Tourism statisticsState2026

Provence-Alpes-Côte d'Azur Tourism Statistics: 54M Nights

Q: How many tourists visit Provence-Alpes-Côte d'Azur?

Provence-Alpes-Côte d'Azur had 54 million nights in 2023, according to Insee. That figure counts nights, not visitors. AirROI estimates 1,809,668 Airbnb stays in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Provence-Alpes-Côte d'Azur?

January was the quietest Airbnb month in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 33 days ahead, against 77 days for August.

Q: How long is a typical Airbnb stay in Provence-Alpes-Côte d'Azur?

A typical Airbnb stay in Provence-Alpes-Côte d'Azur lasted 6.0 nights in the 12 months to October 2026, booked about 57 days ahead. By month, stays ran from 4.7 nights in December to 7.3 nights in July.

Provence-Alpes-Côte d'Azur recorded 54 million nights in 2023, Insee reports. Insee counts nights, not visitors, at this level. AirROI estimates 1,809,668 Airbnb stays in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, with Nice the most booked town. The busiest month was August.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 10,851,799
Typical Airbnb stay: 6.0 nights
Busiest Airbnb month: August
From abroad, among guests who left a review: 41%

Key facts

Provence-Alpes-Côte d'Azur Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

Insee puts Provence-Alpes-Côte d'Azur at 54 million nights in 2023.

Airbnb stays

AirROI puts Airbnb stays in Provence-Alpes-Côte d'Azur at 1,809,668 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Provence-Alpes-Côte d'Azur added up to 10,851,799 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Provence-Alpes-Côte d'Azur lasted 6.0 nights in the 12 months to October 2026, booked about 57 days ahead.

Busiest months

AirROI ranks August the busiest Airbnb month in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, followed by July and September, with January the quietest.
AirROI estimates the six busiest Airbnb months in Provence-Alpes-Côte d'Azur ran unbroken from May to October in the 12 months to October 2026.
AirROI estimates Airbnb stays in Provence-Alpes-Côte d'Azur in August were booked furthest ahead, about 77 days, against 33 days for January, in the 12 months to October 2026.

Guests

AirROI estimates 41% of Provence-Alpes-Côte d'Azur Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 6.6% and Germany at 6%.
Among Provence-Alpes-Côte d'Azur Airbnb guests who left a review as of October 2026, Paris was the top origin city at 6.8%, ahead of Lyon at 2.1%, AirROI estimates.

By place

AirROI estimates Nice had the most Airbnb stays of the 161 towns it lists in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, at 218,538, ahead of Marseille and Cannes.

Official numbers

How Many Tourists Visit Provence-Alpes-Côte d'Azur?

Insee counted 54 million nights in 2023.

Official tourism figures for Provence-Alpes-Côte d'Azur: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
54 millionNights	Nights in tourist accommodation (hotels, campsites, and collective tourist accommodation)	2023	Insee

Airbnb stays

Airbnb Stays in Provence-Alpes-Côte d'Azur

Provence-Alpes-Côte d'Azur had 113,890 Airbnb homes in the 12 months to October 2026. They took an estimated 1,809,668 stays and 10,851,799 nights. A typical stay lasted 6.0 nights and was booked about 57 days ahead. AirROI's figures cover the 516 towns it tracks in Provence-Alpes-Côte d'Azur; places it does not track are not counted, so every total is a floor.

Airbnb homes: 113,890
Airbnb stays, estimate: 1,809,668
Airbnb nights, estimate: 10,851,799
Typical stay: 6.0 nights
Booked ahead: 57 days

Busiest months

When Is the Busiest Time in Provence-Alpes-Côte d'Azur?

On Airbnb, August was the busiest month in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, then July and September. January was the quietest. The six busiest months run unbroken from May to October.

August ranks first, January last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: August, July, September, June, May, October, April, December, March, February, November, January.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Provence-Alpes-Côte d'Azur by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	August	13.0%	6.3 nights	77 days
2	July	11.5%	7.3 nights	76 days
3	September	10.1%	4.8 nights	54 days
4	June	9.4%	5.7 nights	64 days
5	May	8.9%	5.3 nights	58 days
6	October	8.2%	4.8 nights	45 days
7	April	7.7%	5.4 nights	44 days
8	December	6.5%	4.7 nights	41 days
9	March	6.5%	5.4 nights	36 days
10	February	6.4%	5.6 nights	44 days
11	November	6.3%	5.0 nights	35 days
12	January	5.4%	5.4 nights	33 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Provence-Alpes-Côte d'Azur Airbnb Guests Come From?

