Saplunara, Dubrovnik-Neretva County Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Saplunara, Dubrovnik-Neretva County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,783 per year — at a $156 nightly rate, 33.8% occupancy, and a $57 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 53 active listings, Saplunara is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply declined 19.7% and revenue has grown even as nightly rates softened, pointing to strengthened occupancy among remaining listings. Fewer competitors and resilient demand create favorable conditions for well-run properties.

Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Saplunara?

In Saplunara, the headline Airbnb metrics are $6,783 in average annual revenue,33.8% occupancy, $156 ADR, and $57 in RevPAR, and guests book about 81 days in advance.

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Saplunara.
Occupancy Rate(?)
33.8%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$6,783
Average annual income for an Airbnb listing in Saplunara. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$57
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
24.1%
Strong growth (24.1%) vs. last year.
Active Airbnb Listings(?)
53
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
81 days
How far in advance guests typically book in Saplunara. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Saplunara.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saplunara.
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How Much Do Airbnb Hosts Earn Monthly in Saplunara?

Understanding the monthly revenue variations for Airbnb listings in Saplunara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saplunara is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saplunara across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,772+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,514 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,414 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $941, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saplunara

What Is the Monthly Airbnb Occupancy Rate in Saplunara?

Maximize your bookings by understanding the Saplunara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saplunara:

  • Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saplunara

What Is the Average Airbnb Nightly Rate in Saplunara?

Effective short term rental pricing strategy in Saplunara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saplunara typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
  • Typical properties (Median) charge around $130 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Saplunara

What Is the RevPAR for Airbnb in Saplunara?

RevPAR in Saplunara is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $23 RevPAR.
  • Typical properties (Median) generate $48 RevPAR.
  • Strong performers (Top 25%) earn $66 RevPAR.
  • Best-in-class (Top 10%) achieve $129 RevPAR.

Average Monthly RevPAR Trend in Saplunara

RevPAR Insights for Saplunara

  • The average RevPAR in Saplunara is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($129) and bottom 25% ($23) is $106, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Apr and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Saplunara benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $66+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Saplunara?

Saplunara's peak Airbnb season falls in April, July, August, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (April, July, August)
  • Revenue averages $4,048 per month
  • Occupancy rates average 65.1%
  • Daily rates average $161
Shoulder Season
  • Revenue averages $1,199 per month
  • Occupancy maintains around 21.7%
  • Daily rates hold near $171
Low Season (January, February, November)
  • Revenue drops to average $78 per month
  • Occupancy decreases to average 4.3%
  • Daily rates adjust to average $204

Seasonality Insights for Saplunara

  • Airbnb seasonality in Saplunara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Saplunara's highest earning potential, with monthly revenues climbing to $6,183, occupancy reaching 85.0%, and ADRs peaking at $208.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $146.
  • Lower occupancy paired with meaningful seasonality means hosts in Saplunara need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Saplunara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Saplunara?

Low regulation and minimal registration activity in Saplunara, Dubrovnik-Neretva County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Saplunara to ensure full compliance before hosting.

(Source: AirROI data, 2026, finding no licensed listings among those analyzed)

What Are the Best Neighborhoods for Airbnb in Saplunara?

