Turi, Apulia Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Turi, Apulia? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $10,230 per year — at a $108 nightly rate, 36.7% occupancy, and a $39 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 20 active listings, Turi is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 42.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 100% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Turi?
In Turi, the headline Airbnb metrics are $10,230 in average annual revenue,36.7% occupancy, $108 ADR, and $39 in RevPAR, and guests book about 51 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Turi?
Understanding the monthly revenue variations for Airbnb listings in Turi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Turi is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Turi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,231+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,464 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $949 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $558, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Turi
What Is the Monthly Airbnb Occupancy Rate in Turi?
Maximize your bookings by understanding the Turi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Turi:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Turi
What Is the Average Airbnb Nightly Rate in Turi?
Effective short term rental pricing strategy in Turi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Turi typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $124 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Turi
What Is the RevPAR for Airbnb in Turi?
RevPAR in Turi is currently $39. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $22 RevPAR.
- Typical properties (Median) generate $34 RevPAR.
- Strong performers (Top 25%) earn $46 RevPAR.
- Best-in-class (Top 10%) achieve $68 RevPAR.
Average Monthly RevPAR Trend in Turi
RevPAR Insights for Turi
- The average RevPAR in Turi is $39. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($68) and bottom 25% ($22) is $46, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Turi benchmarks. If your RevPAR falls below the median of $34, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $46+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Turi?
Turi's peak Airbnb season falls in August, July, October, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, October)
- Revenue averages $1,892 per month
- Occupancy rates average 54.0%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,055 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $111
Low Season (January, February, March)
- Revenue drops to average $496 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $103
Seasonality Insights for Turi
- Airbnb seasonality in Turi is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Turi's highest earning potential, with monthly revenues climbing to $2,630, occupancy reaching 72.0%, and ADRs peaking at $122.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $369, occupancy could drop to 12.3%, and ADRs may adjust to $103.
- Lower occupancy paired with meaningful seasonality means hosts in Turi need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Turi, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Turi, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Turi?
Yes, Turi, Apulia, Italy enforces high STR regulations and 100% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Turi to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 100% licensed listings)
What Are the Best Neighborhoods for Airbnb in Turi?
With a compact short-term rental market, Turi gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Storico (Historic Center) | Turi's historical heart, rich with medieval architecture and quaint streets. It attracts tourists interested in culture and history, providing access to local markets and traditional Italian experiences. | Turi Cathedral, Piazza Dante, Museo della Civiltà Contadina, Local food markets, Traditional festivals |
| Contrada Cisternino | A peaceful rural area surrounding Turi, perfect for those seeking tranquility and nature. Ideal for families and couples looking to escape into the Apulian countryside. | Vineyards and olive groves, Scenic walking paths, Local farm stays, Agriturismos |
| Piazza della Repubblica | A vibrant square in the heart of Turi, surrounded by cafes and shops, perfect for tourists looking to experience daily local life and enjoy outdoor dining. | Local cafes, Shops and boutiques, Outdoor events, Cultural festivities |
| Via G. Marconi | This street is known for its shopping and dining options, making it a prime spot for visitors who want to enjoy local cuisine and shops within walking distance. | Restaurants and gelaterias, Boutique shops, Street markets |
| Local Vineyards | The surrounding vineyards offer unique experiences for wine aficionados and those looking for local culinary experiences. Ideal for group stays and tastings. | Wine tours, Tasting sessions, Vineyard picnics |
| Cascine and Olive Groves | A slice of rural life featuring sprawling olive groves, providing a peaceful retreat for nature lovers and those interested in local agriculture. | Olive oil tastings, Nature walks, Wildlife watching |
| Turi Festivals | During local festivals, the town buzzes with activity and charm, attracting tourists who wish to immerse themselves in Apulian culture and traditions. | Annual Olive Oil Festival, Summer cultural events, Traditional music shows |
| Nearby Coastal Towns (like Monopoli) | A short drive from Turi, these coastal towns offer beach access and are perfect for a combined countryside and seaside experience, drawing beach lovers. | Monopoli beaches, Historic old towns, Seafood restaurants |
Because Turi has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Turi?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Turi
- The Turi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Turi, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 40% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
Turi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Turi
- The dominant room capacity in Turi is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 90.0% of the active Airbnb listings in Turi, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Turi.
