosa to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 11% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santa Rosa?
With a compact short-term rental market, Santa Rosa gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Santa Rosa, Centro is lively and bustling with shops, restaurants, and cultural venues. It's a prime location for visitors wanting to explore local attractions and enjoy city life. | Santa Rosa Cathedral, Museu Marqueze, Parque da Figueira, Cultural Center, local cafes and restaurants |
| Gargantilhas | A picturesque neighborhood known for its natural beauty and proximity to outdoor recreation. Perfect for visitors seeking a peaceful retreat with access to hiking and nature. | Caminho do Lago, natural parks, scenic views, hiking trails, fishing spots |
| São Miguel | A family-friendly area with parks and playgrounds, ideal for those traveling with children. This neighborhood offers a cozy atmosphere and is close to family-oriented activities. | Parque São Miguel, community events, family restaurants, playgrounds, local fairs |
| São José | A charming neighborhood with local culture and arts. Attracts visitors interested in experiencing the local lifestyle, with art galleries and cultural events throughout the year. | local art galleries, theater, craft markets, cultural festivals, artisan shops |
| Parque Lago | Known for its beautiful lake and recreational areas, this neighborhood is great for those looking to relax outdoors. Perfect for families and nature lovers alike. | Lagoa de Santa Rosa, picnic areas, walking paths, water activities, family-friendly parks |
| Cerca de Sede | This area offers a mix of urban amenities and rural charm with access to local farms and markets, appealing to visitors seeking a unique experience with local flavors. | local farms, farmers markets, culinary experiences, nature tours, artisan shops |
| Vila Progresso | A developing area with emerging attractions and close-knit community feel. Attractive for those looking for an authentic experience and engagement with locals. | community markets, local festivals, unique eateries, cultural workshops, art installations |
| Loja de São Pedro | An emerging tourist spot known for its local markets and artisan crafts. Ideal for travelers interested in shopping unique local goods and experiencing the local culture. | artisan markets, local shopping, traditional crafts, performing arts, food stalls |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Rosa offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Rosa?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Rosa
- The Santa Rosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Rosa, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 21.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Rosa Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Rosa
- The dominant room capacity in Santa Rosa is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.9% of the active Airbnb listings in Santa Rosa, indicating a high concentration in these sizes.
Santa Rosa Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Rosa
- The most common guest capacity trend in Santa Rosa vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Rosa STR market, accounting for 47.4% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Rosa.
- On average, properties in Santa Rosa are equipped to host 3.3 guests.
How Do Listings in Santa Rosa Compare on Quality?
Listing quality in Santa Rosa can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Rosa
- With only 11.8 photos per listing on average, there is a clear opportunity for hosts in Santa Rosa to differentiate through better visual content.
- 26.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Rosa averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Rosa?
Amenity Prevalence
Amenity Insights for Santa Rosa
- Essential amenities in Santa Rosa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Rosa: Wifi.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Rosa to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Rosa?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Rosa, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Exterior security cameras on property | 36.8% | $5,325 | $811 | 556.6% |
Pets allowed | 52.6% | $4,071 | $700 | 481.9% |
Microwave | 47.4% | $4,108 | $1,003 | 309.6% |
Dishes and silverware | 42.1% | $4,361 | $1,102 | 295.9% |
Cooking basics | 47.4% | $3,914 | $1,178 | 232.2% |
Stove | 47.4% | $3,914 | $1,178 | 232.2% |
Hair dryer | 47.4% | $3,864 | $1,223 | 215.9% |
Refrigerator | 36.8% | $4,315 | $1,400 | 208.2% |
Fire extinguisher | 31.6% | $4,237 | $1,660 | 155.2% |
Dining table | 36.8% | $3,911 | $1,636 | 139.1% |
Revenue Impact Insights for Santa Rosa
- Exterior security cameras on property tops the revenue impact list with a 556.6% uplift — listings with this amenity earn $5,325 vs. $811 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Rosa STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Rosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Rosa Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Rosa
- The typical guest profile for Airbnb in Santa Rosa consists of primarily domestic travelers (94%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.9% of guests.
- Key international markets include Brazil (93.9%) and United States (2%).
- Top languages spoken are Portuguese (50%) followed by English (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Rosa?
Listings in Santa Rosa average 4.84 out of 5 overall, with about 10.8 reviews per active listing and 26.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Rosa
- With an overall rating of 4.84, Santa Rosa listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 26.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 26.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Santa Rosa Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Rosa
- The most common availability pattern in Santa Rosa falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Rosa (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Santa Rosa?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Rosa
- The overall average booking lead time for vacation rentals in Santa Rosa is 18 days.
- Guests book furthest in advance for stays during January (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (18 days) as a baseline for your pricing and availability strategy in Santa Rosa.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Santa Rosa averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Rosa?
