Kraj, Zadar County Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Kraj, Zadar County? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $8,417 per year — at a $172 nightly rate, 38.5% occupancy, and a $75 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 36 active listings, Kraj is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 20.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Kraj?
In Kraj, the headline Airbnb metrics are $8,417 in average annual revenue,38.5% occupancy, $172 ADR, and $75 in RevPAR, and guests book about 64 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Kraj?
Understanding the monthly revenue variations for Airbnb listings in Kraj is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kraj is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kraj across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,077+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,071 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,027 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $629, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kraj
What Is the Monthly Airbnb Occupancy Rate in Kraj?
Maximize your bookings by understanding the Kraj STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kraj:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kraj
What Is the Average Airbnb Nightly Rate in Kraj?
Effective short term rental pricing strategy in Kraj involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kraj typically peaks in July and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $137 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Kraj
What Is the RevPAR for Airbnb in Kraj?
RevPAR in Kraj is currently $75. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $26 RevPAR.
- Typical properties (Median) generate $52 RevPAR.
- Strong performers (Top 25%) earn $97 RevPAR.
- Best-in-class (Top 10%) achieve $190 RevPAR.
Average Monthly RevPAR Trend in Kraj
RevPAR Insights for Kraj
- The average RevPAR in Kraj is $75. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($190) and bottom 25% ($26) is $163, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Kraj benchmarks. If your RevPAR falls below the median of $52, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $97+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Kraj Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Kraj?
Kraj's peak Airbnb season falls in August, July, September, while the softest stretch is January, November, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $3,071 per month
- Occupancy rates average 48.4%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,358 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $164
Low Season (January, November, December)
- Revenue drops to average $213 per month
- Occupancy decreases to average 12.4%
- Daily rates adjust to average $164
Seasonality Insights for Kraj
- Airbnb seasonality in Kraj is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Kraj's highest earning potential, with monthly revenues climbing to $4,005, occupancy reaching 63.0%, and ADRs peaking at $190.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $56, occupancy could drop to 3.3%, and ADRs may adjust to $158.
- Lower occupancy paired with meaningful seasonality means hosts in Kraj need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Kraj, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Kraj?
Low regulation and minimal registration activity in Kraj, Zadar County, Croatia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Kraj to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Kraj?
With a compact short-term rental market, Kraj gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zadar Old Town | Historic area with ancient Roman architecture, charming streets, and vibrant local culture. Popular with tourists for its rich history and beautiful waterfront. | Sea Organ, Greeting to the Sun, St. Donatus Church, Zadar Cathedral, Roman Forum, Narodni trg |
| Nin | Small town with a rich history, known for its beautiful beaches and natural beauty. Ideal for families and those seeking a more relaxed atmosphere. | Nin Lagoon, Saltworks, Church of the Holy Cross, Queen's Beach, Nin's Historical Museum |
| Paklenica National Park | A stunning national park known for its dramatic canyons and natural beauty. Great for nature lovers and adventure seekers with opportunities for hiking and climbing. | Velika Paklenica Canyon, Manita Peć Cave, Hiking Trails, Climbing Routes |
| Sukošan | A picturesque coastal village with beautiful beaches and a relaxed vibe. Ideal for families and those seeking a peaceful getaway close to Zadar. | Dalmacija Marina, Sukošan Beach, Nearby islands, Local restaurants |
| Biograd na Moru | A popular tourist destination known for its beautiful beaches and lively atmosphere. Attracts many visitors during the summer season. | Biograd Marina, Kornati National Park, Dino Park, Local shops and cafés |
| Preko | Located on the island of Ugljan, known for its beautiful views and tranquility. Offers easy access to Zadar while providing a serene atmosphere. | Beach Preko, Ugljan Island hikes, Fortress of Saint Michael |
| Murter | An island town known for its stunning beaches, crystal-clear waters, and connection to national parks. Great for outdoor enthusiasts and families. | Slanica Beach, Murter Town Museum, Krka National Park (nearby) |
| Starigrad | Small town on the Paklenica Riviera, offering stunning views and access to nature. A great base for those exploring the national park and surrounding areas. | Paklenica National Park, Local beaches, Cafés and restaurants along the coast |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Kraj offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Kraj?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kraj
- The Kraj Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kraj, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
Kraj Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kraj
- The dominant room capacity in Kraj is 2 bedrooms listings, making up 47.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.4% of the active Airbnb listings in Kraj, indicating a high concentration in these sizes.
Kraj Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kraj
- The most common guest capacity trend in Kraj vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Kraj STR market, accounting for 52.7% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kraj.
