Saint-James, Normandy Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Saint-James, Normandy? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $14,901 per year — at a $173 nightly rate, 34.5% occupancy, and a $53 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 53 active listings, Saint-James is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 51.4% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Saint-James?
In Saint-James, the headline Airbnb metrics are $14,901 in average annual revenue,34.5% occupancy, $173 ADR, and $53 in RevPAR, and guests book about 37 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Saint-James?
Understanding the monthly revenue variations for Airbnb listings in Saint-James is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-James is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-James across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,417+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,140 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,235 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $705, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-James
What Is the Monthly Airbnb Occupancy Rate in Saint-James?
Maximize your bookings by understanding the Saint-James STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-James:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-James
What Is the Average Airbnb Nightly Rate in Saint-James?
Effective short term rental pricing strategy in Saint-James involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-James typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Saint-James
What Is the RevPAR for Airbnb in Saint-James?
RevPAR in Saint-James is currently $53. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $44 RevPAR.
- Strong performers (Top 25%) earn $65 RevPAR.
- Best-in-class (Top 10%) achieve $100 RevPAR.
Average Monthly RevPAR Trend in Saint-James
RevPAR Insights for Saint-James
- The average RevPAR in Saint-James is $53. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($100) and bottom 25% ($28) is $72, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Saint-James benchmarks. If your RevPAR falls below the median of $44, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $65+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Saint-James?
Saint-James's peak Airbnb season falls in August, July, December, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, December)
- Revenue averages $2,634 per month
- Occupancy rates average 48.0%
- Daily rates average $187
Shoulder Season
- Revenue averages $1,480 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $172
Low Season (January, March, November)
- Revenue drops to average $975 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $156
Seasonality Insights for Saint-James
- Airbnb seasonality in Saint-James is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Saint-James's highest earning potential, with monthly revenues climbing to $3,247, occupancy reaching 58.2%, and ADRs peaking at $202.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $919, occupancy could drop to 24.4%, and ADRs may adjust to $153.
- Lower occupancy paired with meaningful seasonality means hosts in Saint-James need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Saint-James, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Saint-James?
Low regulation and minimal registration activity in Saint-James, Normandy, France point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Saint-James to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 2% licensed listings)
What Are the Best Neighborhoods for Airbnb in Saint-James?
Saint-James is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Granville | A picturesque coastal town known for its rich maritime history and beautiful sandy beaches. Ideal for tourists looking for a seaside getaway with plenty of charm and local attractions. | Granville's beaches, Christian Dior Museum, Mont Saint-Michel views, Old Granville harbor, Malraux Museum |
| Avranches | A historic town with a stunning view of Mont Saint-Michel, this location attracts visitors interested in history and culture, providing a great opportunity for Airbnb hosting. | Mont Saint-Michel, Scriptorial of Avranches, Avranches Botanical Garden, St. Gervais Basilica, Historic center |
| Saint-Lô | Known as the capital of the Manche department, it offers a blend of history, culture, and modern amenities, making it appealing for both tourists and business travelers. | Saint-Lô's castle, Museum of Fine Arts, Historical center, Bataille de Normandie Memorial, Local markets |
| Carentan-les-Marais | A charming town that serves as a gateway to the D-Day beaches, attracting history enthusiasts and tourists alike, provides great opportunities for Airbnb. | D-Day Landing Museum, Church of Saint-Vigor, Canal de Carentan, Local markets, Historical sites |
| Cherbourg-en-Cotentin | A strategically important port town with stunning coastal views and a rich naval history. It attracts tourists through its attractions and maritime activities. | Cité de la Mer, Cherbourg Harbor, La Maison des Sciences de l'Homme, Fort du Roule, Basilique de la Trinité |
| Barneville-Carteret | A lovely seaside resort known for its stunning beaches and walking trails along the coast, making it a perfect vacation destination for families and nature lovers. | Barneville Beach, Carteret Lighthouse, Dunes of Carteret, Local shops and cafes, Water sports activities |
| Jullouville | A quaint coastal commune with beautiful beaches and a relaxed atmosphere, ideal for summer vacation rentals and attracting beachgoers. | Jullouville Beach, Promenade des Dunes, Local seafood restaurants, Nearby hiking trails, Cultural festivals |
| Saint-Pierre-Eglise | A small town that offers a glimpse into rural Normandy life, with a welcoming community that can provide tourists a unique and authentic experience. | Saint-Pierre Church, Local farms and markets, Normandy countryside, Historical monuments, Cultural events |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Saint-James offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Saint-James?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-James
- The Saint-James Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-James, House properties are the most common (69.8%), reflecting the local real estate landscape.
