Municipality of Rethymnon, Region of Crete Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Municipality of Rethymnon, Region of Crete? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,121 per year — at a $212 nightly rate, 49.2% occupancy, and a $120 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 39 active listings, Municipality of Rethymnon is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 116.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

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What Are the Key Airbnb Metrics in Municipality of Rethymnon?
In Municipality of Rethymnon, the headline Airbnb metrics are $20,121 in average annual revenue,49.2% occupancy, $212 ADR, and $120 in RevPAR, and guests book about 84 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Municipality of Rethymnon?
Understanding the monthly revenue variations for Airbnb listings in Municipality of Rethymnon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Municipality of Rethymnon is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Municipality of Rethymnon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,125+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,913 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,888 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $822, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Municipality of Rethymnon
What Is the Monthly Airbnb Occupancy Rate in Municipality of Rethymnon?
Maximize your bookings by understanding the Municipality of Rethymnon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Municipality of Rethymnon:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Municipality of Rethymnon
What Is the Average Airbnb Nightly Rate in Municipality of Rethymnon?
Effective short term rental pricing strategy in Municipality of Rethymnon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Municipality of Rethymnon typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $272 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Municipality of Rethymnon
What Is the RevPAR for Airbnb in Municipality of Rethymnon?
RevPAR in Municipality of Rethymnon is currently $120. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $42 RevPAR.
- Typical properties (Median) generate $99 RevPAR.
- Strong performers (Top 25%) earn $160 RevPAR.
- Best-in-class (Top 10%) achieve $276 RevPAR.
Average Monthly RevPAR Trend in Municipality of Rethymnon
RevPAR Insights for Municipality of Rethymnon
- The average RevPAR in Municipality of Rethymnon is $120. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($276) and bottom 25% ($42) is $234, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Municipality of Rethymnon benchmarks. If your RevPAR falls below the median of $99, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $160+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Municipality of Rethymnon?
Municipality of Rethymnon's peak Airbnb season falls in July, August, September, while the softest stretch is January, March, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, September)
- Revenue averages $5,517 per month
- Occupancy rates average 67.5%
- Daily rates average $237
Shoulder Season
- Revenue averages $2,004 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $194
Low Season (January, March, December)
- Revenue drops to average $85 per month
- Occupancy decreases to average 2.5%
- Daily rates adjust to average $195
Seasonality Insights for Municipality of Rethymnon
- Airbnb seasonality in Municipality of Rethymnon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Municipality of Rethymnon's highest earning potential, with monthly revenues climbing to $6,147, occupancy reaching 69.0%, and ADRs peaking at $253.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $177.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Municipality of Rethymnon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Municipality of Rethymnon, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Municipality of Rethymnon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Municipality of Rethymnon?
Yes, Municipality of Rethymnon, Region of Crete, Greece enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Municipality of Rethymnon to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Municipality of Rethymnon?
With a compact short-term rental market, Municipality of Rethymnon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rethymnon Old Town | A beautifully preserved medieval old town with narrow alleys, Venetian architecture, and numerous shops and restaurants. It's a cultural hotspot that attracts tourists interested in history and local cuisine. | Venetian Harbour, Rethymnon Fortress, Neratze Mosque, Historical and Folklore Museum of Rethymno, Rimondi Fountain |
| Platanias | A popular beach resort area known for its vibrant nightlife, family-friendly beaches, and numerous restaurants. Perfect for tourists looking for relaxation and entertainment by the sea. | Platanias Beach, Ocean Beach Club, The Big Beach, Platanias Village Square |
| Adelianos Kampos | A family-friendly area with a mix of locals and tourists. Known for its beautiful beaches and a variety of accommodations, it's ideal for vacation rentals. | Adelianos Kampos Beach, Taverns and restaurants along the coast, Water sports activities |
| Scaleta | A quieter beach resort area that offers a tranquil escape from the busier tourist spots. Great for families and couples looking for a relaxing vacation. | Scaleta Beach, Cafes near the beach, Fishing trips |
| Beach of Episkopi | A long, sandy beach that appeals to families and those looking for tranquility. Less crowded than other beaches, making it a great choice for relaxation. | Episkopi Beach, Water sports, Sunset views |
| Fodele | Fodele is a picturesque village known for its local art and beautiful landscapes. Close to the beach and offers a glimpse into traditional Cretan life. | Fodele Beach, The birthplace of El Greco, Local artisan shops |
| Kavros | A popular choice for family holidays with its long sandy beaches and shallow waters. It offers plenty of amenities and is close to major attractions. | Kavros Beach, Cafes and water sports, Nearby archaeological sites |
| Georgioupolis | A charming seaside village with a lovely beach, popular for its authentic Cretan charm and family-friendly atmosphere. | Georgioupolis Beach, Lake Kournas nearby, Local tavernas |
Because Municipality of Rethymnon has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Municipality of Rethymnon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Municipality of Rethymnon
- The Municipality of Rethymnon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Municipality of Rethymnon, House properties are the most common (48.7%), reflecting the local real estate landscape.
- Houses represent a significant 48.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 2.6%) offer potential for unique stay experiences.
Municipality of Rethymnon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Municipality of Rethymnon
- The dominant room capacity in Municipality of Rethymnon is 2 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 69.2% of the active Airbnb listings in Municipality of Rethymnon, indicating a high concentration in these sizes.
