"Le Télégraphe" Loft Entire home · 4 bedrooms Rated 4.80 - Revenue
- €23,912
- Occupancy
- 33.5%
- Daily rate
- €190
Airbnb market data · 202612 months to September 2026
The average Airbnb in Cassel brought in €11,422 over the 12 months through September 2026, about 8% less than the Hauts-de-France average of €12,402.
The short answer
Cassel earns on price rather than volume. Listings averaged €141 a night and were booked on 34% of available nights, against €115 and 39% for the Hauts-de-France average.
Timing matters: in July, usually the best month, the average listing earns about 2.3 times as much as in January, usually the slowest. With only 37 active listings, a few bookings can reorder the months.
With 37 active listings, Cassel is the 85th-largest of 165 Hauts-de-France markets AirROI tracks.
Browse the live Cassel Airbnb market See Every Cassel ListingRevenue
Gross bookings per Cassel listing averaged €11,422 over the 12 months to September 2026 (Hauts-de-France average: €12,402), before cleaning, platform and management costs and taxes.
In a typical year, the average Cassel listing brings in €1,870 in July, its best month, and €808 in January, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.3 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,250. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in September 2025.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,404 | 43.5% | €134 | €47 | 81 days | 2.5 nights |
| Oct 2025 | €1,163 | 36.1% | €135 | €38 | 65 days | 1.8 nights |
| Nov 2025 | €1,028 | 32.1% | €134 | €34 | 72 days | 1.9 nights |
| Dec 2025 | €1,348 | 31.7% | €132 | €43 | 60 days | 3.1 nights |
| Jan 2026 | €716 | 18.4% | €129 | €23 | 46 days | 2 nights |
| Feb 2026 | €746 | 25.6% | €127 | €27 | 65 days | 2 nights |
| Mar 2026 | €1,183 | 27.5% | €130 | €38 | 44 days | 2 nights |
| Apr 2026 | €1,303 | 37.8% | €134 | €43 | 61 days | 2.6 nights |
| May 2026 | €1,550 | 34.1% | €145 | €50 | 84 days | 2.9 nights |
| Jun 2026 | €1,496 | 42.1% | €148 | €50 | 55 days | 2.9 nights |
| Jul 2026 | €1,710 | 38.2% | €151 | €55 | 65 days | 3.5 nights |
| Aug 2026 | €1,613 | 43.3% | €151 | €52 | 67 days | 2.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Cassel home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Cassel Airbnb took in €11,422 in the 12 months to September 2026, and run by its owner at everyday costs, about €640 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €910 a month.
Cleaning it yourself keeps the €910 a year guests pay in cleaning fees, for about €720 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €10,512 | €14,800 |
| Cleaning fees guests pay8% of Cassel bookings | €910 | €1,290 |
| Gross bookings | €11,422 | €16,090 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 81% of Cassel listings on Simplified Pricing, 3% for the rest | −€1,500 | −€2,110 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€910 | −€1,290 |
| Utilities and internetAbout 5% of bookings | −€570 | −€800 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€230 | −€320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€340 | −€480 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€110 | −€110 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −€3,720 | −€5,170 |
| Left for housing costs, then profit | €7,702about €640 a month | €10,920about €910 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Cassel's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Cassel home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,340 a month, against €950 for the average one.
Occupancy
Cassel listings were booked on 34% of the nights they were open over the past year, 5 percentage points below the Hauts-de-France average (39%) and 6 points below the France average (40%). In a typical year, occupancy climbs to 49% in August and falls to 25% in January.
The busiest tenth of listings are booked about 3.6 times as often as the bottom quarter.
August is usually the busiest month in Cassel, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Cassel, known as ADR (average daily rate), was €141 over the past year, about 23% above the Hauts-de-France average of €115 and about 9% below the France average of €155. Averaged month by month over the past two years, rates peak in July and August at about €140 and bottom out in September and November at about €125.
The top 10% charge about 2.3 times the rate of the bottom quarter.
July rates run 14% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €132. The 12-month ADR of €141 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Cassel it averaged €42 over the past year, from about €26 in a typical January to about €60 in a typical July.
Per open night, by tier:
July RevPAR is about 2.3 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €41.
Seasonality
With only 37 active listings, the monthly pattern in Cassel is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in January.