Turi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Turi
- The most common guest capacity trend in Turi vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Turi STR market, accounting for 55.0% of listings.
- 35.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Turi.
- On average, properties in Turi are equipped to host 4.8 guests.
How Do Listings in Turi Compare on Quality?
Listing quality in Turi can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Turi
- At 38.3 photos per listing on average, Turi hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 45.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Turi averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Turi?
Amenity Prevalence
Amenity Insights for Turi
- Essential amenities in Turi that guests expect include: Wifi, Air conditioning, Heating, Hair dryer, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hangers, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Turi: Wifi, Air conditioning, Heating, Hair dryer, Hot water.
- Prioritize adding missing essentials: Wifi, Air conditioning, Heating, Hot water.
- Consider adding popular differentiators like TV or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Turi to stay competitive.
Which Airbnb Amenities Boost Revenue in Turi?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Turi, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Microwave | 30.0% | $17,041 | $7,312 | 133.1% |
Patio or balcony | 70.0% | $12,233 | $5,559 | 120.1% |
First aid kit | 55.0% | $13,545 | $6,179 | 119.2% |
Room-darkening shades | 60.0% | $12,767 | $6,426 | 98.7% |
Outdoor furniture | 45.0% | $13,774 | $7,331 | 87.9% |
Free parking on premises | 55.0% | $12,948 | $6,908 | 87.4% |
Oven | 75.0% | $11,447 | $6,581 | 73.9% |
Coffee | 60.0% | $12,239 | $7,217 | 69.6% |
Pack ’n play/Travel crib | 25.0% | $14,769 | $8,718 | 69.4% |
Outdoor dining area | 35.0% | $13,879 | $8,266 | 67.9% |
Revenue Impact Insights for Turi
- Microwave tops the revenue impact list with a 133.1% uplift — listings with this amenity earn $17,041 vs. $7,312 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Turi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Turi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTuri Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Turi
- The typical guest profile for Airbnb in Turi consists of predominantly international visitors (87%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 13.0% of guests.
- Key international markets include France (24.7%) and Italy (13%).
- Top languages spoken are English (34.4%) followed by Italian (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Turi?
Listings in Turi average 4.78 out of 5 overall, with about 38.5 reviews per active listing and 45.0% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Turi
- An average rating of 4.78 places Turi in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Check-in (4.88), while Location (4.72) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.0% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Turi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Turi
- The most common availability pattern in Turi falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Turi (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Turi?
Average Booking Lead Time by Month
Booking Lead Time Insights for Turi
- The overall average booking lead time for vacation rentals in Turi is 51 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Turi.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Turi averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Turi?
Guests in Turi stay about 5.2 nights on average, generating roughly 366 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Turi
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Turi
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (7.2 nights) and shorten in Feb (1.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Turi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
15% of total
2 Nights
5 listings
25% of total
3 Nights
2 listings
10% of total
4-6 Nights
1 listings
5% of total
30+ Nights
9 listings
45% of total
Key Insights
- The most prevalent minimum stay requirement in Turi is 30+ Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.
- A significant segment (45%) caters to monthly stays (30+ nights) in Turi, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 45% of Turi hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 45% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Turi.
Turi Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
9 listings
45% of total
Moderate
10 listings
50% of total
Firm
1 listings
5% of total
Cancellation Policy Insights for Turi
- The prevailing Airbnb cancellation policy trend in Turi is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 95.0% of listings offering Flexible or Moderate policies. This suggests guests in Turi may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Turi.
- Regularly review your cancellation policy against competitors and market demand shifts in Turi.
How Much Are Airbnb Cleaning Fees in Turi?
