Naantali, Mainland Finland Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Naantali, Mainland Finland? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $16,421 per year — at a $198 nightly rate, 40.2% occupancy, and a $84 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 79 active listings, Naantali is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 88.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Naantali?
In Naantali, the headline Airbnb metrics are $16,421 in average annual revenue,40.2% occupancy, $198 ADR, and $84 in RevPAR, and guests book about 60 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naantali?
Understanding the monthly revenue variations for Airbnb listings in Naantali is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naantali is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naantali across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,536+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,890 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,587 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $844, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naantali
What Is the Monthly Airbnb Occupancy Rate in Naantali?
Maximize your bookings by understanding the Naantali STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naantali:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naantali
What Is the Average Airbnb Nightly Rate in Naantali?
Effective short term rental pricing strategy in Naantali involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naantali typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $349+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $231 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Naantali
What Is the RevPAR for Airbnb in Naantali?
RevPAR in Naantali is currently $84. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $39 RevPAR.
- Typical properties (Median) generate $68 RevPAR.
- Strong performers (Top 25%) earn $101 RevPAR.
- Best-in-class (Top 10%) achieve $185 RevPAR.
Average Monthly RevPAR Trend in Naantali
RevPAR Insights for Naantali
- The average RevPAR in Naantali is $84. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($185) and bottom 25% ($39) is $146, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naantali benchmarks. If your RevPAR falls below the median of $68, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $101+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Naantali?
Naantali's peak Airbnb season falls in July, June, August, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, June, August)
- Revenue averages $3,585 per month
- Occupancy rates average 54.7%
- Daily rates average $193
Shoulder Season
- Revenue averages $1,880 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $186
Low Season (January, February, March)
- Revenue drops to average $1,258 per month
- Occupancy decreases to average 23.9%
- Daily rates adjust to average $196
Seasonality Insights for Naantali
- Airbnb seasonality in Naantali is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Naantali's highest earning potential, with monthly revenues climbing to $4,562, occupancy reaching 68.1%, and ADRs peaking at $198.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $946, occupancy could drop to 20.3%, and ADRs may adjust to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naantali.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Naantali, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Naantali?
Low regulation and minimal registration activity in Naantali, Mainland Finland, Finland point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naantali to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Naantali?
Naantali is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Naantali Old Town | Charming historic district known for its wooden houses and picturesque streets. It's a great spot for visitors looking to experience the local culture and history, close to the sea with lovely cafes and shops. | Naantali Spa, The Moomin World, Naantali Church, Botanic Garden, Ruissalo Island |
| Kelleri Beach | A beautiful beach area perfect for sunbathing and swimming. Ideal for families and tourists looking to relax by the water in summer. | Kelleri Beach, Puntari Golf Course, Marine Park, Seagull Island |
| Naantali Marina | A bustling marina area that attracts boaters and tourists alike. Great for those wanting to enjoy water activities and seafood restaurants. | Marina Restaurants, Boat Rentals, Naantali Market, Scenic Walks by the Harbor |
| Rymättylä | A tranquil area close to nature, ideal for those seeking peace and outdoor activities like hiking and cycling. | Rymättylä Nature Trails, Local Berry Picking, Scenic Views of Archipelago |
| Vanhankaupunginlahti | A scenic bay area that offers stunning views and a peaceful atmosphere, promising a refreshing nature escape within Naantali. | Birdwatching, Kayaking, Walking Trails |
| Luonnonlahti | An idyllic coastal area known for its natural beauty and serene environment, appealing to nature lovers and those seeking relaxation. | Secluded Beaches, Nature Reserves, Scenic Picnic Areas |
| Naantali Spa Resort | A popular wellness destination offering relaxation and luxury accommodations, drawing in tourists looking for spa treatments and wellness activities. | Spa Treatments, Wellness Classes, Swimming Pools, Gourmet Dining |
| Naantali Cultural Center | The cultural hub of Naantali, hosting various events and exhibitions. Attracts visitors interested in arts and local culture. | Art Exhibitions, Local Performances, Cultural Events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Naantali offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Naantali?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naantali
- The Naantali Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 79 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naantali, House properties are the most common (35.4%), reflecting the local real estate landscape.
