Sulmona, Abruzzo Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sulmona, Abruzzo? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,352 per year — at a $107 nightly rate, 31.9% occupancy, and a $35 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
At 69 active listings, Sulmona is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply expanded 32.7% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high and 86% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sulmona?
In Sulmona, the headline Airbnb metrics are $9,352 in average annual revenue,31.9% occupancy, $107 ADR, and $35 in RevPAR, and guests book about 49 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sulmona?
Understanding the monthly revenue variations for Airbnb listings in Sulmona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sulmona is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sulmona across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,464 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $867 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $424, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sulmona
What Is the Monthly Airbnb Occupancy Rate in Sulmona?
Maximize your bookings by understanding the Sulmona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sulmona:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sulmona
What Is the Average Airbnb Nightly Rate in Sulmona?
Effective short term rental pricing strategy in Sulmona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sulmona typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $103 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Sulmona
What Is the RevPAR for Airbnb in Sulmona?
RevPAR in Sulmona is currently $35. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $18 RevPAR.
- Typical properties (Median) generate $30 RevPAR.
- Strong performers (Top 25%) earn $46 RevPAR.
- Best-in-class (Top 10%) achieve $65 RevPAR.
Average Monthly RevPAR Trend in Sulmona
RevPAR Insights for Sulmona
- The average RevPAR in Sulmona is $35. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($65) and bottom 25% ($18) is $47, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Nov, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sulmona benchmarks. If your RevPAR falls below the median of $30, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $46+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sulmona?
Sulmona's peak Airbnb season falls in August, July, September, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, September)
- Revenue averages $1,493 per month
- Occupancy rates average 43.0%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,053 per month
- Occupancy maintains around 33.6%
- Daily rates hold near $110
Low Season (February, March, November)
- Revenue drops to average $655 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $107
Seasonality Insights for Sulmona
- Airbnb seasonality in Sulmona is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Sulmona's highest earning potential, with monthly revenues climbing to $1,933, occupancy reaching 53.5%, and ADRs peaking at $115.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $616, occupancy could drop to 20.0%, and ADRs may adjust to $106.
- Lower occupancy paired with meaningful seasonality means hosts in Sulmona need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Sulmona, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Sulmona, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Sulmona?
Yes, Sulmona, Abruzzo, Italy enforces high STR regulations and 86% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sulmona to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 86% licensed listings)
What Are the Best Neighborhoods for Airbnb in Sulmona?
Sulmona is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico | The historic center of Sulmona offers charming medieval architecture, cobblestone streets, and a vibrant local culture. It's perfect for tourists wanting to immerse themselves in refined Italian history and beauty. | Piazza Garibaldi, Cattedrale di San Panfilo, Palazzo dell'Annunziata, Sulmona's Confetti shops, Aqueduct of Sulmona |
| Parco Nazionale della Majella | This national park is a haven for nature lovers and outdoor enthusiasts, featuring stunning landscapes, hiking trails, and opportunities for skiing in winter. | Hiking trails, Majella Mountain, Local wildlife, Scenic picnic areas, Winter sports facilities |
| Villa Comunale | A beautiful public park in Sulmona, ideal for families and relaxation, attracting visitors looking for green spaces and leisure activities. | Playgrounds, Walking paths, Event spaces, Local flora and fauna, Seasonal festivals |
| Santo Spirito | This residential area combines local living with access to amenities. It provides a more authentic Italian experience away from the tourist hustle. | Local markets, Traditional pizzerias, Community events, Nearby hiking trails, Charming local shops |
| Civitella Alfedena | A nearby village rich in history and close proximity to natural parks, known for its breathtaking views and outdoor activities. | Medieval castle ruins, Local history museum, Scenic viewpoints, Nearby nature trails, Wildlife observation |
| Pacentro | A picturesque hilltop town offering panoramic views and historic charm. It's a popular spot for day trips and offers local experiences. | Castle of Pacentro, Charming streets, Local artisan shops, Hiking trails, Bird watching spots |
| Campo di Fucino | A large plain area offering beautiful landscapes and agricultural experiences. Attractive for those interested in rural tourism and outdoor activities. | Fields of flowers, Agricultural tours, Scenic cycling routes, Photography opportunities, Bird watching |
| Sulmona's Festivals | Throughout the year, Sulmona hosts various festivals that attract visitors, making it an excellent spot for short-term stays during these events. | Festival of the Confetti, Carnival of Sulmona, Easter celebrations, Local craft fairs, Music and dance events |
Because Sulmona has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Sulmona?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sulmona
- The Sulmona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.4% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sulmona, Apartment/Condo properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 27.5% portion, catering likely to families or larger groups.