- Houses represent a significant 69.8% portion, catering likely to families or larger groups.
- The presence of 15.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.9%) offer potential for unique stay experiences.
Saint-James Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-James
- The dominant room capacity in Saint-James is 3 bedrooms listings, making up 26.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 50.9% of the active Airbnb listings in Saint-James, indicating a high concentration in these sizes.
- A significant 45.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-James.
Saint-James Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-James
- The most common guest capacity trend in Saint-James vacation rentals is listings accommodating 4 guests (24.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saint-James STR market, accounting for 45.3% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-James.
- On average, properties in Saint-James are equipped to host 4.6 guests.
How Do Listings in Saint-James Compare on Quality?
Listing quality in Saint-James can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Saint-James
- At 23.8 photos per listing on average, Saint-James hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Saint-James averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Saint-James?
Amenity Prevalence
Amenity Insights for Saint-James
- Popular amenities like Heating, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-James to stay competitive.
Which Airbnb Amenities Boost Revenue in Saint-James?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Saint-James, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Free parking on premises | 90.6% | $16,129 | $3,115 | 417.8% |
Hot water | 84.9% | $16,886 | $3,734 | 352.2% |
Coffee maker | 75.5% | $18,129 | $4,969 | 264.8% |
Microwave | 69.8% | $18,925 | $5,597 | 238.1% |
Smoke alarm | 84.9% | $16,622 | $5,222 | 218.3% |
Dishes and silverware | 75.5% | $17,906 | $5,657 | 216.5% |
Refrigerator | 77.4% | $17,598 | $5,685 | 209.5% |
Dining table | 56.6% | $20,841 | $7,153 | 191.4% |
Hot water kettle | 60.4% | $20,058 | $7,043 | 184.8% |
Oven | 58.5% | $20,153 | $7,501 | 168.7% |
Revenue Impact Insights for Saint-James
- Free parking on premises tops the revenue impact list with a 417.8% uplift — listings with this amenity earn $16,129 vs. $3,115 without it.
- Free parking on premises, Hot water, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Saint-James STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-James. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-James Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Saint-James
- The typical guest profile for Airbnb in Saint-James consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 75.0% of guests.
- Key international markets include France (75%) and Germany (3.2%).
- Top languages spoken are French (37.1%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Saint-James?
Listings in Saint-James average 4.81 out of 5 overall, with about 131.7 reviews per active listing and 37.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Saint-James
- With an overall rating of 4.81, Saint-James listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Location (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Saint-James Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-James
- The most common availability pattern in Saint-James falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-James (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Saint-James?
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-James
- The overall average booking lead time for vacation rentals in Saint-James is 37 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Saint-James.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Saint-James averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Saint-James?
Guests in Saint-James stay about 2.6 nights on average, generating roughly 1,343 reservations and 25.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Saint-James
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Saint-James
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- At 25.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (3.4 nights) and shorten in Jun (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Saint-James Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
52.8% of total
2 Nights
6 listings
11.3% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
18 listings
34% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-James is 1 Night, adopted by 52.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.1%) of the Saint-James Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34%) caters to monthly stays (30+ nights) in Saint-James, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.8% of Saint-James hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-James.
Saint-James Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
6 listings
11.5% of total
Flexible
18 listings
34.6% of total
Moderate
15 listings
28.8% of total
Firm
11 listings
21.2% of total
Strict
2 listings
3.8% of total
Cancellation Policy Insights for Saint-James
- The prevailing Airbnb cancellation policy trend in Saint-James is Flexible, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (63.4%) and stricter (25.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.6% market standard in Saint-James.
- Using a Strict policy might deter some guests, as only 3.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-James.
How Much Are Airbnb Cleaning Fees in Saint-James?