Guests in Santa Rosa stay about 4.1 nights on average, generating roughly 186 reservations and 9.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Santa Rosa
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Rosa
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Feb (7 nights) and shorten in Apr (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Rosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
84.2% of total
2 Nights
2 listings
10.5% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Rosa is 1 Night, adopted by 84.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Santa Rosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 84.2% of Santa Rosa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Rosa.
Santa Rosa Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
47.4% of total
Moderate
4 listings
21.1% of total
Firm
3 listings
15.8% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Santa Rosa
- The prevailing Airbnb cancellation policy trend in Santa Rosa is Flexible, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Santa Rosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Rosa.
How Much Are Airbnb Cleaning Fees in Santa Rosa?
Cleaning fees in Santa Rosa are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Rosa
- About 42.1% of Santa Rosa listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $12 is close to the median ($14), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Rosa median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Rosa Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Rosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment 104 - 2 Bedrooms Double 4 people Downtown - Santa Rosa
Entire Place • 2 bedrooms
Amazing House on RS 344 Km 38
Entire Place • 4 bedrooms
Apartment 103 - 2 Bedrooms Double 4 people Downtown - Santa Rosa
Entire Place • 2 bedrooms
Ap 101 - 1 Double bedroom 2 people Downtown - Santa Rosa
Entire Place • 1 bedroom
Cozy house in downtown Santa Rosa
Entire Place • 2 bedrooms
Room 1 Traveler
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Rosa?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Rosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| João Pedro | 4 | $20,789 | 58 | 4.96/5.0 |
| Ceciliane Isabel | 6 | $9,055 | 13 | 5.00/5.0 |
| Daniel | 2 | $6,254 | 80 | 4.91/5.0 |
| Alex Bonetti | 1 | $4,402 | 29 | 4.45/5.0 |
| Gelson Holz | 1 | $2,268 | 3 | 5.00/5.0 |
| Carla Adriana | 1 | $1,577 | 1 | Not Rated |
| Bianca | 1 | $1,418 | 2 | Not Rated |
| Sabrina | 1 | $846 | 8 | 5.00/5.0 |
| Felipe | 1 | $337 | 10 | 4.00/5.0 |
| Cristiano | 1 | $59 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Rosa.
Who Are the Airbnb Hosts in Santa Rosa?
Santa Rosa is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Rosa
- With 63.2% Superhosts, Santa Rosa has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 5.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 36.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Santa Rosa averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Santa Rosa's Airbnb Market Compare to Nearby Cities?
How does the Santa Rosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Frederico Westphalen, Santa Rosa has 8 percentage points lower occupancy and about $1 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Frederico Westphalen | 14 | $436 | $39.88 | 37% |
| Ametista do Sul | 32 | $389 | $75.40 | 25% |
| Encarnación | 26 | $374 | $123.72 | 28% |
| Três Passos | 13 | $342 | $88.46 | 17% |
| Posadas | 297 | $303 | $52.37 | 30% |
| Francisco Beltrão | 50 | $302 | $32.80 | 36% |
| Hohenau | 15 | $283 | $49.61 | 29% |
| Encarnacion | 207 | $275 | $74.85 | 24% |
| Santo Ângelo | 44 | $177 | $30.74 | 31% |
| Municipio de Eldorado | 23 | $175 | $35.36 | 25% |
Frequently Asked Questions About Airbnb in Santa Rosa
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Rosa.
How much do Airbnb hosts make in Santa Rosa?
Santa Rosa hosts earn about $2,474 per year on average, with an average nightly rate of $41 and RevPAR of $12. Those figures describe the typical revenue environment for active listings in Santa Rosa, Rio Grande do Sul, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Rosa market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Rosa?
The average Airbnb occupancy rate in Santa Rosa is 28.9%. January is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Rosa?
Listings in Santa Rosa average $41 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Rosa?
Santa Rosa currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Rosa?
AirROI currently classifies the short-term rental regulation level in Santa Rosa as Moderate. The dataset also shows about 10.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Rosa?
RevPAR in Santa Rosa is about $12. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Rosa?
Occupancy of 28.9% means Santa Rosa is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,474, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Rosa?
The average booking lead time in Santa Rosa is about 18 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Rosa?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Rosa include Centro, Gargantilhas, São Miguel. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Rosa?
entire_home listings make up 73.7% of the active supply in Santa Rosa. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Rosa compare to nearby Airbnb markets?
Among neighboring markets, Frederico Westphalen posts $5,237 in average annual revenue with 37.2% occupancy, compared to Santa Rosa's $2,474 and 28.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Rosa?
The average Airbnb stay length in Santa Rosa is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Rosa?
Airbnb listings in Santa Rosa average 4.84 out of 5 overall. About 26.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Rosa?
Exterior security cameras on property and Pets allowed are among the strongest revenue-linked amenities in Santa Rosa. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Rosa?
Yes. About 42.1% of active Airbnb listings in Santa Rosa charge a cleaning fee, and the average fee is $12. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Rosa?
A 63.2% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.