Among Provence-Alpes-Côte d'Azur Airbnb guests who left a review as of October 2026, 41% came from abroad, led by the United States at 6.6% and Germany at 6%, AirROI estimates. Among the same guests, Paris was the top origin city at 6.8%, ahead of Lyon at 2.1%. The figures rest on 5,064,446 reviews, written over many years.

41% from abroad

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

United States 6.6%
Germany 6%
United Kingdom 5.8%
Italy 1.7%
Switzerland 1.4%
Canada 1%

Top origin cities

Among guests who left a review

Paris 6.8%
Lyon 2.1%
Marseille 1.9%
London 1.6%

By town

Most Booked Towns in Provence-Alpes-Côte d'Azur

Nice, Marseille and Cannes took 29% of Airbnb stays in Provence-Alpes-Côte d'Azur in the 12 months to October 2026. August is the busiest Airbnb month in 129 of the 161 towns, led by Nice, and February in 18, led by Allos. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 18% in Six-Fours-les-Plages to 74% in Saint-Tropez.

Most Booked Towns in Provence-Alpes-Côte d'Azur: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Nice	218,538	1,352,248	6.2 nights	72%	US	August
2	Marseille	193,570	1,137,063	5.9 nights	35%	Germany	August
3	Cannes	107,396	633,263	5.9 nights	62%	US	August
4	Antibes	63,868	443,733	6.9 nights	72%	US	August
5	Aix-en-Provence	47,710	294,665	6.2 nights	46%	US	September
6	Avignon	39,817	231,938	5.8 nights	44%	US	July
7	Menton	30,621	182,531	6.0 nights	55%	US	August
8	Hyères	30,068	184,023	6.1 nights	23%	Germany	August
9	Saint-Raphaël	28,644	194,872	6.8 nights	33%	Germany	August
10	La Ciotat	27,505	171,957	6.3 nights	31%	Germany	August
11	Arles	26,622	137,221	5.2 nights	37%	US	August
12	Toulon	25,153	154,089	6.1 nights	21%	Germany	August
13	Cassis	20,437	108,367	5.3 nights	54%	US	August
14	Fréjus	20,366	135,139	6.6 nights	27%	Germany	August
15	Beausoleil	17,917	86,691	4.8 nights	67%	UK	August
16	Sainte-Maxime	15,784	103,904	6.6 nights	49%	Germany	August
17	Cagnes-sur-Mer	15,719	105,665	6.7 nights	53%	Germany	August
18	Six-Fours-les-Plages	15,381	103,095	6.7 nights	18%	Germany	August
19	Sanary-sur-Mer	14,827	86,713	5.8 nights	23%	Germany	August
20	Bandol	13,390	81,523	6.1 nights	24%	Germany	August
21	Saint-Tropez	12,693	68,150	5.4 nights	74%	US	July
22	Le Lavandou	12,257	84,036	6.9 nights	29%	Germany	August
23	La Seyne-sur-Mer	11,473	71,236	6.2 nights	20%	Germany	August
24	L'Isle-sur-la-Sorgue	11,398	61,953	5.4 nights	39%	US	August
25	Saint-Rémy-de-Provence	11,175	64,900	5.8 nights	55%	US	August
26	Villefranche-sur-Mer	11,151	68,438	6.1 nights	84%	US	August
27	Roquebrune-Cap-Martin	10,479	67,847	6.5 nights	51%	Italy	August
28	Briançon	10,301	64,531	6.3 nights	34%	Italy	August
29	Allos	9,975	46,372	4.6 nights	4.9%	UK	February
30	Grimaud	9,909	63,596	6.4 nights	50%	Germany	August
31	Roquebrune-sur-Argens	9,803	67,355	6.9 nights	41%	Germany	August
32	Vallauris	9,555	67,160	7.0 nights	51%	Germany	August
33	Saint-Cyr-sur-Mer	9,408	60,321	6.4 nights	30%	Germany	August
34	Cavalaire-sur-Mer	9,255	62,589	6.8 nights	34%	Germany	August
35	Villeneuve-Loubet	9,143	63,361	6.9 nights	50%	Germany	August
36	Le Dévoluy	9,098	46,461	5.1 nights	5.6%	Belgium	February
37	Orcières	8,607	45,821	5.3 nights	6.7%	Belgium	February
38	Saintes-Maries-de-la-Mer	8,468	41,216	4.9 nights	30%	Switzerland	August
39	Les Orres	8,405	44,766	5.3 nights	6.2%	Belgium	February
40	Bormes-les-Mimosas	8,194	52,833	6.4 nights	25%	Germany	August