- The presence of 15.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Sulmona Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sulmona
- The dominant room capacity in Sulmona is 2 bedrooms listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.4% of the active Airbnb listings in Sulmona, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sulmona.
Sulmona Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sulmona
- The most common guest capacity trend in Sulmona vacation rentals is listings accommodating 4 guests (23.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sulmona STR market, accounting for 40.6% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sulmona.
- On average, properties in Sulmona are equipped to host 3.3 guests.
How Do Listings in Sulmona Compare on Quality?
Listing quality in Sulmona can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sulmona
- At 31.6 photos per listing on average, Sulmona hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.8% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sulmona averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sulmona?
Amenity Prevalence
Amenity Insights for Sulmona
- Essential amenities in Sulmona that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hair dryer, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sulmona: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hair dryer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sulmona to stay competitive.
Which Airbnb Amenities Boost Revenue in Sulmona?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sulmona, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Wifi | 92.8% | $9,965 | $1,512 | 559.0% |
Dishes and silverware | 85.5% | $10,328 | $3,599 | 187.0% |
Elevator | 13.0% | $18,802 | $7,935 | 136.9% |
High chair | 15.9% | $16,490 | $7,999 | 106.2% |
BBQ grill | 11.6% | $16,986 | $8,351 | 103.4% |
Barbecue utensils | 11.6% | $16,415 | $8,426 | 94.8% |
Pets allowed | 56.5% | $11,838 | $6,122 | 93.4% |
Stove | 71.0% | $10,826 | $5,742 | 88.5% |
Bidet | 78.3% | $10,392 | $5,611 | 85.2% |
Cooking basics | 71.0% | $10,741 | $5,951 | 80.5% |
Revenue Impact Insights for Sulmona
- Wifi tops the revenue impact list with a 559.0% uplift — listings with this amenity earn $9,965 vs. $1,512 without it.
- Wifi, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sulmona STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sulmona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSulmona Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sulmona
- The typical guest profile for Airbnb in Sulmona consists of a mix of domestic (36%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 36.3% of guests.
- Key international markets include Italy (36.3%) and United States (26.5%).
- Top languages spoken are English (40%) followed by Italian (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sulmona?
Listings in Sulmona average 4.8 out of 5 overall, with about 35.5 reviews per active listing and 40.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sulmona
- With an overall rating of 4.8, Sulmona listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.89), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 40.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sulmona Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sulmona
- The most common availability pattern in Sulmona falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sulmona (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sulmona?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sulmona
- The overall average booking lead time for vacation rentals in Sulmona is 49 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Sulmona.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Sulmona averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sulmona?
Guests in Sulmona stay about 3.6 nights on average, generating roughly 1,375 reservations and 19.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Sulmona
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sulmona
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (5.8 nights) and shorten in Feb (2.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sulmona Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
36.2% of total
2 Nights
27 listings
39.1% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
2 listings
2.9% of total
30+ Nights
14 listings
20.3% of total
Key Insights
- The most prevalent minimum stay requirement in Sulmona is 2 Nights, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.3%) of the Sulmona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.3%) caters to monthly stays (30+ nights) in Sulmona, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.1% of Sulmona hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sulmona.
Sulmona Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
37 listings
53.6% of total
Moderate
27 listings
39.1% of total
Firm
5 listings
7.2% of total
Cancellation Policy Insights for Sulmona
- The prevailing Airbnb cancellation policy trend in Sulmona is Flexible, used by 53.6% of listings.
- The market strongly favors guest-friendly terms, with 92.7% of listings offering Flexible or Moderate policies. This suggests guests in Sulmona may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.6% market standard in Sulmona.
- Given the high prevalence of Flexible policies (53.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sulmona.
How Much Are Airbnb Cleaning Fees in Sulmona?
Cleaning fees in Sulmona are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sulmona
- Only 27.5% of listings charge a cleaning fee, suggesting that most hosts in Sulmona bundle cleaning costs into the nightly rate.
