Airbnb market data · 202612 months to April 2026
São João do Sul, Brazil Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in São João do Sul brought in R$20,429 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for São João do Sul run through April 2026.
The short answer
São João do Sul Airbnb Market at a Glance
Listings averaged R$445 a night and were booked on 19% of available nights.
Timing matters: in May, the best month, the average listing earned about three times as much as in July, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, São João do Sul is the 92nd-largest of 92 Santa Catarina markets AirROI tracks.
Browse the live São João do Sul Airbnb market See Every São João do Sul ListingRevenue
How Much Do Airbnb Hosts Make in São João do Sul?
Gross bookings per São João do Sul listing averaged R$20,429 over the 12 months to April 2026 (Santa Catarina average: R$39,183), before cleaning, platform and management costs and taxes.
The average São João do Sul listing brought in R$6,470 in May, its best month, and R$2,190 in July, its slowest. The three strongest months bring in 38% of a full year's revenue, where an even calendar would give any three months 25%.
Across São João do Sul's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn R$7,400+ a month, about three times the typical property.
- Strong performers (top 25%) earn R$5,320 or more, roughly R$2,900 a month above the median.
- Typical properties (median) earn about R$2,400 a month.
- Entry-level properties (bottom 25%) earn R$999 or less, about 42% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about three times what July did
Average revenue per active listing, by month
The dashed line is the average of the months shown, R$3,470. Dashed: April left out, as the latest month's data looks incomplete.
São João do Sul Airbnb Data by Month
Latest 12 months in the April 2026 data.
May led on revenue. Nightly rates peaked in January and bookings in March, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | R$6,466 | 30.3% | R$413 | R$209 | 44 days | 1.1 nights |
| Jun 2025 | R$2,928 | 16.1% | R$418 | R$98 | 36 days | 1.5 nights |
| Jul 2025 | R$2,185 | 17.2% | R$415 | R$70 | 41 days | 2.3 nights |
| Aug 2025 | R$3,349 | 20.0% | R$398 | R$108 | 64 days | 2.4 nights |
| Sep 2025 | R$2,250 | 14.8% | R$395 | R$75 | 63 days | 2 nights |
| Oct 2025 | R$5,405 | 26.3% | R$407 | R$174 | 75 days | 2.1 nights |
| Nov 2025 | R$4,097 | 25.3% | R$403 | R$137 | 80 days | 1.6 nights |
| Dec 2025 | R$2,937 | 21.9% | R$416 | R$95 | 45 days | 4.4 nights |
| Jan 2026 | R$2,612 | 22.2% | R$421 | R$84 | 72 days | 4 nights |
| Feb 2026 | R$2,261 | 20.4% | R$415 | R$81 | 101 days | 4.3 nights |
| Mar 2026 | R$3,680 | 30.3% | R$411 | R$119 | 20 days | 1.6 nights |
| Apr 2026* | R$3,309 | 14.2% | R$433 | R$110 | 19 days | 1.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole São João do Sul market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in São João do Sul Profitable?
Yes, when it's run well. The average São João do Sul Airbnb took in R$20,429 in the 12 months to April 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about R$45,280, and run by its owner at everyday costs, about R$2,820 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
São João do Sul Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | R$19,759 | R$43,810 |
| Cleaning fees guests pay3% of São João do Sul bookings | R$670 | R$1,470 |
| Gross bookings | R$20,429 | R$45,280 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 67% of São João do Sul listings on Simplified Pricing, 3% for the rest | −R$2,320 | −R$5,130 |
| Cleaning and laundryPaid for by the cleaning fee; R$0 if you clean yourself | −R$670 | −R$1,470 |
| Utilities and internetAbout 5% of bookings | −R$1,020 | −R$2,260 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −R$410 | −R$910 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −R$610 | −R$1,360 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −R$200 | −R$200 |
| Permit and registrationWhere one is required | −R$100 | −R$100 |
| ManagementR$0 when you run it; co-hosts charge from about 10% of nightly bookings | R$0 | R$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | R$0 | R$0 |
| Lodging taxesAdded to the guest's bill and passed on | R$0 | R$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −R$5,330 | −R$11,430 |
| Left for housing costs, then profit | R$15,099about R$1,260 a month | R$33,850about R$2,820 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own São João do Sul Airbnb Profit
The estimate starts from São João do Sul's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one São João do Sul home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How São João do Sul's Top Earners Get There
- More nights booked. The busiest quarter of São João do Sul listings are booked on 29% or more of their nights, against 17% for the median listing. Ten more booked nights a year at the median rate of R$280 adds about R$2,790 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge R$585 a night or more, against a median of R$280. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about R$1,980 a year.