- On average, properties in Kraj are equipped to host 4.6 guests.
How Do Listings in Kraj Compare on Quality?
Listing quality in Kraj can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Kraj
- At 30 photos per listing on average, Kraj hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 19.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Kraj averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Kraj?
Amenity Prevalence
Amenity Insights for Kraj
- Essential amenities in Kraj that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kraj: TV.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kraj to stay competitive.
Which Airbnb Amenities Boost Revenue in Kraj?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Kraj, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Refrigerator | 75.0% | $10,151 | $3,216 | 215.6% |
Waterfront | 19.4% | $17,647 | $6,189 | 185.1% |
Pool | 30.6% | $14,854 | $5,585 | 166.0% |
Dishwasher | 30.6% | $14,709 | $5,649 | 160.4% |
Oven | 27.8% | $14,180 | $6,201 | 128.7% |
Pets allowed | 47.2% | $11,864 | $5,333 | 122.4% |
Hair dryer | 55.6% | $11,066 | $5,106 | 116.7% |
Free parking on premises | 83.3% | $9,238 | $4,313 | 114.2% |
Crib | 22.2% | $13,734 | $6,898 | 99.1% |
Coffee maker | 44.4% | $11,464 | $5,980 | 91.7% |
Revenue Impact Insights for Kraj
- Refrigerator tops the revenue impact list with a 215.6% uplift — listings with this amenity earn $10,151 vs. $3,216 without it.
- Free parking on premises — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Kraj STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kraj. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKraj Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kraj
- The typical guest profile for Airbnb in Kraj consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 0.0% of guests.
- Key international markets include Germany (23.5%) and United Kingdom (14.7%).
- Top languages spoken are English (35.9%) followed by German (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Kraj?
Listings in Kraj average 4.88 out of 5 overall, with about 7.5 reviews per active listing and 25.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Kraj
- With an overall rating of 4.88, Kraj listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.93), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 25.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 25.0% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Kraj Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kraj
- The most common availability pattern in Kraj falls within the 271-366 days range, representing 91.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kraj (50%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Kraj?
Average Booking Lead Time by Month
Booking Lead Time Insights for Kraj
- The overall average booking lead time for vacation rentals in Kraj is 64 days.
- Guests book furthest in advance for stays during April (average 175 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Kraj.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 175 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Kraj averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Kraj?
Guests in Kraj stay about 10.3 nights on average, generating roughly 174 reservations and 4.8 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Kraj
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Kraj
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- Stay lengths peak in Mar (29 nights) and shorten in Nov (1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Kraj Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
8.3% of total
2 Nights
1 listings
2.8% of total
3 Nights
4 listings
11.1% of total
4-6 Nights
16 listings
44.4% of total
7-29 Nights
4 listings
11.1% of total
30+ Nights
8 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Kraj is 4-6 Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.1%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Kraj, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 44.4% of Kraj hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kraj.
Kraj Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
2.8% of total
Super Strict 60 Days
6 listings
16.7% of total
Flexible
1 listings
2.8% of total
Firm
17 listings
47.2% of total
Strict
11 listings
30.6% of total
Cancellation Policy Insights for Kraj
- The prevailing Airbnb cancellation policy trend in Kraj is Firm, used by 47.2% of listings.
- A majority (77.8%) of hosts in Kraj utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.2% market standard in Kraj.
- With 30.6% using Strict terms, this is a viable option in Kraj, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kraj.
How Much Are Airbnb Cleaning Fees in Kraj?
Cleaning fees in Kraj are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Kraj
- Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Kraj bundle cleaning costs into the nightly rate.
- The gap between the average ($77) and median ($2) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 3.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Kraj median of $2. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Kraj Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Krajbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Furesta
Entire Place • 3 bedrooms
"Villa Salt & Silence 3" on Pasman - Crovillas
Entire Place • 3 bedrooms
App.NeboKraj,6 minutes walk by stairs to the beach
Entire Place • 2 bedrooms
Dalmatian Pearls Deluxe Homes by the sea - Muntan
Entire Place • 2 bedrooms
Stunning home in Kraj with WiFi
Entire Place • 6 bedrooms
Penthouse Seaview Tratica (4*)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Kraj?
