Grad Ploče, Dubrovnik-Neretva County Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Grad Ploče, Dubrovnik-Neretva County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,842 per year — at a $144 nightly rate, 35.3% occupancy, and a $53 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 89 active listings, Grad Ploče is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply expanded 29.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Grad Ploče?

In Grad Ploče, the headline Airbnb metrics are $7,842 in average annual revenue,35.3% occupancy, $144 ADR, and $53 in RevPAR, and guests book about 58 days in advance.

Avg. Daily Rate (ADR)(?)
$144
The average rental revenue earned for an occupied room per day in Grad Ploče.
Occupancy Rate(?)
35.3%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$7,842
Average annual income for an Airbnb listing in Grad Ploče. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$53
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
3.5%
Positive growth (3.5%) vs. last year.
Active Airbnb Listings(?)
89
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
58 days
How far in advance guests typically book in Grad Ploče. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Grad Ploče.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Grad Ploče.
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How Much Do Airbnb Hosts Earn Monthly in Grad Ploče?

Understanding the monthly revenue variations for Airbnb listings in Grad Ploče is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grad Ploče is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grad Ploče across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,571+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,409 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $811 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $426, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Grad Ploče

What Is the Monthly Airbnb Occupancy Rate in Grad Ploče?

Maximize your bookings by understanding the Grad Ploče STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grad Ploče:

  • Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Grad Ploče

What Is the Average Airbnb Nightly Rate in Grad Ploče?

Effective short term rental pricing strategy in Grad Ploče involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grad Ploče typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
  • Typical properties (Median) charge around $112 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Grad Ploče

What Is the RevPAR for Airbnb in Grad Ploče?

RevPAR in Grad Ploče is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $24 RevPAR.
  • Typical properties (Median) generate $39 RevPAR.
  • Strong performers (Top 25%) earn $67 RevPAR.
  • Best-in-class (Top 10%) achieve $101 RevPAR.

Average Monthly RevPAR Trend in Grad Ploče

RevPAR Insights for Grad Ploče

  • The average RevPAR in Grad Ploče is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($101) and bottom 25% ($24) is $78, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Grad Ploče benchmarks. If your RevPAR falls below the median of $39, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $67+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Grad Ploče?

Grad Ploče's peak Airbnb season falls in August, July, September, while the softest stretch is February, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, September)
  • Revenue averages $2,186 per month
  • Occupancy rates average 46.0%
  • Daily rates average $148
Shoulder Season
  • Revenue averages $1,029 per month
  • Occupancy maintains around 23.3%
  • Daily rates hold near $138
Low Season (February, November, December)
  • Revenue drops to average $551 per month
  • Occupancy decreases to average 16.7%
  • Daily rates adjust to average $136

Seasonality Insights for Grad Ploče

  • Airbnb seasonality in Grad Ploče is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Grad Ploče's highest earning potential, with monthly revenues climbing to $2,792, occupancy reaching 58.0%, and ADRs peaking at $153.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $468, occupancy could drop to 14.1%, and ADRs may adjust to $132.
  • Lower occupancy paired with meaningful seasonality means hosts in Grad Ploče need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Grad Ploče, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Grad Ploče?

Low regulation and minimal registration activity in Grad Ploče, Dubrovnik-Neretva County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Grad Ploče to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Grad Ploče?

