Saint Julian's, Central Region Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Saint Julian's, Central Region? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,959 per year — at a $174 nightly rate, 49.2% occupancy, and a $90 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Saint Julian's's 790 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 132.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Saint Julian's?
In Saint Julian's, the headline Airbnb metrics are $23,959 in average annual revenue,49.2% occupancy, $174 ADR, and $90 in RevPAR, and guests book about 57 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Saint Julian's?
Understanding the monthly revenue variations for Airbnb listings in Saint Julian's is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Julian's is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Julian's across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,386+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,679 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,227 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,119, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Julian's
What Is the Monthly Airbnb Occupancy Rate in Saint Julian's?
Maximize your bookings by understanding the Saint Julian's STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Julian's:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Julian's
What Is the Average Airbnb Nightly Rate in Saint Julian's?
Effective short term rental pricing strategy in Saint Julian's involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Julian's typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $292+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $207 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Saint Julian's
What Is the RevPAR for Airbnb in Saint Julian's?
RevPAR in Saint Julian's is currently $90. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $45 RevPAR.
- Typical properties (Median) generate $79 RevPAR.
- Strong performers (Top 25%) earn $116 RevPAR.
- Best-in-class (Top 10%) achieve $164 RevPAR.
Average Monthly RevPAR Trend in Saint Julian's
RevPAR Insights for Saint Julian's
- The average RevPAR in Saint Julian's is $90. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($164) and bottom 25% ($45) is $120, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Saint Julian's benchmarks. If your RevPAR falls below the median of $79, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $116+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Saint Julian's?
Saint Julian's's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,319 per month
- Occupancy rates average 62.3%
- Daily rates average $201
Shoulder Season
- Revenue averages $2,577 per month
- Occupancy maintains around 50.8%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $1,479 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $151
Seasonality Insights for Saint Julian's
- Airbnb seasonality in Saint Julian's is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Saint Julian's's highest earning potential, with monthly revenues climbing to $4,764, occupancy reaching 65.1%, and ADRs peaking at $210.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,414, occupancy could drop to 31.7%, and ADRs may adjust to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Julian's.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Saint Julian's, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Saint Julian's?
Saint Julian's, Central Region, Malta currently shows a low regulation profile despite having 790 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Saint Julian's to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 1% licensed listings)
What Are the Best Neighborhoods for Airbnb in Saint Julian's?
Location within Saint Julian's matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Paceville | The nightlife hub of Malta, featuring numerous clubs, bars, and restaurants. Perfect for tourists looking to enjoy vibrant nightlife and entertainment. | St. George's Bay, Paceville clubs, Casino Malta, Portomaso Marina, Love Monument |
| Balluta Bay | A picturesque bay area that is popular with families and tourists. Known for its charming promenade, excellent dining options, and beach access. | Balluta Bay beach, St. Julian's Parish Church, Upper Barracca Gardens, restaurants and cafes, water sports activities |
| Spinola Bay | A beautiful bay surrounded by restaurants and hotels, known for its scenic views and pleasant walking area. A perfect spot for tourists seeking relaxation and quality dining. | Spinola Bay promenade, Tal-Papa restaurant, Casa Rocca Piccola, aquarium, water taxi to Valetta |
| Sliema | A bustling town adjacent to St. Julian's, renowned for shopping, waterfront promenades, and stunning views of Valletta. Great for tourists who enjoy shopping and local culture. | Sliema promenade, The Point Shopping Mall, Fort Tigne, Tigne Point, beach clubs |
| Qawra | Located on the northern coast of Malta, Qawra is a resort area popular with families and tourists. Ideal for guests looking for beach activities and excursions. | Qawra Point, Aquarium, beach access, water sports, mature nightlife |
| Mellieha | Home to some of Malta's best beaches and the famous Popeye Village. Attractive for families and holiday-makers seeking sun and relaxation. | Mellieha Bay, Popeye Village, Ghajn Tuffieha Bay, The Red Tower, national parks nearby |
| Valletta | The historic capital of Malta, renowned for its rich history and stunning architecture. A hotspot for cultural tourists and history enthusiasts. | St. John's Co-Cathedral, Upper Barracca Gardens, Valletta Waterfront, Malta Experience, National Museum of Archaeology |
| Mdina | Known as the 'Silent City', Mdina is a medieval town with narrow streets and historic buildings, attracting tourists looking for a unique historical experience. | Mdina Dungeons, St. Paul's Cathedral, National Museum of Natural History, Fontanella Tea Garden, panoramic views from bastions |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Saint Julian's offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Saint Julian's?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Julian's
- The Saint Julian's Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.7% of the 790 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Julian's, Apartment/Condo properties are the most common (83.3%), reflecting the local real estate landscape.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.6%) offer potential for unique stay experiences.
Saint Julian's Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Julian's
- The dominant room capacity in Saint Julian's is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Saint Julian's, indicating a high concentration in these sizes.
Saint Julian's Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Julian's
- The most common guest capacity trend in Saint Julian's vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint Julian's STR market, accounting for 47.4% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Julian's.
