Airbnb market data · 202612 months to October 2026
Ston, Croatia Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ston brought in €8,305 over the 12 months through October 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Ston Airbnb Market at a Glance
Rates and bookings both trail the Dubrovnik-Neretva County average. Listings averaged €126 a night and were booked on 35% of available nights, against €170 and 45% for the Dubrovnik-Neretva County average.
Timing matters: in August, usually the best month, the average listing earns about 10.3 times as much as in December, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Ston is the 45th-largest of 54 Dubrovnik-Neretva County markets AirROI tracks.
Browse the live Ston Airbnb market See Every Ston ListingRevenue
How Much Do Airbnb Hosts Make in Ston?
Gross bookings per Ston listing averaged €8,305 over the 12 months to October 2026 (Dubrovnik-Neretva County average: €17,217), before cleaning, platform and management costs and taxes.
In a typical year, the average Ston listing brings in €2,450 in August, its best month, and €239 in December, its slowest. The three strongest months bring in 48% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ston's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,210+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn €1,410 or more, roughly €590 a month above the median.
- Typical properties (median) earn about €825 a month.
- Entry-level properties (bottom 25%) earn €465 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 10.3 times what December does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, €1,020. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Ston Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026. Across the past two years, August is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €1,097 | 33.7% | €124 | €35 | 114 days | 5.4 nights |
| Nov 2025 | €596 | 32.5% | €122 | €20 | 126 days | 3 nights |
| Dec 2025 | €269 | 15.1% | €121 | €9 | 12 days | 4.3 nights |
| Jan 2026 | €266 | 9.7% | €120 | €9 | 10 days | 2.5 nights |
| Feb 2026 | €817 | 23.3% | €121 | €29 | 1 day | 6.5 nights |
| Mar 2026 | €306 | 9.1% | €120 | €10 | 116 days | 2.6 nights |
| Apr 2026 | €444 | 14.0% | €120 | €15 | 49 days | 2.2 nights |
| May 2026 | €1,048 | 29.0% | €122 | €34 | 77 days | 2.7 nights |
| Jun 2026 | €1,598 | 37.7% | €132 | €53 | 88 days | 5.5 nights |
| Jul 2026 | €2,819 | 50.3% | €143 | €91 | 89 days | 7.4 nights |
| Aug 2026 | €2,652 | 53.1% | €143 | €86 | 84 days | 4 nights |
| Sep 2026 | €1,323 | 32.9% | €124 | €44 | 57 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Ston listing earns about €825 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Ston Profitable?
Yes, when it's run well. The average Ston Airbnb took in €8,305 in the 12 months to October 2026, and run by its owner at everyday costs, about €450 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €780 a month.
Cleaning it yourself keeps the €690 a year guests pay in cleaning fees, for about €500 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €380 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ston Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,615 | €13,050 |
| Cleaning fees guests pay8% of Ston bookings | €690 | €1,190 |
| Gross bookings | €8,305 | €14,240 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of Ston listings on Simplified Pricing, 3% for the rest | −€1,290 | −€2,210 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€690 | −€1,190 |
| Utilities and internetAbout 5% of bookings | −€420 | −€710 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€170 | −€280 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€250 | −€430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −€2,940 | −€4,940 |
| Left for housing costs, then profit | €5,365about €450 a month | €9,300about €780 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ston Airbnb Profit
The estimate starts from Ston's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ston home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
How Ston's Top Earners Get There
- More nights booked. The busiest quarter of Ston listings are booked on 40% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of €110 adds about €1,080 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €170 a night or more, against a median of €110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €760 a year.
- Open for the busy months. In a typical year, August brings the average listing about €2,450, against €239 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ston listings average 4.82 stars, and 52% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,190 a month, against €690 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ston?
Ston listings were booked on 35% of the nights they were open over the past year, 10 percentage points below the Dubrovnik-Neretva County average (45%) and 4 points below the Croatia average (39%). In a typical year, occupancy swings from 10% in January to 58% in August.