Grad Ploče is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Grad Ploče
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ploče Old Town
A historic area with stunning architecture and rich cultural heritage. Attracts tourists interested in history, culture, and beautiful views of the Adriatic Sea.
St. Nicholas Church, Ploče Fortress, Adriatic Sea Views, Local Markets, Historic Streets
Bолотска Riva
A lively waterfront area with restaurants, cafes, and beach access. Popular for its vibrant atmosphere and social scene, ideal for vacationers looking to relax and unwind.
Waterfront Restaurants, Beaches, Walking Promenade, Boat Tours, Fishing Opportunities
Gradac Beach
A beautiful beach area ideal for sunbathing and swimming. Attracts families and beachgoers looking for a serene coastal experience.
Gradac Beach, Water Sports, Scenic Views, Beach Bars, Picnic Areas
Ploče Sand Dunes
Unique natural feature offering recreational activities such as hiking and nature walks. Appeals to adventure seekers and nature lovers.
Hiking Trails, Dune Exploration, Panoramic Views, Wildlife Spotting, Photography Spots
The Neretva River
A picturesque river offering activities such as kayaking and paddle boarding. Popular for tourists looking for outdoor adventure and natural beauty.
Kayaking Tours, River Cruises, Scenic Picnic Spots, Fishing, Nature Trails
Nearby Pelješac Peninsula
Known for its vineyards and wine tours. Attracts wine enthusiasts and foodies seeking local culinary experiences.
Wine Tastings, Vineyards, Local Culinary Schools, Beaches on the Peninsula, Scenic Drives
Cultural Venues
The area has various cultural venues hosting festivals and events throughout the year. Excellent for visitors who enjoy arts and culture.
Local Festivals, Art Galleries, Theatres, Workshops, Cultural Tours
Gastronomic Experiences
Ploče offers an array of local restaurants and eateries serving traditional Croatian cuisine, perfect for gastronomy lovers.
Local Seafood Restaurants, Traditional Cuisine, Food Markets, Cooking Classes, Culinary Tours

With 8 distinct neighborhoods showing meaningful short-term rental activity, Grad Ploče offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Grad Ploče?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Grad Ploče

  • The Grad Ploče Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 89 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Grad Ploče, House properties are the most common (48.3%), reflecting the local real estate landscape.
  • Houses represent a significant 48.3% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 5.6%) offer potential for unique stay experiences.

Grad Ploče Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Grad Ploče

  • The dominant room capacity in Grad Ploče is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 68.5% of the active Airbnb listings in Grad Ploče, indicating a high concentration in these sizes.
  • A significant 25.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grad Ploče.

Grad Ploče Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Grad Ploče

  • The most common guest capacity trend in Grad Ploče vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Grad Ploče STR market, accounting for 42.7% of listings.
  • 31.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grad Ploče.
  • On average, properties in Grad Ploče are equipped to host 4.6 guests.

How Do Listings in Grad Ploče Compare on Quality?

Listing quality in Grad Ploče can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
33.3
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.4
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
36.0%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Grad Ploče

  • At 33.3 photos per listing on average, Grad Ploče hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 36.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Grad Ploče averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Grad Ploče?

Amenity Prevalence

Amenity Insights for Grad Ploče

  • Essential amenities in Grad Ploče that guests expect include: Air conditioning, Wifi, Kitchen, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Grad Ploče: Air conditioning, Wifi, Kitchen, TV, Free parking on premises.
  • Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Hangers or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Grad Ploče to stay competitive.

Which Airbnb Amenities Boost Revenue in Grad Ploče?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Grad Ploče, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Heating
66.3%$10,097$3,407196.4%
Dishwasher
38.2%$12,668$4,859160.7%
Pool
15.7%$16,047$6,310154.3%
Microwave
49.4%$11,056$4,699135.3%
Barbecue utensils
21.3%$13,691$6,254118.9%
Beach essentialsHigh opportunity
6.7%$15,746$7,271116.6%
Outdoor shower
14.6%$14,471$6,708115.7%
Washer
70.8%$9,271$4,378111.8%
ConditionerHigh opportunity
6.7%$15,234$7,308108.5%
Coffee maker
41.6%$11,186$5,462104.8%

Revenue Impact Insights for Grad Ploče

  • Heating tops the revenue impact list with a 196.4% uplift — listings with this amenity earn $10,097 vs. $3,407 without it.
  • High-opportunity amenities — Beach essentials, Conditioner — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.

Recommendations for Hosts

  • Prioritize adding Beach essentials — it has the best combination of high revenue impact and low market saturation in Grad Ploče.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Grad Ploče STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grad Ploče. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Grad Ploče Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Grad Ploče

  • The typical guest profile for Airbnb in Grad Ploče consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 4.3% of guests.
  • Key international markets include France (31.6%) and Germany (14.6%).
  • Top languages spoken are English (36.6%) followed by French (17.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Grad Ploče?

