Airbnb market data · 202612 months to October 2026
San José Iturbide, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San José Iturbide brought in MX$54,842 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
San José Iturbide Airbnb Market at a Glance
San José Iturbide is priced below the Guanajuato average. Listings averaged MX$806 a night, about 64% less than that average of MX$2,225, and were booked on 29% of available nights, close to its 30% occupancy.
Timing matters: in March, usually the best month, the average listing earns about twice as much as in November, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, San José Iturbide is the 18th-largest of 23 Guanajuato markets AirROI tracks.
Browse the live San José Iturbide Airbnb market See Every San José Iturbide ListingRevenue
How Much Do Airbnb Hosts Make in San José Iturbide?
Gross bookings per San José Iturbide listing averaged MX$54,842 over the 12 months to October 2026 (Guanajuato average: MX$179,433), before cleaning, platform and management costs and taxes.
In a typical year, the average San José Iturbide listing brings in MX$11,200 in March, its best month, and MX$5,580 in November, its slowest. April runs within 5% of March, so either can come out on top in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across San José Iturbide's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$17,700+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn MX$12,600 or more, roughly MX$6,100 a month above the median.
- Typical properties (median) earn about MX$6,460 a month.
- Entry-level properties (bottom 25%) earn MX$2,980 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
March earns about twice what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$7,510. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
San José Iturbide Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
May 2026 led on revenue and bookings; nightly rates peaked in June 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$8,033 | 33.3% | MX$734 | MX$259 | 7 days | 5.1 nights |
| Nov 2025 | MX$5,663 | 26.3% | MX$743 | MX$189 | 42 days | 4.6 nights |
| Dec 2025 | MX$7,946 | 27.6% | MX$740 | MX$256 | 68 days | 5.9 nights |
| Jan 2026 | MX$8,550 | 30.2% | MX$742 | MX$276 | 8 days | 10.5 nights |
| Feb 2026 | MX$8,884 | 36.7% | MX$751 | MX$317 | 8 days | 9 nights |
| Mar 2026 | MX$11,203 | 44.3% | MX$774 | MX$361 | 17 days | 8.2 nights |
| Apr 2026 | MX$10,674 | 37.4% | MX$812 | MX$356 | 7 days | 11 nights |
| May 2026 | MX$11,683 | 47.6% | MX$836 | MX$377 | 5 days | 7.2 nights |
| Jun 2026 | MX$8,120 | 27.4% | MX$904 | MX$271 | 10 days | 6.1 nights |
| Jul 2026 | MX$8,042 | 28.8% | MX$874 | MX$259 | 39 days | 5.2 nights |
| Aug 2026 | MX$10,216 | 38.7% | MX$896 | MX$330 | 7 days | 4.3 nights |
| Sep 2026 | MX$5,866 | 26.4% | MX$878 | MX$196 | 4 days | 1.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular San José Iturbide home could earn, enter its address, bedrooms and guests in the Airbnb revenue calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in San José Iturbide Profitable?
Yes, as extra income from a home or room you already have. The average San José Iturbide Airbnb took in MX$54,842 in the 12 months to October 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about MX$6,490 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San José Iturbide Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$53,412 | MX$104,240 |
| Cleaning fees guests pay3% of San José Iturbide bookings | MX$1,430 | MX$2,780 |
| Gross bookings | MX$54,842 | MX$107,020 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 87% of San José Iturbide listings on Simplified Pricing, 3% for the rest | −MX$7,610 | −MX$14,840 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$1,430 | −MX$2,780 |
| Utilities and internetAbout 5% of bookings | −MX$2,740 | −MX$5,350 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,100 | −MX$2,140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,650 | −MX$3,210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$550 | −MX$550 |
| Permit and registrationWhere one is required | −MX$270 | −MX$270 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −MX$15,350 | −MX$29,140 |
| Left for housing costs, then profit | MX$39,492about MX$3,290 a month | MX$77,880about MX$6,490 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San José Iturbide Airbnb Profit
The estimate starts from San José Iturbide's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San José Iturbide home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San José Iturbide's Top Earners Get There
- More nights booked. The busiest quarter of San José Iturbide listings are booked on 48% or more of their nights, against 28% for the median listing. Ten more booked nights a year at the median rate of MX$780 adds about MX$7,800 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$965 a night or more, against a median of MX$780. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$5,340 a year.
- Open for the busy months. In a typical year, March brings the average listing about MX$11,200, against MX$5,580 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. San José Iturbide listings average 4.87 stars, and 48% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$8,920 a month, against MX$4,570 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San José Iturbide?