- A significant 30.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Municipality of Rethymnon.
Municipality of Rethymnon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Municipality of Rethymnon
- The most common guest capacity trend in Municipality of Rethymnon vacation rentals is listings accommodating 4 guests (23.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Municipality of Rethymnon STR market, accounting for 46.2% of listings.
- 41.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Municipality of Rethymnon.
- On average, properties in Municipality of Rethymnon are equipped to host 4.9 guests.
How Do Listings in Municipality of Rethymnon Compare on Quality?
Listing quality in Municipality of Rethymnon can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Municipality of Rethymnon
- At 32.2 photos per listing on average, Municipality of Rethymnon hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 53.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Municipality of Rethymnon averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Municipality of Rethymnon?
Amenity Prevalence
Amenity Insights for Municipality of Rethymnon
- Essential amenities in Municipality of Rethymnon that guests expect include: Air conditioning, Wifi, TV, Iron, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Coffee maker, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Municipality of Rethymnon: Air conditioning, Wifi, TV, Iron, Hair dryer.
- Prioritize adding missing essentials: Air conditioning, Wifi, Hair dryer.
- Consider adding popular differentiators like Free parking on premises or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Municipality of Rethymnon to stay competitive.
Which Airbnb Amenities Boost Revenue in Municipality of Rethymnon?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Municipality of Rethymnon, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 74.4% | $25,135 | $5,583 | 350.2% |
Kitchen | 71.8% | $25,481 | $6,479 | 293.3% |
Oven | 59.0% | $28,429 | $8,180 | 247.5% |
Cooking basics | 71.8% | $24,697 | $8,475 | 191.4% |
Microwave | 41.0% | $32,807 | $11,297 | 190.4% |
Pool | 53.8% | $28,636 | $10,187 | 181.1% |
Gym | 17.9% | $42,396 | $15,249 | 178.0% |
First aid kit | 59.0% | $27,187 | $9,965 | 172.8% |
Mosquito net | 15.4% | $43,184 | $15,928 | 171.1% |
Refrigerator | 74.4% | $23,866 | $9,263 | 157.6% |
Revenue Impact Insights for Municipality of Rethymnon
- Washer tops the revenue impact list with a 350.2% uplift — listings with this amenity earn $25,135 vs. $5,583 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Municipality of Rethymnon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Municipality of Rethymnon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMunicipality of Rethymnon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Municipality of Rethymnon
- The typical guest profile for Airbnb in Municipality of Rethymnon consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.4% of guests.
- Key international markets include France (20.7%) and Germany (19%).
- Top languages spoken are English (42%) followed by German (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Municipality of Rethymnon?
Listings in Municipality of Rethymnon average 4.84 out of 5 overall, with about 12.8 reviews per active listing and 12.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Municipality of Rethymnon
- With an overall rating of 4.84, Municipality of Rethymnon listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Location (4.7) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 12.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 12.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Municipality of Rethymnon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Municipality of Rethymnon
- The most common availability pattern in Municipality of Rethymnon falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Municipality of Rethymnon (48.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Municipality of Rethymnon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Municipality of Rethymnon
- The overall average booking lead time for vacation rentals in Municipality of Rethymnon is 84 days.
- Guests book furthest in advance for stays during February (average 177 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (104 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (84 days) as a baseline for your pricing and availability strategy in Municipality of Rethymnon.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 177 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Municipality of Rethymnon averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Municipality of Rethymnon?
Guests in Municipality of Rethymnon stay about 7.6 nights on average, generating roughly 439 reservations and 11.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Municipality of Rethymnon
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Municipality of Rethymnon
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 11.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Nov (12.8 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Municipality of Rethymnon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
4 listings
10.3% of total
3 Nights
7 listings
17.9% of total
4-6 Nights
8 listings
20.5% of total
7-29 Nights
3 listings
7.7% of total
30+ Nights
17 listings
43.6% of total
Key Insights
- The most prevalent minimum stay requirement in Municipality of Rethymnon is 30+ Nights, adopted by 43.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (43.6%) caters to monthly stays (30+ nights) in Municipality of Rethymnon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 43.6% of Municipality of Rethymnon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 43.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Municipality of Rethymnon.
Municipality of Rethymnon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
5 listings
12.8% of total
Moderate
12 listings
30.8% of total
Firm
20 listings
51.3% of total
Strict
2 listings
5.1% of total
Cancellation Policy Insights for Municipality of Rethymnon
- The prevailing Airbnb cancellation policy trend in Municipality of Rethymnon is Firm, used by 51.3% of listings.
- A majority (56.4%) of hosts in Municipality of Rethymnon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.3% market standard in Municipality of Rethymnon.
- Using a Strict policy might deter some guests, as only 5.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Municipality of Rethymnon.
How Much Are Airbnb Cleaning Fees in Municipality of Rethymnon?
Cleaning fees in Municipality of Rethymnon are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Municipality of Rethymnon
- Only 28.2% of listings charge a cleaning fee, suggesting that most hosts in Municipality of Rethymnon bundle cleaning costs into the nightly rate.
- The average cleaning fee of $48 is close to the median ($48), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 2.6% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Municipality of Rethymnon median of $48. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Municipality of Rethymnon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Municipality of Rethymnonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Costa Villa, Walk to Sandy Beach & Heated Pool
Entire Place • 5 bedrooms

