House directly at the lake Entire home · 4 bedrooms Rated 5.00 - Revenue
- €69,923
- Occupancy
- 41.5%
- Daily rate
- €473
Airbnb market data · 202612 months to September 2026
The average Airbnb in Malente brought in €10,214 over the 12 months through September 2026, in line with the Schleswig-Holstein average of €10,303.
The short answer
Malente is priced below the Schleswig-Holstein average. Listings averaged €123 a night, about 18% less than that average of €150, and were booked on 34% of available nights, close to its 32% occupancy.
Timing matters: in July, usually the best month, the average listing earns about 4.6 times as much as in January, usually the slowest.
With 63 active listings, Malente is the 37th-largest of 115 Schleswig-Holstein markets AirROI tracks. From a year earlier, average revenue fell 12% while the number of active listings grew 80%.
Browse the live Malente Airbnb market See Every Malente ListingRevenue
Gross bookings per Malente listing averaged €10,214 over the 12 months to September 2026 (Schleswig-Holstein average: €10,303), before cleaning, platform and management costs and taxes.
In a typical year, the average Malente listing brings in €2,850 in July, its best month, and €618 in January, its slowest. The three strongest months bring in 42% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 4.6 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,430. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €1,832 | 49.7% | €115 | €61 | 73 days | 6.2 nights |
| Oct 2025 | €1,404 | 34.1% | €115 | €45 | 42 days | 4.5 nights |
| Nov 2025 | €937 | 21.1% | €112 | €31 | 57 days | 7.6 nights |
| Dec 2025 | €1,254 | 31.0% | €112 | €40 | 34 days | 5.4 nights |
| Jan 2026 | €578 | 15.4% | €111 | €19 | 19 days | 3.4 nights |
| Feb 2026 | €698 | 27.0% | €111 | €25 | 29 days | 5.6 nights |
| Mar 2026 | €912 | 29.8% | €113 | €29 | 44 days | 7.6 nights |
| Apr 2026 | €979 | 27.6% | €113 | €33 | 40 days | 4.6 nights |
| May 2026 | €1,583 | 36.8% | €124 | €51 | 67 days | 4.9 nights |
| Jun 2026 | €1,944 | 41.8% | €128 | €65 | 62 days | 5.6 nights |
| Jul 2026 | €2,998 | 51.2% | €133 | €97 | 74 days | 7.1 nights |
| Aug 2026 | €2,341 | 54.5% | €130 | €76 | 87 days | 5.3 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Malente market, enter its address and size in the Airbnb profit calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Malente Airbnb took in €10,214 in the 12 months to September 2026, and run by its owner at everyday costs, about €530 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €880 a month.
Cleaning it yourself keeps the €1,220 a year guests pay in cleaning fees, for about €630 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €460 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €8,994 | €14,710 |
| Cleaning fees guests pay12% of Malente bookings | €1,220 | €2,000 |
| Gross bookings | €10,214 | €16,710 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Malente listings on Simplified Pricing, 3% for the rest | −€1,460 | −€2,390 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,220 | −€2,000 |
| Utilities and internetAbout 5% of bookings | −€510 | −€840 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€200 | −€330 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€310 | −€500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€100 | −€100 |
| Permit and registrationWhere one is required | −€50 | −€50 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€3,850 | −€6,210 |
| Left for housing costs, then profit | €6,364about €530 a month | €10,500about €880 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Malente's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Malente home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,390 a month, against €850 for the average one.
Occupancy
Malente listings were booked on 34% of the nights they were open over the past year, 2 percentage points above the Schleswig-Holstein average (32%) and 3 points below the Germany average (37%). In a typical year, occupancy swings from 18% in January to 59% in August.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
August is usually the busiest month in Malente, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 34% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Malente, known as ADR (average daily rate), was €123 over the past year, about 18% below the Schleswig-Holstein average of €150 and about 5% below the Germany average of €130. In a typical year, rates peak in July and August at about €125 and bottom out in November and December at about €110.
The top 10% charge about twice the rate of the bottom quarter.
July rates run 14% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €114. The 12-month ADR of €123 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Malente it averaged €47 over the past year, from about €20 in a typical January to about €92 in a typical July.
Per open night, by tier:
July RevPAR is about 4.6 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €47.
Seasonality
Malente has one high season, June through September, which makes it a highly seasonal market. Business is slowest from November to April. A listing earns about 2.8 times as much a month in June through August as in December through February.
Average revenue by month in Malente
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,430.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | €618 |
| February | Low season | €744 |
| March | Low season | €875 |
| April | Low season | €1,080 |
| May | Shoulder season | €1,470 |
| June | High season | €1,840 |
| July | High season | €2,850 |
| August | High season | €2,460 |
| September | High season | €1,650 |
| October | Shoulder season | €1,410 |
| November | Low season | €980 |
| December | Low season | €1,210 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–September | €2,200 | 53% | €120 |
| Shoulder seasonMay, October | €1,440 | 38% | €115 |
| Low seasonNovember–April | €918 | 28% | €110 |
Guests book Malente stays 54 days ahead on average (about eight weeks). August stays are booked furthest out, about 97 days ahead, and February stays closest to arrival, about 17 days. A typical August booking is made in early May.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 63 active listings in Malente display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Malente.