- Houses represent a significant 35.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 7.6%) offer potential for unique stay experiences.
Naantali Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naantali
- The dominant room capacity in Naantali is 1 bedroom listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.6% of the active Airbnb listings in Naantali, indicating a high concentration in these sizes.
- A significant 25.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Naantali.
Naantali Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naantali
- The most common guest capacity trend in Naantali vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Naantali STR market, accounting for 45.6% of listings.
- 44.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naantali.
- On average, properties in Naantali are equipped to host 5.0 guests.
How Do Listings in Naantali Compare on Quality?
Listing quality in Naantali can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Naantali
- At 22 photos per listing on average, Naantali hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 17.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Naantali averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Naantali?
Amenity Prevalence
Amenity Insights for Naantali
- Essential amenities in Naantali that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naantali: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naantali to stay competitive.
Which Airbnb Amenities Boost Revenue in Naantali?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Naantali, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
TV | 77.2% | $21,065 | $682 | 2990.0% |
Dishes and silverware | 89.9% | $17,974 | $2,636 | 581.8% |
Heating | 89.9% | $17,846 | $3,776 | 372.7% |
Free parking on premises | 93.7% | $17,204 | $4,826 | 256.5% |
Cooking basics | 78.5% | $19,111 | $6,611 | 189.1% |
Outdoor furniture | 58.2% | $21,571 | $9,241 | 133.4% |
Microwave | 74.7% | $19,143 | $8,390 | 128.2% |
Sauna | 50.6% | $22,642 | $10,040 | 125.5% |
Coffee maker | 82.3% | $18,201 | $8,157 | 123.1% |
Oven | 64.6% | $20,396 | $9,179 | 122.2% |
Revenue Impact Insights for Naantali
- TV tops the revenue impact list with a 2990.0% uplift — listings with this amenity earn $21,065 vs. $682 without it.
- Dishes and silverware, Heating, Free parking on premises, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Naantali STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naantali. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaantali Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naantali
- The typical guest profile for Airbnb in Naantali consists of primarily domestic travelers (67%), often arriving from nearby Helsinki, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Finnish.
- Domestic travelers account for 66.8% of guests.
- Key international markets include Finland (66.8%) and Germany (7.4%).
- Top languages spoken are English (36.8%) followed by Finnish (29.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Helsinki and Tampere.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Naantali?
Listings in Naantali average 4.78 out of 5 overall, with about 54.5 reviews per active listing and 43.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Naantali
- An average rating of 4.78 places Naantali in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.94), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 43.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Naantali Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naantali
- The most common availability pattern in Naantali falls within the 271-366 days range, representing 60.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Naantali (38%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naantali?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naantali
- The overall average booking lead time for vacation rentals in Naantali is 60 days.
- Guests book furthest in advance for stays during July (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Naantali.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Naantali averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Naantali?
Guests in Naantali stay about 4.4 nights on average, generating roughly 1,416 reservations and 18.2 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Naantali
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Naantali
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.2 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (5.8 nights) and shorten in Sep (2.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Naantali Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
44.3% of total
2 Nights
14 listings
17.7% of total
3 Nights
3 listings
3.8% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
26 listings
32.9% of total
Key Insights
- The most prevalent minimum stay requirement in Naantali is 1 Night, adopted by 44.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.0%) of the Naantali Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.9%) caters to monthly stays (30+ nights) in Naantali, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.3% of Naantali hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 32.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naantali.
Naantali Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
2.5% of total
Flexible
20 listings
25.3% of total
Moderate
24 listings
30.4% of total
Firm
22 listings
27.8% of total
Strict
11 listings
13.9% of total
Cancellation Policy Insights for Naantali
- The prevailing Airbnb cancellation policy trend in Naantali is Moderate, used by 30.4% of listings.
- There's a relatively balanced mix between guest-friendly (55.7%) and stricter (41.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.4% market standard in Naantali.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naantali.
How Much Are Airbnb Cleaning Fees in Naantali?
