Okuklje, Dubrovnik-Neretva County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Okuklje, Dubrovnik-Neretva County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,366 per year — at a $120 nightly rate, 43.3% occupancy, and a $64 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 30 active listings, Okuklje is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply has held steady as the market finds a new equilibrium. For hosts in Okuklje, this is the ideal moment to sharpen guest experience, refresh listing photos, and implement dynamic pricing — incremental improvements compound quickly when competition is stable.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Okuklje?
In Okuklje, the headline Airbnb metrics are $9,366 in average annual revenue,43.3% occupancy, $120 ADR, and $64 in RevPAR, and guests book about 72 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Okuklje?
Understanding the monthly revenue variations for Airbnb listings in Okuklje is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Okuklje is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Okuklje across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,601+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,963 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,103 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $677, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Okuklje
What Is the Monthly Airbnb Occupancy Rate in Okuklje?
Maximize your bookings by understanding the Okuklje STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Okuklje:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Okuklje
What Is the Average Airbnb Nightly Rate in Okuklje?
Effective short term rental pricing strategy in Okuklje involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Okuklje typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $174+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Okuklje
What Is the RevPAR for Airbnb in Okuklje?
RevPAR in Okuklje is currently $64. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $40 RevPAR.
- Typical properties (Median) generate $62 RevPAR.
- Strong performers (Top 25%) earn $82 RevPAR.
- Best-in-class (Top 10%) achieve $94 RevPAR.
Average Monthly RevPAR Trend in Okuklje
RevPAR Insights for Okuklje
- The average RevPAR in Okuklje is $64. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($94) and bottom 25% ($40) is $54, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Okuklje benchmarks. If your RevPAR falls below the median of $62, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $82+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Okuklje?
Okuklje's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,631 per month
- Occupancy rates average 53.3%
- Daily rates average $143
Shoulder Season
- Revenue averages $886 per month
- Occupancy maintains around 23.7%
- Daily rates hold near $109
Low Season (January, February, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $111
Seasonality Insights for Okuklje
- Airbnb seasonality in Okuklje is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Okuklje's highest earning potential, with monthly revenues climbing to $3,325, occupancy reaching 64.6%, and ADRs peaking at $159.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Okuklje.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Okuklje, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Okuklje?
Low regulation and minimal registration activity in Okuklje, Dubrovnik-Neretva County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Okuklje to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Okuklje?
With a compact short-term rental market, Okuklje gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Okuklje Bay | Beautiful bay known for its stunning natural scenery and quaint village aesthetic, making it ideal for guests seeking tranquility and a slice of authentic Croatian life. | Okuklje Beach, Local seafood restaurants, Scenic hiking trails, Kolocep Island, Nearby historic towns |
| Kolocep Island | A small island near Okuklje, known for its stunning natural beauty and secluded beaches, perfect for romantic getaways and peaceful retreats. | Blue Cave, Secluded beaches, Walking trails, Traditional Dalmatian houses, Water sports activities |
| Mljet National Park | A UNESCO biosphere reserve with unique ecosystems, perfect for nature lovers and outdoor enthusiasts. It's great for attracting eco-tourism. | Sapenica Cove, Large and Small Lakes, Cypress forest trails, Old monasteries, Beautiful cycling paths |
| Dubrovnik Old Town | World-renowned historic city with medieval architecture and vibrant culture, attracting millions of tourists, making it a prime Airbnb location. | City Walls, Stradun Street, Dubrovnik Cathedral, Fort Lovrijenac, Locrum Island |
| Cavtat | Charming coastal town south of Dubrovnik, known for beautiful beaches and rich history, great for cultural tourism and summer vacations. | Cavtat Promenade, Racic Mausoleum, Old Town Cavtat, Beaches, Museum and galleries |
| Ston | Famous for its historical salt works and impressive city walls, it draws visitors interested in history and gastronomy, especially seafood. | Ston Walls, Salt Works, Konu Fortress, Nearby wineries, Local seafood restaurants |
| Peninsula Peljesac | Coastal area known for wine production, beautiful beaches, and outdoor activities, appealing to tourists looking for relaxation and gourmet experiences. | Wine tasting tours, Ston Beach, Hiking trails, Local seafood restaurants, Oysters farms |
| Korčula Island | Birthplace of Marco Polo, this island offers beautiful landscapes and rich history, attractive to tourists looking for culture and relaxation. | Korčula Old Town, Marco Polo Museum, Beaches, Wine tasting, Scenic viewpoints |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Okuklje offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Okuklje?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Okuklje
- The Okuklje Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Okuklje, Apartment/Condo properties are the most common (63.3%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Okuklje Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Okuklje
- The dominant room capacity in Okuklje is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Okuklje, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (3.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Okuklje.