41	Vars	8,002	43,321	5.4 nights	6.5%	Italy	February
42	Mandelieu-la-Napoule	7,895	52,007	6.6 nights	35%	UK	August
43	Martigues	7,784	51,622	6.6 nights	24%	Germany	August
44	La Londe-les-Maures	7,461	47,467	6.4 nights	20%	Germany	August
45	Saint-Laurent-du-Var	7,220	46,519	6.4 nights	46%	Germany	August
46	Grasse	6,964	45,243	6.5 nights	43%	Germany	August
47	Gap	6,918	33,945	4.9 nights	14%	Italy	August
48	La Salle-les-Alpes	6,256	40,443	6.5 nights	23%	UK	February
49	Puy-Saint-Vincent	5,805	33,329	5.7 nights	14%	Italy	February
50	Risoul	5,776	31,640	5.5 nights	8.9%	Belgium	February
51	La Croix-Valmer	5,584	36,985	6.6 nights	49%	Germany	August
52	Saint-Chaffrey	5,318	33,852	6.4 nights	22%	UK	February
53	Vence	5,317	33,750	6.3 nights	55%	Germany	August
54	Le Cannet	5,281	33,326	6.3 nights	45%	UK	August
55	Carqueiranne	5,204	36,017	6.9 nights	31%	Germany	August
56	Embrun	4,854	30,678	6.3 nights	11%	Belgium	August
57	Le Monêtier-les-Bains	4,677	30,757	6.6 nights	20%	UK	February
58	Gréoux-les-Bains	4,656	37,063	8.0 nights	15%	Italy	August
59	Cap-d'Ail	4,595	23,522	5.1 nights	57%	US	August
60	Gassin	4,579	29,436	6.4 nights	55%	Germany	August
61	Uvernet-Fours	4,565	23,213	5.1 nights	4.9%	Italy	February
62	Aubagne	4,493	23,244	5.2 nights	17%	Germany	August
63	Apt	4,430	24,829	5.6 nights	33%	Germany	August
64	Saint-Étienne-de-Tinée	4,408	20,010	4.5 nights	15%	UK	February
65	Cogolin	4,394	27,090	6.2 nights	39%	Germany	August
66	Sausset-les-Pins	4,375	26,841	6.1 nights	23%	Germany	August
67	Orange	4,370	17,930	4.1 nights	23%	Germany	August
68	Isola	4,368	22,012	5.0 nights	21%	UK	February
69	Carry-le-Rouet	4,293	24,211	5.6 nights	26%	Germany	August
70	Salon-de-Provence	4,279	24,913	5.8 nights	19%	Germany	August
71	Carpentras	4,266	23,060	5.4 nights	24%	Germany	August
72	Bédoin	4,179	21,412	5.1 nights	42%	Germany	August
73	Saint-Mandrier-sur-Mer	4,078	25,773	6.3 nights	18%	Germany	August
74	Èze	4,001	21,166	5.3 nights	66%	US	August
75	Cavaillon	3,899	20,988	5.4 nights	27%	UK	August
76	Péone	3,813	17,063	4.5 nights	8.8%	UK	February
77	Barcelonnette	3,785	17,336	4.6 nights	14%	Germany	August
78	Istres	3,698	21,939	5.9 nights	19%	Germany	August
79	Manosque	3,689	22,375	6.1 nights	20%	Germany	August
80	Mougins	3,595	22,583	6.3 nights	51%	UK	August
81	Gordes	3,584	20,372	5.7 nights	70%	US	August
82	Vaison-la-Romaine	3,567	18,358	5.1 nights	30%	Belgium	July
83	Beaulieu-sur-Mer	3,506	25,628	7.3 nights	74%	UK	August
84	Théoule-sur-Mer	3,464	23,948	6.9 nights	50%	Germany	August
85	Le Pradet	3,317	23,311	7.0 nights	28%	Germany	August
86	Lorgues	3,279	20,741	6.3 nights	39%	UK	August
87	Draguignan	3,160	19,175	6.1 nights	19%	Germany	August
88	Montgenèvre	3,134	20,026	6.4 nights	39%	UK	February
89	Le Beausset	3,050	16,937	5.6 nights	26%	Germany	August
90	Saint-Paul-de-Vence	2,955	16,766	5.7 nights	73%	US	August
91	Cotignac	2,883	16,775	5.8 nights	63%	UK	August
92	La Cadière-d'Azur	2,829	16,575	5.9 nights	40%	Germany	August
93	Malaucène	2,790	13,424	4.8 nights	29%	Belgium	July
94	Pernes-les-Fontaines	2,778	17,371	6.3 nights	36%	Germany	August
95	Bollène	2,761	15,084	5.5 nights	16%	Belgium	July
96	Châteaurenard	2,699	14,597	5.4 nights	22%	Germany	August
97	Ensuès-la-Redonne	2,682	14,629	5.5 nights	27%	Germany	August
98	Carnoux-en-Provence	2,672	16,683	6.2 nights	18%	Germany	August
99	Tourrettes-sur-Loup	2,671	18,253	6.8 nights	68%	UK	August
100	Ramatuelle	2,662	17,971	6.8 nights	66%	US	August
101	Vallouise-Pelvoux	2,562	16,303	6.4 nights	21%	Belgium	August