Cleaning fees in Naantali are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Naantali
- About 49.4% of Naantali listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($72) and median ($29) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Naantali median of $29. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Naantali Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naantalibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Forest dream house
Entire Place • 4 bedrooms
Finnish Archipelago Retreat | Sea and Nature Views
Entire Place • 2 bedrooms
Cottage in the middle of nature
Entire Place • 1 bedroom
Kelolinna Villa Marma
Entire Place • 5 bedrooms
Private cottage by the lake (Bathtub x2 + sauna)
Entire Place • 3 bedrooms
A cozy townhouse in the heart of the old town
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naantali?
Learn from the best! This table showcases top-performing Airbnb hosts in Naantali based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jesse | 1 | $83,988 | 12 | 4.92/5.0 |
| Sanna | 1 | $63,198 | 56 | 4.98/5.0 |
| Elias | 2 | $50,237 | 59 | 4.86/5.0 |
| Emma | 3 | $49,107 | 116 | 4.80/5.0 |
| Niina | 4 | $43,412 | 622 | 4.84/5.0 |
| Jani | 1 | $42,056 | 87 | 4.95/5.0 |
| Marketta | 1 | $38,007 | 40 | 4.90/5.0 |
| Niklas | 1 | $37,678 | 61 | 4.93/5.0 |
| Henna | 1 | $37,223 | 23 | 4.96/5.0 |
| Sanna | 1 | $36,953 | 142 | 4.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naantali.
Who Are the Airbnb Hosts in Naantali?
Naantali has a relatively balanced host base.
Host Profile Insights for Naantali
- A 49.4% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.5% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 74.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 26.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Naantali averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Naantali
These are the highest-grossing professional property management operations in Naantali, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Jouni | 1 | $13,626 | $459 | 20.2% | 5.00/5 |
Management Company Insights for Naantali
- The leading management company, Jouni, operates 1 listings with $13,626 in gross revenue — a useful benchmark for what scale looks like in Naantali.
- Top managers average 1 properties each, suggesting professional management in Naantali still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 1.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Naantali's Airbnb Market Compare to Nearby Cities?
How does the Naantali Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Lemland, Naantali has 3 percentage points lower occupancy and about $22 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jämijärvi | 11 | $1,603 | $198.61 | 34% |
| Lemland | 22 | $1,418 | $220.10 | 43% |
| Kimitoön | 60 | $1,350 | $228.69 | 36% |
| Masku | 18 | $1,320 | $155.19 | 38% |
| Hanko | 132 | $1,310 | $209.56 | 32% |
| Taivassalo | 16 | $1,307 | $227.23 | 33% |
| Saltvik | 16 | $1,296 | $183.08 | 43% |
| Raisio | 19 | $1,109 | $120.06 | 43% |
| Pargas | 100 | $1,082 | $179.25 | 35% |
| Kustavi | 16 | $1,053 | $199.54 | 35% |
Frequently Asked Questions About Airbnb in Naantali
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naantali.
How much do Airbnb hosts make in Naantali?
Naantali hosts earn about $16,421 per year on average, with an average nightly rate of $198 and RevPAR of $84. Those figures describe the typical revenue environment for active listings in Naantali, Mainland Finland, not the ceiling for the best operators. Source: AirROI 2026 data, Naantali market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Naantali?
The average Airbnb occupancy rate in Naantali is 40.2%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naantali?
Listings in Naantali average $198 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naantali?
Naantali currently has about 79 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naantali?
AirROI currently classifies the short-term rental regulation level in Naantali as Low. The dataset also shows about 1.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naantali?
RevPAR in Naantali is about $84. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naantali?
At 40.2% occupancy, Naantali can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $16,421, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naantali?
The average booking lead time in Naantali is about 60 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naantali?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naantali include Naantali Old Town, Kelleri Beach, Naantali Marina. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naantali?
entire_home listings make up 92.4% of the active supply in Naantali. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naantali compare to nearby Airbnb markets?
Among neighboring markets, Jämijärvi posts $19,231 in average annual revenue with 33.5% occupancy, compared to Naantali's $16,421 and 40.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Naantali?
The average Airbnb stay length in Naantali is about 4.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Naantali?
Airbnb listings in Naantali average 4.78 out of 5 overall. About 43.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Naantali?
TV and Dishes and silverware are among the strongest revenue-linked amenities in Naantali. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Naantali?
Yes. About 49.4% of active Airbnb listings in Naantali charge a cleaning fee, and the average fee is $72. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Naantali?
A 49.4% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.