Airbnb market data · 202612 months to October 2026
Brixen, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Brixen brought in €22,838 over the 12 months through October 2026, across just 24 active listings, so a single property can move that figure.
The short answer
Brixen Airbnb Market at a Glance
Both rates and bookings run ahead of the national average. Listings averaged €224 a night and were booked on 42% of available nights, against €185 and 39% for the national average.
Timing matters: in August, the best month, the average listing earned about 3.6 times as much as in March, the slowest. With only 24 active listings, a few bookings can reorder the months.
AirROI tracked 24 active listings in Brixen.
Browse the live Brixen Airbnb market See Every Brixen ListingRevenue
How Much Do Airbnb Hosts Make in Brixen?
Gross bookings per Brixen listing averaged €22,838 over the 12 months to October 2026 (Italy average: €18,411), before cleaning, platform and management costs and taxes.
The average Brixen listing brought in €4,740 in August, its best month, and €1,330 in March, its slowest.
Across Brixen's 24 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €4,920+ a month, about twice the typical property.
- Strong performers (top 25%) earn €3,640 or more, roughly €1,200 a month above the median.
- Typical properties (median) earn about €2,420 a month.
- Entry-level properties (bottom 25%) earn €1,200 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.6 times what March did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, €2,670.
Brixen Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | – | – | €228 | – | – | – |
| Nov 2025 | – | – | €228 | – | – | – |
| Dec 2025 | €1,823 | 28.3% | €227 | €59 | 10 days | 3.3 nights |
| Jan 2026 | €1,335 | 21.2% | €221 | €43 | 14 days | 2.1 nights |
| Feb 2026 | €1,856 | 33.9% | €226 | €66 | 40 days | 4.5 nights |
| Mar 2026 | €1,328 | 24.4% | €214 | €43 | 17 days | 2.9 nights |
| Apr 2026 | €1,617 | 26.7% | €215 | €54 | 24 days | 4.1 nights |
| May 2026 | €2,611 | 43.9% | €222 | €84 | 44 days | 3.5 nights |
| Jun 2026 | €3,496 | 50.0% | €219 | €117 | 65 days | 3.1 nights |
| Jul 2026 | €3,613 | 51.9% | €227 | €117 | 85 days | 4.9 nights |
| Aug 2026 | €4,736 | 65.2% | €232 | €153 | 119 days | 4.3 nights |
| Sep 2026 | €4,271 | 64.8% | €211 | €142 | 90 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Brixen home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Brixen Profitable?
Yes, when it's run well. The average Brixen Airbnb took in €22,838 in the 12 months to October 2026, and run by its owner at everyday costs, about €1,320 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,990 a month.
Cleaning it yourself keeps the €1,110 a year guests pay in cleaning fees, for about €1,410 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €1,140 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Brixen Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €21,728 | €32,650 |
| Cleaning fees guests pay5% of Brixen bookings | €1,110 | €1,670 |
| Gross bookings | €22,838 | €34,320 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of Brixen listings on Simplified Pricing, 3% for the rest | −€3,300 | −€4,960 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€1,110 | −€1,670 |
| Utilities and internetAbout 5% of bookings | −€1,140 | −€1,720 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€460 | −€690 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€690 | −€1,030 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€230 | −€230 |
| Permit and registrationWhere one is required | −€110 | −€110 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −€7,040 | −€10,410 |
| Left for housing costs, then profit | €15,798about €1,320 a month | €23,910about €1,990 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Brixen Airbnb Profit
The estimate starts from Brixen's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Brixen home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Brixen's Top Earners Get There
- More nights booked. The busiest quarter of Brixen listings are booked on 59% or more of their nights, against 40% for the median listing. Ten more booked nights a year at the median rate of €195 adds about €1,930 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €235 a night or more, against a median of €195. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €2,170 a year.
- Open for the busy months. August brought the average listing about €4,740, against €1,330 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Brixen listings average 4.95 stars, and 58% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €2,860 a month, against €1,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Brixen?
