Cali, Valle del Cauca Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Cali, Valle del Cauca? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $4,220 per year — at a $49 nightly rate, 32.4% occupancy, and a $16 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
Cali's 3,579 active listings and selective demand that rewards strong listing quality and pricing strategy make it a major short-term rental market. Supply grew 159.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 95% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Cali?
In Cali, the headline Airbnb metrics are $4,220 in average annual revenue,32.4% occupancy, $49 ADR, and $16 in RevPAR, and guests book about 20 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Cali?
Understanding the monthly revenue variations for Airbnb listings in Cali is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cali is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cali across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,171+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $684 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $343 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cali
What Is the Monthly Airbnb Occupancy Rate in Cali?
Maximize your bookings by understanding the Cali STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cali:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cali
What Is the Average Airbnb Nightly Rate in Cali?
Effective short term rental pricing strategy in Cali involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cali typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Cali
What Is the RevPAR for Airbnb in Cali?
RevPAR in Cali is currently $16. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $6 RevPAR.
- Typical properties (Median) generate $11 RevPAR.
- Strong performers (Top 25%) earn $19 RevPAR.
- Best-in-class (Top 10%) achieve $31 RevPAR.
Average Monthly RevPAR Trend in Cali
RevPAR Insights for Cali
- The average RevPAR in Cali is $16. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($31) and bottom 25% ($6) is $25, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Cali benchmarks. If your RevPAR falls below the median of $11, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $19+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Cali?
Cali's peak Airbnb season falls in December, August, July, while the softest stretch is February, April, May. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, July)
- Revenue averages $639 per month
- Occupancy rates average 39.0%
- Daily rates average $49
Shoulder Season
- Revenue averages $529 per month
- Occupancy maintains around 34.6%
- Daily rates hold near $48
Low Season (February, April, May)
- Revenue drops to average $479 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $47
Seasonality Insights for Cali
- The Airbnb seasonality pattern in Cali shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cali's highest earning potential, with monthly revenues climbing to $780, occupancy reaching 42.5%, and ADRs peaking at $54.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $457, occupancy could drop to 30.9%, and ADRs may adjust to $46.
- Lower occupancy paired with meaningful seasonality means hosts in Cali need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Cali, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Cali seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Cali?
Yes, Cali, Valle del Cauca, Colombia enforces high STR regulations and 95% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Cali to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 95% licensed listings)
What Are the Best Neighborhoods for Airbnb in Cali?
In a large, heavily regulated market like Cali, neighborhood selection is one of the strongest levers for Airbnb investment performance. Zoning rules, permitting availability, and guest demand patterns can vary block by block. The 8 neighborhoods below represent areas where short-term rental activity concentrates — understanding why each one attracts guests and hosts helps investors evaluate where their property type and budget fit best.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cali City Center | The heart of Cali, bustling with activity, restaurants, and nightlife. Ideal for tourists looking to experience urban culture, shopping, and dining in one of Colombia's largest cities. | Cali Cathedral, Plaza de Caycedo, Cristo Rey, Cali Zoo, San Antonio, La Tertulia Museum |
| San Antonio | A charming neighborhood known for its colonial architecture and cultural vibe. Popular among tourists for its bohemian atmosphere, art, and music scene. | San Antonio Church, Casa de la Cultura, Calle de la Sierpe, Mirador de San Antonio, Artisan market |
| Chipichape | A modern and upscale area featuring one of the largest shopping malls in Cali. Attracts both locals and tourists for shopping, dining, and entertainment. | Centro Comercial Chipichape, Cali Tower, La 14 Supermarket, Plaza de las Bandera |
| Granada | An upscale and trendy neighborhood packed with restaurants, cafes, and bars. Popular among young professionals and visitors seeking a vibrant social scene. | Parque del Perro, Restaurant row, Calle 5, Cali Music Scene, Luxury boutiques |
| El Peñón | Known for its riverfront views and modern ambiance, this neighborhood offers a mix of leisure and dining options attractive to tourists. | Río Cali, Jardin Plaza Shopping Center, El Peñón Park, Aqueduct, Café La Palma |
| Pance | A residential area known for its natural beauty and proximity to parks. Ideal for guests looking for relaxation and green spaces. | Parque Nacional Natural Farallones de Cali, Cali River, Zoológico de Cali, Natural reserves |
| Versalles | A picturesque neighborhood with a charming local vibe. Great for visitors seeking a quieter stay with access to local parks and eateries. | Plaza de Versalles, Calle 22 Park, Museo de Arte Moderno, Local dining spots |
| Bocagrande | A beachfront area that offers stunning views and endless activities, popular with tourists looking for a beach getaway and nightlife. | Bocagrande Beach, Shopping in Bocagrande, Water sports, Restaurants and bars along the beach |
Because Cali has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Cali?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cali
- The Cali Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.7% of the 3,579 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cali, Apartment/Condo properties are the most common (79.4%), reflecting the local real estate landscape.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 0.7%) offer potential for unique stay experiences.