- On average, properties in Saint Julian's are equipped to host 3.7 guests.
How Do Listings in Saint Julian's Compare on Quality?
Listing quality in Saint Julian's can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Saint Julian's
- At 26.9 photos per listing on average, Saint Julian's hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Saint Julian's averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Saint Julian's?
Amenity Prevalence
Amenity Insights for Saint Julian's
- Essential amenities in Saint Julian's that guests expect include: Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Julian's: Wifi, TV, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Air conditioning.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Julian's to stay competitive.
Which Airbnb Amenities Boost Revenue in Saint Julian's?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Saint Julian's, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 92.3% | $25,465 | $5,962 | 327.1% |
Indoor fireplaceHigh opportunity | 1.0% | $63,045 | $23,559 | 167.6% |
Outdoor showerHigh opportunity | 1.6% | $58,548 | $23,380 | 150.4% |
Dishes and silverware | 78.1% | $27,202 | $12,393 | 119.5% |
Iron | 80.8% | $26,538 | $13,132 | 102.1% |
Hair dryer | 84.9% | $25,920 | $12,901 | 100.9% |
Sun loungers | 4.7% | $43,817 | $22,983 | 90.6% |
Dishwasher | 37.6% | $33,816 | $18,021 | 87.7% |
Washer | 85.6% | $25,678 | $13,764 | 86.6% |
Oven | 68.6% | $28,004 | $15,118 | 85.2% |
Revenue Impact Insights for Saint Julian's
- Kitchen tops the revenue impact list with a 327.1% uplift — listings with this amenity earn $25,465 vs. $5,962 without it.
- High-opportunity amenities — Indoor fireplace, Outdoor shower — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Iron, Hair dryer, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Indoor fireplace — it has the best combination of high revenue impact and low market saturation in Saint Julian's.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Saint Julian's STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Julian's. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Julian's Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Saint Julian's
- The typical guest profile for Airbnb in Saint Julian's consists of predominantly international visitors (99%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.2% of guests.
- Key international markets include United Kingdom (20.3%) and France (14%).
- Top languages spoken are English (41.4%) followed by French (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Saint Julian's?
Listings in Saint Julian's average 4.65 out of 5 overall, with about 39.5 reviews per active listing and 17.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Saint Julian's
- An average rating of 4.65 places Saint Julian's in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.77), while Cleanliness (4.58) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 17.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 17.5% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Saint Julian's Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Julian's
- The most common availability pattern in Saint Julian's falls within the 271-366 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint Julian's (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Saint Julian's?
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Julian's
- The overall average booking lead time for vacation rentals in Saint Julian's is 57 days.
- Guests book furthest in advance for stays during August (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Saint Julian's.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Saint Julian's averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Saint Julian's?
Guests in Saint Julian's stay about 6.1 nights on average, generating roughly 17,046 reservations and 21.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Saint Julian's
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Saint Julian's
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (7.4 nights) and shorten in Feb (5.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Saint Julian's Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
125 listings
15.8% of total
2 Nights
80 listings
10.1% of total
3 Nights
95 listings
12% of total
4-6 Nights
67 listings
8.5% of total
7-29 Nights
15 listings
1.9% of total
30+ Nights
408 listings
51.6% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Julian's is 30+ Nights, adopted by 51.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (51.6%) caters to monthly stays (30+ nights) in Saint Julian's, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 51.6% of Saint Julian's hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 51.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Julian's.
Saint Julian's Airbnb Cancellation Policy Trends Analysis (2026)
Limited
72 listings
9.1% of total
Super Strict 30 Days
7 listings
0.9% of total
Super Strict 60 Days
12 listings
1.5% of total
Flexible
111 listings
14.1% of total
Moderate
160 listings
20.3% of total
Firm
337 listings
42.8% of total
Strict
89 listings
11.3% of total
Cancellation Policy Insights for Saint Julian's
- The prevailing Airbnb cancellation policy trend in Saint Julian's is Firm, used by 42.8% of listings.
- A majority (54.1%) of hosts in Saint Julian's utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 42.8% market standard in Saint Julian's.
- Using a Strict policy might deter some guests, as only 11.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Julian's.
How Much Are Airbnb Cleaning Fees in Saint Julian's?
Cleaning fees in Saint Julian's are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Saint Julian's
- 84.4% of listings charge a cleaning fee, making it standard practice in Saint Julian's. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $79 is close to the median ($70), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 7.2% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Saint Julian's median of $70. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Saint Julian's Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Julian'sbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in St Julian w/Private Pool byArcoCollection
Entire Place • 5 bedrooms
Seafront Beach House St.Julians
Entire Place • 4 bedrooms
Sliema 8 Bedroom House with Pool
Entire Place • 8 bedrooms
Duplex Penthouse Prime Location
Entire Place • 2 bedrooms
New Modern Luxury Villa in Paceville, St. Julians
Entire Place • 6 bedrooms
Luxury Sea View Apartment in Prime Location
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Saint Julian's?
