Spacious apartment, quiet location close to the beach Entire home · 1 bedroom Rated 4.70 - Revenue
- €10,307
- Occupancy
- 46.7%
- Daily rate
- €75
Airbnb market data · 202612 months to October 2026
The average Airbnb in Sunny Beach brought in €3,119 over the 12 months through October 2026, about 19% less than the Burgas average of €3,873.
The short answer
Listings averaged €78 a night, about 7% lower than the Burgas average of €84, and were booked on 34% of available nights, close to its 32%.
Timing matters: in July, the best month, the average listing earned about 24.1 times as much as in February, the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Sunny Beach is the 13th-largest of 17 Burgas markets AirROI tracks.
Browse the live Sunny Beach Airbnb market See Every Sunny Beach ListingRevenue
Gross bookings per Sunny Beach listing averaged €3,119 over the 12 months to October 2026 (Burgas average: €3,873), before cleaning, platform and management costs and taxes.
The average Sunny Beach listing brought in €1,400 in July, its best month, and €58 in February, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 24.1 times what February did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €560.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €385 | 24.7% | €72 | €12 | 8 days | 6.6 nights |
| Nov 2025 | €499 | 28.3% | €71 | €17 | 2 days | 5.5 nights |
| Dec 2025 | €330 | 13.7% | €73 | €11 | 52 days | 5.3 nights |
| Jan 2026 | €114 | 5.7% | €74 | €4 | 1 day | 1.5 nights |
| Feb 2026 | €58 | 5.3% | €72 | €2 | 1 day | 1.5 nights |
| Mar 2026 | €88 | 4.9% | €72 | €3 | 11 days | 16.5 nights |
| Apr 2026 | €682 | 13.3% | €73 | €23 | 6 days | 4 nights |
| May 2026 | €547 | 27.0% | €74 | €18 | 14 days | 8.5 nights |
| Jun 2026 | €860 | 36.0% | €84 | €29 | 40 days | 6.6 nights |
| Jul 2026 | €1,401 | 52.9% | €88 | €45 | 38 days | 7.1 nights |
| Aug 2026 | €1,117 | 46.2% | €87 | €36 | 51 days | 7 nights |
| Sep 2026 | €633 | 30.0% | €75 | €21 | 35 days | 8.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Sunny Beach address, run it through the Airbnb estimator.
Profit
Yes, as extra income from a home or room you already have. The average Sunny Beach Airbnb took in €3,119 in the 12 months to October 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about €340 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €2,879 | €5,710 |
| Cleaning fees guests pay8% of Sunny Beach bookings | €240 | €490 |
| Gross bookings | €3,119 | €6,200 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 97% of Sunny Beach listings on Simplified Pricing, 3% for the rest | −€470 | −€940 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€240 | −€490 |
| Utilities and internetAbout 5% of bookings | −€160 | −€310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€60 | −€120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€90 | −€190 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€30 | −€30 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −€1,070 | −€2,100 |
| Left for housing costs, then profit | €2,049about €170 a month | €4,100about €340 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Sunny Beach's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Sunny Beach home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €520 a month, against €260 for the average one.
Occupancy
Sunny Beach listings were booked on 34% of the nights they were open over the past year, 2 percentage points above the Burgas average (32%) and in line with the Bulgaria average. Occupancy swings from 5% in March to 53% in July.
The busiest tenth of listings are booked about 4.1 times as often as the bottom quarter.
July was the busiest month in Sunny Beach, March the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Sunny Beach, known as ADR (average daily rate), was €78 over the past year, about 7% below the Burgas and Bulgaria averages (both about €84). Rates peak in July at about €88 and bottom out in March and November at about €71.
The top 10% charge about 2.2 times the rate of the bottom quarter.
July rates ran 24% above November's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €76.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Sunny Beach it averaged €27 over the past year, from about €2 in February to about €45 in July.
Per open night, by tier:
July RevPAR was about 21.8 times February's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €18. The 12-month RevPAR of €27 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Sunny Beach is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
Guests book Sunny Beach stays 37 days ahead on average (about five weeks). December stays are booked furthest out, about 52 days ahead, and February stays closest to arrival, about 1 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 37 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 33 active listings in Sunny Beach display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Sunny Beach.