Okuklje Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Okuklje
- The most common guest capacity trend in Okuklje vacation rentals is listings accommodating 4 guests (43.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Okuklje STR market, accounting for 76.6% of listings.
- Listings for large groups (6+ guests) are relatively rare (3.3%), potentially indicating an opportunity for hosts targeting this segment in Okuklje.
- On average, properties in Okuklje are equipped to host 3.4 guests.
How Do Listings in Okuklje Compare on Quality?
Listing quality in Okuklje can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Okuklje
- At 29 photos per listing on average, Okuklje hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 26.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Okuklje averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Okuklje?
Amenity Prevalence
Amenity Insights for Okuklje
- Essential amenities in Okuklje that guests expect include: TV, Kitchen, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Refrigerator, Patio or balcony are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Okuklje: TV, Kitchen, Air conditioning, Wifi.
- Prioritize adding missing essentials: TV, Kitchen, Wifi.
- Consider adding popular differentiators like Essentials or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Okuklje to stay competitive.
Which Airbnb Amenities Boost Revenue in Okuklje?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Okuklje, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Books and reading material | 16.7% | $19,797 | $7,280 | 171.9% |
Pets allowed | 46.7% | $14,071 | $5,249 | 168.1% |
Outdoor dining area | 60.0% | $12,365 | $4,868 | 154.0% |
First aid kit | 63.3% | $12,033 | $4,759 | 152.9% |
Iron | 73.3% | $11,109 | $4,572 | 143.0% |
Hot water kettle | 53.3% | $12,887 | $5,342 | 141.2% |
Fire extinguisher | 16.7% | $18,123 | $7,615 | 138.0% |
Wine glasses | 50.0% | $12,998 | $5,734 | 126.7% |
Dining table | 40.0% | $14,082 | $6,222 | 126.3% |
Body soap | 16.7% | $17,299 | $7,779 | 122.4% |
Revenue Impact Insights for Okuklje
- Books and reading material tops the revenue impact list with a 171.9% uplift — listings with this amenity earn $19,797 vs. $7,280 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Okuklje STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Okuklje. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOkuklje Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Okuklje
- The typical guest profile for Airbnb in Okuklje consists of predominantly international visitors (88%), with top international origins including Croatia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 11.8% of guests.
- Key international markets include France (34.1%) and Croatia (11.8%).
- Top languages spoken are English (40%) followed by French (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Croatia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Okuklje?
Listings in Okuklje average 4.81 out of 5 overall, with about 59.4 reviews per active listing and 36.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Okuklje
- With an overall rating of 4.81, Okuklje listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 36.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Okuklje Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Okuklje
- The most common availability pattern in Okuklje falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Okuklje (53.3%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Okuklje?
Average Booking Lead Time by Month
Booking Lead Time Insights for Okuklje
- The overall average booking lead time for vacation rentals in Okuklje is 72 days.
- Guests book furthest in advance for stays during October (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Okuklje.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Okuklje averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Okuklje?
Guests in Okuklje stay about 6.8 nights on average, generating roughly 278 reservations and 9.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Okuklje
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Okuklje
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Nov (11 nights) and shorten in Mar (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Okuklje Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
3.3% of total
2 Nights
4 listings
13.3% of total
3 Nights
1 listings
3.3% of total
4-6 Nights
5 listings
16.7% of total
30+ Nights
19 listings
63.3% of total
Key Insights
- The most prevalent minimum stay requirement in Okuklje is 30+ Nights, adopted by 63.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (63.3%) caters to monthly stays (30+ nights) in Okuklje, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 63.3% of Okuklje hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 63.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Okuklje.
Okuklje Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
6 listings
20% of total
Moderate
3 listings
10% of total
Firm
8 listings
26.7% of total
Strict
13 listings
43.3% of total
Cancellation Policy Insights for Okuklje
- The prevailing Airbnb cancellation policy trend in Okuklje is Strict, used by 43.3% of listings.
- A majority (70.0%) of hosts in Okuklje utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.3% market standard in Okuklje.
- With 43.3% using Strict terms, this is a viable option in Okuklje, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Okuklje.