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Julian's based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 63 | $1,576,235 | 892 | 4.35/5.0 |
| Gigi | 7 | $760,191 | 414 | 4.93/5.0 |
| Andrea | 20 | $747,890 | 556 | 4.84/5.0 |
| Martina | 8 | $530,296 | 135 | 4.89/5.0 |
| Malcolm | 4 | $471,538 | 196 | 4.88/5.0 |
| Fabian | 26 | $413,748 | 413 | 4.29/5.0 |
| Buena Vista Holidays Malta | 17 | $410,629 | 256 | 4.55/5.0 |
| Mark | 13 | $354,790 | 407 | 4.69/5.0 |
| Gwennoline | 11 | $352,171 | 386 | 4.71/5.0 |
| Zzzing | 11 | $335,479 | 737 | 4.40/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Julian's.
Who Are the Airbnb Hosts in Saint Julian's?
Saint Julian's has a relatively balanced host base.
Host Profile Insights for Saint Julian's
- Only 29.4% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 10.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 9.9% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 65.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.4% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Saint Julian's averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Saint Julian's
These are the highest-grossing professional property management operations in Saint Julian's, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Matthew | 63 | $1,576,235 | $187 | 50.8% | 4.35/5 |
| Andrea | 20 | $747,890 | $179 | 59.8% | 4.84/5 |
| Martina | 8 | $530,296 | $363 | 47.3% | 4.89/5 |
| Fabian | 26 | $413,748 | $118 | 47.1% | 4.29/5 |
| Buena Vista Holidays Malta | 17 | $410,629 | $218 | 40.2% | 4.55/5 |
| Mark | 13 | $354,790 | $161 | 62.0% | 4.69/5 |
| Gwennoline | 11 | $352,171 | $162 | 57.2% | 4.71/5 |
| Zzzing | 11 | $335,479 | $186 | 46.8% | 4.40/5 |
| Shortletsmalta | 8 | $265,135 | $250 | 36.8% | 4.25/5 |
| John | 6 | $186,704 | $187 | 54.1% | 4.70/5 |
Management Company Insights for Saint Julian's
- The leading management company, Matthew, operates 63 listings with $1,576,235 in gross revenue — a useful benchmark for what scale looks like in Saint Julian's.
- Top managers average 18 properties each, suggesting professional management in Saint Julian's still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.57/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 10.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Saint Julian's's Airbnb Market Compare to Nearby Cities?
How does the Saint Julian's Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Senglea, Saint Julian's has 11 percentage points lower occupancy and about $27 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mdina | 16 | $3,122 | $234.93 | 58% |
| Valletta | 608 | $2,637 | $200.50 | 52% |
| Mellieħa | 447 | $2,449 | $187.87 | 50% |
| Xgħajra | 14 | $2,334 | $168.64 | 48% |
| Balzan | 10 | $2,298 | $265.82 | 39% |
| Żejtun | 44 | $2,227 | $191.21 | 43% |
| Senglea | 104 | $2,218 | $147.13 | 60% |
| Birgu | 106 | $2,200 | $158.68 | 57% |
| Sliema | 1,263 | $2,146 | $175.46 | 51% |
| Żurrieq | 27 | $2,142 | $203.89 | 40% |
Frequently Asked Questions About Airbnb in Saint Julian's
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Saint Julian's.
How much do Airbnb hosts make in Saint Julian's?
Saint Julian's hosts earn about $23,959 per year on average, with an average nightly rate of $174 and RevPAR of $90. Those figures describe the typical revenue environment for active listings in Saint Julian's, Central Region, not the ceiling for the best operators. Source: AirROI 2026 data, Saint Julian's market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Saint Julian's?
The average Airbnb occupancy rate in Saint Julian's is 49.2%. August is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Saint Julian's?
Listings in Saint Julian's average $174 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Saint Julian's?
Saint Julian's currently has about 790 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Saint Julian's?
AirROI currently classifies the short-term rental regulation level in Saint Julian's as Low. The dataset also shows about 0.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Saint Julian's?
RevPAR in Saint Julian's is about $90. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Saint Julian's?
At 49.2% occupancy, Saint Julian's can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,959, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Saint Julian's?
The average booking lead time in Saint Julian's is about 57 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Saint Julian's?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Saint Julian's include Paceville, Balluta Bay, Spinola Bay. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Saint Julian's?
entire_home listings make up 78.7% of the active supply in Saint Julian's. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Saint Julian's compare to nearby Airbnb markets?
Among neighboring markets, Mdina posts $37,466 in average annual revenue with 58.1% occupancy, compared to Saint Julian's's $23,959 and 49.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Saint Julian's?
The average Airbnb stay length in Saint Julian's is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Saint Julian's?
Airbnb listings in Saint Julian's average 4.65 out of 5 overall. About 17.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Saint Julian's?
Kitchen and Indoor fireplace are among the strongest revenue-linked amenities in Saint Julian's. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Saint Julian's?
Yes. About 84.4% of active Airbnb listings in Saint Julian's charge a cleaning fee, and the average fee is $79. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Saint Julian's?
At 29.4%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.