Neighborhoods
AirROI's area guide picks eight Sunny Beach neighborhoods that draw short-term rental guests, led by South Beach, North Beach and Nessebar. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| South Beach | A popular area known for its nightlife, restaurants, and proximity to the beach. Ideal for tourists looking for a vibrant atmosphere and easy beach access. | Sunny Beach, Action Aquapark, Cacao Beach, Sunny Beach Luna Park, Kuban Resort and Aqua Park |
| North Beach | A quieter area compared to South Beach, perfect for families and those seeking a more relaxing stay while still being close to the beach. | North Beach, Elit Beach, Dinevi Marina, The Old Nessebar, Aquapark Nessebar |
| Nessebar | A historic town known for its ancient architecture and charming old town, attracting culture lovers and tourists seeking history. | Nessebar Old Town, St. Stephen's Church, Archaeological Museum, Sunny Beach Golf, Antique Market |
| East Beach | An area with great beach access and a laid-back vibe, popular among young travelers looking for economical options. | East Beach, Local cafes and beach bars, Stara Planina, Sunny Beach Central Market, Villas and bungalows |
| Central Sunny Beach | The heart of Sunny Beach, bustling with shops, restaurants, and nightlife, attracting a younger crowd. | Khan's Tent, Sunny Beach Promenade, Dance Club Revolution, Royal Beach Mall, Pirates of the Caribbean Party Boat |
| Burgas City Center | Nearby city center offering cultural experiences and easy access to Sunny Beach, ideal for travelers looking for variety. | Burgas Beach, Sea Garden, Burgas Museum of Ethnography, Burgas Plaza, Burgas Regional Historical Museum |
| St.Vlas | A picturesque area known for its upscale developments and calm atmosphere, appealing to families and luxury travelers. | St. Vlas Marina, Dinevi Resort, Sunny Beach access, Local vineyards, Seaside promenades |
| Raw Beach | Less commercialized area offering a more authentic Bulgarian experience with local charm and relaxed environment. | Lesser-known beaches, Local seafood restaurants, Wildlife observation, Nature trails, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Every Airbnb in Sunny Beach is an entire home: all 33 listings rent the whole place. Apartments and condos account for 97% of the stock; houses come next at 3%.
Every listing rents the whole place
Sunny Beach Airbnb listings by room type
Apartments dominate the property mix
Sunny Beach Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 97.0% | 32 |
| House | 3.0% | 1 |
Sunny Beach's homes run small: studios and one-bedrooms make up 81% of entire homes, and only 3% of homes have three or more bedrooms. Shares are of the 31 entire homes that give a bedroom count.
Sunny Beach entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 29.0% | 9 |
| 1 bedroom | 51.6% | 16 |
| 2 bedrooms | 16.1% | 5 |
| 3 bedrooms | 3.2% | 1 |
Most Sunny Beach listings are sized for couples and small families: 73% sleep four guests or fewer, and just 3% take eight or more.
Sunny Beach listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 12.1% | 4 |
| 3 guests | 18.2% | 6 |
| 4 guests | 42.4% | 14 |
| 5 guests | 6.1% | 2 |
| 6 guests | 18.2% | 6 |
| 8+ guests | 3.0% | 1 |
Sunny Beach hosts set up an average of 2.3 beds per listing, roughly two for every bedroom. 55% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are close to standard in Sunny Beach: 91% of listings have one, and 76% have a washer.
Share of Sunny Beach listings with each common amenity
Guests
Sunny Beach runs on foreign visitors: 94% of guests who left reviews live outside Bulgaria. Poland leads with 18% of reviewers, ahead of Hungary at 12%. Guests speak a mix of languages: English leads at 42%, followed by Russian and Ukrainian.
94% of Sunny Beach guests come from abroad
Where guests who left reviews live
Where Sunny Beach guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Gdańsk | 5.9% |
| Częstochowa | 5.9% |
| Kreuztal | 5.9% |
| Chisinau | 5.9% |
| San Rafael | 5.9% |
Where Sunny Beach guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Poland | 17.6% |
| Hungary | 11.8% |
| United States | 11.8% |
| Ukraine | 11.8% |
| France | 11.8% |
Languages spoken by Sunny Beach guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 42.1% |
| Russian | 15.8% |
| Ukrainian | 10.5% |
| Swedish | 5.3% |
| Polish | 5.3% |
Sunny Beach Airbnbs average 4.69 stars, and 6% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness and check-in: both score 4.64, against 4.87 for host communication. Review histories are short, about 5 per listing, so a few stays can move a listing's score.
Communication scores highest in Sunny Beach; cleanliness and check-in tie for lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.67 |
| Cleanliness | 4.64 |
| Communication | 4.87 |
| Location | 4.71 |
| Check-in | 4.64 |
| Value | 4.67 |
Booking patterns
All Sunny Beach listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 48% of listings; blocked nights include any the host closes off.
