Masku, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Masku, Mainland Finland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $15,837 per year — at a $155 nightly rate, 37.5% occupancy, and a $57 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 18 active listings, Masku is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 100.0% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Masku?
In Masku, the headline Airbnb metrics are $15,837 in average annual revenue,37.5% occupancy, $155 ADR, and $57 in RevPAR, and guests book about 45 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Masku?
Understanding the monthly revenue variations for Airbnb listings in Masku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masku is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,838+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,343 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,106 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $449, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masku
What Is the Monthly Airbnb Occupancy Rate in Masku?
Maximize your bookings by understanding the Masku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masku:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masku
What Is the Average Airbnb Nightly Rate in Masku?
Effective short term rental pricing strategy in Masku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masku typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Masku
What Is the RevPAR for Airbnb in Masku?
RevPAR in Masku is currently $57. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $20 RevPAR.
- Typical properties (Median) generate $41 RevPAR.
- Strong performers (Top 25%) earn $81 RevPAR.
- Best-in-class (Top 10%) achieve $147 RevPAR.
Average Monthly RevPAR Trend in Masku
RevPAR Insights for Masku
- The average RevPAR in Masku is $57. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($147) and bottom 25% ($20) is $127, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Masku benchmarks. If your RevPAR falls below the median of $41, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $81+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Masku?
Masku's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $2,652 per month
- Occupancy rates average 52.5%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,662 per month
- Occupancy maintains around 33.4%
- Daily rates hold near $150
Low Season (January, February, November)
- Revenue drops to average $983 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $154
Seasonality Insights for Masku
- Airbnb seasonality in Masku is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Masku's highest earning potential, with monthly revenues climbing to $3,032, occupancy reaching 62.6%, and ADRs peaking at $165.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $857, occupancy could drop to 19.4%, and ADRs may adjust to $139.
- Lower occupancy paired with meaningful seasonality means hosts in Masku need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Masku, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Masku?
Low regulation and minimal registration activity in Masku, Mainland Finland, Finland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Masku to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Masku?
With a compact short-term rental market, Masku gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masku City Center | The heart of Masku, where local shops, cafes, and services are located. Ideal for guests who want to experience local life and culture. | Masku Church, Local Market Square, Historical Museum of Masku, Poykio Manor, Masku Nature Park |
| Ruissalo | A beautiful natural area with stunning scenery and outdoor activities, perfect for nature lovers and families. Offers a peaceful escape from city life. | Ruissalo National Park, Spa Hotels, Cycling Trails, Bird Watching, Beach Areas |
| Karis | A charming small town with a rich history and plenty of cultural events, attracting visitors interested in Finnish heritage and community. | Old Karis Church, Art Gallery, Local Festivals, Historic Buildings, Nature Trails |
| Luolalahti | A quaint district known for its beautiful lakes and recreational activities, attracting water sports enthusiasts and nature visitors. | Luolalahti Lake, Fishing Spots, Picnic Areas, Hiking Trails, Local wildlife |
| Halikko | An up-and-coming area with potential for growth in tourism due to its scenic views and local attractions, great for investing. | Halikko Evangelical Church, Historical Sites, Nature Parks, Local Events, Leisure Activities |
| Mynämäki | A nearby town with rich cultural and historical offers, a good option for those exploring the region. | Mynämäki Church, Local Museums, Scenic Routes, Cafes and Shops, Community Events |
| Vartsala | A picturesque and tranquil area, making it a great escape for guests looking for peace and quiet, with plenty of outdoor activities. | Vartsala Archipelago, Fishing Areas, Nature Reserves, Boating activities, Scenic Views |
| Pöytyä | Offers a rustic charm with various outdoor activities and a taste of Finnish rural life, appealing to guests looking for an authentic experience. | Pöytyä Church, Local Farms, Cultural Events, Cycling Routes, Natural Reserves |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Masku offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Masku?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masku
- The Masku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masku, House properties are the most common (44.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Masku Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masku
- The dominant room capacity in Masku is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Masku, indicating a high concentration in these sizes.
- A significant 44.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Masku.
Masku Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masku
- The most common guest capacity trend in Masku vacation rentals is listings accommodating 4 guests (22.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Masku STR market, accounting for 44.4% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masku.
- On average, properties in Masku are equipped to host 4.9 guests.
How Do Listings in Masku Compare on Quality?
Listing quality in Masku can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Masku
- At 27.2 photos per listing on average, Masku hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 27.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Masku averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Masku?
Amenity Prevalence
Amenity Insights for Masku
- Essential amenities in Masku that guests expect include: TV, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masku: TV, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masku to stay competitive.
Which Airbnb Amenities Boost Revenue in Masku?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Masku, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 72.2% | $20,848 | $2,806 | 642.9% |
Sauna | 61.1% | $23,290 | $4,124 | 464.7% |
Dining table | 66.7% | $21,695 | $4,120 | 426.6% |
Stove | 66.7% | $21,695 | $4,120 | 426.6% |
Oven | 66.7% | $21,695 | $4,120 | 426.6% |
Baking sheet | 66.7% | $21,695 | $4,120 | 426.6% |
Freezer | 55.6% | $24,482 | $5,031 | 386.6% |
Hair dryer | 55.6% | $24,394 | $5,140 | 374.6% |
Toaster | 50.0% | $25,841 | $5,833 | 343.0% |
Blender | 33.3% | $32,317 | $7,597 | 325.4% |
Revenue Impact Insights for Masku
- Wifi tops the revenue impact list with a 642.9% uplift — listings with this amenity earn $20,848 vs. $2,806 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Masku STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasku Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Masku
- The typical guest profile for Airbnb in Masku consists of primarily domestic travelers (72%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 71.7% of guests.