- The gap between the average ($157) and median ($23) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sulmona median of $23. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sulmona Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sulmonabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
La Finestra Sulmò, Sulmona
Entire Place • 2 bedrooms
Villa snow, pool & spa
Entire Place • 5 bedrooms
"Il Centro a due passi" apartment
Entire Place • 1 bedroom
Brick Red ~countryhouse~ Sulmona
Entire Place • 2 bedrooms
Cozy family home with fireplace and garden
Entire Place • 2 bedrooms
Casa del Ferroviere B&B
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sulmona?
Learn from the best! This table showcases top-performing Airbnb hosts in Sulmona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Franca | 2 | $41,835 | 142 | 4.92/5.0 |
| Lorella | 5 | $40,271 | 15 | 4.42/5.0 |
| Luciano | 1 | $37,472 | 113 | 4.99/5.0 |
| Francesco Maria | 4 | $33,596 | 234 | 4.79/5.0 |
| Vincenzo | 3 | $27,218 | 175 | 4.82/5.0 |
| Patrizio Raffaele | 1 | $25,216 | 33 | 4.55/5.0 |
| Daniela | 1 | $23,721 | 23 | 4.96/5.0 |
| Barbara | 1 | $23,222 | 103 | 4.98/5.0 |
| Claudia | 1 | $22,476 | 43 | 4.93/5.0 |
| Tiziana | 1 | $22,059 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sulmona.
Who Are the Airbnb Hosts in Sulmona?
Sulmona has a relatively balanced host base.
Host Profile Insights for Sulmona
- A 39.1% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 20.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sulmona averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Sulmona's Airbnb Market Compare to Nearby Cities?
How does the Sulmona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rome, Sulmona has 17 percentage points lower occupancy and about $116 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Celleno | 13 | $4,327 | $601.51 | 28% |
| Palombara Sabina | 14 | $3,018 | $314.20 | 37% |
| Guardea | 12 | $2,977 | $456.01 | 32% |
| Collevecchio | 13 | $2,884 | $354.55 | 41% |
| Rome | 26,032 | $2,830 | $222.55 | 49% |
| San Costanzo | 17 | $2,498 | $298.60 | 39% |
| Parrano | 18 | $2,493 | $329.31 | 36% |
| San Leo | 17 | $2,487 | $326.42 | 32% |
| Monteleone d'Orvieto | 36 | $2,397 | $351.48 | 31% |
| Sant'Angelo in Pontano | 10 | $2,345 | $248.39 | 38% |
Frequently Asked Questions About Airbnb in Sulmona
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sulmona.
How much do Airbnb hosts make in Sulmona?
Sulmona hosts earn about $9,352 per year on average, with an average nightly rate of $107 and RevPAR of $35. Those figures describe the typical revenue environment for active listings in Sulmona, Abruzzo, not the ceiling for the best operators. Source: AirROI 2026 data, Sulmona market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sulmona?
The average Airbnb occupancy rate in Sulmona is 31.9%. August is the strongest month and November is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sulmona?
Listings in Sulmona average $107 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sulmona?
Sulmona currently has about 69 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sulmona?
AirROI currently classifies the short-term rental regulation level in Sulmona as High. The dataset also shows about 85.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sulmona?
RevPAR in Sulmona is about $35. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sulmona?
Occupancy of 31.9% means Sulmona is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,352, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sulmona?
The average booking lead time in Sulmona is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sulmona?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sulmona include Centro Storico, Parco Nazionale della Majella, Villa Comunale. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sulmona?
entire_home listings make up 75.4% of the active supply in Sulmona. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sulmona compare to nearby Airbnb markets?
Among neighboring markets, Celleno posts $51,929 in average annual revenue with 28.4% occupancy, compared to Sulmona's $9,352 and 31.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sulmona?
The average Airbnb stay length in Sulmona is about 3.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sulmona?
Airbnb listings in Sulmona average 4.8 out of 5 overall. About 40.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sulmona?
Wifi and Dishes and silverware are among the strongest revenue-linked amenities in Sulmona. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sulmona?
Yes. About 27.5% of active Airbnb listings in Sulmona charge a cleaning fee, and the average fee is $157. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sulmona?
At 39.1%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.