Saplunara is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Saplunara
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Saplunara Beach
A beautiful secluded beach known for its crystal-clear waters and tranquility, perfect for vacationers looking for a peaceful retreat away from the crowds.
Saplunara Beach, Elafiti Islands, Wine tasting in local vineyards, Mediterranean cuisine at local restaurants, Hiking trails nearby
Old Town of Mljet
Rich in history and natural beauty, this area attracts tourists for its national park, unique landscapes, and cultural heritage.
Mljet National Park, St. Mary's Island, Ancient Roman ruins, Local olive oil tasting, Cycling and walking paths
Pomena
A charming village that serves as a gateway to the stunning landscapes of Mljet National Park, ideal for nature lovers and outdoor enthusiasts.
Mljet National Park, Pomena Bay, Water sports activities, Local seafood restaurants, Hiking and biking trails
Sobra
A small fishing village that offers authentic Croatian experiences and access to serene beaches, ideal for family vacations.
Sobra beach, Fishing with locals, Diving spots, Local markets, Countryside exploration
Polače
Known for its ancient Roman ruins and close proximity to the national park, Polače provides a mix of culture and natural beauty for tourists.
Roman ruins, Local wine tours, Boat tours to nearby islands, Scenic walking paths, Traditional dining options
Ston
Famous for its medieval walls and oyster farms, Ston offers a unique cultural experience along with excellent seafood cuisine.
Ston Walls, Malton Pelješki vineyards, Oyster tastings, Historic architecture, Natural parks
Dubrovnik
A UNESCO World Heritage site, famous for its well-preserved medieval architecture and vibrant tourist scene, making it a prime location for short-term rentals.
Old Town, City Walls, Dubrovnik Cable Car, Beaches, Cultural festivals
Cavtat
A picturesque coastal town known for its sandy beaches, beautiful promenade and historical sites, favored by both families and couples for a relaxing getaway.
Cavtat Harbor, Racic Mausoleum, Sandy beaches, Local restaurants and cafes, Scenic walking paths along the coast

With 8 distinct neighborhoods showing meaningful short-term rental activity, Saplunara offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Saplunara?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saplunara

  • The Saplunara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 53 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saplunara, Apartment/Condo properties are the most common (88.7%), reflecting the local real estate landscape.
  • Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.

Saplunara Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saplunara

  • The dominant room capacity in Saplunara is 1 bedroom listings, making up 71.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 86.8% of the active Airbnb listings in Saplunara, indicating a high concentration in these sizes.
  • With over half the market (71.7%) consisting of studios or 1-bedroom units, Saplunara is particularly well-suited for individuals or couples.

Saplunara Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saplunara

  • The most common guest capacity trend in Saplunara vacation rentals is listings accommodating 4 guests (30.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Saplunara STR market, accounting for 58.5% of listings.
  • Listings for large groups (6+ guests) are relatively rare (1.9%), potentially indicating an opportunity for hosts targeting this segment in Saplunara.
  • On average, properties in Saplunara are equipped to host 3.5 guests.

How Do Listings in Saplunara Compare on Quality?

Listing quality in Saplunara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
23.4
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
1.9
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
17.0%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Saplunara

  • At 23.4 photos per listing on average, Saplunara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 17.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Saplunara averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Saplunara?

Amenity Prevalence

Amenity Insights for Saplunara

  • Essential amenities in Saplunara that guests expect include: TV, Air conditioning, Free parking on premises, Essentials, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saplunara: TV, Air conditioning, Free parking on premises, Essentials, Wifi.
  • Prioritize adding missing essentials: TV, Air conditioning, Essentials, Wifi.
  • Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saplunara to stay competitive.

Which Airbnb Amenities Boost Revenue in Saplunara?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Saplunara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Breakfast
18.9%$14,745$4,931199.0%
Hair dryer
75.5%$8,014$2,994167.6%
Washer
35.8%$11,301$4,258165.4%
Pool
22.6%$12,918$4,987159.1%
Hangers
73.6%$8,046$3,263146.6%
High chair
15.1%$13,520$5,585142.1%
Heating
64.2%$8,558$3,605137.4%
Private entrance
67.9%$8,259$3,656125.9%
Iron
41.5%$10,030$4,478124.0%
Coffee maker
34.0%$10,647$4,795122.1%

Revenue Impact Insights for Saplunara

  • Breakfast tops the revenue impact list with a 199.0% uplift — listings with this amenity earn $14,745 vs. $4,931 without it.

Recommendations for Hosts

  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Saplunara STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saplunara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saplunara Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saplunara

  • The typical guest profile for Airbnb in Saplunara consists of predominantly international visitors (85%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 15.4% of guests.
  • Key international markets include France (25.6%) and United Kingdom (15.4%).
  • Top languages spoken are English (38.3%) followed by French (19.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Saplunara?

