Marin, Auvergne-Rhône-Alpes Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Marin, Auvergne-Rhône-Alpes? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $11,129 per year — at a $120 nightly rate, 47.8% occupancy, and a N/A RevPAR.
With just 19 active listings, Marin is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 18.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Marin?
In Marin, the headline Airbnb metrics are $11,129 in average annual revenue,47.8% occupancy, $120 ADR, and $0 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Marin?
Understanding the monthly revenue variations for Airbnb listings in Marin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marin is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,063 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $727, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marin
What Is the Monthly Airbnb Occupancy Rate in Marin?
Maximize your bookings by understanding the Marin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marin:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marin
What Is the Average Airbnb Nightly Rate in Marin?
Effective short term rental pricing strategy in Marin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marin typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Marin
What Is the RevPAR for Airbnb in Marin?
RevPAR in Marin is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Marin
RevPAR Insights for Marin
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Marin benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Marin?
Marin's peak Airbnb season falls in August, September, June, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, September, June)
- Revenue averages $2,328 per month
- Occupancy rates average 61.4%
- Daily rates average $119
Shoulder Season
- Revenue averages $1,558 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $121
Low Season (January, February, December)
- Revenue drops to average $761 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $115
Seasonality Insights for Marin
- Airbnb seasonality in Marin is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Marin's highest earning potential, with monthly revenues climbing to $2,814, occupancy reaching 84.5%, and ADRs peaking at $136.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $568, occupancy could drop to 25.4%, and ADRs may adjust to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Marin, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Marin?
Low regulation and minimal registration activity in Marin, Auvergne-Rhône-Alpes, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Marin to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Marin?
With a compact short-term rental market, Marin gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Annecy | Known as the 'Venice of the Alps', Annecy features stunning lakes and canals, making it a picturesque location for tourists. Its beautiful old town, outdoor activities, and proximity to ski resorts attract visitors year-round. | Lake Annecy, Palais de l'Isle, Annecy Castle, Basilica of the Visitation, Semnoz Ski Resort, Gorges du Fier |
| Chamonix-Mont-Blanc | A world-renowned ski resort at the foot of Mont Blanc, Chamonix attracts adventure seekers and outdoor enthusiasts. The breathtaking scenery and numerous activities make it a prime destination for both winter and summer tourism. | Mont Blanc, Aiguille du Midi, Chamonix Ski Area, Mer de Glace, Grand Montets, Chamonix town center |
| Lyon | France's gastronomic capital, Lyon is rich in history and culture. Its vibrant nightlife, diverse attractions, and culinary scene make it a popular destination among tourists and business travelers alike. | Basilica of Notre-Dame de Fourvière, Vieux Lyon, Parc de la Tête d'Or, Lyon Fine Arts Museum, Les Halles de Lyon-Paul Bocuse, Traboules |
| Clermont-Ferrand | With its unique volcanic landscape and rich history, Clermont-Ferrand offers a blend of natural beauty and cultural attractions. It is home to the famous Puy de Dôme volcano and is an excellent base for exploring the region. | Puy de Dôme, Clermont-Ferrand Cathedral, Vulcania, Shopping streets, Parc Bargoin, Musee d'Art Roger Quilliot |
| Grenoble | Surrounded by mountains, Grenoble is known for its outdoor activities and student population, giving it a lively atmosphere. Its proximity to skiing and hiking trails makes it a desirable location for tourists. | Bastille of Grenoble, Museum of Grenoble, Chartreuse National Park, Lake Paladru, Grenoble's Old Town, Summit of Fort de la Bastille |
| Valence | Located on the banks of the Rhône River, Valence is known for its charming old town and Mediterranean climate. It's an excellent stopover for travelers heading between Lyon and the south of France. | Valence Cathedral, Kiosk of Valence, Museum of Valentia, Parc Jouvet, Les Jardins de l'Escargot, The Rhône River promenade |
| Aix-les-Bains | Renowned for its thermal spas and beautiful lakeside setting on Lake Bourget, Aix-les-Bains is a favorite among wellness tourists. The stunning landscapes and historic sites add to its attraction. | Lake Bourget, Chateau de la Roche du Roi, Thermal Baths, Musee Faure, Mont Revard, Aix-les-Bains Old Town |
| Saint-Étienne | A city with a rich industrial heritage, Saint-Étienne is increasingly popular with creatives and artists. It has a growing cultural scene and is a gateway to the natural landscapes of the Loire region. | Cité du Design, Saint-Étienne Museum of Modern Art, Parc de l'Europe, Châteaucreux train station, Le Corbusier's Maisons Jaoul, The Old Town |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Marin offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Marin?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marin
- The Marin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marin, House properties are the most common (52.6%), reflecting the local real estate landscape.
- Houses represent a significant 52.6% portion, catering likely to families or larger groups.