How Much Are Airbnb Cleaning Fees in Okuklje?
Cleaning fees in Okuklje are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Okuklje
- About 66.7% of Okuklje listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $35 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Okuklje median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Okuklje Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Okukljebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House Daniva, Mljet, Croatia
Entire Place • 2 bedrooms
Villa Frane, Okuklje
Entire Place • 3 bedrooms
Mouse-House
Entire Place • 1 bedroom
Green Lantern apt Okuklje - New 2 bedroom apt
Entire Place • 2 bedrooms
Apartment Nadine with sea view Mljet
Entire Place • 2 bedrooms
Green Eden apartment with sea view Irena
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Okuklje?
Learn from the best! This table showcases top-performing Airbnb hosts in Okuklje based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frane | 3 | $41,984 | 224 | 4.80/5.0 |
| Zeljko | 1 | $36,271 | 63 | 4.97/5.0 |
| Sanel | 2 | $30,778 | 21 | 4.95/5.0 |
| Matej | 3 | $30,420 | 94 | 4.84/5.0 |
| Thomas | 2 | $27,466 | 10 | 5.00/5.0 |
| Marijana | 4 | $25,088 | 254 | 4.79/5.0 |
| Vera | 2 | $23,841 | 619 | 4.95/5.0 |
| Nikola | 1 | $19,487 | 92 | 5.00/5.0 |
| Liljana | 4 | $17,802 | 113 | 4.50/5.0 |
| Nikolina | 2 | $7,788 | 124 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Okuklje.
Who Are the Airbnb Hosts in Okuklje?
Okuklje is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Okuklje
- With 56.7% Superhosts, Okuklje has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 6.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 56.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Okuklje averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Okuklje
These are the highest-grossing professional property management operations in Okuklje, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Nikola | 1 | $2,519 | $100 | 24.1% | N/A |
| Adriatic . Hr | 1 | $1,764 | $111 | 19.4% | 4.89/5 |
Management Company Insights for Okuklje
- The leading management company, Nikola, operates 1 listings with $2,519 in gross revenue — a useful benchmark for what scale looks like in Okuklje.
- Top managers average 1 properties each, suggesting professional management in Okuklje still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.89/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 6.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Okuklje's Airbnb Market Compare to Nearby Cities?
How does the Okuklje Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Okuklje has 11 percentage points lower occupancy and about $258 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grubine | 28 | $3,465 | $412.69 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
| Dugopolje | 19 | $2,879 | $327.16 | 49% |
| Gornje Sitno | 14 | $2,654 | $357.17 | 50% |
| Općina Otok | 10 | $2,619 | $548.39 | 40% |
| Ledenice | 13 | $2,561 | $423.24 | 40% |
Frequently Asked Questions About Airbnb in Okuklje
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Okuklje.
How much do Airbnb hosts make in Okuklje?
Okuklje hosts earn about $9,366 per year on average, with an average nightly rate of $120 and RevPAR of $64. Those figures describe the typical revenue environment for active listings in Okuklje, Dubrovnik-Neretva County, not the ceiling for the best operators. Source: AirROI 2026 data, Okuklje market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Okuklje?
The average Airbnb occupancy rate in Okuklje is 43.3%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Okuklje?
Listings in Okuklje average $120 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Okuklje?
Okuklje currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Okuklje?
AirROI currently classifies the short-term rental regulation level in Okuklje as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Okuklje?
RevPAR in Okuklje is about $64. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Okuklje?
At 43.3% occupancy, Okuklje can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,366, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Okuklje?
The average booking lead time in Okuklje is about 72 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Okuklje?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Okuklje include Okuklje Bay, Kolocep Island, Mljet National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Okuklje?
entire_home listings make up 96.7% of the active supply in Okuklje. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Okuklje compare to nearby Airbnb markets?
Among neighboring markets, Grubine posts $41,584 in average annual revenue with 52.3% occupancy, compared to Okuklje's $9,366 and 43.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Okuklje?
The average Airbnb stay length in Okuklje is about 6.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Okuklje?
Airbnb listings in Okuklje average 4.81 out of 5 overall. About 36.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Okuklje?
Books and reading material and Pets allowed are among the strongest revenue-linked amenities in Okuklje. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Okuklje?
Yes. About 66.7% of active Airbnb listings in Okuklje charge a cleaning fee, and the average fee is $35. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Okuklje?
A 56.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.