San José Iturbide listings were booked on 29% of the nights they were open over the past year, in line with the Guanajuato average and 4 percentage points below the Mexico average (33%). In a typical year, occupancy climbs to 44% in March and falls to 24% in June.
Across San José Iturbide's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 68%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 48% or more, roughly three nights a week.
- Typical properties (median) fill about 28% of open nights.
- Entry-level properties (bottom 25%) fill 12% or less, less than one night a week.
March is usually the busiest month in San José Iturbide, June the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 29% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in San José Iturbide?
The average nightly rate in San José Iturbide, known as ADR (average daily rate), was MX$806 over the past year, about 64% below the Guanajuato average of MX$2,225 and about 70% below the Mexico average of MX$2,675. In a typical year, rates peak in April and August at about MX$810 and bottom out in October and December at about MX$680.
Across San José Iturbide's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$1,150+ a night, about 47% above the median.
- Strong performers (top 25%) charge MX$965 or more, about MX$190 above the median.
- Typical properties (median) charge about MX$780 a night.
- Entry-level properties (bottom 25%) charge MX$650 or less, about 17% below the median.
April rates run 20% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$739. The 12-month ADR of MX$806 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in San José Iturbide?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In San José Iturbide it averaged MX$257 over the past year, from about MX$186 in a typical November to about MX$361 in a typical March.
Across San José Iturbide's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$495+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn MX$437 or more, about MX$230 a night above the median.
- Typical properties (median) earn about MX$207 per open night.
- Entry-level properties (bottom 25%) earn MX$112 or less, about 54% of the median.
March RevPAR is about twice November's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, MX$247.
Seasonality
Best and Worst Months for Airbnb in San José Iturbide
With only 23 active listings, the monthly pattern in San José Iturbide is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in March and bottom out in November.
Average revenue by month in San José Iturbide
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$8,090.
Revenue by month in San José Iturbide in numbers
| Month | Revenue per listing |
|---|---|
| January | MX$7,530 |
| February | MX$7,600 |
| March | MX$11,200 |
| April | MX$10,700 |
| May | MX$9,630 |
| June | MX$6,380 |
| July | MX$9,250 |
| August | MX$8,090 |
| September | MX$5,910 |
| October | MX$7,920 |
| November | MX$5,580 |
| December | MX$7,300 |
How Far in Advance Do Guests Book Airbnb in San José Iturbide?
Guests book San José Iturbide stays 26 days ahead on average (about four weeks). December stays are booked furthest out, about 42 days ahead, and August stays closest to arrival, about 6 days. A typical December booking is made in early November.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in San José Iturbide
None of the 23 active listings in San José Iturbide display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San José Iturbide.
Neighborhoods
Best Neighborhoods for Airbnb in San José Iturbide
AirROI's area guide picks eight San José Iturbide neighborhoods that draw short-term rental guests, led by Centro Histórico, Cerro de la Cruz and El Rincón. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historic center of San José Iturbide, filled with colonial architecture and cultural significance. A great location for tourists wanting to explore the rich history and local traditions. | Parroquia de San José, Plaza Principal, Museo de Historia, Casa de Cultura, El Mercado de Artesanías |
| Cerro de la Cruz | A scenic area offering stunning views of the town. Ideal for those looking for a peaceful retreat close to nature, with hiking opportunities and a quiet atmosphere. | Cerro de la Cruz viewpoint, Nature trails, Picnic areas, Local flora and fauna |
| El Rincón | A charming neighborhood known for its artisanal markets and quaint streets. Attracts visitors looking for local crafts and a taste of authentic Mexican culture. | Artisan markets, Local eateries, Cultural festivals, Community events |
| Las Huertas | A family-friendly area with parks and recreational space. Perfect for families or groups looking for a safe and relaxed environment to stay in. | Public parks, Playgrounds, Sports facilities, Walking trails |
| Colonia Valle Verde | A residential neighborhood with modern amenities and a friendly atmosphere. Popular with visitors for its convenience and accessibility. | Local shops, Cafes, Restaurants, Community centers |
| El Tepozán | A rural area known for its natural beauty and outdoor activities. Great for tourists looking to escape the city and enjoy a tranquil natural setting. | Hiking trails, Natural springs, Wildlife, Camping areas |