Marin Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marin
- The dominant room capacity in Marin is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Marin, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marin.
Marin Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marin
- The most common guest capacity trend in Marin vacation rentals is listings accommodating 2 guests (36.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Marin STR market, accounting for 57.9% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marin.
- On average, properties in Marin are equipped to host 3.5 guests.
What Amenities Do Airbnb Guests Expect in Marin?
Amenity data is currently unavailable for Marin.
Dive Deeper: Advanced Marin STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarin Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Marin
- The typical guest profile for Airbnb in Marin consists of primarily domestic travelers (77%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.6% of guests.
- Key international markets include France (76.6%) and Germany (9%).
- Top languages spoken are French (40.4%) followed by English (35.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Marin Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marin
- The most common availability pattern in Marin falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marin (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Marin?
Average Booking Lead Time by Month
Booking Lead Time Insights for Marin
- The overall average booking lead time for vacation rentals in Marin is 51 days.
- Guests book furthest in advance for stays during March (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Marin.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Marin averages to identify opportunities for dynamic pricing adjustments.
Marin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
22.2% of total
2 Nights
7 listings
38.9% of total
3 Nights
3 listings
16.7% of total
4-6 Nights
3 listings
16.7% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marin is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Marin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Marin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marin.
Marin Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
7 listings
38.9% of total
Moderate
4 listings
22.2% of total
Firm
3 listings
16.7% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Marin
- The prevailing Airbnb cancellation policy trend in Marin is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Marin.
- Regularly review your cancellation policy against competitors and market demand shifts in Marin.
What Do the Top Airbnb Listings in Marin Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dent d'Oche
Entire Place • 3 bedrooms
Quiet - Beautiful lake view - Charming apartment
Entire Place • 3 bedrooms
Beautiful villa with panoramic lake view
Entire Place • 3 bedrooms
La Martichouette Rooms in House with Lake View
Entire Place • 2 bedrooms
Independent studio in Savoyard chalet
Entire Place • N/A
Lake Geneva Studio 2 people + 1 child possible
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Marin?
Learn from the best! This table showcases top-performing Airbnb hosts in Marin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sylviane | 2 | $44,914 | 43 | 5.00/5.0 |
| Emilie | 2 | $36,599 | 32 | 5.00/5.0 |
| Danilo | 1 | $26,251 | 105 | 4.97/5.0 |
| Marie Christine | 1 | $15,581 | 31 | 5.00/5.0 |
| Cédric | 1 | $13,086 | 238 | 4.84/5.0 |
| Nolwenn | 1 | $12,345 | 27 | 4.96/5.0 |
| Jean Claude | 1 | $11,985 | 202 | 4.78/5.0 |
| Alexandra | 1 | $11,165 | 27 | 4.96/5.0 |
| Martine | 1 | $10,165 | 36 | 4.97/5.0 |
| Jade | 1 | $6,933 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marin.
How Does Marin's Airbnb Market Compare to Nearby Cities?
How does the Marin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Bönigen, Marin has 14 percentage points lower occupancy and about $144 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 16 | $7,229 | $675.94 | 40% |
| Lauterbrunnen | 542 | $6,449 | $542.38 | 51% |
| Les Clefs | 33 | $5,625 | $310.75 | 44% |
| Habkern | 13 | $5,289 | $358.22 | 47% |
| Zermatt | 798 | $4,969 | $491.58 | 46% |
| Matten bei Interlaken | 59 | $4,947 | $324.40 | 59% |
| Interlaken | 313 | $4,633 | $382.80 | 53% |
| Iseltwald | 23 | $4,178 | $373.83 | 49% |
| Bönigen | 32 | $4,177 | $263.66 | 62% |
| Manigod | 205 | $4,176 | $448.44 | 40% |
Frequently Asked Questions About Airbnb in Marin
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Marin.
How much do Airbnb hosts make in Marin?
Marin hosts earn about $11,129 per year on average, with an average nightly rate of $120 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Marin, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2025 data, Marin market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Marin?
The average Airbnb occupancy rate in Marin is 47.8%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Marin?
Listings in Marin average $120 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Marin?
Marin currently has about 19 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Marin?
AirROI currently classifies the short-term rental regulation level in Marin as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Marin?
RevPAR in Marin is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Marin?
At 47.8% occupancy, Marin can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $11,129, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Marin?
The average booking lead time in Marin is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Marin?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Marin include Annecy, Chamonix-Mont-Blanc, Lyon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Marin?
entire_home listings make up 89.5% of the active supply in Marin. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Marin compare to nearby Airbnb markets?
Among neighboring markets, La Rivière-Enverse posts $86,752 in average annual revenue with 39.8% occupancy, compared to Marin's $11,129 and 47.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Marin?
August is the highest-revenue month in Marin, while January is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.