Brixen listings were booked on 42% of the nights they were open over the past year, 3 percentage points above the Italy average (39%). Occupancy swings from 21% in January to 65% in August.
Across Brixen's 24 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 70%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 59% or more, roughly four nights a week.
- Typical properties (median) fill about 40% of open nights.
- Entry-level properties (bottom 25%) fill 19% or less, under two nights a week.
August was the busiest month in Brixen, January the quietest
Share of open nights booked, by month, October 2025 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Brixen?
The average nightly rate in Brixen, known as ADR (average daily rate), was €224 over the past year, about 21% above the Italy average of €185. Rates barely change through the year, staying between about €210 and €230.
Across Brixen's 24 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €345+ a night, about 1.8 times the median.
- Strong performers (top 25%) charge €235 or more, about €40 above the median.
- Typical properties (median) charge about €195 a night.
- Entry-level properties (bottom 25%) charge €175 or less, about 10% below the median.
Average nightly rate by month in Brixen
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €221.
What Is the RevPAR for Airbnb in Brixen?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Brixen it averaged €90 over the past year, from about €43 in March to about €153 in August.
Across Brixen's 24 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn €145+ per open night, about 1.5 times the median.
- Strong performers (top 25%) earn €121 or more, about €30 a night above the median.
- Typical properties (median) earn about €93 per open night.
- Entry-level properties (bottom 25%) earn €49 or less, about half of the median.
August RevPAR was about 3.6 times March's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, €88.
Seasonality
Best and Worst Months for Airbnb in Brixen
With only 24 active listings, the monthly pattern in Brixen is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Brixen?
Guests book Brixen stays 54 days ahead on average (about eight weeks). August stays are booked furthest out, about 119 days ahead, and December stays closest to arrival, about 10 days. A typical August booking is made in mid-April.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Brixen
All 24 active listings in Brixen display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Brixen.
Neighborhoods
Best Neighborhoods for Airbnb in Brixen
AirROI's area guide picks six Brixen neighborhoods that draw short-term rental guests, led by Altstadt (Historic Centre), Stufels (Stufles) and St. Andrä (Sant'Andrea). The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Altstadt (Historic Centre) | Attracts cultural tourists, couples, and Christmas market visitors seeking direct access to historical sites, dining, and retail. Most destinations are reachable on foot, and local transit links connect directly to the central train station. | Domplatz, Hofburg Brixen, Große Lauben (Portici Maggiori), Brixen Cathedral, Pharmaziemuseum Brixen |
| Stufels (Stufles) | Positioned just across the Eisack river from the central core, this historic quarter appeals to leisure travellers seeking quiet residential streets within a five-minute walk of downtown restaurants. | Adlerbrücke (Ponte Aquila), Priesterseminar Brixen, Eisack River Promenade, Zigglplatz |
| St. Andrä (Sant'Andrea) | Serves winter skiers and summer alpine hikers who prioritize immediate proximity to outdoor sports. Lodgings here cater primarily to active vacationers and families utilizing the mountain cable car. | Plose Gondola Valley Station, Pfarrkirche St. Andreas, Plose Ski & Hiking Area, WoodyWalk Trailhead |
| Milland (Millan) | A residential district directly southeast of the river that accommodates families and longer-stay guests wanting parking and local amenities. It provides straightforward pedestrian access to riverside recreation. | Karlspromenade, Maria am Sand Church, Rapp Gardens, Biotop Prà Millan |
| Bahnhofsviertel (Station District) | Preferred by business travellers, event attendees, and international tourists arriving via the Brenner railway line. Accommodations offer rapid access to regional trains, local buses, and major recreational facilities. | Bahnhof Brixen (Stazione di Bressanone), Aquarena Waterpark, Vertikale Climbing Stadium, Forum Brixen |
| Albeins (Albes) | A rural hamlet located south of the urban core surrounded by orchards, attracting road trippers and cycling tourists exploring the Eisack Valley bike paths. | St. Margarethen Kirche, Eisack Valley Cycle Path, Aferer Bach, Ansitz Ströblhof |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Brixen vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under another name: Brixen - Bressanone (152 active listings) has its own page and is left out of the comparison below.
