Muro Leccese, Apulia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Muro Leccese, Apulia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,358 per year — at a $349 nightly rate, 34.5% occupancy, and a $101 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 30 active listings, Muro Leccese is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 30.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 83% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Muro Leccese?
In Muro Leccese, the headline Airbnb metrics are $22,358 in average annual revenue,34.5% occupancy, $349 ADR, and $101 in RevPAR, and guests book about 74 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Muro Leccese?
Understanding the monthly revenue variations for Airbnb listings in Muro Leccese is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Muro Leccese is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Muro Leccese across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,866+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,544 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,479 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $681, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Muro Leccese
What Is the Monthly Airbnb Occupancy Rate in Muro Leccese?
Maximize your bookings by understanding the Muro Leccese STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Muro Leccese:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Muro Leccese
What Is the Average Airbnb Nightly Rate in Muro Leccese?
Effective short term rental pricing strategy in Muro Leccese involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Muro Leccese typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,273+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Muro Leccese
What Is the RevPAR for Airbnb in Muro Leccese?
RevPAR in Muro Leccese is currently $101. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $23 RevPAR.
- Typical properties (Median) generate $45 RevPAR.
- Strong performers (Top 25%) earn $74 RevPAR.
- Best-in-class (Top 10%) achieve $294 RevPAR.
Average Monthly RevPAR Trend in Muro Leccese
RevPAR Insights for Muro Leccese
- The average RevPAR in Muro Leccese is $101. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($294) and bottom 25% ($23) is $271, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Muro Leccese benchmarks. If your RevPAR falls below the median of $45, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $74+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Muro Leccese?
Muro Leccese's peak Airbnb season falls in August, July, November, while the softest stretch is January, February, December. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, November)
- Revenue averages $5,776 per month
- Occupancy rates average 44.6%
- Daily rates average $359
Shoulder Season
- Revenue averages $3,453 per month
- Occupancy maintains around 24.8%
- Daily rates hold near $321
Low Season (January, February, December)
- Revenue drops to average $1,514 per month
- Occupancy decreases to average 13.1%
- Daily rates adjust to average $434
Seasonality Insights for Muro Leccese
- Airbnb seasonality in Muro Leccese is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Muro Leccese's highest earning potential, with monthly revenues climbing to $6,193, occupancy reaching 58.7%, and ADRs peaking at $438.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,191, occupancy could drop to 7.1%, and ADRs may adjust to $284.
- Lower occupancy paired with meaningful seasonality means hosts in Muro Leccese need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Muro Leccese, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Muro Leccese, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Muro Leccese?
Yes, Muro Leccese, Apulia, Italy enforces high STR regulations and 83% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Muro Leccese to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 83% licensed listings)
What Are the Best Neighborhoods for Airbnb in Muro Leccese?
With a compact short-term rental market, Muro Leccese gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Muro Leccese Historic Center | Charming historic center with narrow streets, traditional architecture, and a rich cultural heritage. Ideal for tourists seeking an authentic Apulian experience. | Santa Maria della Strada, Palazzo del De Franchis, Chiesa di San Giovanni Battista, Piazza Orsini, local artisan shops |
| Surrounding Countryside | Beautiful rural landscapes and olive groves, perfect for travelers looking to escape the hustle and bustle. Offers a tranquil atmosphere and eco-tourism opportunities. | Olive oil farms, natural reserves, vineyards, hiking trails, traditional masserie |
| Nearby Otranto | A picturesque coastal town known for its stunning beaches and historical landmarks. Attracts beachgoers and culture enthusiasts alike. | Otranto Cathedral, Castello Aragonese, Baia dei Turchi, Alimini Lakes, beach clubs |
| Lecce (20 min away) | The baroque capital of Apulia, famous for its architecture and vibrant nightlife. Ideal for guests looking for more urban attractions and culture. | Piazza del Duomo, Basilica di Santa Croce, Roman Amphitheater, local markets, teatro romano |
| Salento Beaches | The nearby Salento coastline features some of the most beautiful beaches in Italy, appealing to sun-seekers and water sports lovers. | Porto Cesareo, Torre Lapillo, Torre dell'Orso, Grotta della Poesia, Sant'Andrea |
| Gallipoli (30 min away) | Another coastal gem renowned for its historic old town and beaches. It draws visitors for both leisure and nightlife. | Gallipoli Castle, Old Town, Spiaggia della Purità, beach clubs, nightlife in the summer |
| Castrignano dei Greci | A nearby town rich in Greek culture and history, offering a unique experience away from the tourist crowds. | Greek Theatre, Chiesa Madre, local festivals, historic alleys, craft shops |
| Specchia | A beautiful medieval village known for its scenic views and historical attractions. Perfect for tourists looking for a quieter destination with local charm. | Historic center, Piazza del Popolo, Castrum, ancient olive trees, local wineries |
Because Muro Leccese has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Muro Leccese?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Muro Leccese
- The Muro Leccese Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Muro Leccese, House properties are the most common (46.7%), reflecting the local real estate landscape.
