Sunny Beach, Burgas Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sunny Beach, Burgas? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,280 per year — at a $82 nightly rate, 44.2% occupancy, and a $38 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 31 active listings, Sunny Beach is a micro-market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Sunny Beach?
In Sunny Beach, the headline Airbnb metrics are $4,280 in average annual revenue,44.2% occupancy, $82 ADR, and $38 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sunny Beach?
Understanding the monthly revenue variations for Airbnb listings in Sunny Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunny Beach is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunny Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,159+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $843 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $530 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $382, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunny Beach
What Is the Monthly Airbnb Occupancy Rate in Sunny Beach?
Maximize your bookings by understanding the Sunny Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunny Beach:
- Best-in-class properties (Top 10%) achieve 44%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunny Beach
What Is the Average Airbnb Nightly Rate in Sunny Beach?
Effective short term rental pricing strategy in Sunny Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunny Beach typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $136+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Sunny Beach
What Is the RevPAR for Airbnb in Sunny Beach?
RevPAR in Sunny Beach is currently $38. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $56 RevPAR.
- Best-in-class (Top 10%) achieve $68 RevPAR.
Average Monthly RevPAR Trend in Sunny Beach
RevPAR Insights for Sunny Beach
- The average RevPAR in Sunny Beach is $38. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($68) and bottom 25% ($20) is $48, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sunny Beach benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $56+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Sunny Beach Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Sunny Beach?
Sunny Beach's peak Airbnb season falls in August, July, June, while the softest stretch is February, March, April. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $1,426 per month
- Occupancy rates average 52.8%
- Daily rates average $89
Shoulder Season
- Revenue averages $430 per month
- Occupancy maintains around 19.9%
- Daily rates hold near $81
Low Season (February, March, April)
- Revenue drops to average $45 per month
- Occupancy decreases to average 2.8%
- Daily rates adjust to average $82
Seasonality Insights for Sunny Beach
- Airbnb seasonality in Sunny Beach is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sunny Beach's highest earning potential, with monthly revenues climbing to $1,773, occupancy reaching 63.9%, and ADRs peaking at $93.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunny Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sunny Beach, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sunny Beach?
Low regulation and minimal registration activity in Sunny Beach, Burgas, Bulgaria point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sunny Beach to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sunny Beach?
With a compact short-term rental market, Sunny Beach gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Beach | A popular area known for its nightlife, restaurants, and proximity to the beach. Ideal for tourists looking for a vibrant atmosphere and easy beach access. | Sunny Beach, Action Aquapark, Cacao Beach, Sunny Beach Luna Park, Kuban Resort and Aqua Park |
| North Beach | A quieter area compared to South Beach, perfect for families and those seeking a more relaxing stay while still being close to the beach. | North Beach, Elit Beach, Dinevi Marina, The Old Nessebar, Aquapark Nessebar |
| Nessebar | A historic town known for its ancient architecture and charming old town, attracting culture lovers and tourists seeking history. | Nessebar Old Town, St. Stephen's Church, Archaeological Museum, Sunny Beach Golf, Antique Market |
| East Beach | An area with great beach access and a laid-back vibe, popular among young travelers looking for economical options. | East Beach, Local cafes and beach bars, Stara Planina, Sunny Beach Central Market, Villas and bungalows |
| Central Sunny Beach | The heart of Sunny Beach, bustling with shops, restaurants, and nightlife, attracting a younger crowd. | Khan's Tent, Sunny Beach Promenade, Dance Club Revolution, Royal Beach Mall, Pirates of the Caribbean Party Boat |
| Burgas City Center | Nearby city center offering cultural experiences and easy access to Sunny Beach, ideal for travelers looking for variety. | Burgas Beach, Sea Garden, Burgas Museum of Ethnography, Burgas Plaza, Burgas Regional Historical Museum |
| St.Vlas | A picturesque area known for its upscale developments and calm atmosphere, appealing to families and luxury travelers. | St. Vlas Marina, Dinevi Resort, Sunny Beach access, Local vineyards, Seaside promenades |
| Raw Beach | Less commercialized area offering a more authentic Bulgarian experience with local charm and relaxed environment. | Lesser-known beaches, Local seafood restaurants, Wildlife observation, Nature trails, Community events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sunny Beach offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sunny Beach?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunny Beach
- The Sunny Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunny Beach, Apartment/Condo properties are the most common (96.8%), reflecting the local real estate landscape.