Cali Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cali
- The dominant room capacity in Cali is 1 bedroom listings, making up 56.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.4% of the active Airbnb listings in Cali, indicating a high concentration in these sizes.
- With over half the market (56.5%) consisting of studios or 1-bedroom units, Cali is particularly well-suited for individuals or couples.
Cali Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cali
- The most common guest capacity trend in Cali vacation rentals is listings accommodating 2 guests (33.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cali STR market, accounting for 52.1% of listings.
- 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cali.
- On average, properties in Cali are equipped to host 3.3 guests.
How Do Listings in Cali Compare on Quality?
Listing quality in Cali can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Cali
- At 25.7 photos per listing on average, Cali hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 35.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Cali averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Cali?
Amenity Prevalence
Amenity Insights for Cali
- Essential amenities in Cali that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cali: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cali to stay competitive.
Which Airbnb Amenities Boost Revenue in Cali?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Cali, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Lake accessHigh opportunity | 0.2% | $25,099 | $4,179 | 500.6% |
PianoHigh opportunity | 0.2% | $20,107 | $4,184 | 380.6% |
Arcade gamesHigh opportunity | 0.8% | $15,093 | $4,137 | 264.8% |
Pack ’n play/Travel cribHigh opportunity | 3.5% | $13,072 | $3,897 | 235.5% |
Life size gamesHigh opportunity | 0.5% | $13,299 | $4,176 | 218.4% |
BathtubHigh opportunity | 2.0% | $12,485 | $4,053 | 208.1% |
Theme roomHigh opportunity | 0.6% | $11,699 | $4,176 | 180.2% |
Pool tableHigh opportunity | 1.6% | $11,430 | $4,105 | 178.4% |
Ping pong tableHigh opportunity | 1.7% | $11,241 | $4,096 | 174.4% |
Air conditioning | 73.0% | $5,063 | $1,938 | 161.3% |
Revenue Impact Insights for Cali
- Lake access tops the revenue impact list with a 500.6% uplift — listings with this amenity earn $25,099 vs. $4,179 without it.
- High-opportunity amenities — Lake access, Piano, Arcade games — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Lake access — it has the best combination of high revenue impact and low market saturation in Cali.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Cali STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cali. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCali Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Cali
- The typical guest profile for Airbnb in Cali consists of a mix of domestic (49%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 48.6% of guests.
- Key international markets include Colombia (48.6%) and United States (25.9%).
- Top languages spoken are Spanish (46.6%) followed by English (38%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Cali?
Listings in Cali average 4.77 out of 5 overall, with about 35.5 reviews per active listing and 35.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Cali
- An average rating of 4.77 places Cali in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.85), while Value (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 35.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Cali Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cali
- The most common availability pattern in Cali falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cali (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Cali?
Average Booking Lead Time by Month
Booking Lead Time Insights for Cali
- The overall average booking lead time for vacation rentals in Cali is 20 days.
- Guests book furthest in advance for stays during December (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (25 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Cali.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Cali averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Cali?
Guests in Cali stay about 6.2 nights on average, generating roughly 51,232 reservations and 14.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Cali
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Cali
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 14.4 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.5 nights) and shorten in Oct (5.2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Cali Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1323 listings
37% of total
2 Nights
727 listings
20.3% of total
3 Nights
261 listings
7.3% of total
4-6 Nights
121 listings
3.4% of total
7-29 Nights
187 listings
5.2% of total
30+ Nights
960 listings
26.8% of total
Key Insights
- The most prevalent minimum stay requirement in Cali is 1 Night, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.8%) caters to monthly stays (30+ nights) in Cali, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37% of Cali hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 26.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cali.
Cali Airbnb Cancellation Policy Trends Analysis (2026)
Limited
97 listings
2.7% of total
Super Strict 60 Days
1 listings
0% of total
Super Strict 30 Days
25 listings
0.7% of total
Flexible
1492 listings
41.7% of total
Moderate
1151 listings
32.2% of total
Firm
705 listings
19.7% of total
Strict
105 listings
2.9% of total
Cancellation Policy Insights for Cali
- The prevailing Airbnb cancellation policy trend in Cali is Flexible, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Cali may expect booking flexibility.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Cali.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cali.
How Much Are Airbnb Cleaning Fees in Cali?
Cleaning fees in Cali are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Cali
- About 67.7% of Cali listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($40) and median ($14) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Cali median of $14. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Cali Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Calibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 16-Guest Mansion with Chef Included | Cali
Entire Place • 6 bedrooms
House in the Sky
Entire Place • 3 bedrooms
Hygge 701 • Amazing 2-Story Penthouse Near Granada
Entire Place • 3 bedrooms
Luxury House : Rooftop | Pool | HotTub |Steam Bath
Entire Place • 3 bedrooms
Stunning House/Garden City/Pool/Nightclub
Entire Place • 4 bedrooms
Casa Bali pance
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Cali?
