Roussillon, Auvergne-Rhône-Alpes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Roussillon, Auvergne-Rhône-Alpes? Based on AirROI's 2026 dataset (July 2025 – June 2026), the short answer is $9,566 per year — at a $89 nightly rate, 46.4% occupancy, and a $42 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 21 active listings, Roussillon is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 110.0% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Roussillon?
In Roussillon, the headline Airbnb metrics are $9,566 in average annual revenue,46.4% occupancy, $89 ADR, and $42 in RevPAR, and guests book about 35 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Roussillon?
Understanding the monthly revenue variations for Airbnb listings in Roussillon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Roussillon is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Roussillon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,333+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,151 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $641, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Roussillon
What Is the Monthly Airbnb Occupancy Rate in Roussillon?
Maximize your bookings by understanding the Roussillon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Roussillon:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Roussillon
What Is the Average Airbnb Nightly Rate in Roussillon?
Effective short term rental pricing strategy in Roussillon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Roussillon typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $60 per night.
Average Daily Rate (ADR) Trend by Month in Roussillon
What Is the RevPAR for Airbnb in Roussillon?
RevPAR in Roussillon is currently $42. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $35 RevPAR.
- Strong performers (Top 25%) earn $49 RevPAR.
- Best-in-class (Top 10%) achieve $85 RevPAR.
Average Monthly RevPAR Trend in Roussillon
RevPAR Insights for Roussillon
- The average RevPAR in Roussillon is $42. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($85) and bottom 25% ($28) is $57, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Roussillon benchmarks. If your RevPAR falls below the median of $35, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $49+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Roussillon?
Roussillon's peak Airbnb season falls in July, March, August, while the softest stretch is January, September, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, March, August)
- Revenue averages $1,669 per month
- Occupancy rates average 62.2%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,234 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $87
Low Season (January, September, November)
- Revenue drops to average $956 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $82
Seasonality Insights for Roussillon
- Airbnb seasonality in Roussillon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Roussillon's highest earning potential, with monthly revenues climbing to $1,769, occupancy reaching 68.0%, and ADRs peaking at $91.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $813, occupancy could drop to 35.6%, and ADRs may adjust to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Roussillon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Roussillon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Roussillon?
While Roussillon, Auvergne-Rhône-Alpes, France currently shows low STR regulations, 10% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Roussillon to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 10% licensed listings)
What Are the Best Neighborhoods for Airbnb in Roussillon?
With a compact short-term rental market, Roussillon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Roussillon Village | Famous for its stunning ochre cliffs and historic homes, Roussillon attracts visitors seeking a picturesque village experience in the Luberon area. | Sentier des Ochres, Roussillon Village Market, The Ochre Trail, Musee de la Faiencerie, Roussillon's Red Cliffs |
| Gordes | One of the most beautiful villages in France, known for its hilltop position and stunning views of the Provence landscape. Popular with tourists and artists alike. | Abbaye de Senanque, Gordes Village, Les Caves du Louison, Museum of the Resistance, Rooftop Views of the Luberon |
| L'Isle-sur-la-Sorgue | Known as the Venice of Provence due to its canals and rivers, it is a hotspot for antique lovers and art enthusiasts, making it a prime investment area. | Antique Markets, Sorgue River, Isle sur la Sorgue Fish Market, The Museum of the Resistance, The Campredon Art Museum |
| Avignon | A historic city with rich history and culture, famous for the Palais des Papes. High tourist foot traffic makes it an excellent Airbnb location. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Avignon's Old Town |
| Sault | Famous for its lavender fields and its proximity to Mont Ventoux, Sault attracts those looking for nature and tranquility. | Lavender Fields, Mont Ventoux, Sault Friday Market, Hiking Trails, Sault's Lavender Museum |
| Cavaillon | A town rich in history and known for its melons. It serves as a gateway to the Luberon region, attracting visitors year-round. | Cavaillon Synagogue, The Capellans’ Fountain, Saint Véran Cathedral, Melon Festival, Cavaillon's Old Town |
| Menerbes | A historic hilltop village known for its vineyards and stunning views. It is attractive for tourists interested in wine tourism. | La Maison de la Truffe, Vignoble de Menerbes, Menerbes Village, Viewpoints of Luberon, Art Galleries |
| Rustrel | Home to the Colorado Provençal, a unique site of ochre cliffs that attracts nature lovers, hikers, and photographers. | Colorado Provençal, Rustrel Village, Hiking Trails, Ochre Mines, Provencal Natural Park |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Roussillon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Roussillon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Roussillon
- The Roussillon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Roussillon, Apartment/Condo properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.6% portion, catering likely to families or larger groups.
