Imotski, Splitsko-dalmatinska županija Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Imotski, Splitsko-dalmatinska županija? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $7,691 per year — at a $165 nightly rate, 30.5% occupancy, and a $57 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 35 active listings, Imotski is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 118.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Imotski?
In Imotski, the headline Airbnb metrics are $7,691 in average annual revenue,30.5% occupancy, $165 ADR, and $57 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Imotski?
Understanding the monthly revenue variations for Airbnb listings in Imotski is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imotski is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imotski across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,648+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,679 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $809 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $303, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imotski
What Is the Monthly Airbnb Occupancy Rate in Imotski?
Maximize your bookings by understanding the Imotski STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imotski:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imotski
What Is the Average Airbnb Nightly Rate in Imotski?
Effective short term rental pricing strategy in Imotski involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imotski typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $219 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Imotski
What Is the RevPAR for Airbnb in Imotski?
RevPAR in Imotski is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $19 RevPAR.
- Typical properties (Median) generate $33 RevPAR.
- Strong performers (Top 25%) earn $68 RevPAR.
- Best-in-class (Top 10%) achieve $167 RevPAR.
Average Monthly RevPAR Trend in Imotski
RevPAR Insights for Imotski
- The average RevPAR in Imotski is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($167) and bottom 25% ($19) is $149, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Imotski benchmarks. If your RevPAR falls below the median of $33, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $68+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Imotski?
Imotski's peak Airbnb season falls in July, August, September, while the softest stretch is February, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $2,453 per month
- Occupancy rates average 38.4%
- Daily rates average $169
Shoulder Season
- Revenue averages $918 per month
- Occupancy maintains around 20.1%
- Daily rates hold near $169
Low Season (February, October, November)
- Revenue drops to average $431 per month
- Occupancy decreases to average 16.8%
- Daily rates adjust to average $164
Seasonality Insights for Imotski
- Airbnb seasonality in Imotski is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Imotski's highest earning potential, with monthly revenues climbing to $3,249, occupancy reaching 46.3%, and ADRs peaking at $187.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $317, occupancy could drop to 13.6%, and ADRs may adjust to $145.
- Lower occupancy paired with meaningful seasonality means hosts in Imotski need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Imotski, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Imotski?
Low regulation and minimal registration activity in Imotski, Splitsko-dalmatinska županija, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Imotski to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Imotski?
With a compact short-term rental market, Imotski gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imotski Blue Lake | A stunning natural phenomenon ideal for outdoor enthusiasts and travelers looking for adventure. The area is known for its unique blue lake, providing opportunities for swimming, hiking, and exploring nature. | Blue Lake, Red Lake, Mala Imotska, local wineries, hiking trails, Imotski town center |
| Kaštela | A picturesque coastal town with a rich history, perfect for visitors wanting to enjoy the Adriatic Sea and explore historical sites. Great for families and beach lovers. | Kaštela beaches, Castle of Kaštela, Špilice Beach, local seafood restaurants, promenade, historical museums |
| Makarska Riviera | Famous for its stunning beaches and vibrant nightlife, a prime location for tourists seeking both relaxation and entertainment. This area attracts a wide range of visitors throughout the year. | Makarska Beach, Biokovo Mountain, Riviera restaurants, water sports, nightclubs, local markets |
| Split | A UNESCO World Heritage Site with rich history and vibrant culture. Perfect for those wanting to experience both the ancient and modern aspects of Croatia. | Diocletian's Palace, Riva Promenade, Marjan Hill, local shopping, Split harbor, historical museums |
| Brela | Renowned for its beautiful pebble beaches and clear waters, this area is popular with families and couples, making it a great site for vacation rentals. | Punta Rata Beach, Brela Stone, Biokovo Nature Park, local eateries, walking trails, beautiful scenery |
| Omiš | A charming coastal town known for its stunning canyons and river, appealing to adventure seekers and history enthusiasts alike. Offers a unique blend of nature and culture. | Omiš Fortress, Cetina River, Cepic Beach, local festivals, adventure sports, historical sites |
| Trogir | Another UNESCO World Heritage Site, Trogir is famous for its preserved medieval architecture and scenic waterfront, attracting tourists looking for history and beauty. | Trogir Cathedral, CIty Loggia, waterfront promenade, historical museums, local markets, beaches |
| Zagvozd | A quieter destination ideal for those seeking tranquility and natural beauty. A potential area for hosts looking for a unique rural experience. | local hiking paths, nature reserves, traditional Croatian cuisine, great views, peaceful surroundings, local cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Imotski offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Imotski?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imotski
- The Imotski Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imotski, Apartment/Condo properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 31.4% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Imotski Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imotski
- The dominant room capacity in Imotski is 1 bedroom listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Imotski, indicating a high concentration in these sizes.