- Houses represent a significant 46.7% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Muro Leccese Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Muro Leccese
- The dominant room capacity in Muro Leccese is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Muro Leccese, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Muro Leccese.
Muro Leccese Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Muro Leccese
- The most common guest capacity trend in Muro Leccese vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Muro Leccese STR market, accounting for 50.0% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Muro Leccese.
- On average, properties in Muro Leccese are equipped to host 4.5 guests.
How Do Listings in Muro Leccese Compare on Quality?
Listing quality in Muro Leccese can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Muro Leccese
- At 34.5 photos per listing on average, Muro Leccese hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 20.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Muro Leccese averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Muro Leccese?
Amenity Prevalence
Amenity Insights for Muro Leccese
- Essential amenities in Muro Leccese that guests expect include: Hair dryer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Muro Leccese: Hair dryer, Air conditioning.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Muro Leccese to stay competitive.
Which Airbnb Amenities Boost Revenue in Muro Leccese?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Muro Leccese, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 73.3% | $29,614 | $2,406 | 1130.9% |
Hot water kettle | 33.3% | $54,698 | $6,189 | 783.8% |
Dishwasher | 30.0% | $57,904 | $7,124 | 712.8% |
First aid kit | 30.0% | $57,060 | $7,486 | 662.2% |
Microwave | 33.3% | $52,200 | $7,437 | 601.9% |
Coffee maker | 56.7% | $35,420 | $5,278 | 571.0% |
Oven | 40.0% | $45,655 | $6,827 | 568.7% |
Pool | 36.7% | $48,399 | $7,282 | 564.6% |
Iron | 56.7% | $35,188 | $5,581 | 530.4% |
High chair | 23.3% | $60,733 | $10,679 | 468.7% |
Revenue Impact Insights for Muro Leccese
- Dishes and silverware tops the revenue impact list with a 1130.9% uplift — listings with this amenity earn $29,614 vs. $2,406 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Muro Leccese STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Muro Leccese. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMuro Leccese Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Muro Leccese
- The typical guest profile for Airbnb in Muro Leccese consists of predominantly international visitors (88%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 12.3% of guests.
- Key international markets include France (30.8%) and Italy (12.3%).
- Top languages spoken are English (34.5%) followed by French (17.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Muro Leccese?
Listings in Muro Leccese average 4.78 out of 5 overall, with about 14.4 reviews per active listing and 6.7% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Muro Leccese
- An average rating of 4.78 places Muro Leccese in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.93), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 6.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 6.7% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Muro Leccese Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Muro Leccese
- The most common availability pattern in Muro Leccese falls within the 271-366 days range, representing 86.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Muro Leccese (56.7%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Muro Leccese?
Average Booking Lead Time by Month
Booking Lead Time Insights for Muro Leccese
- The overall average booking lead time for vacation rentals in Muro Leccese is 74 days.
- Guests book furthest in advance for stays during October (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (89 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Muro Leccese.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Muro Leccese averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Muro Leccese?
Guests in Muro Leccese stay about 5.2 nights on average, generating roughly 309 reservations and 10.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Muro Leccese
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Muro Leccese
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 10.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Mar (6.8 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Muro Leccese Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
23.3% of total
2 Nights
5 listings
16.7% of total
3 Nights
3 listings
10% of total
4-6 Nights
3 listings
10% of total
30+ Nights
12 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Muro Leccese is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40%) caters to monthly stays (30+ nights) in Muro Leccese, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Muro Leccese hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Muro Leccese.
Muro Leccese Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
3.3% of total
Super Strict 60 Days
2 listings
6.7% of total
Flexible
6 listings
20% of total
Moderate
10 listings
33.3% of total
Firm
9 listings
30% of total
Strict
2 listings
6.7% of total
Cancellation Policy Insights for Muro Leccese
- The prevailing Airbnb cancellation policy trend in Muro Leccese is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (36.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Muro Leccese.
- Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Muro Leccese.
How Much Are Airbnb Cleaning Fees in Muro Leccese?
Cleaning fees in Muro Leccese are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Muro Leccese
- About 40.0% of Muro Leccese listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($254) and median ($58) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.9% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Muro Leccese median of $58. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Muro Leccese Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muro Leccesebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masseria in the center of town
Entire Place • 5 bedrooms
Palazzo Ferramosca (pool and garden) near Otranto
Entire Place • 5 bedrooms
Concamarau Estate
Entire Place • 3 bedrooms
Chic Masseria with pool in a typical Salento town
Entire Place • 6 bedrooms
Beautiful building in the historic center near the sea
Entire Place • 4 bedrooms
Villa Cesira by Pearls of Apulia
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Muro Leccese?