| Camino Real | An emerging area with new developments and investment opportunities. Ideal for guests seeking modern amenities close to the city's attractions. | New shopping centers, Restaurants, Proximity to main roads, Community events |
| Amanalco | A picturesque village nearby known for its traditional Mexican charm. Offers visitors a serene atmosphere and a chance to experience rural life. | Traditional architecture, Cultural festivals, Local artisans, Natural landscapes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
San José Iturbide vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 43 km, San Miguel de Allende (38 km away) earned the most per listing, about 6 times as much as San José Iturbide. El Refugio was the busiest, booked on 41% of nights against 29% in San José Iturbide.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Cañajo 33 km | 34 | MX$214,654 | MX$2,824 | 25% |
| Juriquilla 33 km | 227 | MX$137,802 | MX$1,795 | 34% |
| Zibatá 36 km | 169 | MX$140,586 | MX$1,604 | 36% |
| San Luis de la Paz 36 km | 36 | MX$64,084 | MX$1,113 | 27% |
| San Miguel de Allende 38 km | 2,298 | MX$330,581 | MX$3,844 | 31% |
| El Refugio 39 km | 39 | MX$192,218 | MX$1,654 | 41% |
| Zakia 39 km | 45 | MX$115,821 | MX$1,319 | 35% |
| El Marqués 43 km | 45 | MX$118,816 | MX$1,301 | 34% |
Other Airbnb Markets in Guanajuato
- León Airbnb data 2,002 listings
- Guanajuato City Airbnb data 1,097 listings
- Irapuato Airbnb data 216 listings
- Celaya Airbnb data 214 listings
- Dolores Hidalgo Airbnb data 115 listings
- Marfil Airbnb data 92 listings
- Salamanca Airbnb data 51 listings
- Yerbabuena Airbnb data 49 listings
See all 23 Guanajuato Airbnb markets
Markets Similar to San José Iturbide
Markets elsewhere in Mexico with a similar nightly rate and occupancy to San José Iturbide:
- Córdoba Airbnb data Mexico · MX$803/night · 29.8%
- Ciudad Victoria Airbnb data Mexico · MX$814/night · 30.2%
- Toluca Airbnb data Mexico · MX$768/night · 30.6%
- Villahermosa Airbnb data Mexico · MX$937/night · 29.0%
- Tuxtla Gutiérrez Airbnb data Mexico · MX$919/night · 29.8%
- Xalapa Airbnb data Mexico · MX$830/night · 32.6%
FAQ
San José Iturbide Airbnb FAQ
How much do Airbnb hosts make in San José Iturbide?
An active San José Iturbide Airbnb grossed MX$54,842 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$12,600 or more in a typical month.
How much can I make on Airbnb in San José Iturbide?
It depends most on the home's size, location and how it's run. The middle half of San José Iturbide listings earn between MX$2,980 and MX$12,600 in a typical month, and the top tenth MX$17,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San José Iturbide?
Listings in San José Iturbide were booked on 29% of available nights over the past year. That compares with 30% for the Guanajuato average. March is usually the busiest month.
How much does an Airbnb cost per night in San José Iturbide?
The average booked night in San José Iturbide cost MX$806 before fees. Half of listings charge between MX$650 and MX$965, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San José Iturbide?
None of the active San José Iturbide listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San José Iturbide?
It can be, as extra income from a home or room you already have. The average San José Iturbide Airbnb grossed MX$54,842 in the 12 months to October 2026, 69% below the Guanajuato average of MX$179,433, though with only 23 active listings a single property can move that figure, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about MX$6,490 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in San José Iturbide?
March usually pays best, averaging MX$11,200 per active listing, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in San José Iturbide?
Each night a San José Iturbide listing was open to book earned MX$257 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$495 or more.
How far in advance do guests book Airbnbs in San José Iturbide?
San José Iturbide stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in San José Iturbide?
The average San José Iturbide Airbnb stay lasted 6.4 nights over the past year. A listing took 10 reservations over the year on average.
How are Airbnbs in San José Iturbide rated?
Guests rate San José Iturbide Airbnbs 4.87 out of 5 on average. Guests score cleanliness highest and location lowest.
What are the best neighborhoods for Airbnb in San José Iturbide?
Centro Histórico, Cerro de la Cruz and El Rincón draw the most short-term rental interest in San José Iturbide. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San José Iturbide?
AirROI counted 23 active Airbnb listings in San José Iturbide as of October 2026. The closest tracked market is Cañajo, 33 km away.
How much are Airbnb cleaning fees in San José Iturbide?
In San José Iturbide, nearly six in ten listings add a cleaning fee. The median fee is MX$105, and some higher fees lift the average to MX$189.
How many tourists visit San José Iturbide, Mexico?
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 219 Airbnb stays in San José Iturbide, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Mexico tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in San José Iturbide from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.