Aptenia Villa, on the beach
Entire Place • 4 bedrooms

Beautiful 5bedroom villa big pool, close to beach!
Entire Place • 5 bedrooms

Villa Red Sunset by Estia
Entire Place • 3 bedrooms

New Villa w/Pool, BBQ & Ping Pong, 1km from beach
Entire Place • 3 bedrooms

Seafront Villa Eirini
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Municipality of Rethymnon?
Learn from the best! This table showcases top-performing Airbnb hosts in Municipality of Rethymnon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valia | 1 | $107,291 | 3 | 5.00/5.0 |
| Kreta Eiendom SA | 4 | $107,095 | 57 | 4.93/5.0 |
| George | 1 | $71,464 | 45 | 5.00/5.0 |
| Evmorfia | 1 | $58,981 | 28 | 4.75/5.0 |
| Michail | 9 | $55,240 | 66 | 4.71/5.0 |
| Eirini | 1 | $51,122 | 18 | 4.89/5.0 |
| Manos | 1 | $46,799 | 4 | 5.00/5.0 |
| Samson | 1 | $40,803 | 31 | 4.97/5.0 |
| Nick | 1 | $37,390 | 20 | 4.85/5.0 |
| Konstantinos | 2 | $32,783 | 8 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Municipality of Rethymnon.
Who Are the Airbnb Hosts in Municipality of Rethymnon?
Municipality of Rethymnon has a relatively balanced host base.
Host Profile Insights for Municipality of Rethymnon
- A 33.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 5.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 61.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 43.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Municipality of Rethymnon averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Municipality of Rethymnon's Airbnb Market Compare to Nearby Cities?
How does the Municipality of Rethymnon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Viranepiskopi, Municipality of Rethymnon has 22 percentage points lower occupancy and about $127 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Violi Charaki | 21 | $6,719 | $481.47 | 54% |
| Amnatos | 15 | $5,962 | $758.94 | 49% |
| Viranepiskopi | 10 | $5,046 | $339.18 | 71% |
| Skaleta | 57 | $5,019 | $586.67 | 48% |
| Pithari | 22 | $4,848 | $398.22 | 56% |
| Perama | 26 | $4,730 | $394.69 | 54% |
| Xiro Chorio | 18 | $4,488 | $413.26 | 51% |
| Nea Magnisia | 21 | $4,452 | $411.51 | 51% |
| Tsikalaria | 11 | $4,298 | $305.90 | 52% |
| Ia Municipal Unit | 689 | $3,765 | $403.04 | 43% |
Frequently Asked Questions About Airbnb in Municipality of Rethymnon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Municipality of Rethymnon.
How much do Airbnb hosts make in Municipality of Rethymnon?
Municipality of Rethymnon hosts earn about $20,121 per year on average, with an average nightly rate of $212 and RevPAR of $120. Those figures describe the typical revenue environment for active listings in Municipality of Rethymnon, Region of Crete, not the ceiling for the best operators. Source: AirROI 2026 data, Municipality of Rethymnon market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Municipality of Rethymnon?
The average Airbnb occupancy rate in Municipality of Rethymnon is 49.2%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Municipality of Rethymnon?
Listings in Municipality of Rethymnon average $212 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Municipality of Rethymnon?
Municipality of Rethymnon currently has about 39 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Municipality of Rethymnon?
AirROI currently classifies the short-term rental regulation level in Municipality of Rethymnon as High. The dataset also shows about 97.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Municipality of Rethymnon?
RevPAR in Municipality of Rethymnon is about $120. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Municipality of Rethymnon?
At 49.2% occupancy, Municipality of Rethymnon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,121, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Municipality of Rethymnon?
The average booking lead time in Municipality of Rethymnon is about 84 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Municipality of Rethymnon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Municipality of Rethymnon include Rethymnon Old Town, Platanias, Adelianos Kampos. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Municipality of Rethymnon?
entire_home listings make up 100.0% of the active supply in Municipality of Rethymnon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Municipality of Rethymnon compare to nearby Airbnb markets?
Among neighboring markets, Violi Charaki posts $80,629 in average annual revenue with 53.7% occupancy, compared to Municipality of Rethymnon's $20,121 and 49.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Municipality of Rethymnon?
The average Airbnb stay length in Municipality of Rethymnon is about 7.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Municipality of Rethymnon?
Airbnb listings in Municipality of Rethymnon average 4.84 out of 5 overall. About 12.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Municipality of Rethymnon?
Washer and Kitchen are among the strongest revenue-linked amenities in Municipality of Rethymnon. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Municipality of Rethymnon?
Yes. About 28.2% of active Airbnb listings in Municipality of Rethymnon charge a cleaning fee, and the average fee is $48. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Municipality of Rethymnon?
At 33.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.