- Smaller segments like house (combined 3.2%) offer potential for unique stay experiences.
Sunny Beach Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunny Beach
- The dominant room capacity in Sunny Beach is 1 bedroom listings, making up 67.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.8% of the active Airbnb listings in Sunny Beach, indicating a high concentration in these sizes.
- With over half the market (67.7%) consisting of studios or 1-bedroom units, Sunny Beach is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sunny Beach.
Sunny Beach Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunny Beach
- The most common guest capacity trend in Sunny Beach vacation rentals is listings accommodating 4 guests (48.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Sunny Beach STR market, accounting for 67.8% of listings.
- 22.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunny Beach.
- On average, properties in Sunny Beach are equipped to host 4.2 guests.
How Do Listings in Sunny Beach Compare on Quality?
Listing quality in Sunny Beach can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sunny Beach
- At 23.7 photos per listing on average, Sunny Beach hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sunny Beach averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sunny Beach?
Amenity Prevalence
Amenity Insights for Sunny Beach
- Essential amenities in Sunny Beach that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Pool, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Sunny Beach.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunny Beach: Air conditioning.
- Consider adding popular differentiators like Pool or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunny Beach to stay competitive.
Which Airbnb Amenities Boost Revenue in Sunny Beach?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sunny Beach, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Elevator | 29.0% | $5,817 | $3,652 | 59.3% |
Paid parking on premises | 29.0% | $5,526 | $3,770 | 46.6% |
Waterfront | 16.1% | $5,743 | $3,999 | 43.6% |
Clothing storage | 58.1% | $4,859 | $3,479 | 39.7% |
Refrigerator | 51.6% | $4,943 | $3,573 | 38.3% |
Hot water | 77.4% | $4,548 | $3,362 | 35.3% |
Resort access | 32.3% | $5,192 | $3,846 | 35.0% |
Patio or balcony | 41.9% | $4,938 | $3,805 | 29.8% |
Dining table | 61.3% | $4,664 | $3,672 | 27.0% |
Drying rack for clothing | 41.9% | $4,799 | $3,905 | 22.9% |
Revenue Impact Insights for Sunny Beach
- Elevator tops the revenue impact list with a 59.3% uplift — listings with this amenity earn $5,817 vs. $3,652 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sunny Beach STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunny Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunny Beach Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sunny Beach
- The typical guest profile for Airbnb in Sunny Beach consists of predominantly international visitors (90%), with top international origins including Bulgaria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Russian.
- Domestic travelers account for 10.3% of guests.
- Key international markets include Ukraine (13.8%) and Bulgaria (10.3%).
- Top languages spoken are English (35.6%) followed by Russian (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Bulgaria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sunny Beach?
Listings in Sunny Beach average 4.7 out of 5 overall, with about 3.1 reviews per active listing and 9.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sunny Beach
- An average rating of 4.7 places Sunny Beach in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.83), while Accuracy (4.65) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 9.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 9.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Sunny Beach Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunny Beach
- The most common availability pattern in Sunny Beach falls within the 271-366 days range, representing 96.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunny Beach (77.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Sunny Beach?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunny Beach
- The overall average booking lead time for vacation rentals in Sunny Beach is 20 days.
- Guests book furthest in advance for stays during December (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (20 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Sunny Beach.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these Sunny Beach averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sunny Beach?
Guests in Sunny Beach stay about 7.6 nights on average, generating roughly 201 reservations and 6.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sunny Beach
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sunny Beach
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in May (9.5 nights) and shorten in Mar (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sunny Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
22.6% of total
2 Nights
2 listings
6.5% of total
3 Nights
4 listings
12.9% of total
4-6 Nights
6 listings
19.4% of total
7-29 Nights
2 listings
6.5% of total
30+ Nights
10 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sunny Beach is 30+ Nights, adopted by 32.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Sunny Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.3% of Sunny Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunny Beach.
Sunny Beach Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
6.5% of total
Flexible
6 listings
19.4% of total
Moderate
6 listings
19.4% of total
Firm
13 listings
41.9% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Sunny Beach
- The prevailing Airbnb cancellation policy trend in Sunny Beach is Firm, used by 41.9% of listings.
- A majority (54.8%) of hosts in Sunny Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.9% market standard in Sunny Beach.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunny Beach.
How Much Are Airbnb Cleaning Fees in Sunny Beach?
