Private room/NazcaGlamping Entire home · 1 bedroom Rated 4.97 - Revenue
- COP 53.4M
- Occupancy
- 31.4%
- Daily rate
- COP 474,127
Airbnb market data · 202612 months to October 2026
The average Airbnb in Villamaría brought in COP 12,729,074 over the 12 months through October 2026, about 16% less than the Caldas average of COP 15,200,152.
The short answer
Villamaría earns on price rather than volume. Listings averaged COP 264,464 a night and were booked on 25% of available nights, against COP 240,000 and 30% for the Caldas average.
January, usually the best month, brings in about 64% more per listing than July, usually the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Villamaría is the third-largest of 11 Caldas markets AirROI tracks.
Browse the live Villamaría Airbnb market See Every Villamaría ListingRevenue
Gross bookings per Villamaría listing averaged COP 12,729,074 over the 12 months to October 2026 (Caldas average: COP 15,200,152), before cleaning, platform and management costs and taxes.
In a typical year, the average Villamaría listing brings in COP 2,590,000 in January, its best month, and COP 1,580,000 in July, its slowest. Both ends are close calls: January leads December by 1%, and July sits just 1% below March, so either pair can swap places in a given year. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 6.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 1.6 times what July does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, COP 1,930,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | COP 1,943,727 | 29.6% | COP 298,539 | COP 62,701 | 32 days | 3.6 nights |
| Nov 2025 | COP 1,626,854 | 22.9% | COP 298,249 | COP 54,228 | 35 days | 1.9 nights |
| Dec 2025 | COP 2,822,718 | 29.5% | COP 310,187 | COP 91,055 | 24 days | 3 nights |
| Jan 2026 | COP 2,862,903 | 33.9% | COP 311,860 | COP 92,352 | 16 days | 3 nights |
| Feb 2026 | COP 2,288,654 | 32.8% | COP 296,265 | COP 81,738 | 20 days | 6.9 nights |
| Mar 2026 | COP 1,709,888 | 22.9% | COP 302,576 | COP 55,158 | 16 days | 3.4 nights |
| Apr 2026 | COP 1,820,271 | 24.5% | COP 306,662 | COP 60,676 | 17 days | 3.4 nights |
| May 2026 | COP 1,752,652 | 28.2% | COP 310,463 | COP 56,537 | 11 days | 2.6 nights |
| Jun 2026 | COP 1,892,716 | 30.7% | COP 269,219 | COP 63,091 | 17 days | 3 nights |
| Jul 2026 | COP 1,362,848 | 22.4% | COP 290,782 | COP 43,963 | 45 days | 2.9 nights |
| Aug 2026 | COP 1,828,121 | 20.8% | COP 295,105 | COP 58,972 | 52 days | 2.7 nights |
| Sep 2026 | COP 1,963,889 | 13.5% | COP 300,282 | COP 65,463 | 12 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Villamaría home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Villamaría Airbnb took in COP 12,729,074 in the 12 months to October 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about COP 29,940,000, and run by its owner at everyday costs, about COP 1,800,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | COP 12,219,074 | COP 28,740,000 |
| Cleaning fees guests pay4% of Villamaría bookings | COP 510,000 | COP 1,200,000 |
| Gross bookings | COP 12,729,074 | COP 29,940,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Villamaría listings on Simplified Pricing, 3% for the rest | −COP 1,680,000 | −COP 3,950,000 |
| Cleaning and laundryPaid for by the cleaning fee; COP 0 if you clean yourself | −COP 510,000 | −COP 1,200,000 |
| Utilities and internetAbout 5% of bookings | −COP 640,000 | −COP 1,500,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −COP 250,000 | −COP 600,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −COP 380,000 | −COP 900,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −COP 130,000 | −COP 130,000 |
| Permit and registrationWhere one is required | −COP 60,000 | −COP 60,000 |
| ManagementCOP 0 when you run it; co-hosts charge from about 10% of nightly bookings | COP 0 | COP 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | COP 0 | COP 0 |
| Lodging taxesAdded to the guest's bill and passed on | COP 0 | COP 0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −COP 3,650,000 | −COP 8,340,000 |
| Left for housing costs, then profit | COP 9,079,074about COP 760,000 a month | COP 21,600,000about COP 1,800,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Villamaría's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Villamaría home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about COP 2,500,000 a month, against COP 1,060,000 for the average one.