Neighborhoods
AirROI's area guide picks eight Malente neighborhoods that draw short-term rental guests, led by Seestraße, Kieler Straße and Süd-West Malente. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Seestraße | A picturesque lakeside area, popular for its scenic views and outdoor activities. A great location for families and nature lovers seeking a tranquil retreat by the lake. | Malente Lake, Schwimmende Bäder, Kiel Canal, Rowing and sailing opportunities, Lakeside trails |
| Kieler Straße | The central street in Malente, close to shops and restaurants. Offers easy access to local amenities and is a great spot for short-term stays due to its convenience. | Local shops, Restaurants and cafés, Malente's pedestrian zone, Cultural events in town square |
| Süd-West Malente | A calm residential area that offers a peaceful atmosphere while being close to nature. Ideal for guests looking for a quiet stay with easy access to recreational activities. | Nature reserves, Hiking trails, Nearby forests and parks |
| Malente Railway Station | Proximity to public transport makes this area attractive for travelers seeking easy access to nearby cities and attractions in Schleswig-Holstein. | Train access to Lübeck, Transportation links to Kiel, Local bus services |
| Gartenstraße | This area features charming gardens and parks, perfect for visitors who appreciate a relaxing environment with greenery. | Public parks, Gardens, Walking paths |
| Hauptstraße | Main street that connects various attractions in Malente, making it a bustling area ideal for tourists who want to be in the heart of the action. | Local markets, Festivals and street events, Restaurants and eateries |
| Waldstraße | Surrounded by forests, this area is great for nature lovers and outdoor enthusiasts who enjoy hiking and biking. | Biking trails, Hiking routes, Forested areas for walks |
| Reinbek | A nearby district offering a small-town feel with unique local charm. Great for longer stays to explore the surrounding countryside and small-town life. | Local historical sites, Countryside views, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Malente is an entire home: 97% of listings, with private rooms at 3%. Apartments and condos are the most common property type at 68%, about 3.6 times the share of houses (19%).
Nearly all listings rent the whole place
Malente Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.8% | 61 |
| Private room | 3.2% | 2 |
Listings by property type
Malente Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 68.3% | 43 |
| House | 19.0% | 12 |
| Cabin/Outdoor | 6.3% | 4 |
| Hotel/Boutique | 4.8% | 3 |
| Unique stay | 1.6% | 1 |
Malente's homes run small: studios and one-bedrooms make up 60% of entire homes, and only 14% of homes have three or more bedrooms. Shares are of the 57 entire homes that give a bedroom count; rented rooms are left out.
Malente entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 59.6% | 34 |
| 2 bedrooms | 26.3% | 15 |
| 3 bedrooms | 7.0% | 4 |
| 4 bedrooms | 5.3% | 3 |
| 5+ bedrooms | 1.8% | 1 |
A typical one-bedroom home in Malente earned €4,260 over the past year, against €8,670 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 34 | €4,260 | €7,280 | €105 | 32% |
| 2 bedrooms | 15 | €8,670 | €9,590 | €116 | 39% |
Most Malente listings are sized for couples and small families: 82% sleep four guests or fewer, and just 8% take eight or more.
Malente listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 1 guest | 1.6% | 1 |
| 2 guests | 41.0% | 25 |
| 3 guests | 4.9% | 3 |
| 4 guests | 34.4% | 21 |
| 5 guests | 1.6% | 1 |
| 6 guests | 6.6% | 4 |
| 7 guests | 1.6% | 1 |
| 8+ guests | 8.2% | 5 |
Malente hosts set up an average of 2.2 beds per listing. Only 29% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Malente: 59% of listings offer it, and 56% have a patio or balcony.
Share of Malente listings with each common amenity
Guests
Malente draws mostly domestic guests: 88% of those who left reviews live in Germany. Hamburg alone accounts for 21% of reviews. Of the 12% from abroad, most come from Denmark and the United Kingdom. Guests speak a mix of languages: English leads at 38%, followed by German and French.
88% of Malente guests are domestic
Where guests who left reviews live
Where Malente guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Hamburg | 20.9% |
| Berlin | 3.8% |
| Bremen | 3.2% |
| Rostock | 2.5% |
| Munich | 1.9% |
Where Malente guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 88.0% |
| Denmark | 4.8% |
| United Kingdom | 1.8% |
| Switzerland | 1.2% |
| Netherlands | 1.2% |
Languages spoken by Malente guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 38.3% |
| German | 35.3% |
| French | 10.9% |
| Spanish | 6.5% |
| Danish | 1.5% |
Malente Airbnbs average 4.82 stars, and 30% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.67, against 4.90 for check-in.