Across Ston's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 53%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August is usually the busiest month in Ston, January the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 35% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ston?
The average nightly rate in Ston, known as ADR (average daily rate), was €126 over the past year, about 26% below the Dubrovnik-Neretva County and Croatia averages (€170 and €165). In a typical year, rates peak in July and August at about €140 and bottom out in December at about €110.
Across Ston's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €200+ a night, about 1.9 times the median.
- Strong performers (top 25%) charge €170 or more, about €60 above the median.
- Typical properties (median) charge about €110 a night.
- Entry-level properties (bottom 25%) charge €72 or less, about two-thirds of the median.
August rates run 23% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €122.
What Is the RevPAR for Airbnb in Ston?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ston it averaged €56 over the past year, from about €8 in a typical December to about €79 in a typical August.
Across Ston's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €146+ per open night, about four times the median.
- Strong performers (top 25%) earn €56 or more, about €19 a night above the median.
- Typical properties (median) earn about €37 per open night.
- Entry-level properties (bottom 25%) earn €30 or less, about 18% below the median.
August RevPAR is about 10.3 times December's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, €33. The 12-month RevPAR of €56 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Ston
With only 25 active listings, the monthly pattern in Ston is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in December.
Average revenue by month in Ston
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,070.
Revenue by month in Ston in numbers
| Month | Revenue per listing |
|---|---|
| January | €266 |
| February | €665 |
| March | €499 |
| April | €845 |
| May | €1,170 |
| June | €1,450 |
| July | €2,210 |
| August | €2,450 |
| September | €1,380 |
| October | €1,050 |
| November | €596 |
| December | €239 |
How Far in Advance Do Guests Book Airbnb in Ston?
Guests book Ston stays 82 days ahead on average (about two and a half months), so guests here plan well ahead. November stays are booked furthest out, about 126 days ahead, and December stays closest to arrival, about 9 days. A typical November booking is made in mid-July.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 82 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ston
None of the 25 active listings in Ston display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ston.
Neighborhoods
Best Neighborhoods for Airbnb in Ston
AirROI's area guide picks seven Ston neighborhoods that draw short-term rental guests, led by Ston Old Town, Ston Salt Pans and Ston Beaches. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ston Old Town | A historic area known for its well-preserved medieval architecture and stunning views over the bay. Ideal for tourists interested in history and culture, offering unique attractions that reflect the local heritage. | Ston Walls, Malcolm's Fortress, Old Salt Works, Church of St. Nicholas, Pelješac Bridge |
| Ston Salt Pans | An important historical site showcasing the traditional salt production methods. Attracts visitors interested in natural processes and cultural heritage, providing a serene environment for relaxation and exploration. | Salt Pans, Museum of Salt, nature trails, bird watching spots, tranquil landscapes |
| Ston Beaches | Beautiful coastal areas known for their crystal-clear waters and natural beauty. Great for tourists looking to relax by the sea, swim, or enjoy outdoor activities. | Velja Ponta Beach, Boljkovac Beach, Oyster Farms, water sports, beachside restaurants |
| Pelješac Peninsula | A scenic region known for its wineries and beautiful landscapes. Attracts travelers seeking adventure, wine tasting, and scenic walks in nature. | wine cellars, vineyards, hiking trails, scenic viewpoints, local restaurants |
| Nearby Orebic | A charming coastal town that offers beautiful views of the islands and a lively atmosphere. Popular with families and tourists looking for a relaxing seaside experience. | Orebic Beach, Franciscan Monastery, sailing tours, waterfront promenade, local markets |
| Rogotin | A quaint village that offers a taste of local Croatian life. Attracts tourists looking for authenticity and a peaceful environment to unwind. | local cafes, traditional architecture, scenic countryside, river walks, cultural experiences |