Occupancy
Villamaría listings were booked on 25% of the nights they were open over the past year, 5 percentage points below the Caldas average (30%) and 8 points below the Colombia average (33%). In a typical year, occupancy stays within a narrow band, from 22% in March to 30% in January.
The busiest tenth of listings are booked about 6.6 times as often as the bottom quarter.
January is usually the busiest month in Villamaría, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
The average nightly rate in Villamaría, known as ADR (average daily rate), was COP 264,464 over the past year, about 10% above the Caldas average of COP 240,000 and about 29% below the Colombia average of COP 374,000. Averaged month by month over the past two years, rates peak in January at about COP 326,000 and bottom out in June at about COP 284,000.
Prices span a wide range: the top 10% charge about 6.2 times the rate of the bottom quarter.
January rates run 15% above June's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, COP 297,000. The 12-month ADR of COP 264,464 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Villamaría it averaged COP 68,000 over the past year, from about COP 50,900 in a typical July to about COP 83,700 in a typical January.
A small group of listings earns several times more per open night than the rest.
January RevPAR is about 1.6 times July's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, COP 63,500. The 12-month RevPAR of COP 68,000 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 38 active listings, the monthly pattern in Villamaría is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in July.
Average revenue by month in Villamaría
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, COP 1,960,000.
| Month | Revenue per listing |
|---|---|
| January | COP 2,590,000 |
| February | COP 1,980,000 |
| March | COP 1,600,000 |
| April | COP 1,820,000 |
| May | COP 1,750,000 |
| June | COP 2,090,000 |
| July | COP 1,580,000 |
| August | COP 1,970,000 |
| September | COP 1,630,000 |
| October | COP 2,100,000 |
| November | COP 1,840,000 |
| December | COP 2,590,000 |
Guests book Villamaría stays 27 days ahead on average (about four weeks). August stays are booked furthest out, about 46 days ahead, and May stays closest to arrival, about 11 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 27 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
All 38 active listings in Villamaría display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Villamaría.
Neighborhoods
AirROI's area guide picks eight Villamaría neighborhoods that draw short-term rental guests, led by Parque Principal de Villamaría, Cerro de Las Tres Cruces and Café del Parque. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Parque Principal de Villamaría | The central park of Villamaría, a social and cultural hub for locals and visitors alike. Ideal for tourists looking for local experiences and events. | Parque Principal, Catedral de Villamaría, Artisan market, Local Festivals |
| Cerro de Las Tres Cruces | A popular hiking destination offering stunning views of the region. Great location for nature lovers and adventure seekers. | Hiking Trails, Scenic Views, Wildlife Watching |
| Café del Parque | A vibrant coffee shop area in Villamaría, ideal for coffee enthusiasts and those looking to relax in a cozy atmosphere. | Local Coffee Shops, Cultural Events, Artisan Crafts |
| Zona Rosa | The nightlife hub of Villamaría, filled with bars, restaurants, and entertainment options for a lively evening out. | Nightclubs, Bars, Live Music Venues |
| Embalse del Guatapé | A beautiful reservoir popular for water sports and leisure activities. Attractive for families and groups looking for outdoor fun. | Water Sports, Fishing, Picnic Areas |
| Plaza de Mercado | The main market area offering a taste of local culture, cuisine, and produce. Great for guests wanting to explore local foods. | Local Produce, Food Stalls, Cultural Exchange |
| Historic Center | Rich in history and architecture, this area provides guests with insights into the local culture and heritage. | Colonial Architecture, Museums, Historical Tours |
| Surrounding Coffee Farms | Villamaría is located in the heart of coffee country, perfect for guests wanting to tour coffee farms and taste the local brew. | Coffee Tours, Scenic Landscapes, Cultural Experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 84% of listings in Villamaría, alongside 6 private-room listings (16%). Apartments and condos are the most common property type at 39%, about 1.7 times the share of cabins and other outdoor stays (24%).