Days a year Sunny Beach listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 90.9% | 30 |
| 181-270 days | 9.1% | 3 |
Days a year Sunny Beach listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 9.1% | 3 |
| 31-90 days | 48.5% | 16 |
| 1-30 days | 42.4% | 14 |
The average Sunny Beach booking lasts 6.9 nights, longest in March and shortest in February. Listings took about 6 bookings each over the year. More than six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Sunny Beach
Average nights per booking, by month of stay
36% of listings in Sunny Beach accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Sunny Beach listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Sunny Beach, used by 36% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. 45% of listings offer Flexible or Moderate terms and 52% use Firm or stricter ones, so neither camp dominates.
Cancellation policies of Sunny Beach listings, from most to least flexible
Share of listings by the policy they use
Nearly eight in ten Sunny Beach listings charge a cleaning fee. The typical fee is €40, and some higher fees lift the average to €57. Spread over the average stay of 6.9 nights, that adds roughly €6 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Sunny Beach, a one-bedroom unit, took in €10,300 over the past year, about 3.3 times the city's average of €3,120.
Spacious apartment, quiet location close to the beach Entire home · 1 bedroom Rated 4.70
New Seaside Apartment 1+1 in Sunny Beach Center Entire home · 1 bedroom Rated 5.00
*Cozy Romance Marine* Entire home · 1 bedroom Rated 3.17
APARTELLO•com "Royal Beach" F604 Entire home · 1 bedroom
Apartament Royal Sun Romantic - 5 min to the beach Entire home · 1 bedroom Rated 4.78
A studio near the sea, in a complex with 10 swimming pools Entire home Rated 4.83 Fewer than 1% of Sunny Beach listings are classed as professionally managed, though 36% of listings have a co-host. Superhosts run a third of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 97% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 25 km, Aheloy (7 km away, 43 listings) earned the most per listing, about 94% more than Sunny Beach. Slanchev Bryag was the busiest, booked on 41% of nights against 34% in Sunny Beach.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Slanchev Bryag 0 km | 136 | €3,357 | €73 | 41% |
| Nesebar 1 km | 540 | €3,063 | €73 | 32% |
| Sveti Vlas 5 km | 359 | €3,305 | €78 | 32% |
| Ravda 6 km | 81 | €4,560 | €76 | 35% |
| Aheloy 7 km | 43 | €6,057 | €104 | 35% |
| Pomorie 16 km | 180 | €3,305 | €70 | 32% |
| Obzor 20 km | 60 | €3,047 | €81 | 28% |
| Byala 25 km | 87 | €2,651 | €74 | 27% |
See all 17 Burgas Airbnb markets
Markets elsewhere in Bulgaria with a similar nightly rate and occupancy to Sunny Beach:
FAQ
An active Sunny Beach Airbnb grossed €3,119 on average in the 12 months to October 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €815 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Sunny Beach listings earn between €217 and €815 in a typical month, and the top tenth €1,170 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Sunny Beach were booked on 34% of available nights over the past year. That compares with 32% for the Burgas average. July was the busiest month.
The average booked night in Sunny Beach cost €78 before fees. Half of listings charge between €55 and €96, so bedroom count and location move the price more than the average suggests.
None of the active Sunny Beach listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average Sunny Beach Airbnb grossed €3,119 in the 12 months to October 2026, 19% below the Burgas average of €3,873, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about €340 a month. Check a specific home in the Airbnb calculator.
July paid best over the past year, at €1,400 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Sunny Beach listing was open to book earned €27 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €51 or more.
Sunny Beach stays were booked 37 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Sunny Beach Airbnb stay lasted 6.9 nights over the past year. A listing took 6 reservations over the year on average.
Guests rate Sunny Beach Airbnbs 4.69 out of 5 on average. Guests score communication highest and check-in lowest.
South Beach, North Beach and Nessebar draw the most short-term rental interest in Sunny Beach. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Sunny Beach as of October 2026. The closest tracked market is Nesebar, 1 km away.
In Sunny Beach, nearly eight in ten listings add a cleaning fee. The median fee is €40, and some higher fees lift the average to €57.
All of Bulgaria had 5.6 million international tourist arrivals in 2022, UN Tourism reports, via Our World in Data. AirROI estimates 176 Airbnb stays in Sunny Beach, Bulgaria in the 12 months to October 2026, which counts bookings and not tourists. See Bulgaria tourism statistics.
Method
Figures on this page cover 33 active Airbnb listings in Sunny Beach from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.