Listings in Grad Ploče average 4.86 out of 5 overall, with about 23.4 reviews per active listing and 22.5% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Grad Ploče

  • With an overall rating of 4.86, Grad Ploče listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.9), while Location (4.63) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 22.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 22.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Grad Ploče Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Grad Ploče

  • The most common availability pattern in Grad Ploče falls within the 271-366 days range, representing 86.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Grad Ploče (56.2%), reflecting common guest stay durations or potential owner blocking patterns.

How Far in Advance Do Guests Book Airbnb in Grad Ploče?

Average Booking Lead Time by Month

Booking Lead Time Insights for Grad Ploče

  • The overall average booking lead time for vacation rentals in Grad Ploče is 58 days.
  • Guests book furthest in advance for stays during December (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 2 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Grad Ploče.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (2 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Grad Ploče averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Grad Ploče?

Guests in Grad Ploče stay about 7 nights on average, generating roughly 698 reservations and 7.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Grad Ploče

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Grad Ploče

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • Stay lengths peak in Mar (12.2 nights) and shorten in Jan (2.3 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Grad Ploče Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18%)

1 Night

16 listings

18% of total

2 Nights (14.6%)

2 Nights

13 listings

14.6% of total

3 Nights (11.2%)

3 Nights

10 listings

11.2% of total

4-6 Nights (15.7%)

4-6 Nights

14 listings

15.7% of total

7-29 Nights (3.4%)

7-29 Nights

3 listings

3.4% of total

30+ Nights (37.1%)

30+ Nights

33 listings

37.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Grad Ploče is 30+ Nights, adopted by 37.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (37.1%) caters to monthly stays (30+ nights) in Grad Ploče, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 37.1% of Grad Ploče hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 37.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grad Ploče.

Grad Ploče Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

1.1% of total

Super Strict 30 Days

2 listings

2.2% of total

Super Strict 60 Days (12.4%)

Super Strict 60 Days

11 listings

12.4% of total

Flexible (18%)

Flexible

16 listings

18% of total

Moderate (19.1%)

Moderate

17 listings

19.1% of total

Firm (40.4%)

Firm

36 listings

40.4% of total

Strict (6.7%)

Strict

6 listings

6.7% of total

Cancellation Policy Insights for Grad Ploče

  • The prevailing Airbnb cancellation policy trend in Grad Ploče is Firm, used by 40.4% of listings.
  • There's a relatively balanced mix between guest-friendly (37.1%) and stricter (47.1%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40.4% market standard in Grad Ploče.
  • Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Grad Ploče.

How Much Are Airbnb Cleaning Fees in Grad Ploče?

Cleaning fees in Grad Ploče are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$88
Median Cleaning Fee
$6
Listings Charging a Fee
46.1%
Fee as Revenue Share
4.4%

Cleaning Fee Insights for Grad Ploče

  • About 46.1% of Grad Ploče listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($88) and median ($6) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 4.4% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Grad Ploče median of $6. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Grad Ploče Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Grad Pločebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Familiy Villa Navis with heated pool

Familiy Villa Navis with heated pool

Entire Place • 4 bedrooms

$71,295
Revenue
43.1%
Occupancy
$624.25
Daily Rate
Etno House Wagner

Etno House Wagner

Entire Place • 3 bedrooms

$37,505
Revenue
68.7%
Occupancy
$307.82
Daily Rate
5 bedroom stunning apartment in Ploce

5 bedroom stunning apartment in Ploce

Entire Place • 5 bedrooms

$23,912
Revenue
53.8%
Occupancy
$250.60
Daily Rate
Lovely home in Bacina with WiFi

Lovely home in Bacina with WiFi

Entire Place • 4 bedrooms

$22,842
Revenue
62.2%
Occupancy
$301.09
Daily Rate
House Ljilja

House Ljilja

Entire Place • 6 bedrooms

$21,772
Revenue
32.6%
Occupancy
$235.99
Daily Rate
Apartment Sanja at Birina Lake

Apartment Sanja at Birina Lake

Entire Place • 3 bedrooms

$18,605
Revenue
70.2%
Occupancy
$141.72
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Grad Ploče?