Cleaning fees in Sunny Beach are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sunny Beach
- 71.0% of listings charge a cleaning fee, making it standard practice in Sunny Beach. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $65 is close to the median ($48), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 9.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sunny Beach median of $48. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sunny Beach Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunny Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious apartment, quiet place near the beach
Entire Place • 1 bedroom
New Seaside Apartment 1+1 in Sunny Beach Center
Entire Place • 1 bedroom
Cozy Villa Imperial Heigts
Entire Place • 2 bedrooms
APARTELLO•com "Royal Beach" C603
Entire Place • 2 bedrooms
Apartment Milos, Sunny Beach
Entire Place • 2 bedrooms
*Cozy Romance Marine*
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sunny Beach?
Learn from the best! This table showcases top-performing Airbnb hosts in Sunny Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kamen | 3 | $20,439 | 5 | 3.33/5.0 |
| Mateusz - APARTELLO | 2 | $13,069 | 2 | Not Rated |
| Ольга | 1 | $10,499 | 4 | 4.75/5.0 |
| Liza | 1 | $7,950 | 10 | 5.00/5.0 |
| Adéla | 1 | $7,565 | 4 | 4.75/5.0 |
| Adriana | 2 | $7,342 | 3 | Not Rated |
| Jemma | 1 | $6,341 | 3 | 5.00/5.0 |
| Tetiana | 1 | $5,265 | 11 | 4.91/5.0 |
| Ksenia | 1 | $5,051 | 5 | 4.80/5.0 |
| Lia | 1 | $4,751 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunny Beach.
Who Are the Airbnb Hosts in Sunny Beach?
Sunny Beach has a relatively balanced host base.
Host Profile Insights for Sunny Beach
- A 38.7% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 41.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sunny Beach averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Sunny Beach's Airbnb Market Compare to Nearby Cities?
How does the Sunny Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Beyoğlu, Sunny Beach has 7 percentage points higher occupancy and about $35 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rogachevo | 12 | $1,437 | $216.63 | 30% |
| Silivri | 13 | $1,311 | $302.11 | 26% |
| Büyükçekmece | 46 | $1,157 | $168.35 | 32% |
| Beyoğlu | 4,280 | $845 | $117.47 | 37% |
| Fatih | 1,821 | $845 | $94.39 | 37% |
| Gaziosmanpaşa | 14 | $828 | $84.53 | 32% |
| Balchik | 128 | $720 | $170.30 | 28% |
| Obrochishte | 27 | $693 | $205.52 | 28% |
| Bozhurets | 13 | $688 | $163.65 | 37% |
| Şişli | 1,200 | $617 | $108.54 | 34% |
Frequently Asked Questions About Airbnb in Sunny Beach
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sunny Beach.
How much do Airbnb hosts make in Sunny Beach?
Sunny Beach hosts earn about $4,280 per year on average, with an average nightly rate of $82 and RevPAR of $38. Those figures describe the typical revenue environment for active listings in Sunny Beach, Burgas, not the ceiling for the best operators. Source: AirROI 2026 data, Sunny Beach market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sunny Beach?
The average Airbnb occupancy rate in Sunny Beach is 44.2%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sunny Beach?
Listings in Sunny Beach average $82 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sunny Beach?
Sunny Beach currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sunny Beach?
AirROI currently classifies the short-term rental regulation level in Sunny Beach as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sunny Beach?
RevPAR in Sunny Beach is about $38. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sunny Beach?
At 44.2% occupancy, Sunny Beach can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $4,280, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sunny Beach?
The average booking lead time in Sunny Beach is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sunny Beach?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sunny Beach include South Beach, North Beach, Nessebar. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sunny Beach?
entire_home listings make up 100.0% of the active supply in Sunny Beach. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sunny Beach compare to nearby Airbnb markets?
Among neighboring markets, Rogachevo posts $17,246 in average annual revenue with 30.4% occupancy, compared to Sunny Beach's $4,280 and 44.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sunny Beach?
The average Airbnb stay length in Sunny Beach is about 7.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sunny Beach?
Airbnb listings in Sunny Beach average 4.7 out of 5 overall. About 9.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sunny Beach?
Elevator and Paid parking on premises are among the strongest revenue-linked amenities in Sunny Beach. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sunny Beach?
Yes. About 71.0% of active Airbnb listings in Sunny Beach charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sunny Beach?
At 38.7%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.