Airbnb market data · 202512 months to May 2025
Himi, Japan Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Himi brought in ¥2,833,187 over the 12 months through May 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Himi run through May 2025.
The short answer
Himi Airbnb Market at a Glance
Listings averaged ¥47,934 a night and were booked on 28% of available nights.
Timing matters: in August, the best month, the average listing earned about 6 times as much as in June, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Himi is the third-largest of 3 Toyama Prefecture markets AirROI tracks.
Browse the live Himi Airbnb market See Every Himi ListingRevenue
How Much Do Airbnb Hosts Make in Himi?
Gross bookings per Himi listing averaged ¥2,833,187 over the 12 months to May 2025 (Toyama Prefecture average: ¥2,800,065), before cleaning, platform and management costs and taxes.
The average Himi listing brought in ¥418,000 in August, its best month, and ¥69,600 in June, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Himi's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn ¥588,000+ a month, about three times the typical property.
- Strong performers (top 25%) earn ¥390,000 or more, roughly ¥190,000 a month above the median.
- Typical properties (median) earn about ¥198,000 a month.
- Entry-level properties (bottom 25%) earn ¥118,000 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 6 times what June did
Average revenue per active listing, by month
The dashed line is the average of the months shown, ¥300,000.
Himi Airbnb Data by Month
Latest 12 months in the May 2025 data.
August led on revenue. Nightly rates peaked in May and bookings in April, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | ¥69,611 | 8.9% | ¥43,057 | 78 days |
| Jul 2024 | ¥292,946 | 22.0% | ¥43,156 | 12 days |
| Aug 2024 | ¥417,723 | 30.9% | ¥43,429 | 25 days |
| Sep 2024 | ¥261,300 | 26.2% | ¥42,157 | 23 days |
| Oct 2024 | ¥219,762 | 23.4% | ¥42,826 | 40 days |
| Nov 2024 | ¥191,221 | 22.9% | ¥42,525 | 42 days |
| Dec 2024 | ¥328,726 | 34.7% | ¥42,301 | 58 days |
| Jan 2025 | ¥377,587 | 31.2% | ¥52,207 | 76 days |
| Feb 2025 | ¥295,758 | 25.0% | ¥52,243 | 72 days |
| Mar 2025 | ¥328,513 | 32.0% | ¥53,493 | 73 days |
| Apr 2025 | ¥410,017 | 35.5% | ¥54,258 | 77 days |
| May 2025 | ¥410,885 | 28.8% | ¥56,155 | 87 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Himi address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in Himi Profitable?
Yes, when it's run well. The average Himi Airbnb took in ¥2,833,187 in the 12 months to May 2025, and run by its owner at everyday costs, about ¥172,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ¥343,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Himi Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | ¥2,833,187 | ¥5,573,000 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −¥439,000 | −¥864,000 |
| Utilities and internetAbout 5% of bookings | −¥142,000 | −¥279,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥57,000 | −¥111,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥85,000 | −¥167,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥28,000 | −¥28,000 |
| Permit and registrationWhere one is required | −¥14,000 | −¥14,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 27% of bookings | −¥765,000 | −¥1,463,000 |
| Left for housing costs, then profit | ¥2,068,187about ¥172,000 a month | ¥4,110,000about ¥343,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Himi Airbnb Profit
The estimate starts from Himi's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Himi home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Himi's Top Earners Get There
- More nights booked. The busiest quarter of Himi listings are booked on 40% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of ¥30,500 adds about ¥305,000 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge ¥60,600 a night or more, against a median of ¥30,500. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥283,000 a year.
- Open for the busy months. August brought the average listing about ¥418,000, against ¥69,600 in June, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥464,000 a month, against ¥236,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Himi?
Himi listings were booked on 28% of the nights they were open over the past year, 17 percentage points below the Toyama Prefecture average (45%) and 21 points below the Japan average (49%). Occupancy swings from 9% in June to 35% in April.
Across Himi's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 55%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 40% or more, roughly three nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 9% or less, less than one night a week.
April was the busiest month in Himi, June the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Himi?
The average nightly rate in Himi, known as ADR (average daily rate), was ¥47,934 over the past year, about 2.6 times the Toyama Prefecture average of ¥18,500 and about 57% above the Japan average of ¥30,500. Rates peak in May at about ¥56,200 and bottom out in September and December at about ¥42,200.
Across Himi's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge ¥98,500+ a night, about 3.2 times the median.
- Strong performers (top 25%) charge ¥60,600 or more, about ¥30,000 above the median.
- Typical properties (median) charge about ¥30,500 a night.
- Entry-level properties (bottom 25%) charge ¥22,200 or less, about three-quarters of the median.
May rates ran 33% above September's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, ¥47,300.
Seasonality
Best and Worst Months for Airbnb in Himi
With only 19 active listings, the monthly pattern in Himi is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in June.
How Far in Advance Do Guests Book Airbnb in Himi?