Of the eight nearby markets in the table, all within 17 km, Urtijëi - St. Ulrich in Gröden - Ortisei (14 km away) earned the most per listing, about three times as much as Brixen. Villanders - Villandro was the busiest, booked on 51% of nights against 42% in Brixen.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Natz-Schabs - Naz-Sciaves 6 km | 34 | €26,177 | €260 | 36% |
| Villnöß - Funes 8 km | 43 | €27,478 | €416 | 33% |
| Klausen - Chiusa 8 km | 56 | €23,820 | €262 | 46% |
| Mühlbach - Rio di Pusteria 12 km | 51 | €18,414 | €319 | 30% |
| Villanders - Villandro 12 km | 38 | €27,832 | €205 | 51% |
| Lajen - Laion 12 km | 105 | €35,324 | €536 | 35% |
| Urtijëi - St. Ulrich in Gröden - Ortisei 14 km | 177 | €66,275 | €730 | 43% |
| Kastelruth - Castelrotto 17 km | 189 | €30,787 | €388 | 40% |
Markets Similar to Brixen
Markets elsewhere in Italy with a similar nightly rate and occupancy to Brixen:
- Vico Equense Airbnb data Italy · €221/night · 41.8%
- Lu Palau/Palau Airbnb data Italy · €223/night · 41.2%
- Tirano Airbnb data Italy · €226/night · 42.4%
- Villasimius Airbnb data Italy · €217/night · 41.6%
- Cisternino Airbnb data Italy · €224/night · 40.6%
- Sìnnia/Sinnai Airbnb data Italy · €236/night · 41.4%
FAQ
Brixen Airbnb FAQ
How much do Airbnb hosts make in Brixen?
An active Brixen Airbnb grossed €22,838 on average in the 12 months to October 2026, according to AirROI's tracking of 24 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €3,640 or more in a typical month.
How much can I make on Airbnb in Brixen?
It depends most on the home's size, location and how it's run. The middle half of Brixen listings earn between €1,200 and €3,640 in a typical month, and the top tenth €4,920 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Brixen?
Listings in Brixen were booked on 42% of available nights over the past year. That compares with 39% for the national average. August was the busiest month.
How much does an Airbnb cost per night in Brixen?
The average booked night in Brixen cost €224 before fees. Half of listings charge between €175 and €235, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Brixen?
All active Brixen listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Brixen?
Yes, when it's run well. The average Brixen Airbnb grossed €22,838 in the 12 months to October 2026, 24% above the national average of €18,411, though with only 24 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €15,798 a year (about €1,320 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,990 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Brixen?
August paid best over the past year, at €4,740 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Brixen?
Each night a Brixen listing was open to book earned €90 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €145 or more.
How far in advance do guests book Airbnbs in Brixen?
Brixen stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Brixen?
The average Brixen Airbnb stay lasted 3.7 nights over the past year. A listing took 24 reservations over the year on average.
How are Airbnbs in Brixen rated?
Guests rate Brixen Airbnbs 4.95 out of 5 on average. Guests score cleanliness highest and location lowest.
What are the best neighborhoods for Airbnb in Brixen?
Altstadt (Historic Centre), Stufels (Stufles) and St. Andrä (Sant'Andrea) draw the most short-term rental interest in Brixen. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Brixen?
AirROI counted 24 active Airbnb listings in Brixen as of October 2026. The closest tracked market is Natz-Schabs - Naz-Sciaves, 6 km away.
How much are Airbnb cleaning fees in Brixen?
In Brixen, 54% of listings add a cleaning fee. The median fee is €48, and some higher fees lift the average to €78.
How many tourists visit Brixen, Italy?
All of Italy had 57.7 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 573 Airbnb stays in Brixen, Italy in the 12 months to October 2026, which counts bookings and not tourists. See Italy tourism statistics.
Method
About This Data
Figures on this page cover 24 active Airbnb listings in Brixen from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.