Zagreb, Grad Zagreb Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Zagreb, Grad Zagreb? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,415 per year — at a $115 nightly rate, 37.2% occupancy, and a $40 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 107 active listings, Zagreb is a boutique market where moderate demand with room for well-positioned listings to outperform.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Zagreb?
In Zagreb, the headline Airbnb metrics are $10,415 in average annual revenue,37.2% occupancy, $115 ADR, and $40 in RevPAR, and guests book about 22 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Zagreb?
Understanding the monthly revenue variations for Airbnb listings in Zagreb is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zagreb is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zagreb across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,224+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,496 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $975 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $543, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zagreb
What Is the Monthly Airbnb Occupancy Rate in Zagreb?
Maximize your bookings by understanding the Zagreb STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zagreb:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zagreb
What Is the Average Airbnb Nightly Rate in Zagreb?
Effective short term rental pricing strategy in Zagreb involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zagreb typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $117 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Zagreb
What Is the RevPAR for Airbnb in Zagreb?
RevPAR in Zagreb is currently $40. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $25 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $47 RevPAR.
- Best-in-class (Top 10%) achieve $69 RevPAR.
Average Monthly RevPAR Trend in Zagreb
RevPAR Insights for Zagreb
- The average RevPAR in Zagreb is $40. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($69) and bottom 25% ($25) is $43, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jun and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Zagreb benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $47+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Zagreb?
Zagreb's peak Airbnb season falls in June, December, July, while the softest stretch is February, April, May. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, December, July)
- Revenue averages $1,682 per month
- Occupancy rates average 48.9%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,164 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $105
Low Season (February, April, May)
- Revenue drops to average $369 per month
- Occupancy decreases to average 12.8%
- Daily rates adjust to average $111
Seasonality Insights for Zagreb
- Airbnb seasonality in Zagreb is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Zagreb's highest earning potential, with monthly revenues climbing to $1,841, occupancy reaching 58.6%, and ADRs peaking at $127.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $102.
- Lower occupancy paired with meaningful seasonality means hosts in Zagreb need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Zagreb, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Zagreb?
Low regulation and minimal registration activity in Zagreb, Grad Zagreb, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Zagreb to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Zagreb?
Zagreb is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gornji Grad | Historical Upper Town known for its medieval architecture and vibrant atmosphere. It's popular for tourists exploring Zagreb's rich history and culture. | Zagreb Cathedral, St. Mark's Church, Lotrščak Tower, Museum of Broken Relationships, Tkalčićeva Street |
| Donji Grad | City's downtown area filled with shops, cafes, and cultural institutions. It's highly sought-after for both tourists and locals for its urban vibe and accessibility. | Ban Jelačić Square, Zagreb City Museum, Zrinjevac Park, Croatian National Theatre, Ilica Street |
| Jarun | A scenic area known for its lake and outdoor activities. Attracts both tourists looking for relaxation and locals enjoying the parks and recreational facilities. | Jarun Lake, Boat rentals, Cycling paths, Various sports facilities, City beaches |
| Maksimir | Residential area with beautiful parks and historical sites. Great for families and nature enthusiasts, particularly those seeking tranquility. | Maksimir Park, Zagreb Zoo, St. Stephen's Church, Blue Lake, Botanical Garden |
| Trešnjevka | A vibrant district known for its local markets and parks. It offers a more authentic Zagreb experience with local culture and accessibility to the city center. | Trešnjevka Market, Vrbani Park, St. Nicholas Church, Shopping Centres, Local cafes |
| Medveščak | A green and quiet residential area, perfect for those seeking a peaceful retreat while being close to the city center. Good for families and long-term stays. | Medvednica Mountain, Local hiking trails, Nature parks, Historical architecture, Quiet neighborhoods |
| Branimirova | A bustling area close to the main train station, ideal for travelers seeking convenience and easy access to transport and amenities. | Branimir Center, Transport links, Local shops, Cafes and restaurants, Proximity to everything |
| Savica | A charming neighborhood that offers a mix of residential and commercial areas, attracting visitors looking for local experiences and accessibility to the outskirts. | Local parks, Nearby markets, Zagreb's tram system, Community events, Dining options |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Zagreb offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Zagreb?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zagreb
- The Zagreb Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zagreb, Apartment/Condo properties are the most common (89.7%), reflecting the local real estate landscape.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 4.7%) offer potential for unique stay experiences.