Check-in scores highest in Malente; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.80 |
| Communication | 4.85 |
| Location | 4.84 |
| Check-in | 4.90 |
| Value | 4.67 |
Booking patterns
94% of Malente listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 49% of listings; blocked nights include any the host closes off.
Days a year Malente listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 73.0% | 46 |
| 181-270 days | 20.6% | 13 |
| 91-180 days | 4.8% | 3 |
| 31-90 days | 1.6% | 1 |
Days a year Malente listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 1.6% | 1 |
| 181-270 days | 4.8% | 3 |
| 91-180 days | 20.6% | 13 |
| 31-90 days | 49.2% | 31 |
| 1-30 days | 23.8% | 15 |
The average Malente booking lasts 5.5 nights, longest in November and shortest in January. Listings took about 14 bookings each over the year. Check-in is split almost evenly between 3 p.m. and 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Malente
Average nights per booking, by month of stay
Two-year average by calendar month.
43% of listings in Malente accept stays of one or two nights; the most common minimum is two nights.
Minimum stay set by Malente listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Malente, used by 51% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: nearly three-quarters of listings use Firm or stricter terms, against 24% on Flexible or Moderate.
Cancellation policies of Malente listings, from most to least flexible
Share of listings by the policy they use
More than nine in ten Malente listings charge a cleaning fee. The typical fee is €75, and some higher fees lift the average to €108. Spread over the average stay of 5.5 nights, that adds roughly €14 a night to what guests pay. For listings that charge one, cleaning fees make up about 12% of gross revenue.
Top earners
The top-grossing Airbnb in Malente, a four-bedroom home, took in €69,900 over the past year, about 6.8 times the city's average of €10,200.
House directly at the lake Entire home · 4 bedrooms Rated 5.00
House Wartaweil by the lake Entire home · 4 bedrooms Rated 5.00
Hus Lakeside - Apartment by the lake Entire home · 3 bedrooms Rated 5.00
Apartment Nordic Calm | 200 m from the lake | Parking Entire home · 2 bedrooms Rated 5.00
On the water: a fine apartment right on Lake Dieksee Entire home · 1 bedroom Rated 5.00
Holiday home "Frieda´s" on bike views Entire home · 4 bedrooms Rated 5.00 Professional management companies run 37% of Malente listings. Superhosts run 37% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 20 km, Blekendorf (14 km away, 36 listings) earned the most per listing, about 45% more than Malente. Eutin was the busiest, booked on 50% of nights against 34% in Malente.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Eutin 5 km | 33 | €11,697 | €96 | 50% |
| Plön 9 km | 40 | €11,122 | €101 | 46% |
| Blekendorf 14 km | 36 | €14,788 | €145 | 37% |
| Hohwacht 17 km | 57 | €11,860 | €175 | 28% |
| Wangels 18 km | 34 | €7,996 | €131 | 25% |
| Sierksdorf 18 km | 141 | €9,596 | €139 | 32% |
| Scharbeutz 20 km | 509 | €9,957 | €156 | 28% |
| Neustadt in Holstein 20 km | 115 | €8,923 | €150 | 31% |
See all 115 Schleswig-Holstein Airbnb markets
Markets elsewhere in Germany with a similar nightly rate and occupancy to Malente:
FAQ
An active Malente Airbnb grossed €10,214 on average in the 12 months to September 2026, according to AirROI's tracking of 63 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,830 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Malente listings earn between €499 and €1,830 in a typical month, and the top tenth €2,950 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Malente were booked on 34% of available nights over the past year. That compares with 32% for the Schleswig-Holstein average. August is usually the busiest month.
The average booked night in Malente cost €123 before fees. Half of listings charge between €86 and €135, so bedroom count and location move the price more than the average suggests.
None of the active Malente listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Malente Airbnb grossed €10,214 in the 12 months to September 2026, in line with the Schleswig-Holstein average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €6,364 a year (about €530 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €880 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging €2,850 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Malente listing was open to book earned €47 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €76 or more.
Malente stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Malente Airbnb stay lasted 5.5 nights over the past year. A listing took 14 reservations over the year on average.
Guests rate Malente Airbnbs 4.82 out of 5 on average. Guests score check-in highest and value lowest.
Seestraße, Kieler Straße and Süd-West Malente draw the most short-term rental interest in Malente. The neighborhood guide explains what brings guests to each.
AirROI counted 63 active Airbnb listings in Malente as of September 2026. The closest tracked market is Eutin, 5 km away.
In Malente, more than nine in ten listings add a cleaning fee. The median fee is €75, and some higher fees lift the average to €108.
Method
Figures on this page cover 63 active Airbnb listings in Malente from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.