Villa Lucilla Entire home · 5 bedrooms Rated 5.00 - Revenue
- €70,818
- Occupancy
- 52.3%
- Daily rate
- €625
Airbnb market data · 202612 months to October 2026
The average Airbnb in Novigrad brought in €10,839 over the 12 months through October 2026, about 12% more than the Istarska županija average of €9,656.
The short answer
Listings averaged €150 a night, about 7% higher than the Istarska županija average of €140, and were booked on 39% of available nights, close to its 38%.
Timing matters: in August, the best month, the average listing earned about 8.3 times as much as in January, the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Novigrad is the fourth-largest of 5 Istarska županija markets AirROI tracks.
Browse the live Novigrad Airbnb market See Every Novigrad ListingRevenue
Gross bookings per Novigrad listing averaged €10,839 over the 12 months to October 2026 (Istarska županija average: €9,656), before cleaning, platform and management costs and taxes.
The average Novigrad listing brought in €4,050 in August, its best month, and €489 in January, its slowest. The three strongest months bring in 50% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.3 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 8.3 times what January did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €1,600.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | €926 | 29.7% | €135 | €30 | 42 days | 4.8 nights |
| Nov 2025 | €1,400 | 40.0% | €136 | €47 | 1 day | 12 nights |
| Dec 2025 | €1,315 | 18.9% | €138 | €42 | 23 days | 4 nights |
| Jan 2026 | €489 | 14.5% | €137 | €16 | 32 days | 9.3 nights |
| Feb 2026 | €629 | 33.3% | €137 | €22 | 118 days | 5.7 nights |
| Mar 2026 | €1,054 | 35.5% | €137 | €34 | 28 days | 11.7 nights |
| Apr 2026 | €941 | 22.7% | €139 | €31 | 17 days | 4.7 nights |
| May 2026 | €938 | 24.1% | €141 | €30 | 76 days | 4.8 nights |
| Jun 2026 | €1,871 | 40.9% | €160 | €62 | 69 days | 5.4 nights |
| Jul 2026 | €3,623 | 59.5% | €170 | €117 | 93 days | 8.6 nights |
| Aug 2026 | €4,050 | 70.1% | €167 | €131 | 90 days | 6 nights |
| Sep 2026 | €1,924 | 39.5% | €139 | €64 | 67 days | 5.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Novigrad address, run it through the Airbnb income calculator.
Profit
Yes, when it's run well. The average Novigrad Airbnb took in €10,839 in the 12 months to October 2026, and run by its owner at everyday costs, about €630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €900 a month.
Cleaning it yourself keeps the €500 a year guests pay in cleaning fees, for about €670 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €540 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €10,339 | €14,760 |
| Cleaning fees guests pay5% of Novigrad bookings | €500 | €710 |
| Gross bookings | €10,839 | €15,470 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Novigrad listings on Simplified Pricing, 3% for the rest | −€1,560 | −€2,220 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€500 | −€710 |
| Utilities and internetAbout 5% of bookings | −€540 | −€770 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€220 | −€310 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€330 | −€460 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€110 | −€110 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€3,310 | −€4,630 |
| Left for housing costs, then profit | €7,529about €630 a month | €10,840about €900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Novigrad's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Novigrad home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,290 a month, against €900 for the average one.
Occupancy
Novigrad listings were booked on 39% of the nights they were open over the past year, in line with the Istarska županija average and in line with the Croatia average. Occupancy swings from 15% in January to 70% in August.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
August was the busiest month in Novigrad, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 39% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Novigrad, known as ADR (average daily rate), was €150 over the past year, about 7% above the Istarska županija average of €140 and about 9% below the Croatia average of €165. Rates peak in July at about €170 and bottom out in October and November at about €135.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates ran 26% above October's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €145.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Novigrad it averaged €65 over the past year, from about €16 in January to about €131 in August.
Per open night, by tier:
August RevPAR was about 8.3 times January's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €52. The 12-month RevPAR of €65 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Novigrad is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
Guests book Novigrad stays 68 days ahead on average (about two months), so guests here plan well ahead. February stays are booked furthest out, about 118 days ahead, and November stays closest to arrival, about 1 days. A typical February booking is made in mid-October.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 68 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 33 active listings in Novigrad display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Novigrad.