Learn from the best! This table showcases top-performing Airbnb hosts in Grad Ploče based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Grad Ploče by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Josip1$71,29535.00/5.0
Mihael1$37,505185.00/5.0
Novasol4$30,800104.50/5.0
Nikola2$29,4051614.93/5.0
Ana2$26,751625.00/5.0
Grot Camping Homes5$26,024284.75/5.0
Novasol1$23,91245.00/5.0
Ljiljana1$21,772744.82/5.0
Leo3$21,738154.48/5.0
Sovjetka1$18,605295.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grad Ploče.

Who Are the Airbnb Hosts in Grad Ploče?

Grad Ploče has a relatively balanced host base.

Superhosts
32.6%
Professional Management
18.0%
Cohosted Listings
7.9%
Instant Book Enabled
3.4%
Simplified Pricing
50.6%

Host Profile Insights for Grad Ploče

  • A 32.6% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 18.0% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 3.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 50.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • Benchmark your host metrics against these Grad Ploče averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Grad Ploče

These are the highest-grossing professional property management operations in Grad Ploče, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Grad Ploče
CompanyListingsRevenueADROcc.Rating
Novasol4$30,800$18127.4%4.50/5
Novasol1$23,912$25153.8%5.00/5
Leo3$21,738$13929.9%4.48/5
Novasol1$16,001$20132.6%4.88/5
Novasol1$15,178$18361.3%N/A
Croatia Tours2$12,890$12534.7%4.89/5
Novasol1$8,310$8734.9%N/A
Novasol1$6,270$43515.5%N/A
Novasol1$6,029$9444.3%5.00/5
Novasol1$3,192$18011.1%N/A

Management Company Insights for Grad Ploče

  • The leading management company, Novasol, operates 4 listings with $30,800 in gross revenue — a useful benchmark for what scale looks like in Grad Ploče.
  • Top managers average 2 properties each, suggesting professional management in Grad Ploče still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 18.0% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Grad Ploče's Airbnb Market Compare to Nearby Cities?

How does the Grad Ploče Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Općina Klis, Grad Ploče has 19 percentage points lower occupancy and about $233 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Grad Ploče — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grubine28$3,465$412.6952%
Općina Klis87$3,322$377.1754%
Srinjine39$3,187$370.5048%
Strožanac Gornji36$3,152$396.4447%
Kaštel Štafilić13$3,066$560.0244%
Gornja Podstrana39$2,959$341.0753%
Dugopolje19$2,879$327.1649%
Gornje Sitno14$2,654$357.1750%
Općina Otok10$2,619$548.3940%
Ledenice13$2,561$423.2440%

Frequently Asked Questions About Airbnb in Grad Ploče

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Grad Ploče.

How much do Airbnb hosts make in Grad Ploče?

Grad Ploče hosts earn about $7,842 per year on average, with an average nightly rate of $144 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Grad Ploče, Dubrovnik-Neretva County, not the ceiling for the best operators. Source: AirROI 2026 data, Grad Ploče market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Grad Ploče?

The average Airbnb occupancy rate in Grad Ploče is 35.3%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Grad Ploče?

Listings in Grad Ploče average $144 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Grad Ploče?

Grad Ploče currently has about 89 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Grad Ploče?

AirROI currently classifies the short-term rental regulation level in Grad Ploče as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Grad Ploče?

RevPAR in Grad Ploče is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Grad Ploče?

Occupancy of 35.3% means Grad Ploče is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,842, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Grad Ploče?

The average booking lead time in Grad Ploče is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Grad Ploče?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Grad Ploče include Ploče Old Town, Bолотска Riva, Gradac Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Grad Ploče?

entire_home listings make up 95.5% of the active supply in Grad Ploče. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Grad Ploče compare to nearby Airbnb markets?

Among neighboring markets, Grubine posts $41,584 in average annual revenue with 52.3% occupancy, compared to Grad Ploče's $7,842 and 35.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Grad Ploče?

The average Airbnb stay length in Grad Ploče is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Grad Ploče?

Airbnb listings in Grad Ploče average 4.86 out of 5 overall. About 22.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Grad Ploče?

Heating and Dishwasher are among the strongest revenue-linked amenities in Grad Ploče. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Grad Ploče?

Yes. About 46.1% of active Airbnb listings in Grad Ploče charge a cleaning fee, and the average fee is $88. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Grad Ploče?

At 32.6%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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