Roussillon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Roussillon
- The dominant room capacity in Roussillon is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Roussillon, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Roussillon is particularly well-suited for individuals or couples.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Roussillon.
Roussillon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Roussillon
- The most common guest capacity trend in Roussillon vacation rentals is listings accommodating 4 guests (38.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Roussillon STR market, accounting for 57.1% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Roussillon.
- On average, properties in Roussillon are equipped to host 4.1 guests.
How Do Listings in Roussillon Compare on Quality?
Listing quality in Roussillon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Roussillon
- The average of 16.9 photos is adequate but leaves room for improvement. Top-performing markets typically see 20+ photos per listing.
- 23.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Aim for 20+ high-quality photos covering every room, outdoor spaces, views, and the surrounding neighborhood. Professional photography can pay for itself within a few bookings.
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Roussillon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Roussillon?
Amenity Prevalence
Amenity Insights for Roussillon
- Essential amenities in Roussillon that guests expect include: Heating, Coffee maker, Kitchen, Hot water, Microwave, Cooking basics, TV, Wifi, Bed linens. Lacking these (any) could significantly impact bookings.
- Popular amenities like Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Roussillon: Heating, Coffee maker, Kitchen, Hot water, Microwave, Cooking basics, TV, Wifi, Bed linens.
- Prioritize adding missing essentials: Microwave, Cooking basics, TV, Wifi, Bed linens.
- Consider adding popular differentiators like Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Roussillon to stay competitive.
Which Airbnb Amenities Boost Revenue in Roussillon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Roussillon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pack ’n play/Travel crib | 28.6% | $17,003 | $6,591 | 158.0% |
BBQ grill | 28.6% | $16,594 | $6,755 | 145.7% |
Children’s books and toys | 33.3% | $15,335 | $6,681 | 129.5% |
Iron | 28.6% | $15,805 | $7,070 | 123.5% |
Hair dryer | 76.2% | $10,976 | $5,053 | 117.2% |
Outdoor furniture | 28.6% | $15,507 | $7,189 | 115.7% |
Outdoor dining area | 42.9% | $12,974 | $7,010 | 85.1% |
Hangers | 66.7% | $11,128 | $6,441 | 72.8% |
Backyard | 33.3% | $12,867 | $7,915 | 62.6% |
Essentials | 71.4% | $10,708 | $6,711 | 59.6% |
Revenue Impact Insights for Roussillon
- Pack ’n play/Travel crib tops the revenue impact list with a 158.0% uplift — listings with this amenity earn $17,003 vs. $6,591 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Roussillon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Roussillon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRoussillon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Roussillon
- The typical guest profile for Airbnb in Roussillon consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.8% of guests.
- Key international markets include France (77.8%) and Germany (5.4%).
- Top languages spoken are French (40%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Roussillon?
Listings in Roussillon average 4.82 out of 5 overall, with about 71.4 reviews per active listing and 33.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Roussillon
- With an overall rating of 4.82, Roussillon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Location (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Roussillon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Roussillon
- The most common availability pattern in Roussillon falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Roussillon (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Roussillon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Roussillon
- The overall average booking lead time for vacation rentals in Roussillon is 35 days.
- Guests book furthest in advance for stays during August (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Roussillon.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Roussillon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Roussillon?
Guests in Roussillon stay about 4.9 nights on average, generating roughly 393 reservations and 18.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Roussillon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Roussillon
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.7 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (5.9 nights) and shorten in Oct (2.5 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Roussillon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
61.9% of total
2 Nights
4 listings
19% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
1 listings
4.8% of total
30+ Nights
2 listings
9.5% of total
Key Insights
- The most prevalent minimum stay requirement in Roussillon is 1 Night, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.9%) of the Roussillon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.9% of Roussillon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Roussillon.
Roussillon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
52.4% of total
Moderate
9 listings
42.9% of total
Firm
1 listings
4.8% of total
Cancellation Policy Insights for Roussillon
- The prevailing Airbnb cancellation policy trend in Roussillon is Flexible, used by 52.4% of listings.
- The market strongly favors guest-friendly terms, with 95.3% of listings offering Flexible or Moderate policies. This suggests guests in Roussillon may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.4% market standard in Roussillon.
- Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Roussillon.
How Much Are Airbnb Cleaning Fees in Roussillon?
Cleaning fees in Roussillon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Roussillon
- 76.2% of listings charge a cleaning fee, making it standard practice in Roussillon. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $41 is close to the median ($23), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Roussillon median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Roussillon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Roussillonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House + duplex cottage Le Charles IX
Entire Place • 5 bedrooms
At Nono and Véro's
Entire Place • 1 bedroom
"Le Charles IX" character cottage
Entire Place • 4 bedrooms
La Petite Maison
Entire Place • 1 bedroom
Villa in the countryside
Entire Place • 5 bedrooms
Appartement
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Roussillon?
Learn from the best! This table showcases top-performing Airbnb hosts in Roussillon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anne | 3 | $59,179 | 236 | 4.70/5.0 |
| Loic | 4 | $31,773 | 144 | 4.83/5.0 |
| Noël | 1 | $17,947 | 111 | 4.89/5.0 |
| Anne Edith | 1 | $14,448 | 381 | 4.88/5.0 |
| Sandrine | 1 | $12,981 | 18 | 4.61/5.0 |
| Hamza | 1 | $12,476 | 152 | 4.78/5.0 |
| Tania | 1 | $10,444 | 233 | 4.86/5.0 |
| Stephane | 1 | $9,712 | 21 | 4.90/5.0 |
| Laurence | 1 | $7,992 | 4 | 5.00/5.0 |
| Marjolaine | 1 | $7,346 | 79 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Roussillon.
Who Are the Airbnb Hosts in Roussillon?
Roussillon is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Roussillon
- With 66.7% Superhosts, Roussillon has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 14.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 76.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 33.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Roussillon averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Roussillon's Airbnb Market Compare to Nearby Cities?
How does the Roussillon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Roussillon has 5 percentage points higher occupancy and about $262 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 20 | $7,044 | $542.94 | 35% |
| Dommartin | 10 | $3,825 | $408.80 | 39% |
| Saint-Trivier-sur-Moignans | 12 | $3,352 | $318.53 | 33% |
| Bligny-lès-Beaune | 23 | $3,060 | $302.27 | 40% |
| Romanèche-Thorins | 13 | $2,968 | $321.52 | 35% |
| Rully | 22 | $2,898 | $242.21 | 40% |
| Puligny-Montrachet | 16 | $2,879 | $369.12 | 35% |
| Suzette | 13 | $2,830 | $411.64 | 34% |
| Cavillargues | 14 | $2,760 | $350.96 | 41% |
| Lamotte-du-Rhône | 15 | $2,752 | $593.10 | 32% |
Frequently Asked Questions About Airbnb in Roussillon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Roussillon.
How much do Airbnb hosts make in Roussillon?
Roussillon hosts earn about $9,566 per year on average, with an average nightly rate of $89 and RevPAR of $42. Those figures describe the typical revenue environment for active listings in Roussillon, Auvergne-Rhône-Alpes, not the ceiling for the best operators. Source: AirROI 2026 data, Roussillon market, July 2025 to June 2026.
What is the average Airbnb occupancy rate in Roussillon?
The average Airbnb occupancy rate in Roussillon is 46.4%. July is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Roussillon?
Listings in Roussillon average $89 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Roussillon?
Roussillon currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Roussillon?
AirROI currently classifies the short-term rental regulation level in Roussillon as Low. The dataset also shows about 9.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Roussillon?
RevPAR in Roussillon is about $42. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Roussillon?
At 46.4% occupancy, Roussillon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $9,566, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Roussillon?
The average booking lead time in Roussillon is about 35 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Roussillon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Roussillon include Roussillon Village, Gordes, L'Isle-sur-la-Sorgue. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Roussillon?
entire_home listings make up 95.2% of the active supply in Roussillon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Roussillon compare to nearby Airbnb markets?
Among neighboring markets, Épinac posts $84,534 in average annual revenue with 35.3% occupancy, compared to Roussillon's $9,566 and 46.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Roussillon?
The average Airbnb stay length in Roussillon is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Roussillon?
Airbnb listings in Roussillon average 4.82 out of 5 overall. About 33.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Roussillon?
Pack ’n play/Travel crib and BBQ grill are among the strongest revenue-linked amenities in Roussillon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Roussillon?
Yes. About 76.2% of active Airbnb listings in Roussillon charge a cleaning fee, and the average fee is $41. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Roussillon?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.