Neighborhoods
AirROI's area guide picks six Novigrad neighborhoods that draw short-term rental guests, led by Stari Grad, Rivarela and Karpinjan. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Stari Grad | Occupying the peninsula, this pedestrian core draws couples and culture travellers seeking direct access to historical monuments, seafront seafood taverns, and water taxis. Everything is reachable on foot, though vehicle access and parking are strictly restricted. | Mandrač Harbour, Parish Church of St. Pelagius and St. Maximus, Lapidarium Museum, Belvedere Loggia, Rigo Palace, Gradske Zidine |
| Rivarela | This coastal strip directly south of the fortified center attracts summer vacationers and older travellers who prioritize paved sunbathing terraces and gentle water entry. Guests can walk into the old core within minutes while staying closer to open-sea swimming areas. | Plaža Rivarela, Šetalište Rivarela, Park Novigradske Biskupije, Crkva Gospe od Karmela, Plaža Sirena |
| Karpinjan | Positioned around a sheltered bay north of the harbor, this residential sector is booked primarily by families with young children because of its shallow pebble bay and pine shade. The bus terminal is situated here, providing regional coach connections to Poreč and Umag. | Plaža Karpinjan, Marina Nautica, Autobusni Kolodvor Novigrad, Park Novigradskih Ribara |
| Kastanija | Set between Karpinjan and Pineta, this coastal pine-forest area caters to nature-oriented tourists, dog owners, and cyclists using the seaside trails. Accommodations feature spacious garden plots, dedicated parking spaces, and direct trail access along the shoreline. | Plaža Kastanija, Kamp Kastanija, Obalna Šetnica Kastanija |
| Mareda | Four kilometres north of the centre, this seaside holiday settlement is frequented by extended-stay families and self-catering motorists. Visitors utilize the local tourist train, recreational sports pitches, and organised beach facilities along the waterfront. | Plaža Mareda, Aminess Maravea Camping Resort, Turistički Vlak Mareda-Novigrad |
| Dajla | This quiet northern coastal village appeals to visitors seeking rental villas away from dense crowds, with easy car access toward the Slovenian border. Guests stay for quiet rocky coves, bicycling routes, and open sea views. | Samostan Dajla, Plaža Dajla, Uvala Dajla, Plaža Špina |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Novigrad are entire homes (91%), with private rooms at 9%. Apartments and condos are the most common property type at 70%, about 3.3 times the share of houses (21%).
Nearly all listings rent the whole place
Novigrad Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.9% | 30 |
| Private room | 9.1% | 3 |
Listings by property type
Novigrad Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 69.7% | 23 |
| House | 21.2% | 7 |
| Hotel/Boutique | 9.1% | 3 |
Two-bedroom homes are the most common size in Novigrad (40% of entire homes), followed by one-bedroom homes (37%). Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Novigrad entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 3.3% | 1 |
| 1 bedroom | 36.7% | 11 |
| 2 bedrooms | 40.0% | 12 |
| 3 bedrooms | 10.0% | 3 |
| 4 bedrooms | 6.7% | 2 |
| 5+ bedrooms | 3.3% | 1 |
A typical one-bedroom home in Novigrad earned €6,770 over the past year, against €10,600 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | €6,770 | €7,940 | €99 | 36% |
| 2 bedrooms | 12 | €10,600 | €9,970 | €135 | 48% |
Most Novigrad listings are sized for couples and small families: 70% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 30 listings with a guest capacity on file (91% of the market).
Novigrad listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 10.0% | 3 |
| 3 guests | 3.3% | 1 |
| 4 guests | 56.7% | 17 |
| 5 guests | 6.7% | 2 |
| 6 guests | 10.0% | 3 |
| 7 guests | 3.3% | 1 |
| 8+ guests | 10.0% | 3 |
Novigrad hosts set up an average of 2.4 beds per listing, close to one bed per bedroom. 61% of listings show their exact location on the listing map; the rest show an approximate area.
Washers are close to standard in Novigrad: 79% of listings have one, and 64% offer free parking on site.
Share of Novigrad listings with each common amenity
Guests
Novigrad runs on foreign visitors: 98% of guests who left reviews live outside Croatia. Germany leads with 39% of reviewers, ahead of the Netherlands at 9%. Guests speak a mix of languages: English leads at 36%, followed by German and French.
98% of Novigrad guests come from abroad
Where guests who left reviews live
Where Novigrad guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Munich | 11.6% |
| Berlin | 4.7% |
| Örnsköldsvik | 2.3% |
| Bremen | 2.3% |
| Oslo | 2.3% |
Where Novigrad guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 38.6% |
| Netherlands | 9.1% |
| Switzerland | 6.8% |
| United Kingdom | 4.5% |
| France | 4.5% |
Languages spoken by Novigrad guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 35.6% |
| German | 22.2% |
| French | 13.3% |
| Italian | 6.7% |
| Swedish | 4.4% |
Novigrad Airbnbs average 4.81 stars, and 27% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.73. Review histories are short, about 7 per listing, so a few stays can move a listing's score.