Cleaning fees in Saint-James are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Saint-James
- About 52.8% of Saint-James listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $48 is close to the median ($35), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Saint-James median of $35. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Saint-James Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Jamesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
cottage with a hot tub and playground
Entire Place • 5 bedrooms
Bijoux Gite with Pool (Crystal)
Entire Place • 4 bedrooms
⚜ Charming Cottage in a Park ⚜ 12km Mt St Michel
Entire Place • 2 bedrooms
Bijoux Cottage with Pool (Topaz)
Entire Place • 3 bedrooms
Bijoux Gites with pool (Ébène)
Entire Place • 2 bedrooms
Le Petit Concise 20 minutes from Mont Saint Michel
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Saint-James?
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-James based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anais | 7 | $227,952 | 2763 | 4.89/5.0 |
| Ian & Erika | 4 | $104,016 | 36 | 4.99/5.0 |
| Alexis | 3 | $53,215 | 323 | 4.74/5.0 |
| Chantal | 6 | $49,726 | 1751 | 4.82/5.0 |
| Michel | 1 | $27,289 | 79 | 4.97/5.0 |
| Michel | 3 | $26,563 | 360 | 4.85/5.0 |
| Nicolas | 1 | $26,516 | 24 | 4.83/5.0 |
| Emmanuelle | 1 | $26,144 | 95 | 4.94/5.0 |
| Gianluca | 2 | $25,489 | 192 | 4.92/5.0 |
| Alison | 1 | $24,277 | 141 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-James.
Who Are the Airbnb Hosts in Saint-James?
Saint-James is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Saint-James
- With 54.7% Superhosts, Saint-James has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 1.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 5.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Saint-James averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Saint-James
These are the highest-grossing professional property management operations in Saint-James, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Catherine | 5 | $9,129 | $106 | 12.4% | 4.59/5 |
Management Company Insights for Saint-James
- The leading management company, Catherine, operates 5 listings with $9,129 in gross revenue — a useful benchmark for what scale looks like in Saint-James.
- Top managers average 5 properties each, suggesting professional management in Saint-James still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.59/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Saint-James's Airbnb Market Compare to Nearby Cities?
How does the Saint-James Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with St Clement, Saint-James has 24 percentage points lower occupancy and about $86 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Donges | 10 | $4,264 | $356.54 | 40% |
| St Martin | 13 | $4,106 | $507.04 | 46% |
| Briollay | 12 | $3,790 | $228.13 | 44% |
| Petiville | 12 | $3,460 | $411.50 | 34% |
| Dozulé | 12 | $3,140 | $241.52 | 46% |
| St Clement | 16 | $2,851 | $259.22 | 58% |
| Laillé | 10 | $2,656 | $154.92 | 45% |
| Grouville | 19 | $2,617 | $240.81 | 56% |
| Troarn | 13 | $2,614 | $216.41 | 53% |
| Gonneville-en-Auge | 14 | $2,611 | $273.44 | 33% |
Frequently Asked Questions About Airbnb in Saint-James
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Saint-James.
How much do Airbnb hosts make in Saint-James?
Saint-James hosts earn about $14,901 per year on average, with an average nightly rate of $173 and RevPAR of $53. Those figures describe the typical revenue environment for active listings in Saint-James, Normandy, not the ceiling for the best operators. Source: AirROI 2026 data, Saint-James market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Saint-James?
The average Airbnb occupancy rate in Saint-James is 34.5%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Saint-James?
Listings in Saint-James average $173 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Saint-James?
Saint-James currently has about 53 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Saint-James?
AirROI currently classifies the short-term rental regulation level in Saint-James as Low. The dataset also shows about 1.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Saint-James?
RevPAR in Saint-James is about $53. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Saint-James?
Occupancy of 34.5% means Saint-James is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $14,901, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Saint-James?
The average booking lead time in Saint-James is about 37 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Saint-James?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Saint-James include Granville, Avranches, Saint-Lô. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Saint-James?
entire_home listings make up 79.2% of the active supply in Saint-James. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Saint-James compare to nearby Airbnb markets?
Among neighboring markets, Donges posts $51,169 in average annual revenue with 39.8% occupancy, compared to Saint-James's $14,901 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Saint-James?
The average Airbnb stay length in Saint-James is about 2.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Saint-James?
Airbnb listings in Saint-James average 4.81 out of 5 overall. About 37.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Saint-James?
Free parking on premises and Hot water are among the strongest revenue-linked amenities in Saint-James. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Saint-James?
Yes. About 52.8% of active Airbnb listings in Saint-James charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Saint-James?
A 54.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.