- A significant 37.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Imotski.
Imotski Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imotski
- The most common guest capacity trend in Imotski vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Imotski STR market, accounting for 57.2% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imotski.
- On average, properties in Imotski are equipped to host 5.2 guests.
How Do Listings in Imotski Compare on Quality?
Listing quality in Imotski can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Imotski
- At 35 photos per listing on average, Imotski hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 31.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Imotski averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Imotski?
Amenity Prevalence
Amenity Insights for Imotski
- Essential amenities in Imotski that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imotski: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imotski to stay competitive.
Which Airbnb Amenities Boost Revenue in Imotski?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Imotski, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Outdoor playground | 17.1% | $18,972 | $5,358 | 254.1% |
Outdoor dining area | 62.9% | $10,367 | $3,163 | 227.8% |
Gym | 14.3% | $18,340 | $5,917 | 210.0% |
Toaster | 20.0% | $16,573 | $5,471 | 202.9% |
Cleaning before checkout | 14.3% | $17,060 | $6,130 | 178.3% |
Laundromat nearby | 14.3% | $16,547 | $6,215 | 166.2% |
Refrigerator | 74.3% | $9,157 | $3,458 | 164.8% |
Pool | 34.3% | $12,892 | $4,978 | 159.0% |
High chair | 25.7% | $14,084 | $5,479 | 157.1% |
Freezer | 48.6% | $11,136 | $4,439 | 150.9% |
Revenue Impact Insights for Imotski
- Outdoor playground tops the revenue impact list with a 254.1% uplift — listings with this amenity earn $18,972 vs. $5,358 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Imotski STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imotski. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImotski Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Imotski
- The typical guest profile for Airbnb in Imotski consists of predominantly international visitors (75%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 25.0% of guests.
- Key international markets include Croatia (25%) and France (17.5%).
- Top languages spoken are English (52.8%) followed by German (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Imotski?
Listings in Imotski average 4.93 out of 5 overall, with about 7.3 reviews per active listing and 28.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Imotski
- With an overall rating of 4.93, Imotski listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.98), while Location (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Imotski Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imotski
- The most common availability pattern in Imotski falls within the 271-366 days range, representing 91.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Imotski (51.4%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Imotski?
Average Booking Lead Time by Month
Booking Lead Time Insights for Imotski
- The overall average booking lead time for vacation rentals in Imotski is 64 days.
- Guests book furthest in advance for stays during October (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Imotski.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Imotski averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Imotski?
Guests in Imotski stay about 7 nights on average, generating roughly 243 reservations and 6.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Imotski
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Imotski
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Mar (17.6 nights) and shorten in Oct (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Imotski Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
28.6% of total
2 Nights
4 listings
11.4% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
7 listings
20% of total
30+ Nights
13 listings
37.1% of total
Key Insights
- The most prevalent minimum stay requirement in Imotski is 30+ Nights, adopted by 37.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.1%) caters to monthly stays (30+ nights) in Imotski, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.1% of Imotski hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 37.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imotski.
Imotski Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.9% of total
Super Strict 60 Days
2 listings
5.7% of total
Super Strict 30 Days
1 listings
2.9% of total
Flexible
10 listings
28.6% of total
Moderate
8 listings
22.9% of total
Firm
12 listings
34.3% of total
Strict
1 listings
2.9% of total
Cancellation Policy Insights for Imotski
- The prevailing Airbnb cancellation policy trend in Imotski is Firm, used by 34.3% of listings.
- There's a relatively balanced mix between guest-friendly (51.5%) and stricter (37.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (2.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.3% market standard in Imotski.
- Using a Strict policy might deter some guests, as only 2.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imotski.
How Much Are Airbnb Cleaning Fees in Imotski?