Learn from the best! This table showcases top-performing Airbnb hosts in Muro Leccese based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Priscilla | 4 | $333,366 | 76 | 4.97/5.0 |
| Holidu | 1 | $99,764 | 3 | 3.67/5.0 |
| Stefano | 1 | $47,796 | 2 | Not Rated |
| Barbarhouse SRL | 1 | $42,692 | 5 | 5.00/5.0 |
| Matteo | 1 | $38,040 | 18 | 4.83/5.0 |
| Matteo | 5 | $36,536 | 134 | 4.63/5.0 |
| Luigi | 1 | $16,987 | 29 | 4.90/5.0 |
| Nadia | 4 | $16,411 | 60 | 4.95/5.0 |
| Simone | 1 | $8,748 | 24 | 4.79/5.0 |
| Elena | 4 | $7,580 | 17 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Muro Leccese.
Who Are the Airbnb Hosts in Muro Leccese?
Muro Leccese has a relatively balanced host base.
Host Profile Insights for Muro Leccese
- A 33.3% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 13.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 13.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 40.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Muro Leccese averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Muro Leccese
These are the highest-grossing professional property management operations in Muro Leccese, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidu | 1 | $99,764 | $1,495 | 18.5% | 3.67/5 |
| Barbarhouse SRL | 1 | $42,692 | $465 | 53.6% | 5.00/5 |
| Luigi | 1 | $16,987 | $127 | 52.9% | 4.90/5 |
| Holidu | 1 | $1,441 | $269 | 11.3% | N/A |
Management Company Insights for Muro Leccese
- The leading management company, Holidu, operates 1 listings with $99,764 in gross revenue — a useful benchmark for what scale looks like in Muro Leccese.
- Top managers average 1 properties each, suggesting professional management in Muro Leccese still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.52/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 13.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Muro Leccese's Airbnb Market Compare to Nearby Cities?
How does the Muro Leccese Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kassopaia Municipal Unit, Muro Leccese has 19 percentage points lower occupancy and about $63 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kassopaia Municipal Unit | 494 | $2,764 | $286.16 | 54% |
| San Michele Salentino | 76 | $2,500 | $307.69 | 46% |
| Sanarica | 12 | $2,345 | $259.86 | 38% |
| Perithia | 48 | $2,253 | $345.78 | 43% |
| Spartilas | 31 | $2,243 | $268.71 | 51% |
| Kira Chrisikou | 34 | $2,227 | $440.79 | 41% |
| Gastouri | 60 | $2,206 | $270.87 | 48% |
| Kontokali | 70 | $2,175 | $329.13 | 46% |
| Castellana Grotte | 181 | $2,118 | $250.64 | 43% |
| Afra | 19 | $2,110 | $304.34 | 43% |
Frequently Asked Questions About Airbnb in Muro Leccese
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Muro Leccese.
How much do Airbnb hosts make in Muro Leccese?
Muro Leccese hosts earn about $22,358 per year on average, with an average nightly rate of $349 and RevPAR of $101. Those figures describe the typical revenue environment for active listings in Muro Leccese, Apulia, not the ceiling for the best operators. Source: AirROI 2026 data, Muro Leccese market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Muro Leccese?
The average Airbnb occupancy rate in Muro Leccese is 34.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Muro Leccese?
Listings in Muro Leccese average $349 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Muro Leccese?
Muro Leccese currently has about 30 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Muro Leccese?
AirROI currently classifies the short-term rental regulation level in Muro Leccese as High. The dataset also shows about 83.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Muro Leccese?
RevPAR in Muro Leccese is about $101. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Muro Leccese?
Occupancy of 34.5% means Muro Leccese is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,358, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Muro Leccese?
The average booking lead time in Muro Leccese is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Muro Leccese?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Muro Leccese include Muro Leccese Historic Center, Surrounding Countryside, Nearby Otranto. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Muro Leccese?
entire_home listings make up 93.3% of the active supply in Muro Leccese. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Muro Leccese compare to nearby Airbnb markets?
Among neighboring markets, Kassopaia Municipal Unit posts $33,163 in average annual revenue with 54.4% occupancy, compared to Muro Leccese's $22,358 and 34.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Muro Leccese?
The average Airbnb stay length in Muro Leccese is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Muro Leccese?
Airbnb listings in Muro Leccese average 4.78 out of 5 overall. About 6.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Muro Leccese?
Dishes and silverware and Hot water kettle are among the strongest revenue-linked amenities in Muro Leccese. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Muro Leccese?
Yes. About 40.0% of active Airbnb listings in Muro Leccese charge a cleaning fee, and the average fee is $254. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Muro Leccese?
At 33.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.