102	Bonnieux	2,411	15,604	6.5 nights	60%	US	July
103	Castellane	2,369	12,794	5.4 nights	30%	Germany	August
104	Le Thor	2,357	13,563	5.8 nights	25%	UK	July
105	Moustiers-Sainte-Marie	2,357	11,002	4.7 nights	49%	US	August
106	Ancelle	2,323	10,614	4.6 nights	4.7%	Belgium	February
107	Digne-les-Bains	2,252	12,843	5.7 nights	13%	Germany	August
108	Éguilles	2,178	15,997	7.3 nights	35%	Germany	August
109	Saint-Saturnin-lès-Apt	2,175	13,220	6.1 nights	42%	Germany	August
110	La Garde	2,156	13,926	6.5 nights	16%	Germany	August
111	Le Castellet	2,127	11,808	5.6 nights	28%	Germany	August
112	Tarascon	2,100	10,089	4.8 nights	31%	Germany	August
113	Saint-Maximin-la-Sainte-Baume	2,076	12,767	6.1 nights	28%	Germany	August
114	Valbonne	2,061	15,051	7.3 nights	57%	UK	August
115	La Grave	2,029	10,525	5.2 nights	32%	Belgium	February
116	Roussillon	2,016	12,624	6.3 nights	59%	Germany	July
117	Pertuis	2,000	12,598	6.3 nights	20%	Germany	August
118	Lourmarin	1,995	12,466	6.2 nights	79%	US	July
119	Chorges	1,990	10,606	5.3 nights	11%	Belgium	August
120	Savines-le-Lac	1,965	11,844	6.0 nights	14%	Belgium	August
121	Sorgues	1,955	11,037	5.6 nights	16%	Germany	August
122	Vitrolles	1,940	9,079	4.7 nights	23%	Germany	August
123	Le Plan-de-la-Tour	1,917	12,311	6.4 nights	56%	Germany	August
124	Monteux	1,905	10,278	5.4 nights	19%	Switzerland	August
125	Roquefort-les-Pins	1,895	14,004	7.4 nights	62%	Germany	August
126	Guillestre	1,886	10,384	5.5 nights	16%	UK	August
127	La Colle-sur-Loup	1,885	11,773	6.2 nights	53%	UK	August
128	Bouc-Bel-Air	1,876	11,087	5.9 nights	24%	Germany	August
129	Saint-Jean-Cap-Ferrat	1,870	12,506	6.7 nights	82%	US	July
130	Rayol-Canadel-sur-Mer	1,860	12,838	6.9 nights	49%	Germany	August
131	Enchastrayes	1,828	9,353	5.1 nights	7.2%	Spain	February
132	Lambesc	1,812	10,230	5.6 nights	20%	UK	August
133	Mallemort	1,795	11,765	6.6 nights	21%	Germany	August
134	Biot	1,784	12,623	7.1 nights	50%	UK	August
135	La Crau	1,780	10,946	6.1 nights	16%	Germany	August
136	Forcalquier	1,747	9,581	5.5 nights	23%	Germany	August
137	Montauroux	1,732	12,215	7.1 nights	42%	Germany	August
138	Robion	1,699	11,448	6.7 nights	36%	Germany	August
139	Ceyreste	1,670	10,175	6.1 nights	25%	Germany	August
140	Fos-sur-Mer	1,633	10,099	6.2 nights	12%	Germany	August
141	Molines-en-Queyras	1,626	9,971	6.1 nights	11%	Belgium	July
142	Le Muy	1,621	9,839	6.1 nights	20%	Germany	August
143	Cabriès	1,609	10,777	6.7 nights	21%	Italy	August
144	Vidauban	1,565	10,004	6.4 nights	24%	Germany	August
145	Allauch	1,557	8,896	5.7 nights	14%	Germany	August
146	Lauris	1,555	9,520	6.1 nights	38%	US	August
147	Mazan	1,553	9,366	6.0 nights	35%	Germany	August
148	Valensole	1,552	8,186	5.3 nights	43%	Germany	August
149	Ventabren	1,544	10,331	6.7 nights	41%	Germany	August
150	Riez	1,486	7,951	5.4 nights	27%	Italy	August
151	Vedène	1,475	8,806	6.0 nights	18%	Belgium	July
152	Rognes	1,465	9,417	6.4 nights	45%	Germany	August
153	Aups	1,449	8,449	5.8 nights	37%	Germany	August
154	Fayence	1,436	9,200	6.4 nights	46%	UK	August
155	Paradou	1,425	8,826	6.2 nights	39%	UK	August
156	Ollioules	1,356	8,483	6.3 nights	27%	Germany	August
157	Flayosc	1,355	8,246	6.1 nights	33%	Germany	August
158	Salernes	1,320	8,112	6.1 nights	29%	Germany	August
159	La Valette-du-Var	1,302	9,793	7.5 nights	14%	Germany	August
160	Puget-sur-Argens	1,171	8,008	6.8 nights	21%	Germany	August
161	Mouans-Sartoux	1,116	8,391	7.5 nights	37%	Germany	July