Mostly entire homes, with a private-room segment
Villamaría Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 84.2% | 32 |
| Private room | 15.8% | 6 |
Listings by property type
Villamaría Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 39.5% | 15 |
| Cabin/Outdoor | 23.7% | 9 |
| House | 18.4% | 7 |
| Hotel/Boutique | 10.5% | 4 |
| Unique stay | 7.9% | 3 |
One-bedroom homes are the most common size in Villamaría (37% of entire homes), and 30% have three or more bedrooms. Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Villamaría entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 13.3% | 4 |
| 1 bedroom | 36.7% | 11 |
| 2 bedrooms | 20.0% | 6 |
| 3 bedrooms | 26.7% | 8 |
| 4 bedrooms | 3.3% | 1 |
Most Villamaría listings are sized for couples and small families: 65% sleep four guests or fewer, and just 5% take eight or more.
Villamaría listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 2.7% | 1 |
| 2 guests | 27.0% | 10 |
| 3 guests | 10.8% | 4 |
| 4 guests | 24.3% | 9 |
| 5 guests | 8.1% | 3 |
| 6 guests | 16.2% | 6 |
| 7 guests | 5.4% | 2 |
| 8+ guests | 5.4% | 2 |
Villamaría hosts set up an average of 3 beds per listing. Only 45% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Villamaría: 84% of listings offer it, and 53% have a pet-friendly policy.
Share of Villamaría listings with each common amenity
Guests
Most Villamaría guests are domestic, but a sizeable minority come from abroad: 29% of those who left reviews live outside Colombia, led by visitors from the United States and Spain. Guests speak a mix of languages: Spanish leads at 50%, followed by English and French.
71% of Villamaría guests are domestic
Where guests who left reviews live
Where Villamaría guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Bogotá | 23.1% |
| Medellín | 11.0% |
| Manizales | 8.8% |
| Cali | 6.6% |
Where Villamaría guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Colombia | 71.0% |
| United States | 11.0% |
| Spain | 3.0% |
| Costa Rica | 2.0% |
| Romania | 2.0% |
Languages spoken by Villamaría guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 50.5% |
| English | 32.4% |
| French | 5.4% |
| German | 3.6% |
| Italian | 3.6% |
Villamaría Airbnbs average 4.71 stars, and 21% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.64, against 4.82 for host communication.
Communication scores highest in Villamaría; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.72 |
| Cleanliness | 4.71 |
| Communication | 4.82 |
| Location | 4.64 |
| Check-in | 4.80 |
| Value | 4.69 |
Booking patterns
Nearly all Villamaría listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Villamaría listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 84.2% | 32 |
| 181-270 days | 13.2% | 5 |
| 91-180 days | 2.6% | 1 |
Days a year Villamaría listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.6% | 1 |
| 91-180 days | 13.2% | 5 |
| 31-90 days | 36.8% | 14 |
| 1-30 days | 47.4% | 18 |
The average Villamaría booking lasts 3.6 nights, longest in February and shortest in November. Listings took about 10 bookings each over the year. More than nine in ten listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Villamaría
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Villamaría accept stays of one or two nights.
Minimum stay set by Villamaría listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Villamaría, used by 68% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than nine in ten listings offer Flexible or Moderate terms, against 3% on Firm or stricter ones.