Listings in Saplunara average 4.82 out of 5 overall, with about 9.4 reviews per active listing and 13.2% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Saplunara

  • With an overall rating of 4.82, Saplunara listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Location (4.91), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 13.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
  • With only 13.2% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.

Saplunara Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saplunara

  • The most common availability pattern in Saplunara falls within the 271-366 days range, representing 90.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Saplunara (50.9%), reflecting common guest stay durations or potential owner blocking patterns.

How Far in Advance Do Guests Book Airbnb in Saplunara?

Average Booking Lead Time by Month

Booking Lead Time Insights for Saplunara

  • The overall average booking lead time for vacation rentals in Saplunara is 81 days.
  • Guests book furthest in advance for stays during April (average 284 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (148 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Saplunara.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 284 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 148 days) to capture early planners.
  • Monitor your own booking lead times against these Saplunara averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Saplunara?

Guests in Saplunara stay about 6.6 nights on average, generating roughly 301 reservations and 5.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Saplunara

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Saplunara

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • Stay lengths peak in Apr (40.5 nights) and shorten in Mar (1 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Saplunara Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.2%)

1 Night

7 listings

13.2% of total

2 Nights (18.9%)

2 Nights

10 listings

18.9% of total

3 Nights (20.8%)

3 Nights

11 listings

20.8% of total

4-6 Nights (1.9%)

4-6 Nights

1 listings

1.9% of total

30+ Nights (45.3%)

30+ Nights

24 listings

45.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Saplunara is 30+ Nights, adopted by 45.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (45.3%) caters to monthly stays (30+ nights) in Saplunara, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 45.3% of Saplunara hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 45.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saplunara.

Saplunara Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 30 Days

2 listings

3.8% of total

Flexible

2 listings

3.8% of total

Moderate (11.3%)

Moderate

6 listings

11.3% of total

Firm (71.7%)

Firm

38 listings

71.7% of total

Strict (9.4%)

Strict

5 listings

9.4% of total

Cancellation Policy Insights for Saplunara

  • The prevailing Airbnb cancellation policy trend in Saplunara is Firm, used by 71.7% of listings.
  • A majority (81.1%) of hosts in Saplunara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 71.7% market standard in Saplunara.
  • Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saplunara.

How Much Are Airbnb Cleaning Fees in Saplunara?

Cleaning fees in Saplunara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$49
Median Cleaning Fee
$1
Listings Charging a Fee
20.8%
Fee as Revenue Share
6.5%

Cleaning Fee Insights for Saplunara

  • Only 20.8% of listings charge a cleaning fee, suggesting that most hosts in Saplunara bundle cleaning costs into the nightly rate.
  • The gap between the average ($49) and median ($1) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Saplunara median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Saplunara Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saplunarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

ORTENSIA LOVE TOP FLOOR - suite with terrace

ORTENSIA LOVE TOP FLOOR - suite with terrace

Entire Place • 1 bedroom

$25,135
Revenue
38.2%
Occupancy
$286.32
Daily Rate
Superior studio balcony,sea view - GARDEN SECRET

Superior studio balcony,sea view - GARDEN SECRET

Entire Place • N/A

$24,688
Revenue
58.4%
Occupancy
$207.14
Daily Rate
COMFORT DELUXE SUITE - JASMIN LUSH

COMFORT DELUXE SUITE - JASMIN LUSH

Entire Place • 1 bedroom

$24,228
Revenue
55.5%
Occupancy
$307.85
Daily Rate
Superior suite with sea view :) PRECIOUS MOMENTS

Superior suite with sea view :) PRECIOUS MOMENTS

Entire Place • 1 bedroom

$23,427
Revenue
40.9%
Occupancy
$296.66
Daily Rate
DELUXE STUDIO - TOUCH OF INFINITY

DELUXE STUDIO - TOUCH OF INFINITY

Entire Place • N/A

$23,324
Revenue
53.8%
Occupancy
$256.18
Daily Rate
Apartments Franić / Seaview apartment with balcony

Apartments Franić / Seaview apartment with balcony

Entire Place • 1 bedroom

$15,350
Revenue
59.4%
Occupancy
$120.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Saplunara?