| Donoš | A lesser-known area that offers a glimpse into rural Croatian life and stunning landscapes. Ideal for travelers seeking tranquility and nature immersion. | nature walks, agriculture tours, local flora and fauna, panoramic views, small local events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ston vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 17 km, Slano (16 km away, 80 listings) earned the most per listing, about 62% more than Ston. Okuklje was the busiest, booked on 41% of nights against 35% in Ston.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Okuklje 12 km | 32 | €9,534 | €108 | 41% |
| Neum Bosnia & Herzegovina · 12 km | 162 | €3,063 | €84 | 25% |
| Prožurska Luka 12 km | 33 | €8,109 | €128 | 38% |
| Sobra 13 km | 58 | €8,783 | €103 | 37% |
| Saplunara 15 km | 56 | €4,040 | €147 | 27% |
| Slano 16 km | 80 | €13,443 | €188 | 40% |
| Klek 17 km | 47 | €10,196 | €189 | 34% |
| Babino Polje 17 km | 47 | €8,430 | €119 | 35% |
Other Airbnb Markets in Dubrovnik-Neretva County
- Dubrovnik Airbnb data 4,942 listings
- Cavtat Airbnb data 670 listings
- Grad Korčula Airbnb data 634 listings
- Općina Blato Airbnb data 257 listings
- Mlini Airbnb data 247 listings
- Vela Luka Airbnb data 242 listings
- Orebić Airbnb data 175 listings
- Lumbarda Airbnb data 133 listings
See all 54 Dubrovnik-Neretva County Airbnb markets
Markets Similar to Ston
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Ston:
- Grad Komiža Airbnb data Splitsko-dalmatinska županija · €124/night · 35.5%
- Mali Lošinj Airbnb data Croatia · €126/night · 36.5%
- Krk Airbnb data Croatia · €132/night · 34.9%
- Vinkuran Airbnb data Croatia · €133/night · 36.1%
- Town of Rab Airbnb data Croatia · €122/night · 33.7%
- Općina Vir Airbnb data Croatia · €135/night · 34.7%
FAQ
Ston Airbnb FAQ
How much do Airbnb hosts make in Ston?
An active Ston Airbnb grossed €8,305 on average in the 12 months to October 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,410 or more in a typical month.
How much can I make on Airbnb in Ston?
It depends most on the home's size, location and how it's run. The middle half of Ston listings earn between €465 and €1,410 in a typical month, and the top tenth €2,210 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ston?
Listings in Ston were booked on 35% of available nights over the past year. That compares with 45% for the Dubrovnik-Neretva County average. August is usually the busiest month.
How much does an Airbnb cost per night in Ston?
The average booked night in Ston cost €126 before fees. Half of listings charge between €72 and €170, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ston?
None of the active Ston listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ston?
Yes, when it's run well. The average Ston Airbnb grossed €8,305 in the 12 months to October 2026, 52% below the Dubrovnik-Neretva County average of €17,217, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,365 a year (about €450 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €780 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ston?
August usually pays best, averaging €2,450 per active listing over the past two years, and December usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Ston?
Each night a Ston listing was open to book earned €56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €146 or more.
How far in advance do guests book Airbnbs in Ston?
Ston stays were booked 82 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Ston?
The average Ston Airbnb stay lasted 5 nights over the past year. A listing took 11 reservations over the year on average.
How are Airbnbs in Ston rated?
Guests rate Ston Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Ston?
Ston Old Town, Ston Salt Pans and Ston Beaches draw the most short-term rental interest in Ston. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ston?
AirROI counted 25 active Airbnb listings in Ston as of October 2026. The closest tracked market is Okuklje, 12 km away.
How much are Airbnb cleaning fees in Ston?
In Ston, nearly three in ten listings add a cleaning fee. The median fee is €55, and some higher fees lift the average to €75.
How many tourists visit Ston, Croatia?
All of Croatia had 17,614,016 international tourist arrivals in 2025, Državni zavod za statistiku reports. AirROI estimates 263 Airbnb stays in Ston, Croatia in the 12 months to October 2026, which counts bookings and not tourists. See Croatia tourism statistics.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Ston from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.