Zagreb Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zagreb
- The dominant room capacity in Zagreb is 1 bedroom listings, making up 61.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.5% of the active Airbnb listings in Zagreb, indicating a high concentration in these sizes.
- With over half the market (61.7%) consisting of studios or 1-bedroom units, Zagreb is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Zagreb.
Zagreb Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zagreb
- The most common guest capacity trend in Zagreb vacation rentals is listings accommodating 2 guests (38.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Zagreb STR market, accounting for 66.3% of listings.
- 11.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zagreb.
- On average, properties in Zagreb are equipped to host 3.1 guests.
How Do Listings in Zagreb Compare on Quality?
Listing quality in Zagreb can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Zagreb
- At 23.3 photos per listing on average, Zagreb hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 57.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Zagreb averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Zagreb?
Amenity Prevalence
Amenity Insights for Zagreb
- Essential amenities in Zagreb that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zagreb: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zagreb to stay competitive.
Which Airbnb Amenities Boost Revenue in Zagreb?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Zagreb, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 90.7% | $11,067 | $4,089 | 170.7% |
Hair dryer | 87.9% | $11,204 | $4,706 | 138.1% |
Heating | 86.0% | $11,268 | $5,182 | 117.4% |
Toaster | 20.6% | $17,295 | $8,634 | 100.3% |
Cooking basics | 70.1% | $12,128 | $6,400 | 89.5% |
Coffee | 38.3% | $14,686 | $7,762 | 89.2% |
Dishwasher | 33.6% | $14,983 | $8,098 | 85.0% |
Iron | 79.4% | $11,407 | $6,579 | 73.4% |
Refrigerator | 61.7% | $12,430 | $7,170 | 73.4% |
Dishes and silverware | 68.2% | $12,031 | $6,945 | 73.2% |
Revenue Impact Insights for Zagreb
- TV tops the revenue impact list with a 170.7% uplift — listings with this amenity earn $11,067 vs. $4,089 without it.
- TV, Hair dryer, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Zagreb STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zagreb. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZagreb Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Zagreb
- The typical guest profile for Airbnb in Zagreb consists of predominantly international visitors (88%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.5% of guests.
- Key international markets include Croatia (12.5%) and United States (9.9%).
- Top languages spoken are English (40.8%) followed by German (10.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Zagreb?
Listings in Zagreb average 4.66 out of 5 overall, with about 13.3 reviews per active listing and 24.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Zagreb
- An average rating of 4.66 places Zagreb in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.77), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 24.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 24.3% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Zagreb Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zagreb
- The most common availability pattern in Zagreb falls within the 271-366 days range, representing 51.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Zagreb (43%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Zagreb?
Average Booking Lead Time by Month
Booking Lead Time Insights for Zagreb
- The overall average booking lead time for vacation rentals in Zagreb is 22 days.
- Guests book furthest in advance for stays during August (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (23 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Zagreb.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 23 days) to capture early planners.
- Monitor your own booking lead times against these Zagreb averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Zagreb?
Guests in Zagreb stay about 4.5 nights on average, generating roughly 2,287 reservations and 21.4 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Zagreb
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Zagreb
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.4 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (7.2 nights) and shorten in Nov (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Zagreb Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
59.8% of total
2 Nights
11 listings
10.3% of total
4-6 Nights
2 listings
1.9% of total
30+ Nights
30 listings
28% of total
Key Insights
- The most prevalent minimum stay requirement in Zagreb is 1 Night, adopted by 59.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.1%) of the Zagreb Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28%) caters to monthly stays (30+ nights) in Zagreb, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.8% of Zagreb hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zagreb.
Zagreb Airbnb Cancellation Policy Trends Analysis (2026)
Limited
6 listings
5.6% of total
Super Strict 30 Days
1 listings
0.9% of total
Super Strict 60 Days
1 listings
0.9% of total
Flexible
39 listings
36.4% of total
Moderate
26 listings
24.3% of total
Firm
23 listings
21.5% of total
Strict
11 listings
10.3% of total
Cancellation Policy Insights for Zagreb
- The prevailing Airbnb cancellation policy trend in Zagreb is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (60.7%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Zagreb.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zagreb.
How Much Are Airbnb Cleaning Fees in Zagreb?