Learn from the best! This table showcases top-performing Airbnb hosts in Saplunara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Saplunara by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pine Tree11$149,807495.00/5.0
Iris5$41,626464.97/5.0
Jany4$26,951384.89/5.0
Antonija2$25,417714.76/5.0
Stijepo5$17,575584.84/5.0
Tomislav3$14,415324.95/5.0
Anita2$11,561444.68/5.0
Mihaela1$11,296294.79/5.0
Sime5$10,664304.27/5.0
Tomislav1$9,209484.56/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saplunara.

Who Are the Airbnb Hosts in Saplunara?

Saplunara has a relatively balanced host base.

Superhosts
34.0%
Professional Management
18.9%
Cohosted Listings
30.2%
Instant Book Enabled
1.9%
Simplified Pricing
18.9%

Host Profile Insights for Saplunara

  • A 34.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 18.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 1.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 18.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 30.2% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Saplunara averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Saplunara

These are the highest-grossing professional property management operations in Saplunara, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Saplunara
CompanyListingsRevenueADROcc.Rating
Sime5$10,664$8723.0%4.27/5
Zrinka1$8,315$16240.2%N/A
Nikola2$5,524$9732.1%5.00/5
Nikola1$1,470$10921.6%5.00/5
Adriatic . Hr1$1,109$13611.3%N/A

Management Company Insights for Saplunara

  • The leading management company, Sime, operates 5 listings with $10,664 in gross revenue — a useful benchmark for what scale looks like in Saplunara.
  • Top managers average 2 properties each, suggesting professional management in Saplunara still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 18.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Saplunara's Airbnb Market Compare to Nearby Cities?

How does the Saplunara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Općina Klis, Saplunara has 20 percentage points lower occupancy and about $221 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Saplunara — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Grubine28$3,465$412.6952%
Općina Klis87$3,322$377.1754%
Srinjine39$3,187$370.5048%
Strožanac Gornji36$3,152$396.4447%
Kaštel Štafilić13$3,066$560.0244%
Gornja Podstrana39$2,959$341.0753%
Dugopolje19$2,879$327.1649%
Gornje Sitno14$2,654$357.1750%
Općina Otok10$2,619$548.3940%
Ledenice13$2,561$423.2440%

Frequently Asked Questions About Airbnb in Saplunara

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Saplunara.

How much do Airbnb hosts make in Saplunara?

Saplunara hosts earn about $6,783 per year on average, with an average nightly rate of $156 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Saplunara, Dubrovnik-Neretva County, not the ceiling for the best operators. Source: AirROI 2026 data, Saplunara market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Saplunara?

The average Airbnb occupancy rate in Saplunara is 33.8%. April is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Saplunara?

Listings in Saplunara average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Saplunara?

Saplunara currently has about 53 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Saplunara?

AirROI currently classifies the short-term rental regulation level in Saplunara as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Saplunara?

RevPAR in Saplunara is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Saplunara?

Occupancy of 33.8% means Saplunara is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,783, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Saplunara?

The average booking lead time in Saplunara is about 81 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Saplunara?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Saplunara include Saplunara Beach, Old Town of Mljet, Pomena. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Saplunara?

entire_home listings make up 92.5% of the active supply in Saplunara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Saplunara compare to nearby Airbnb markets?

Among neighboring markets, Grubine posts $41,584 in average annual revenue with 52.3% occupancy, compared to Saplunara's $6,783 and 33.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Saplunara?

The average Airbnb stay length in Saplunara is about 6.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Saplunara?

Airbnb listings in Saplunara average 4.82 out of 5 overall. About 13.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Saplunara?

Breakfast and Hair dryer are among the strongest revenue-linked amenities in Saplunara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Saplunara?

Yes. About 20.8% of active Airbnb listings in Saplunara charge a cleaning fee, and the average fee is $49. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Saplunara?

At 34.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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