Cancellation policies of Villamaría listings, from most to least flexible
Share of listings by the policy they use
45% of Villamaría listings charge a cleaning fee. The typical fee is COP 21,981, and some higher fees lift the average to COP 31,464. Spread over the average stay of 3.6 nights, that adds roughly COP 6,140 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Villamaría, a one-bedroom unit, took in COP 53,400,000 over the past year, about 4.2 times the city's average of COP 12,700,000. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Private room/NazcaGlamping Entire home · 1 bedroom Rated 4.97
Relaxing and Quiet House Estate, Close to Manizales Entire home · 4 bedrooms Rated 4.67
Little Viewpoint House – Fog, Forest, Silence, Inspiration Entire home · 1 bedroom Rated 4.96
Connecting with Nature Entire home · 1 bedroom Rated 4.74
Excellent location, just like home, peace and quiet. Entire home · 3 bedrooms Rated 4.94
Cozy Country Home near Hot Springs – Coffee Axis Entire home · 3 bedrooms Rated 4.88 Fewer than 1% of Villamaría listings are classed as professionally managed. Only 24% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 45 km, Palestina (19 km away, 54 listings) earned the most per listing, about 3.4 times as much as Villamaría. Dosquebradas was the busiest, booked on 34% of nights against 25% in Villamaría.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Palestina 19 km | 54 | COP 43,852,933 | COP 731,652 | 22% |
| Manizales 22 km | 738 | COP 13,588,181 | COP 186,293 | 33% |
| Santa Rosa de Cabal 22 km | 250 | COP 12,664,961 | COP 229,046 | 28% |
| Dosquebradas 30 km | 119 | COP 15,716,715 | COP 213,769 | 34% |
| AMCO, Area Metropolitana Centro Occidente 35 km | 898 | COP 27,136,063 | COP 347,600 | 33% |
| Pereira 36 km | 519 | COP 21,072,855 | COP 306,971 | 32% |
| Filandia 44 km | 260 | COP 19,087,200 | COP 347,416 | 22% |
| Salento 45 km | 620 | COP 26,469,293 | COP 341,738 | 30% |
See all 11 Caldas Airbnb markets
Markets elsewhere in Colombia with a similar nightly rate and occupancy to Villamaría:
FAQ
An active Villamaría Airbnb grossed COP 12,729,074 on average in the 12 months to October 2026, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in COP 2,770,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Villamaría listings earn between COP 410,000 and COP 2,770,000 in a typical month, and the top tenth COP 4,580,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Villamaría were booked on 25% of available nights over the past year. That compares with 30% for the Caldas average. January is usually the busiest month.
The average booked night in Villamaría cost COP 264,464 before fees. Half of listings charge between COP 107,000 and COP 378,000, so bedroom count and location move the price more than the average suggests.
All active Villamaría listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Villamaría Airbnb grossed COP 12,729,074 in the 12 months to October 2026, 16% below the Caldas average of COP 15,200,152, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about COP 1,800,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
January usually pays best, averaging COP 2,590,000 per active listing over the past two years, and July usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Villamaría listing was open to book earned COP 68,000 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made COP 151,000 or more.
Villamaría stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Villamaría Airbnb stay lasted 3.6 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Villamaría Airbnbs 4.71 out of 5 on average. Guests score communication highest and location lowest.
Parque Principal de Villamaría, Cerro de Las Tres Cruces and Café del Parque draw the most short-term rental interest in Villamaría. The neighborhood guide explains what brings guests to each.
AirROI counted 38 active Airbnb listings in Villamaría as of October 2026. The closest tracked market is Palestina, 19 km away.
In Villamaría, 45% of listings add a cleaning fee. The median fee is COP 21,981, and some higher fees lift the average to COP 31,464.
All of Colombia had 6,696,835 visitors in 2024, Ministerio de Comercio, Industria y Turismo (MinCIT) reports. AirROI estimates 371 Airbnb stays in Villamaría, Colombia in the 12 months to October 2026, which counts bookings and not tourists. See Colombia tourism statistics.
Method
Figures on this page cover 38 active Airbnb listings in Villamaría from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Colombian pesos at COP 3,664 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.