OR12A Owl Resort ー Famous Hot Spring + Dinner! Private room · 1 bedroom - Revenue
- ¥5.4M
- Occupancy
- 31.2%
- Daily rate
- ¥50,737
Prices in
Airbnb market data · 202512 months to May 2025
Gotsu, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Gotsu brought in ¥2,271,952 over the 12 months through May 2025.
AirROI's latest figures for Gotsu run through May 2025.
The short answer
Gotsu Airbnb Market at a Glance
Listings averaged ¥35,459 a night and were booked on 25% of available nights.
Timing matters: in July, the best month, the average listing earned about 6.1 times as much as in June, the slowest. With only 38 active listings, a few bookings can reorder the months.
With 38 active listings, Gotsu is the second-largest of 3 Shimane Prefecture markets AirROI tracks.
Browse the live Gotsu Airbnb market See Every Gotsu ListingRevenue
How Much Do Airbnb Hosts Make in Gotsu?
Gross bookings per Gotsu listing averaged ¥2,271,952 over the 12 months to May 2025 (Shimane Prefecture average: ¥3,574,698), before cleaning, platform and management costs and taxes.
The average Gotsu listing brought in ¥317,000 in July, its best month, and ¥52,300 in June, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn ¥492,000+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn ¥405,000 or more, roughly ¥210,000 a month above the median.
- Typical properties (median) earn about ¥199,000 a month.
- Entry-level properties (bottom 25%) earn ¥85,500 or less, about 43% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 6.1 times what June did
Average revenue per active listing, by month
Monthly average ¥317,000 ¥52,300
The dashed line is the average of the months shown, ¥245,000. Dashed: May left out, as the latest month's data looks incomplete.
Gotsu Airbnb Data by Month
Latest 12 months in the May 2025 data.
July led on revenue. Nightly rates peaked in January and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | ¥52,334 | 26.0% | ¥32,919 | 25 days |
| Jul 2024 | ¥317,096 | 29.8% | ¥32,433 | 6 days |
| Aug 2024 | ¥300,006 | 31.2% | ¥32,592 | 22 days |
| Sep 2024 | ¥264,998 | 28.9% | ¥31,499 | 25 days |
| Oct 2024 | ¥286,261 | 25.5% | ¥31,582 | 18 days |
| Nov 2024 | ¥244,340 | 24.3% | ¥32,685 | 28 days |
| Dec 2024 | ¥243,449 | 20.8% | ¥32,577 | 31 days |
| Jan 2025 | ¥239,046 | 16.4% | ¥38,195 | 24 days |
| Feb 2025 | ¥158,390 | 17.3% | ¥35,614 | 53 days |
| Mar 2025 | ¥291,813 | 24.9% | ¥36,787 | 25 days |
| Apr 2025 | ¥298,768 | 24.9% | ¥36,358 | 40 days |
| May 2025* | ¥269,048 | 18.8% | ¥39,486 | 65 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *May 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Gotsu market, enter its address and size in the Airbnb estimator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Gotsu Profitable?
Yes, when it's run well. The average Gotsu Airbnb took in ¥2,271,952 in the 12 months to May 2025, and run by its owner at everyday costs, about ¥138,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥284,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Gotsu Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ¥2,271,952 | ¥4,616,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −¥352,000 | −¥716,000 |
| Utilities and internetAbout 5% of bookings | −¥114,000 | −¥231,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥45,000 | −¥92,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥68,000 | −¥138,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥23,000 | −¥23,000 |
| Permit and registrationWhere one is required | −¥11,000 | −¥11,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings | −¥613,000 | −¥1,211,000 |
| Left for housing costs, then profit | ¥1,658,952about ¥138,000 a month | ¥3,405,000about ¥284,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Gotsu Airbnb Profit
The estimate starts from Gotsu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Gotsu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Gotsu's Top Earners Get There
- More nights booked. The busiest quarter of Gotsu listings are booked on 33% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of ¥32,000 adds about ¥320,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥50,300 a night or more, against a median of ¥32,000. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥227,000 a year.
- Open for the busy months. July brought the average listing about ¥317,000, against ¥52,300 in June, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥385,000 a month, against ¥189,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Gotsu?