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. France is the top origin in 157 of 161 towns, among guests who left a review, so this column names the top country abroad. Lists the 161 of Provence-Alpes-Côte d'Azur's 516 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Provence-Alpes-Côte d'Azur

How many tourists visit Provence-Alpes-Côte d'Azur?

Provence-Alpes-Côte d'Azur had 54 million nights in 2023, according to Insee. That figure counts nights, not visitors. AirROI estimates 1,809,668 Airbnb stays in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Provence-Alpes-Côte d'Azur?

The busiest Airbnb month in Provence-Alpes-Côte d'Azur in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.

What is the quietest month in Provence-Alpes-Côte d'Azur?

January was the quietest Airbnb month in Provence-Alpes-Côte d'Azur in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in January were booked about 33 days ahead, against 77 days for August.

How long is a typical Airbnb stay in Provence-Alpes-Côte d'Azur?

A typical Airbnb stay in Provence-Alpes-Côte d'Azur lasted 6.0 nights in the 12 months to October 2026, booked about 57 days ahead. By month, stays ran from 4.7 nights in December to 7.3 nights in July.

Where do Airbnb guests in Provence-Alpes-Côte d'Azur come from?

Of Provence-Alpes-Côte d'Azur Airbnb guests who left a review as of October 2026, 41% came from abroad, AirROI estimates. The largest groups were the United States at 6.6% and Germany at 6%. Among the same guests, the top origin city was Paris at 6.8%, ahead of Lyon at 2.1%.

What is the most booked town in Provence-Alpes-Côte d'Azur on Airbnb?

Nice was the most booked town in Provence-Alpes-Côte d'Azur on Airbnb, with an estimated 218,538 stays in the 12 months to October 2026, ahead of Marseille and Cannes.

Are Airbnb stays the same as tourists?

No. Insee counts nights (54 million in 2023). An Airbnb stay is one booking on one platform, however many guests it holds, and a night is a night, not a person. AirROI's 1,809,668 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 516 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 5,064,446 reviews and describes guests who left a review, not everyone who stayed. Read the method page.