Learn from the best! This table showcases top-performing Airbnb hosts in Kraj based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sanjin | 3 | $45,670 | 25 | 5.00/5.0 |
| Novasol | 1 | $45,647 | 1 | Not Rated |
| Edin | 2 | $38,977 | 3 | Not Rated |
| Oksana | 2 | $33,835 | 47 | 4.99/5.0 |
| Jere | 7 | $23,294 | 19 | 4.89/5.0 |
| Novasol | 1 | $17,677 | 6 | 5.00/5.0 |
| Julia | 1 | $14,880 | 10 | 5.00/5.0 |
| Ana - Interhome | 3 | $13,842 | 13 | 4.63/5.0 |
| Toni | 1 | $10,116 | 23 | 4.91/5.0 |
| Ivana | 3 | $10,078 | 23 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kraj.
Who Are the Airbnb Hosts in Kraj?
Kraj leans more toward professional operations than casual hosting, which usually raises the competitive bar for new entrants.
Host Profile Insights for Kraj
- Only 19.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 30.6% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 5.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 27.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.1% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Kraj averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Kraj
These are the highest-grossing professional property management operations in Kraj, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Novasol | 1 | $45,647 | $474 | 48.4% | N/A |
| Edin | 2 | $38,977 | $420 | 36.2% | N/A |
| Novasol | 1 | $17,677 | $164 | 40.0% | 5.00/5 |
| Ana - Interhome | 3 | $13,842 | $75 | 28.4% | 4.63/5 |
| Loredana - Interhome | 1 | $7,535 | $90 | 52.9% | N/A |
| Novasol | 1 | $2,878 | $201 | 41.9% | 5.00/5 |
| Danijela - Interhome | 1 | $2,290 | $76 | 22.8% | N/A |
| Darijo - VIP Holiday Booker | 1 | $2,208 | $258 | 11.1% | N/A |
| Adriagate Travel Agency | 1 | $954 | $124 | 22.6% | N/A |
Management Company Insights for Kraj
- The leading management company, Novasol, operates 1 listings with $45,647 in gross revenue — a useful benchmark for what scale looks like in Kraj.
- Top managers average 1 properties each, suggesting professional management in Kraj still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.88/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Kraj's Airbnb Market Compare to Nearby Cities?
How does the Kraj Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Općina Klis, Kraj has 16 percentage points lower occupancy and about $206 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Poljica Brig | 15 | $3,971 | $548.64 | 52% |
| Općina Klis | 87 | $3,322 | $377.17 | 54% |
| Crno | 15 | $3,219 | $447.00 | 38% |
| Srinjine | 39 | $3,187 | $370.50 | 48% |
| Zemunik Gornji | 12 | $3,172 | $337.72 | 51% |
| Strožanac Gornji | 36 | $3,152 | $396.44 | 47% |
| Kaštel Štafilić | 13 | $3,066 | $560.02 | 44% |
| Murvica | 30 | $2,997 | $363.47 | 46% |
| Gornja Podstrana | 39 | $2,959 | $341.07 | 53% |
| Dugopolje | 19 | $2,879 | $327.16 | 49% |
Frequently Asked Questions About Airbnb in Kraj
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Kraj.
How much do Airbnb hosts make in Kraj?
Kraj hosts earn about $8,417 per year on average, with an average nightly rate of $172 and RevPAR of $75. Those figures describe the typical revenue environment for active listings in Kraj, Zadar County, not the ceiling for the best operators. Source: AirROI 2026 data, Kraj market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Kraj?
The average Airbnb occupancy rate in Kraj is 38.5%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Kraj?
Listings in Kraj average $172 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Kraj?
Kraj currently has about 36 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Kraj?
AirROI currently classifies the short-term rental regulation level in Kraj as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Kraj?
RevPAR in Kraj is about $75. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Kraj?
Occupancy of 38.5% means Kraj is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $8,417, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Kraj?
The average booking lead time in Kraj is about 64 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Kraj?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Kraj include Zadar Old Town, Nin, Paklenica National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Kraj?
entire_home listings make up 97.2% of the active supply in Kraj. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Kraj compare to nearby Airbnb markets?
Among neighboring markets, Poljica Brig posts $47,653 in average annual revenue with 52.1% occupancy, compared to Kraj's $8,417 and 38.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Kraj?
The average Airbnb stay length in Kraj is about 10.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Kraj?
Airbnb listings in Kraj average 4.88 out of 5 overall. About 25.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Kraj?
Refrigerator and Waterfront are among the strongest revenue-linked amenities in Kraj. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Kraj?
Yes. About 33.3% of active Airbnb listings in Kraj charge a cleaning fee, and the average fee is $77. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Kraj?
Only 19.4% of hosts hold Superhost status, suggesting the market has a large share of newer or less active operators — an opportunity for committed hosts to stand out.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.