- Open for the busy months. May brought the average listing about R$6,470, against R$2,190 in July, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. São João do Sul listings average 4.90 stars, and 33% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about R$3,770 a month, against R$1,700 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in São João do Sul?
São João do Sul listings were booked on 19% of the nights they were open over the past year, 15 percentage points below the Santa Catarina average (34%) and 15 points below the Brazil average (34%). Occupancy climbs to 30% in March and falls to 15% in September.
Across São João do Sul's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 46%+ of open nights, 29 points above the median.
- Strong performers (top 25%) fill 29% or more, roughly two nights a week.
- Typical properties (median) fill about 17% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
March was the busiest month in São João do Sul, September the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 19% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in São João do Sul?
The average nightly rate in São João do Sul, known as ADR (average daily rate), was R$445 over the past year, about 23% below the Santa Catarina average of R$575 and about 15% below the Brazil average of R$525. Averaged month by month, rates barely change through the year, staying between about R$395 and R$420.
Across São João do Sul's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge R$780+ a night, about 2.8 times the median.
- Strong performers (top 25%) charge R$585 or more, about R$310 above the median.
- Typical properties (median) charge about R$280 a night.
- Entry-level properties (bottom 25%) charge R$205 or less, about three-quarters of the median.
Average nightly rate by month in São João do Sul
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, R$410. Dashed: April data incomplete. The 12-month ADR of R$445 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in São João do Sul?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In São João do Sul it averaged R$88 over the past year, from about R$70 in July to about R$209 in May.
Across São João do Sul's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn R$197+ per open night, about 3.9 times the median.
- Strong performers (top 25%) earn R$143 or more, about R$90 a night above the median.
- Typical properties (median) earn about R$51 per open night.
- Entry-level properties (bottom 25%) earn R$27 or less, about half of the median.
May RevPAR was about three times July's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, R$114. Dashed: April data incomplete. The 12-month RevPAR of R$88 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in São João do Sul
With only 18 active listings, the monthly pattern in São João do Sul is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in July.
How Far in Advance Do Guests Book Airbnb in São João do Sul?
Guests book São João do Sul stays 52 days ahead on average (about seven weeks). February stays are booked furthest out, about 101 days ahead, and March stays closest to arrival, about 20 days. A typical February booking is made in early November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete. The 12-month figure of 52 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in São João do Sul
None of the 18 active listings in São João do Sul display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in São João do Sul.
Neighborhoods
Best Neighborhoods for Airbnb in São João do Sul
AirROI's area guide picks eight São João do Sul neighborhoods that draw short-term rental guests, led by Praia do Sol, Praia da Barra and Centro de São João do Sul. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Praia do Sol | A beautiful beach known for its clear waters and soft sand. Ideal for families and tourists looking for a relaxing beach experience. | Praia do Sol beach, Local seafood restaurants, Surfing spots, Sunset views, Beach volleyball |
| Praia da Barra | A less crowded beach area perfect for those seeking tranquility and nature. Popular with eco-tourists and nature lovers. | Barra do Sul river, Nature trails, Fishing spots, Beach camping, Wildlife watching |
| Centro de São João do Sul | The town center offers cultural experiences, local markets, and convenient access to amenities. A good choice for tourists wanting to explore the local culture. | Local markets, Coffee shops, Cultural festivals, Historic buildings, Community events |
| Praia da Ferrugem | Known for its vibrant nightlife and youthful atmosphere, it attracts a younger crowd looking for fun and entertainment. | Beach parties, Bars and nightclubs, Water sports, Food trucks, Sunbathing spots |
| Lagoa de São João | A serene lagoon area perfect for water activities like kayaking and paddleboarding. Ideal for those who love outdoor adventures. | Kayaking, Fishing, Paddleboarding, Picnic areas, Nature walks |
| Praia do Rosa | Although a bit further, it's a famous destination in Santa Catarina known for its stunning scenery and great surfing conditions. | Surfing, Stunning landscapes, Local restaurants, Ecotourism, Yoga retreats |