Gotsu listings were booked on 25% of the nights they were open over the past year, 13 percentage points below the Shimane Prefecture average (38%) and 24 points below the Japan average (49%). Occupancy climbs to 31% in August and falls to 16% in January.
The busiest tenth of listings are booked about 2.9 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 39%+ of open nights, 16 points above the median.
- Strong performers (top 25%) fill 33% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 14% or less, less than one night a week.
August was the busiest month in Gotsu, January the quietest
Share of open nights booked, by month
Monthly average 25% 31% 16%
Dashed: May data incomplete.
Nightly rates
How Much Does an Airbnb Cost per Night in Gotsu?
The average nightly rate in Gotsu, known as ADR (average daily rate), was ¥35,459 over the past year, about 24% above the Shimane Prefecture average of ¥28,500 and about 16% above the Japan average of ¥30,500. Rates peak in January at about ¥38,200 and bottom out in September and October at about ¥31,500.
The top 10% charge about 2.5 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge ¥51,800+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge ¥50,300 or more, about ¥18,000 above the median.
- Typical properties (median) charge about ¥32,000 a night.
- Entry-level properties (bottom 25%) charge ¥20,600 or less, about two-thirds of the median.
January rates ran 21% above September's
Average nightly rate (ADR), by month
Monthly average ¥38,200 ¥31,500
The dashed line is the average of the months shown, ¥33,900. Dashed: May data incomplete.
Seasonality
Best and Worst Months for Airbnb in Gotsu
With only 38 active listings, the monthly pattern in Gotsu is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in June.
How Far in Advance Do Guests Book Airbnb in Gotsu?
Guests book Gotsu stays 34 days ahead on average (about five weeks). February stays are booked furthest out, about 53 days ahead, and July stays closest to arrival, about 6 days. A typical February booking is made in late December.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Monthly average 27 days 53 days 6 days
Dashed: May data incomplete. The 12-month figure of 34 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Gotsu
16% of the 38 active listings in Gotsu display a registration, permit or license number. A low share doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Gotsu.
Neighborhoods
Best Neighborhoods for Airbnb in Gotsu
AirROI's area guide picks eight Gotsu neighborhoods that draw short-term rental guests, led by Gotsu City Center, Shimane Toko Station Area and Mount Sanbe. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Gotsu City Center | The heart of Gotsu, offering easy access to local shops and restaurants. A vibrant area that attracts visitors looking for authentic Japanese experiences. | Gotsu Park, Mizukoshi Shrine, Tsubaki Onsen, Kamo River, Gotsu City Historical Museum |
| Shimane Toko Station Area | Close to the Toko train station, this area is convenient for travelers and ideal for short stays due to its accessibility to various attractions in Shimane. | Shimane Toko Station, Local eateries, Cultural festivals, Shimane Prefectural Museum of Ancient Izumo |
| Mount Sanbe | A scenic area known for its outdoor activities and natural beauty. Perfect for guests looking to enjoy nature and hiking, attracting eco-tourists. | Mount Sanbe, Sanbe Shrine, Hiking trails, Local hot springs, Breathtaking views |
| Shimane Art Museum Area | This area features the Shimane Art Museum, attracting art enthusiasts. It offers a cultural experience coupled with beautiful views of Lake Shinji. | Shimane Art Museum, Lake Shinji, Cultural events, Local cafes, Scenic walks |
| Nima Sand Dunes | A unique natural landscape that draws visitors for its beauty and tranquility. Ideal for those interested in outdoor activities and photography. | Nima Sand Dunes, Beaches nearby, Natural parks, Scenic viewpoints, Wildlife watching |
| Unnan City | Known for its rich history and traditional Japanese architecture. A great place to experience authentic local culture and history. | Historical buildings, Local crafts, Shrines and temples, Cultural workshops, Riverside walks |
| Suhama Beach Area | A coastal area renowned for its beautiful beaches and water activities. Great for summer tourists looking to relax and enjoy the sun. | Suhama Beach, Water sports, Beachfront restaurants, Sunbathing spots, Family-friendly activities |
| Local Hot Springs Region | Famous for its hot springs and spa experiences, attracting those seeking relaxation and wellness. Offers a unique cultural aspect of Japanese hospitality. | Various onsen resorts, Relaxation facilities, Traditional ryokans, Nature walks, Cultural experiences |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Gotsu Airbnb Listings by Type and Size
Gotsu is a room-rental market as much as a whole-home one: private rooms account for 95% of listings, against 5% for entire homes. Hotels, guesthouses and B&Bs account for 82% of the stock; houses come next at 13%.