Cleaning fees in Imotski are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Imotski
- Only 25.7% of listings charge a cleaning fee, suggesting that most hosts in Imotski bundle cleaning costs into the nightly rate.
- The gap between the average ($36) and median ($1) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 1.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Imotski median of $1. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Imotski Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imotskibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Tamara
Entire Place • 5 bedrooms
Villa Bellezza: A Luxurious Retreat in Imotski
Entire Place • 5 bedrooms
Eli Rustic
Entire Place • 3 bedrooms
Villa Imota
Entire Place • 4 bedrooms
Boutique Apartments Imotski 1
Entire Place • 1 bedroom
Kuća Đirada Imota
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Imotski?
Learn from the best! This table showcases top-performing Airbnb hosts in Imotski based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ivan | 1 | $49,753 | 14 | 5.00/5.0 |
| Mislav | 3 | $25,075 | 10 | 4.92/5.0 |
| Ferie Home Agency | 1 | $23,521 | 1 | Not Rated |
| Josip | 3 | $20,360 | 10 | 5.00/5.0 |
| Luka | 1 | $18,419 | 5 | 5.00/5.0 |
| Ivan | 1 | $15,469 | 2 | Not Rated |
| Marija | 1 | $14,579 | 2 | Not Rated |
| Ivan | 1 | $11,484 | 2 | Not Rated |
| Ines | 1 | $10,902 | 11 | 5.00/5.0 |
| Ana | 1 | $10,796 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imotski.
Who Are the Airbnb Hosts in Imotski?
Imotski has a relatively balanced host base.
Host Profile Insights for Imotski
- Only 20.0% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 8.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 8.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 37.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Imotski averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Imotski
These are the highest-grossing professional property management operations in Imotski, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Ferie Home Agency | 1 | $23,521 | $418 | 49.8% | N/A |
| Novasol | 1 | $2,585 | $287 | 9.7% | 5.00/5 |
| Novasol | 1 | $1,698 | $255 | 10.0% | 5.00/5 |
Management Company Insights for Imotski
- The leading management company, Ferie Home Agency, operates 1 listings with $23,521 in gross revenue — a useful benchmark for what scale looks like in Imotski.
- Top managers average 1 properties each, suggesting professional management in Imotski still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Imotski's Airbnb Market Compare to Nearby Cities?
How does the Imotski Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Imotski has 23 percentage points lower occupancy and about $212 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grubine | 28 | $3,465 | $412.69 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
| Dugopolje | 19 | $2,879 | $327.16 | 49% |
| Gornje Sitno | 14 | $2,654 | $357.17 | 50% |
| Općina Otok | 10 | $2,619 | $548.39 | 40% |
| Ledenice | 13 | $2,561 | $423.24 | 40% |
Frequently Asked Questions About Airbnb in Imotski
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Imotski.
How much do Airbnb hosts make in Imotski?
Imotski hosts earn about $7,691 per year on average, with an average nightly rate of $165 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Imotski, Splitsko-dalmatinska županija, not the ceiling for the best operators. Source: AirROI 2026 data, Imotski market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Imotski?
The average Airbnb occupancy rate in Imotski is 30.5%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Imotski?
Listings in Imotski average $165 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Imotski?
Imotski currently has about 35 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Imotski?
AirROI currently classifies the short-term rental regulation level in Imotski as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Imotski?
RevPAR in Imotski is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Imotski?
Occupancy of 30.5% means Imotski is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,691, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Imotski?
The average booking lead time in Imotski is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Imotski?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Imotski include Imotski Blue Lake, Kaštela, Makarska Riviera. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Imotski?
entire_home listings make up 91.4% of the active supply in Imotski. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Imotski compare to nearby Airbnb markets?
Among neighboring markets, Grubine posts $41,584 in average annual revenue with 52.3% occupancy, compared to Imotski's $7,691 and 30.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Imotski?
The average Airbnb stay length in Imotski is about 7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Imotski?
Airbnb listings in Imotski average 4.93 out of 5 overall. About 28.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Imotski?
Outdoor playground and Outdoor dining area are among the strongest revenue-linked amenities in Imotski. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Imotski?
Yes. About 25.7% of active Airbnb listings in Imotski charge a cleaning fee, and the average fee is $36. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Imotski?
At 20.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.