Learn from the best! This table showcases top-performing Airbnb hosts in Cali based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| EXSTR Apartments | 113 | $1,535,576 | 7942 | 4.92/5.0 |
| Hostee | 52 | $450,877 | 1448 | 4.90/5.0 |
| Daniel | 34 | $375,617 | 2151 | 4.89/5.0 |
| Hostee | 40 | $340,933 | 2327 | 4.86/5.0 |
| Zenya Host | 13 | $254,162 | 764 | 4.83/5.0 |
| Neat | 25 | $224,898 | 756 | 4.76/5.0 |
| John Jairo | 13 | $184,211 | 432 | 4.82/5.0 |
| CuponTours | 1 | $142,175 | 131 | 4.78/5.0 |
| Samilis | 12 | $136,150 | 792 | 4.94/5.0 |
| Juan | 20 | $132,766 | 1964 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cali.
Who Are the Airbnb Hosts in Cali?
Cali is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Cali
- With 50.5% Superhosts, Cali has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 66.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 40.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Cali averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Cali
These are the highest-grossing professional property management operations in Cali, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| EXSTR Apartments | 113 | $1,535,576 | $97 | 41.1% | 4.92/5 |
| Cali River Suites | 20 | $122,096 | $53 | 37.2% | 4.80/5 |
| Victor | 10 | $110,675 | $68 | 42.4% | 4.75/5 |
| Alex | 24 | $99,879 | $32 | 38.7% | 4.77/5 |
| Santiago | 12 | $75,468 | $33 | 55.6% | 4.94/5 |
| Tatiana | 18 | $61,944 | $46 | 26.2% | 4.95/5 |
| Juan | 17 | $50,327 | $81 | 22.2% | 4.90/5 |
| Waloja | 3 | $47,811 | $137 | 32.2% | 4.85/5 |
| José Luis | 5 | $41,324 | $72 | 31.3% | 4.88/5 |
| Mejia Hoyos E Hijos | 11 | $32,730 | $44 | 24.3% | 4.78/5 |
Management Company Insights for Cali
- The leading management company, EXSTR Apartments, operates 113 listings with $1,535,576 in gross revenue — a useful benchmark for what scale looks like in Cali.
- Top managers average 23 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Cali's Airbnb Market Compare to Nearby Cities?
How does the Cali Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Pance, Cali has 1 percentage points lower occupancy and about $38 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Buitrera | 16 | $994 | $148.93 | 24% |
| Calima Lake | 18 | $775 | $223.99 | 17% |
| Quimbaya | 197 | $759 | $143.49 | 24% |
| Restrepo | 19 | $712 | $183.64 | 19% |
| Calima | 193 | $707 | $182.90 | 18% |
| El Cerrito | 53 | $694 | $132.07 | 20% |
| Montenegro | 273 | $660 | $141.79 | 23% |
| Alcalá | 29 | $644 | $209.01 | 18% |
| Pance | 27 | $634 | $86.70 | 33% |
| Ginebra | 13 | $588 | $151.81 | 18% |
Frequently Asked Questions About Airbnb in Cali
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Cali.
How much do Airbnb hosts make in Cali?
Cali hosts earn about $4,220 per year on average, with an average nightly rate of $49 and RevPAR of $16. Those figures describe the typical revenue environment for active listings in Cali, Valle del Cauca, not the ceiling for the best operators. Source: AirROI 2026 data, Cali market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Cali?
The average Airbnb occupancy rate in Cali is 32.4%. December is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Cali?
Listings in Cali average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Cali?
Cali currently has about 3,579 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Cali?
AirROI currently classifies the short-term rental regulation level in Cali as High. The dataset also shows about 94.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Cali?
RevPAR in Cali is about $16. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Cali?
Occupancy of 32.4% means Cali is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $4,220, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Cali?
The average booking lead time in Cali is about 20 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Cali?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Cali include Cali City Center, San Antonio, Chipichape. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Cali?
entire_home listings make up 83.7% of the active supply in Cali. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Cali compare to nearby Airbnb markets?
Among neighboring markets, La Buitrera posts $11,928 in average annual revenue with 23.9% occupancy, compared to Cali's $4,220 and 32.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Cali?
The average Airbnb stay length in Cali is about 6.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Cali?
Airbnb listings in Cali average 4.77 out of 5 overall. About 35.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Cali?
Lake access and Piano are among the strongest revenue-linked amenities in Cali. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Cali?
Yes. About 67.7% of active Airbnb listings in Cali charge a cleaning fee, and the average fee is $40. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Cali?
A 50.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.