Private rooms are a large share of supply
Gotsu Airbnb listings by room type
- Private room 95%
- Entire home 5%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 94.7% | 36 |
| Entire home | 5.3% | 2 |
Hotels and B&Bs dominate the property mix
Gotsu Airbnb listings by property type
- Hotel/Boutique 82%
- House 13%
- Cabin/Outdoor 5%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 81.6% | 31 |
| House | 13.2% | 5 |
| Cabin/Outdoor | 5.3% | 2 |
How Many Bedrooms Do Airbnb Listings in Gotsu Have?
Among homes with two or more bedrooms, two- and three-bedroom homes are equally common in Gotsu (3% of listings each), followed by four-bedroom homes (3%). The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom. Shares are of the 33 listings that give a bedroom count (87% of the market); most of the rest are room rentals.
Gotsu listings by number of bedrooms
Listings with each number of bedrooms, of those with a bedroom count on file
91%
3%
3%
3%
Bedroom counts in numbers
| Bedrooms | Share of listings with a bedroom count | Listings |
|---|---|---|
| Studio or 1 bedroom | 90.9% | 30 |
| 2 bedrooms | 3.0% | 1 |
| 3 bedrooms | 3.0% | 1 |
| 4 bedrooms | 3.0% | 1 |
How Many Guests Do Airbnbs in Gotsu Sleep?
Most Gotsu listings are sized for couples and small families: 85% sleep four guests or fewer, and just 6% take eight or more. Shares are of the 33 listings with a guest capacity on file (87% of the market).
Gotsu listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
6%
48%
9%
21%
9%
6%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 6.1% | 2 |
| 2 guests | 48.5% | 16 |
| 3 guests | 9.1% | 3 |
| 4 guests | 21.2% | 7 |
| 5 guests | 9.1% | 3 |
| 8+ guests | 6.1% | 2 |
What Amenities Do Airbnb Listings in Gotsu Offer?
Free on-site parking is close to standard in Gotsu: 92% of listings offer it, and 89% have a washer.
Share of Gotsu listings with each common amenity
Guests
Who Books Airbnbs in Gotsu?
Gotsu splits its demand between home and abroad: 50% of guests who left reviews live outside Japan, led by visitors from France and Italy. Guests speak a mix of languages: Japanese leads at 33%, followed by English and French.
50% of Gotsu guests are domestic
Where guests who left reviews live
- Domestic 50%
- International 50%
Where Gotsu guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Hiroshima | 8.0% |
| Culver City | 4.0% |
| Toulouse | 4.0% |
| Toyohashi | 4.0% |
Where Gotsu guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Japan | 50.0% |
| France | 7.7% |
| Italy | 7.7% |
| United Kingdom | 7.7% |
| Netherlands | 3.8% |
Languages spoken by Gotsu guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Japanese | 33.3% |
| English | 33.3% |
| French | 11.1% |
| German | 11.1% |
| Italian | 2.8% |
Booking patterns
How Guests Book in Gotsu: Stays, Rules and Fees
All Gotsu listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 66% of listings; blocked nights include any the host closes off.
Days a year Gotsu listings are open to guests
Share of listings by days a year
- 271-366 days 76%
- 181-270 days 24%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 76.3% | 29 |
| 181-270 days | 23.7% | 9 |
Days a year Gotsu listings are booked or blocked
Share of listings by days a year
- 91-180 days 26%
- 31-90 days 66%
- 1-30 days 8%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 26.3% | 10 |
| 31-90 days | 65.8% | 25 |
| 1-30 days | 7.9% | 3 |
Gotsu Airbnb Minimum Stay Requirements
All listings in Gotsu accept stays of one or two nights.
Minimum stay set by Gotsu listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Gotsu?