Communication scores highest in Novigrad; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.81 |
| Communication | 4.88 |
| Location | 4.78 |
| Check-in | 4.85 |
| Value | 4.73 |
Booking patterns
All Novigrad listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Novigrad listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 69.7% | 23 |
| 181-270 days | 30.3% | 10 |
Days a year Novigrad listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.0% | 1 |
| 91-180 days | 27.3% | 9 |
| 31-90 days | 30.3% | 10 |
| 1-30 days | 39.4% | 13 |
The average Novigrad booking lasts 5.7 nights, longest in November and shortest in December. Listings took about 11 bookings each over the year. 56% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Novigrad
Average nights per booking, by month of stay
Only 27% of listings in Novigrad accept stays of one or two nights; the most common minimum is four to six nights.
Minimum stay set by Novigrad listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Novigrad, used by 64% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly eight in ten listings use Firm or stricter terms, against 21% on Flexible or Moderate.
Cancellation policies of Novigrad listings, from most to least flexible
Share of listings by the policy they use
More than half of Novigrad listings charge a cleaning fee. The typical fee is about €28. Spread over the average stay of 5.7 nights, that adds roughly €5 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Novigrad, a five-bedroom home, took in €70,800 over the past year, about 6.5 times the city's average of €10,800. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Villa Lucilla Entire home · 5 bedrooms Rated 5.00
Peaceful vacation house near sea Dalmata Entire home · 4 bedrooms Rated 5.00
Comfortable two-bedroom apartment in the center with parking Entire home · 2 bedrooms Rated 4.92
Apartment Tramonto Entire home · 1 bedroom Rated 4.86
Newly renovated central Apartment Bruno Entire home · 2 bedrooms Rated 5.00
Mediterranean Charm by Milena Entire home · 1 bedroom Rated 4.81 Professional management companies run 18% of Novigrad listings and owners run the rest. Superhosts run a third of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 91% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 14 km, Drenje (4 km away, 46 listings) earned the most per listing, about 21% more than Novigrad.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Drenje 4 km | 46 | €13,088 | €222 | 32% |
| Ravni 5 km | 60 | €8,482 | €144 | 40% |
| Rakalj 6 km | 68 | €11,615 | €168 | 39% |
| Grad Labin 8 km | 657 | €9,621 | €163 | 35% |
| Krnica 8 km | 75 | €12,674 | €196 | 34% |
| Rabac 9 km | 30 | €8,033 | €117 | 39% |
| Peruški 10 km | 35 | €8,269 | €191 | 34% |
| Marčana 14 km | 49 | €12,916 | €204 | 39% |
See all 5 Istarska županija Airbnb markets
Markets elsewhere in Croatia with a similar nightly rate and occupancy to Novigrad:
FAQ
An active Novigrad Airbnb grossed €10,839 on average in the 12 months to October 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,740 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Novigrad listings earn between €750 and €1,740 in a typical month, and the top tenth €3,180 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Novigrad were booked on 39% of available nights over the past year. That compares with 38% for the Istarska županija average. August was the busiest month.
The average booked night in Novigrad cost €150 before fees. Half of listings charge between €94 and €160, so bedroom count and location move the price more than the average suggests.
None of the active Novigrad listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Novigrad Airbnb grossed €10,839 in the 12 months to October 2026, 12% above the Istarska županija average of €9,656. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €7,529 a year (about €630 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €900 a month. Check a specific home in the Airbnb estimator.
August paid best over the past year, at €4,050 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Novigrad listing was open to book earned €65 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €92 or more.
Novigrad stays were booked 68 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Novigrad Airbnb stay lasted 5.7 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Novigrad Airbnbs 4.81 out of 5 on average. Guests score communication highest and value lowest.
Stari Grad, Rivarela and Karpinjan draw the most short-term rental interest in Novigrad. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Novigrad as of October 2026. The closest tracked market is Drenje, 4 km away.
In Novigrad, more than half of listings add a cleaning fee, and the typical fee is about €28.
All of Croatia had 17,614,016 international tourist arrivals in 2025, Državni zavod za statistiku reports. AirROI estimates 348 Airbnb stays in Novigrad, Croatia in the 12 months to October 2026, which counts bookings and not tourists. See Croatia tourism statistics.
Method
Figures on this page cover 33 active Airbnb listings in Novigrad from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.