| Morros do Sul | A hilly area offering great views and hiking opportunities. Attractive to those who enjoy nature and outdoor sports. | Hiking trails, Scenic viewpoints, Local flora and fauna, Birdwatching, Photography spots |
| Recreio dos Bandeirantes | A quiet residential neighborhood that's family-friendly, yet close enough to beaches and attractions for visitors. | Family parks, Quiet beaches nearby, Local restaurants, Bicycle paths, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
São João do Sul vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 49 km, Cambará do Sul (30 km away) earned the most per listing, about 55% more than São João do Sul. Torres and Arroio do Sal were the busiest, each booked on 32% of nights against 19% in São João do Sul.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Praia Grande 9 km | 244 | R$28,280 | R$494 | 21% |
| Passo de Torres 20 km | 446 | R$15,520 | R$374 | 29% |
| Torres 21 km | 1,999 | R$25,478 | R$504 | 32% |
| Balneário Gaivota 29 km | 470 | R$14,784 | R$360 | 30% |
| Cambará do Sul 30 km | 124 | R$31,679 | R$407 | 24% |
| Arroio do Sal 37 km | 419 | R$17,664 | R$387 | 32% |
| Timbé do Sul 43 km | 32 | R$21,394 | R$502 | 17% |
| Balneário Arroio do Silva 49 km | 208 | R$17,394 | R$363 | 30% |
Other Airbnb Markets in Santa Catarina
- Florianópolis Airbnb data 20,255 listings
- Bombinhas Airbnb data 5,714 listings
- Balneário Camboriú Airbnb data 5,276 listings
- Imbituba Airbnb data 3,132 listings
- Itapema Airbnb data 2,959 listings
- Palhoça Airbnb data 2,916 listings
- Garopaba Airbnb data 2,242 listings
- Governador Celso Ramos Airbnb data 2,010 listings
See all 92 Santa Catarina Airbnb markets
Markets Similar to São João do Sul
Markets elsewhere in Brazil with a similar nightly rate and occupancy to São João do Sul:
- Aiuruoca Airbnb data Brazil · R$416/night · 20.4%
- Itamonte Airbnb data Brazil · R$450/night · 22.0%
- Icapuí Airbnb data Brazil · R$485/night · 20.9%
- Barra do Piraí Airbnb data Brazil · R$439/night · 24.2%
- Santa Rita do Sapucaí Airbnb data Brazil · R$414/night · 22.8%
- Três Coroas Airbnb data Brazil · R$409/night · 22.5%
FAQ
São João do Sul Airbnb FAQ
How much do Airbnb hosts make in São João do Sul?
An active São João do Sul Airbnb grossed R$20,429 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in R$5,320 or more in a typical month.
How much can I make on Airbnb in São João do Sul?
It depends most on the home's size, location and how it's run. The middle half of São João do Sul listings earn between R$999 and R$5,320 in a typical month, and the top tenth R$7,400 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in São João do Sul?
Listings in São João do Sul were booked on 19% of available nights over the past year. That compares with 34% for the Santa Catarina average. March was the busiest month.
How much does an Airbnb cost per night in São João do Sul?
The average booked night in São João do Sul cost R$445 before fees. Half of listings charge between R$205 and R$585, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in São João do Sul?
None of the active São João do Sul listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in São João do Sul?
Yes, when it's run well. The average São João do Sul Airbnb grossed R$20,429 in the 12 months to April 2026, 48% below the Santa Catarina average of R$39,183, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about R$2,820 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in São João do Sul?
May paid best over the past year, at R$6,470 per active listing, and July paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in São João do Sul?
Each night a São João do Sul listing was open to book earned R$88 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made R$197 or more.
How far in advance do guests book Airbnbs in São João do Sul?
São João do Sul stays were booked 52 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in São João do Sul?
The average São João do Sul Airbnb stay lasted 3.6 nights over the past year. A listing took 11 reservations over the year on average.
How are Airbnbs in São João do Sul rated?
Guests rate São João do Sul Airbnbs 4.90 out of 5 on average. Guests score communication highest and location lowest.
What are the best neighborhoods for Airbnb in São João do Sul?
Praia do Sol, Praia da Barra and Centro de São João do Sul draw the most short-term rental interest in São João do Sul. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in São João do Sul?
AirROI counted 18 active Airbnb listings in São João do Sul as of April 2026. The closest tracked market is Praia Grande, 9 km away.
How much are Airbnb cleaning fees in São João do Sul?
In São João do Sul, nearly three in ten listings add a cleaning fee, and the typical fee is about R$73.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in São João do Sul from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Brazilian reals at R$5.19 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.