Cleaning fees in Zagreb are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Zagreb
- About 47.7% of Zagreb listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($77) and median ($36) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Zagreb median of $36. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Zagreb Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zagrebbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartment EMMA Platinum with pool, jacuzzi & sauna
Entire Place • 2 bedrooms
Golden star Apartment, CityCenter
Entire Place • 3 bedrooms
Awesome home in Zagreb with sauna
Entire Place • 2 bedrooms
BRAND NEW apt 2 rooms 2 baths 2xACs, top location
Entire Place • 2 bedrooms
Peaceful Escape - Prime Location
Entire Place • 2 bedrooms
La Donna Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Zagreb?
Learn from the best! This table showcases top-performing Airbnb hosts in Zagreb based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| SelfCheckIns Contact Team 1 | 22 | $144,344 | 215 | 4.51/5.0 |
| Home | 9 | $114,419 | 141 | 4.80/5.0 |
| ZAGABRIA VACATION SUITES D.O. | 9 | $101,552 | 99 | 4.71/5.0 |
| Flok | 5 | $72,471 | 60 | 4.16/5.0 |
| Karlo | 1 | $57,229 | 24 | 5.00/5.0 |
| Dino | 1 | $51,220 | 19 | 4.89/5.0 |
| Zagreb Apartments | 5 | $47,320 | 71 | 4.88/5.0 |
| Borna | 3 | $40,232 | 85 | 4.79/5.0 |
| Sven | 3 | $38,745 | 30 | 4.85/5.0 |
| Harold | 3 | $38,138 | 13 | 4.33/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zagreb.
Who Are the Airbnb Hosts in Zagreb?
Zagreb has a relatively balanced host base.
Host Profile Insights for Zagreb
- A 43.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 12.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 79.4% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 42.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Zagreb averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Zagreb
These are the highest-grossing professional property management operations in Zagreb, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Harold | 3 | $38,138 | $128 | 33.1% | 4.33/5 |
| Novasol | 1 | $32,109 | $422 | 30.6% | 5.00/5 |
| Villas Guide | 1 | $19,290 | $298 | 35.8% | 4.67/5 |
| Snježana | 1 | $10,526 | $66 | 47.6% | 5.00/5 |
Management Company Insights for Zagreb
- The leading management company, Harold, operates 3 listings with $38,138 in gross revenue — a useful benchmark for what scale looks like in Zagreb.
- Top managers average 2 properties each, suggesting professional management in Zagreb still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 5.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Zagreb's Airbnb Market Compare to Nearby Cities?
How does the Zagreb Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Poljica Brig, Zagreb has 15 percentage points lower occupancy and about $434 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Bad Sankt Leonhard im Lavanttal | 34 | $2,849 | $312.27 | 35% |
| Briševo | 16 | $2,739 | $344.09 | 50% |
| Zagore | 14 | $2,667 | $378.71 | 40% |
| Stanišovi | 22 | $2,442 | $448.94 | 38% |
| Zemunik Donji | 30 | $2,343 | $328.93 | 44% |
| Hreljin | 13 | $2,302 | $421.14 | 39% |
Frequently Asked Questions About Airbnb in Zagreb
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Zagreb.
How much do Airbnb hosts make in Zagreb?
Zagreb hosts earn about $10,415 per year on average, with an average nightly rate of $115 and RevPAR of $40. Those figures describe the typical revenue environment for active listings in Zagreb, Grad Zagreb, not the ceiling for the best operators. Source: AirROI 2026 data, Zagreb market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Zagreb?
The average Airbnb occupancy rate in Zagreb is 37.2%. June is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Zagreb?
Listings in Zagreb average $115 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Zagreb?
Zagreb currently has about 107 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Zagreb?
AirROI currently classifies the short-term rental regulation level in Zagreb as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Zagreb?
RevPAR in Zagreb is about $40. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Zagreb?
Occupancy of 37.2% means Zagreb is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,415, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Zagreb?
The average booking lead time in Zagreb is about 22 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Zagreb?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Zagreb include Gornji Grad, Donji Grad, Jarun. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Zagreb?
entire_home listings make up 85.0% of the active supply in Zagreb. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Zagreb compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Zagreb's $10,415 and 37.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Zagreb?
The average Airbnb stay length in Zagreb is about 4.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Zagreb?
Airbnb listings in Zagreb average 4.66 out of 5 overall. About 24.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Zagreb?
TV and Hair dryer are among the strongest revenue-linked amenities in Zagreb. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Zagreb?
Yes. About 47.7% of active Airbnb listings in Zagreb charge a cleaning fee, and the average fee is $77. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Zagreb?
A 43.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.