Cleaning fees in Turi are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Turi
- About 55.0% of Turi listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $26 is close to the median ($26), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Turi median of $26. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Turi Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Turibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Mimosa - (CIS): BA07204791000018435
Entire Place • 2 bedrooms
Queen Margaret's Residence
Entire Place • 2 bedrooms
Trulli & Sea Charming House
Entire Place • 2 bedrooms
"In the Sky of Puglia" - Ancient Walls Apartments
Entire Place • 2 bedrooms
Penthouse at the Sovrano - In the heart of Puglia
Entire Place • 2 bedrooms
![[5-star Historic residence in Valle D'Itria]+ WIFI](https://a0.muscache.com/im/pictures/hosting/Hosting-U3RheVN1cHBseUxpc3Rpbmc6MTE1NzE2NTc4NjAxMTExODQ4MA%3D%3D/original/54c088b5-012d-45d8-a59c-678462f3308c.jpeg?im_w=480&im_format=avif)
[5-star Historic residence in Valle D'Itria]+ WIFI
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Turi?
Learn from the best! This table showcases top-performing Airbnb hosts in Turi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosita | 4 | $50,850 | 177 | 4.96/5.0 |
| Alberto | 2 | $26,065 | 22 | 4.71/5.0 |
| Carmela | 1 | $22,770 | 70 | 4.99/5.0 |
| Paolo | 1 | $18,938 | 43 | 4.93/5.0 |
| Domenico | 1 | $16,621 | 5 | 5.00/5.0 |
| Francesco | 1 | $16,429 | 43 | 4.95/5.0 |
| Anna | 1 | $10,358 | 38 | 4.82/5.0 |
| Filippo | 1 | $10,325 | 206 | 4.79/5.0 |
| Rosa | 1 | $8,326 | 7 | 4.57/5.0 |
| Giuseppe | 1 | $6,754 | 4 | 4.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Turi.
Who Are the Airbnb Hosts in Turi?
Turi has a relatively balanced host base.
Host Profile Insights for Turi
- A 30.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 75.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 45.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Turi averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Turi's Airbnb Market Compare to Nearby Cities?
How does the Turi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with San Michele Salentino, Turi has 9 percentage points lower occupancy and about $200 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Michele Salentino | 76 | $2,500 | $307.69 | 46% |
| Sanarica | 12 | $2,345 | $259.86 | 38% |
| Castellana Grotte | 181 | $2,118 | $250.64 | 43% |
| Carovigno | 418 | $1,996 | $299.92 | 41% |
| Polignano a Mare | 697 | $1,917 | $203.98 | 43% |
| Muro Leccese | 30 | $1,863 | $349.37 | 35% |
| San Vito dei Normanni | 159 | $1,862 | $278.21 | 42% |
| Ostuni | 1,513 | $1,861 | $271.08 | 38% |
| Monopoli | 1,184 | $1,756 | $205.03 | 43% |
| Montesano Salentino | 10 | $1,743 | $256.96 | 39% |
Frequently Asked Questions About Airbnb in Turi
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Turi.
How much do Airbnb hosts make in Turi?
Turi hosts earn about $10,230 per year on average, with an average nightly rate of $108 and RevPAR of $39. Those figures describe the typical revenue environment for active listings in Turi, Apulia, not the ceiling for the best operators. Source: AirROI 2026 data, Turi market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Turi?
The average Airbnb occupancy rate in Turi is 36.7%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Turi?
Listings in Turi average $108 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Turi?
Turi currently has about 20 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Turi?
AirROI currently classifies the short-term rental regulation level in Turi as High. The dataset also shows about 100.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Turi?
RevPAR in Turi is about $39. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Turi?
Occupancy of 36.7% means Turi is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $10,230, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Turi?
The average booking lead time in Turi is about 51 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Turi?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Turi include Centro Storico (Historic Center), Contrada Cisternino, Piazza della Repubblica. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Turi?
entire_home listings make up 90.0% of the active supply in Turi. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Turi compare to nearby Airbnb markets?
Among neighboring markets, San Michele Salentino posts $30,003 in average annual revenue with 46.4% occupancy, compared to Turi's $10,230 and 36.7%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Turi?
The average Airbnb stay length in Turi is about 5.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Turi?
Airbnb listings in Turi average 4.78 out of 5 overall. About 45.0% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Turi?
Microwave and Patio or balcony are among the strongest revenue-linked amenities in Turi. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Turi?
Yes. About 55.0% of active Airbnb listings in Turi charge a cleaning fee, and the average fee is $26. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Turi?
At 30.0%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.