Average revenue by month in Cassel
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,250.
| Month | Revenue per listing |
|---|---|
| January | €808 |
| February | €854 |
| March | €1,120 |
| April | €1,250 |
| May | €1,390 |
| June | €1,310 |
| July | €1,870 |
| August | €1,730 |
| September | €1,330 |
| October | €1,140 |
| November | €1,000 |
| December | €1,180 |
Guests book Cassel stays 62 days ahead on average (about nine weeks), so guests here plan well ahead. December stays are booked furthest out, about 88 days ahead, and March stays closest to arrival, about 42 days. A typical December booking is made in mid-September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 62 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
5% of the 37 active listings in Cassel display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Cassel.
Neighborhoods
AirROI's area guide picks eight Cassel neighborhoods that draw short-term rental guests, led by Centre-Ville, Mont des Cats and La Cueillette. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centre-Ville | The vibrant city center of Cassel, filled with local shops, cafés, and historical landmarks. It's ideal for tourists who want to explore the rich culture and history of the area. | Cassel Town Hall, Musee de Flandre, The Tour de l'Horloge, Place Napoleon, Chateau de Cassel |
| Mont des Cats | A beautiful area surrounding the Mont des Cats, known for its scenic views and hiking trails. Perfect for nature lovers and those seeking tranquility. | Mont des Cats Abbey, Hiking trails, Scenic viewpoints |
| La Cueillette | Known for its local markets and quaint ambiance, La Cueillette attracts visitors looking for authentic French experiences and local produce. | Local markets, Bistro dining, Countryside views |
| Village de Cassel | The surrounding quaint villages of Cassel offer a charming, rural experience, ideal for those who want to escape the city hustle and bustle. | Local farms, Countryside walks, Artisan shops |
| Les Jardins de l'Abbaye | A serene garden area that provides a perfect backdrop for relaxation and nature walks. Great for families and couples looking for a peaceful getaway. | Beautiful gardens, Picnic areas, Historic abbey |
| Puy des Nonains | A hill area that provides panoramic views of the surrounding landscape. Ideal for outdoor enthusiasts and photographers. | Scenic viewpoints, Walking trails, Picnic spots |
| Cassel's Citadel | Historically significant and offering stunning views, the citadel attracts history buffs and tourists interested in military architecture. | Historical tours, Guided walks, Photography spots |
| Le Vieux Cassel | The historic old part of Cassel with cobbled streets and ancient buildings, perfect for those interested in history and architecture. | Old buildings, Historic sites, Charming streets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 62% of listings in Cassel, alongside 6 private-room listings (16%). Houses are the most common property type at 49%, about 1.5 times the share of hotels, guesthouses and B&Bs (32%).
Mostly entire homes, with a private-room segment
Cassel Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 62.2% | 23 |
| Hotel room | 21.6% | 8 |
| Private room | 16.2% | 6 |
Listings by property type
Cassel Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 48.6% | 18 |
| Hotel/Boutique | 32.4% | 12 |
| Apartment/Condo | 18.9% | 7 |
The most common size among Cassel's 23 entire homes with a bedroom count is two bedrooms (8 homes).
Cassel entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 30.4% | 7 |
| 2 bedrooms | 34.8% | 8 |
| 3 bedrooms | 17.4% | 4 |
| 4 bedrooms | 13.0% | 3 |
| 5+ bedrooms | 4.3% | 1 |
The most common capacity in Cassel is two guests (42% of listings), and 27% of listings sleep six or more. Shares are of the 33 listings with a guest capacity on file (89% of the market).
Cassel listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 42.4% | 14 |
| 4 guests | 15.2% | 5 |
| 5 guests | 15.2% | 5 |
| 6 guests | 12.1% | 4 |
| 8+ guests | 15.2% | 5 |
Cassel hosts set up an average of 2.6 beds per listing. 59% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Cassel: 84% of listings offer it.
Share of Cassel listings with each common amenity
Guests
Cassel splits its demand between home and abroad: 38% of guests who left reviews live outside France, led by visitors from Belgium and the United Kingdom. Guests speak a mix of languages: English leads at 39%, followed by French and Dutch.
62% of Cassel guests are domestic
Where guests who left reviews live
Where Cassel guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Lille | 6.7% |
| Paris | 6.2% |
| Brussels | 1.9% |
| Dunkirk | 1.4% |
Where Cassel guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 62.3% |
| Belgium | 13.5% |
| United Kingdom | 8.1% |
| Netherlands | 4.9% |
| Germany | 4.5% |
Languages spoken by Cassel guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.1% |
| French | 35.5% |
| Dutch | 7.1% |
| German | 6.6% |
| Spanish | 4.6% |
Cassel Airbnbs average 4.84 stars, and 35% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.76, against 4.92 for host communication and check-in.