- Key international markets include Finland (71.7%) and France (4.2%).
- Top languages spoken are English (36.8%) followed by Finnish (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Turku.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Masku?
Listings in Masku average 4.81 out of 5 overall, with about 64.4 reviews per active listing and 50.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Masku
- With an overall rating of 4.81, Masku listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Cleanliness (4.77) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 50.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Masku Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masku
- The most common availability pattern in Masku falls within the 181-270 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Masku (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Masku?
Average Booking Lead Time by Month
Booking Lead Time Insights for Masku
- The overall average booking lead time for vacation rentals in Masku is 45 days.
- Guests book furthest in advance for stays during August (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Masku.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Masku averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Masku?
Guests in Masku stay about 4.1 nights on average, generating roughly 398 reservations and 22.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Masku
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Masku
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 22.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Apr (5.8 nights) and shorten in Sep (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Masku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
1 listings
5.6% of total
4-6 Nights
1 listings
5.6% of total
30+ Nights
8 listings
44.4% of total
Key Insights
- The most prevalent minimum stay requirement in Masku is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (44.4%) caters to monthly stays (30+ nights) in Masku, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Masku hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masku.
Masku Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
5.6% of total
Flexible
4 listings
22.2% of total
Moderate
7 listings
38.9% of total
Firm
6 listings
33.3% of total
Cancellation Policy Insights for Masku
- The prevailing Airbnb cancellation policy trend in Masku is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Masku.
- Regularly review your cancellation policy against competitors and market demand shifts in Masku.
How Much Are Airbnb Cleaning Fees in Masku?
Cleaning fees in Masku are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Masku
- Only 33.3% of listings charge a cleaning fee, suggesting that most hosts in Masku bundle cleaning costs into the nightly rate.
- The gap between the average ($70) and median ($11) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Masku median of $11. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Masku Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maskubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Aurora – Heated Pool & Outdoor Hot Tub
Entire Place • 6 bedrooms
Mäntyniemi, seaside cottage, Askainen
Entire Place • 3 bedrooms
Kompassiklubi, detached house: 5h, kitchen
Entire Place • 4 bedrooms
Ainola of Askaisten Prännäri
Entire Place • 1 bedroom
2021 renovated cottage only 15 min from Turku
Entire Place • N/A
Hannula, an atmospheric country manor, Askainen
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Masku?
Learn from the best! This table showcases top-performing Airbnb hosts in Masku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elina | 3 | $73,679 | 157 | 4.98/5.0 |
| Tuomas | 1 | $58,979 | 37 | 4.97/5.0 |
| Aapo | 1 | $32,372 | 49 | 4.94/5.0 |
| Kimmo Tapani | 1 | $24,955 | 60 | 4.97/5.0 |
| Pyry | 1 | $24,358 | 324 | 4.86/5.0 |
| Eija | 2 | $17,477 | 169 | 4.74/5.0 |
| Milla | 1 | $16,233 | 73 | 4.63/5.0 |
| Jarmo | 3 | $14,106 | 158 | 4.73/5.0 |
| Tiina | 1 | $12,249 | 38 | 4.39/5.0 |
| Tipe | 1 | $4,149 | 39 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masku.
Who Are the Airbnb Hosts in Masku?
Masku is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Masku
- With 61.1% Superhosts, Masku has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 83.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.7% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Masku averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Masku's Airbnb Market Compare to Nearby Cities?
How does the Masku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lemland, Masku has 5 percentage points lower occupancy and about $65 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jämijärvi | 11 | $1,603 | $198.61 | 34% |
| Lemland | 22 | $1,418 | $220.10 | 43% |
| Naantali | 79 | $1,368 | $198.34 | 40% |
| Kimitoön | 60 | $1,350 | $228.69 | 36% |
| Hanko | 132 | $1,310 | $209.56 | 32% |
| Taivassalo | 16 | $1,307 | $227.23 | 33% |
| Saltvik | 16 | $1,296 | $183.08 | 43% |
| Raisio | 19 | $1,109 | $120.06 | 43% |
| Pargas | 100 | $1,082 | $179.25 | 35% |
| Kustavi | 16 | $1,053 | $199.54 | 35% |
Frequently Asked Questions About Airbnb in Masku
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Masku.
How much do Airbnb hosts make in Masku?
Masku hosts earn about $15,837 per year on average, with an average nightly rate of $155 and RevPAR of $57. Those figures describe the typical revenue environment for active listings in Masku, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Masku market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Masku?
The average Airbnb occupancy rate in Masku is 37.5%. July is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Masku?
Listings in Masku average $155 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Masku?
Masku currently has about 18 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Masku?
AirROI currently classifies the short-term rental regulation level in Masku as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Masku?
RevPAR in Masku is about $57. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Masku?
Occupancy of 37.5% means Masku is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $15,837, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Masku?
The average booking lead time in Masku is about 45 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Masku?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Masku include Masku City Center, Ruissalo, Karis. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Masku?
entire_home listings make up 83.3% of the active supply in Masku. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Masku compare to nearby Airbnb markets?
Among neighboring markets, Jämijärvi posts $19,231 in average annual revenue with 33.5% occupancy, compared to Masku's $15,837 and 37.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Masku?
The average Airbnb stay length in Masku is about 4.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Masku?
Airbnb listings in Masku average 4.81 out of 5 overall. About 50.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Masku?
Wifi and Sauna are among the strongest revenue-linked amenities in Masku. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Masku?
Yes. About 33.3% of active Airbnb listings in Masku charge a cleaning fee, and the average fee is $70. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Masku?
A 61.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.