Flexible is the most common cancellation policy in Gotsu, used by 60% of listings with a policy on file; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: all listings with a policy on file offer Flexible or Moderate terms, against none on Firm or stricter ones.
Cancellation policies of Gotsu listings, from most to least flexible
Share of listings by the policy they use
Top earners
Top-Earning Airbnbs and Hosts in Gotsu
The top-grossing Airbnb in Gotsu, a private room, took in ¥5,390,000 over the past year, about 2.4 times the city's average of ¥2,270,000. All six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
OR12A Owl Resort ー Famous Hot Spring + Dinner! Private room · 1 bedroom 
OR24A Owl Resort ー Open Air Hot Spring + Dinner! Private room · 1 bedroom - Revenue
- ¥5.2M
- Occupancy
- 30.9%
- Daily rate
- ¥50,041
OR33A Owl Resort ー Japanese Dinner and Breakfast! Private room · 1 bedroom - Revenue
- ¥5.1M
- Occupancy
- 29.8%
- Daily rate
- ¥50,557
OR14A Owl Resort ー Famous Hot Spring + Dinner! Private room · 1 bedroom - Revenue
- ¥4.9M
- Occupancy
- 29.8%
- Daily rate
- ¥50,131
OR13A Owl Resort ー Famous Hot Spring + Dinner! Private room · 1 bedroom - Revenue
- ¥4.9M
- Occupancy
- 31.9%
- Daily rate
- ¥50,962
OR32A Owl Resort ー Japanese Dinner and Breakfast! Private room · 1 bedroom - Revenue
- ¥4.8M
- Occupancy
- 28.6%
- Daily rate
- ¥50,460
Nearby markets
Gotsu vs. Nearby Airbnb Markets
Of the five nearby markets in the table, all within 99 km, Izumo (69 km away, 38 listings) earned the most per listing, about 91% more than Gotsu. Naka Ward was the busiest, booked on 48% of nights against 25% in Gotsu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Naka Ward 66 km | 79 | ¥2,975,875 | ¥22,019 | 48% |
| Hiroshima 66 km | 652 | ¥2,889,228 | ¥19,330 | 44% |
| Hatsukaichi 69 km | 102 | ¥3,789,821 | ¥30,550 | 37% |
| Izumo 69 km | 38 | ¥4,336,594 | ¥33,921 | 40% |
| Matsue 99 km | 47 | ¥2,958,734 | ¥24,176 | 36% |
Markets Similar to Gotsu
Markets elsewhere in Japan with a similar nightly rate and occupancy to Gotsu:
- Shirahama Airbnb data Japan · ¥30,499/night · 26.8%
FAQ
Gotsu Airbnb FAQ
How much do Airbnb hosts make in Gotsu?
An active Gotsu Airbnb grossed ¥2,271,952 on average in the 12 months to May 2025, according to AirROI's tracking of 38 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥405,000 or more in a typical month.
How much can I make on Airbnb in Gotsu?
It depends most on the home's size, location and how it's run. The middle half of Gotsu listings earn between ¥85,500 and ¥405,000 in a typical month, and the top tenth ¥492,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Gotsu?
Listings in Gotsu were booked on 25% of available nights over the past year. That compares with 38% for the Shimane Prefecture average. August was the busiest month.
How much does an Airbnb cost per night in Gotsu?
The average booked night in Gotsu cost ¥35,459 before fees. Half of listings charge between ¥20,600 and ¥50,300, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Gotsu?
In Gotsu, 16% of active listings display a registration, permit or license number. A low share doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Gotsu?
Yes, when it's run well. The average Gotsu Airbnb grossed ¥2,271,952 in the 12 months to May 2025, 36% below the Shimane Prefecture average of ¥3,574,698. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥1,658,952 a year (about ¥138,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥284,000 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Gotsu?
July paid best over the past year, at ¥317,000 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Gotsu?
Gotsu stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Gotsu?
Gotsu City Center, Shimane Toko Station Area and Mount Sanbe draw the most short-term rental interest in Gotsu. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Gotsu?
AirROI counted 38 active Airbnb listings in Gotsu as of May 2025. The closest tracked market is Naka Ward, 66 km away.
Method
About This Data
Figures on this page cover 38 active Airbnb listings in Gotsu from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.