Guests book Himi stays 53 days ahead on average (about eight weeks). May stays are booked furthest out, about 87 days ahead, and July stays closest to arrival, about 12 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Permits
Airbnb Permits and Registration in Himi
37% of the 19 active listings in Himi display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Himi.
Neighborhoods
Best Neighborhoods for Airbnb in Himi
AirROI's area guide picks eight Himi neighborhoods that draw short-term rental guests, led by Himi Seaside, Himi Hot Springs and Himi Castle Ruins. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Himi Seaside | A picturesque coastal area known for its stunning sea views and sandy beaches. Great for tourists looking to relax by the sea and enjoy water activities. | Himi Seaside Park, Himi Fish Market, Toyama Bay, Himi City Museum, Hotozaki Seaside |
| Himi Hot Springs | Famous for its natural hot springs and spa resorts. Attracts visitors seeking relaxation and wellness experiences. | Himi Onsen, Himi Onsen Resort, Manju-ji Temple, Kaminaka Island, Ota Island |
| Himi Castle Ruins | Historical site with beautiful views of the surrounding area. Perfect for travelers interested in Japanese history and culture. | Himi Castle Ruins, Sakura Park, Himi Historical Museum, Local festivals, Scenic viewpoints |
| Himi City Center | The bustling heart of Himi, featuring shops, restaurants, and local culture. Ideal for urban travelers looking for convenience and local experiences. | Shopping streets, Local eateries, Cultural performances, Artisan shops, Himi City Library |
| Shinjohara Beach | A less crowded beach known for its calm waters, perfect for families and leisure travelers. Offers a serene atmosphere away from the city bustle. | Beach activities, Picnic areas, Scenic walks, Fishing spots, Campgrounds |
| Himi Marina | A vibrant marina area offering boat rentals and water sports. Attracts adventure seekers and water sports enthusiasts. | Boat rentals, Fishing excursions, Scuba diving, Scenic boat tours, Marina restaurants |
| Himi Agricultural Park | A great spot for those wanting to experience Japan's agricultural side with local produce and farm stays. Attracts families and eco-tourists. | Fruit picking, Farm experiences, Picnicking areas, Local markets, Workshops |
| Museums and Cultural Sites | Rich in local culture with various museums showcasing history and art. Great for culture enthusiasts and educational trips. | Himi City Museum, Himi Modern Art Museum, Historical sites, Local craft workshops, Cultural festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Himi vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 96 km, Hakuba (78 km away) earned the most per listing, about 2.7 times as much as Himi. Takayama was the busiest, booked on 51% of nights against 28% in Himi.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Toyama 28 km | 81 | ¥2,800,065 | ¥18,480 | 45% |
| Kanazawa 45 km | 437 | ¥4,022,400 | ¥22,783 | 50% |
| Chuo 53 km | 290 | ¥3,044,752 | ¥26,227 | 45% |
| Hakuba 78 km | 755 | ¥7,585,933 | ¥73,043 | 40% |
| Otari 79 km | 72 | ¥3,087,682 | ¥44,309 | 39% |
| Takayama 84 km | 370 | ¥5,107,138 | ¥32,978 | 51% |
| Omachi 85 km | 34 | ¥2,821,609 | ¥42,900 | 31% |
| Azumino 96 km | 38 | ¥4,418,051 | ¥30,102 | 49% |
Markets Similar to Himi
Markets elsewhere in Japan with a similar nightly rate and occupancy to Himi:
- Isumi Airbnb data Japan · ¥51,516/night · 31.0%
- Atami Airbnb data Japan · ¥47,274/night · 33.1%
- Ito Airbnb data Japan · ¥42,919/night · 33.4%
- Nasu Airbnb data Japan · ¥52,276/night · 34.1%
FAQ
Himi Airbnb FAQ
How much do Airbnb hosts make in Himi?
An active Himi Airbnb grossed ¥2,833,187 on average in the 12 months to May 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥390,000 or more in a typical month.
How much can I make on Airbnb in Himi?
It depends most on the home's size, location and how it's run. The middle half of Himi listings earn between ¥118,000 and ¥390,000 in a typical month, and the top tenth ¥588,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Himi?
Listings in Himi were booked on 28% of available nights over the past year. That compares with 45% for the Toyama Prefecture average. April was the busiest month.
How much does an Airbnb cost per night in Himi?
The average booked night in Himi cost ¥47,934 before fees. Half of listings charge between ¥22,200 and ¥60,600, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Himi?
In Himi, 37% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Himi?
Yes, when it's run well. The average Himi Airbnb grossed ¥2,833,187 in the 12 months to May 2025, in line with the Toyama Prefecture average, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ¥2,068,187 a year (about ¥172,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ¥343,000 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Himi?
August paid best over the past year, at ¥418,000 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Himi?
Himi stays were booked 53 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Himi?
Himi Seaside, Himi Hot Springs and Himi Castle Ruins draw the most short-term rental interest in Himi. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Himi?
AirROI counted 19 active Airbnb listings in Himi as of May 2025. The closest tracked market is Toyama, 28 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Himi from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.