Communication and check-in score highest in Cassel; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.83 |
| Cleanliness | 4.77 |
| Communication | 4.92 |
| Location | 4.88 |
| Check-in | 4.92 |
| Value | 4.76 |
Booking patterns
More than nine in ten Cassel listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 51% of listings; blocked nights include any the host closes off.
Days a year Cassel listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.2% | 23 |
| 181-270 days | 29.7% | 11 |
| 91-180 days | 5.4% | 2 |
| 31-90 days | 2.7% | 1 |
Days a year Cassel listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 2.7% | 1 |
| 181-270 days | 5.4% | 2 |
| 91-180 days | 35.1% | 13 |
| 31-90 days | 51.4% | 19 |
| 1-30 days | 5.4% | 2 |
The average Cassel booking lasts 2.7 nights, longest in July and shortest in October. Listings took about 23 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Cassel
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Cassel accept stays of one or two nights.
Minimum stay set by Cassel listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Cassel, used by 65% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than nine in ten listings offer Flexible or Moderate terms, against 5% on Firm or stricter ones.
Cancellation policies of Cassel listings, from most to least flexible
Share of listings by the policy they use
About eight in ten Cassel listings charge a cleaning fee. The typical fee is €23, but a minority of much higher fees lifts the average to €50, so the median is the better guide. Spread over the average stay of 2.7 nights, that adds roughly €9 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Cassel, a four-bedroom home, took in €23,900 over the past year, about twice the city's average of €11,400. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
"Le Télégraphe" Loft Entire home · 4 bedrooms Rated 4.80
Charming mansion in Cassel with a unique view Entire home · 8 bedrooms Rated 5.00
The little paradise Entire home · 1 bedroom Rated 4.97
Gîte du Tilleul – View – Garden – 6 guests Entire home · 2 bedrooms Rated 4.73
2 Tilleul-view-garden cottages, BBQ, 10 people, parking Entire home · 3 bedrooms Rated 5.00
Suite with Jacuzzi Spa and sauna "Another world" Private room · 1 bedroom Only 3% of Cassel listings are classed as professionally managed. Superhosts run 38% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 81% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 26 km, Heuvelland (21 km away, 66 listings) earned the most per listing, about 2.7 times as much as Cassel. Coudekerque-Branche was the busiest, booked on 41% of nights against 34% in Cassel.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hazebrouck 9 km | 31 | €7,832 | €96 | 32% |
| Poperinge Belgium · 15 km | 56 | €30,893 | €264 | 36% |
| Saint-Omer 17 km | 155 | €9,900 | €100 | 37% |
| Bailleul 19 km | 37 | €12,936 | €140 | 35% |
| Bergues 19 km | 36 | €12,905 | €115 | 40% |
| Heuvelland Belgium · 21 km | 66 | €31,112 | €318 | 33% |
| Alveringem Belgium · 23 km | 37 | €23,798 | €269 | 31% |
| Coudekerque-Branche 26 km | 49 | €9,742 | €89 | 41% |
See all 165 Hauts-de-France Airbnb markets
Markets elsewhere in France with a similar nightly rate and occupancy to Cassel:
FAQ
An active Cassel Airbnb grossed €11,422 on average in the 12 months to September 2026, according to AirROI's tracking of 37 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,600 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Cassel listings earn between €657 and €1,600 in a typical month, and the top tenth €2,230 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Cassel were booked on 34% of available nights over the past year. That compares with 39% for the Hauts-de-France average. August is usually the busiest month.
The average booked night in Cassel cost €141 before fees. Half of listings charge between €88 and €155, so bedroom count and location move the price more than the average suggests.
In Cassel, 5% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Cassel Airbnb grossed €11,422 in the 12 months to September 2026, 8% below the Hauts-de-France average of €12,402. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €7,702 a year (about €640 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €910 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €1,870 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Cassel listing was open to book earned €42 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €66 or more.
Cassel stays were booked 62 days (about nine weeks) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Cassel Airbnb stay lasted 2.7 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Cassel Airbnbs 4.84 out of 5 on average. Guests score communication highest and value lowest.
Centre-Ville, Mont des Cats and La Cueillette draw the most short-term rental interest in Cassel. The neighborhood guide explains what brings guests to each.
AirROI counted 37 active Airbnb listings in Cassel as of September 2026. The closest tracked market is Hazebrouck, 9 km away.
In Cassel, about eight in ten listings add a cleaning fee. The median fee is €23, but a minority of much higher fees lifts the average to €50, so the median is the better guide.
Method
Figures on this page cover 37 active Airbnb listings in Cassel from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.