Former Hacienda La Trinidad - La Capilla Entire home · 5 bedrooms Rated 5.00 - Revenue
- MX$1M
- Occupancy
- 23.6%
- Daily rate
- MX$13,578
Airbnb market data · 202612 months to September 2026
The average Airbnb in Marfil brought in MX$107,031 over the 12 months through September 2026, about 37% less than the Guanajuato average of MX$169,152.
The short answer
Bookings in Marfil trail the Guanajuato average, at prices about 9% lower. Listings averaged MX$1,934 a night and were booked on 27% of available nights, against MX$2,130 and 30% for the Guanajuato average.
Timing matters: in July, usually the best month, the average listing earns about 2.4 times as much as in February, usually the slowest.
With 87 active listings, Marfil is the eighth-largest of 22 Guanajuato markets AirROI tracks. From a year earlier, average revenue rose 8% while the number of active listings grew 85%.
Browse the live Marfil Airbnb market See Every Marfil ListingRevenue
Gross bookings per Marfil listing averaged MX$107,031 over the 12 months to September 2026 (Guanajuato average: MX$169,152), before cleaning, platform and management costs and taxes.
In a typical year, the average Marfil listing brings in MX$22,400 in July, its best month, and MX$9,340 in February, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.9 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.4 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$14,600. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in December 2025, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$13,431 | 33.1% | MX$1,845 | MX$448 | 20 days | 5.2 nights |
| Oct 2025 | MX$16,430 | 28.6% | MX$1,883 | MX$530 | 40 days | 3.4 nights |
| Nov 2025 | MX$18,870 | 32.7% | MX$1,886 | MX$629 | 44 days | 2.6 nights |
| Dec 2025 | MX$21,007 | 35.8% | MX$1,896 | MX$678 | 14 days | 4.3 nights |
| Jan 2026 | MX$14,056 | 21.1% | MX$1,889 | MX$453 | 18 days | 4.3 nights |
| Feb 2026 | MX$10,479 | 25.1% | MX$1,845 | MX$374 | 9 days | 3.2 nights |
| Mar 2026 | MX$13,000 | 25.9% | MX$1,904 | MX$419 | 11 days | 3.3 nights |
| Apr 2026 | MX$12,125 | 21.8% | MX$1,950 | MX$404 | 17 days | 2.6 nights |
| May 2026 | MX$13,174 | 22.4% | MX$2,060 | MX$425 | 15 days | 3.2 nights |
| Jun 2026 | MX$17,356 | 34.4% | MX$1,945 | MX$579 | 7 days | 6.5 nights |
| Jul 2026 | MX$23,060 | 33.6% | MX$1,983 | MX$744 | 16 days | 6.6 nights |
| Aug 2026 | MX$15,592 | 25.6% | MX$1,957 | MX$503 | 27 days | 2.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Marfil address, run it through the Airbnb profit calculator.
Profit
Yes, when it's run well. The average Marfil Airbnb took in MX$107,031 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$232,100, and run by its owner at everyday costs, about MX$13,900 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$101,831 | MX$220,800 |
| Cleaning fees guests pay5% of Marfil bookings | MX$5,200 | MX$11,300 |
| Gross bookings | MX$107,031 | MX$232,100 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Marfil listings on Simplified Pricing, 3% for the rest | −MX$13,500 | −MX$29,300 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$5,200 | −MX$11,300 |
| Utilities and internetAbout 5% of bookings | −MX$5,400 | −MX$11,600 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,100 | −MX$4,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,200 | −MX$7,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,100 | −MX$1,100 |
| Permit and registrationWhere one is required | −MX$500 | −MX$500 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$31,000 | −MX$65,400 |
| Left for housing costs, then profit | MX$76,031about MX$6,300 a month | MX$166,700about MX$13,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Marfil's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Marfil home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$19,300 a month, against MX$8,900 for the average one.
Occupancy
Marfil listings were booked on 27% of the nights they were open over the past year, 3 percentage points below the Guanajuato average (30%) and 6 points below the Mexico average (33%). In a typical year, occupancy climbs to 35% in December and falls to 20% in May.
The busiest tenth of listings are booked about 6.1 times as often as the bottom quarter.
December is usually the busiest month in Marfil, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Marfil, known as ADR (average daily rate), was MX$1,934 over the past year, about 9% below the Guanajuato average of MX$2,130 and about 25% below the Mexico average of MX$2,565. Averaged month by month over the past two years, rates barely change through the year, staying between about MX$1,780 and MX$1,930.
Prices span a wide range: the top 10% charge about 4.7 times the rate of the bottom quarter.
Average nightly rate by month in Marfil
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,850.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Marfil it averaged MX$482 over the past year, from about MX$334 in a typical February to about MX$723 in a typical July.
Per open night, by tier:
July RevPAR is about 2.2 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$477.
Seasonality
Marfil has two high seasons, July and November–December, which makes it a moderately seasonal market. Business is slowest from January to May and slows again in September.
Average revenue by month in Marfil
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$14,600.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$13,100 |
| February | Low season | MX$9,340 |
| March | Low season | MX$12,700 |
| April | Low season | MX$11,900 |
| May | Low season | MX$12,900 |
| June | Shoulder season | MX$15,000 |
| July | High season | MX$22,400 |
| August | Shoulder season | MX$15,300 |
| September | Low season | MX$11,400 |
| October | Shoulder season | MX$13,900 |
| November | High season | MX$17,100 |
| December | High season | MX$19,800 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly | MX$22,400 | 32% | MX$1,912 |
| High seasonNovember–December | MX$18,400 | 33% | MX$1,832 |
| Shoulder seasonJune, August, October | MX$14,700 | 26% | MX$1,859 |
| Low seasonJanuary–May, September | MX$11,900 | 23% | MX$1,833 |
Guests book Marfil stays 19 days ahead on average (about three weeks), so many trips are booked close to arrival. November stays are booked furthest out, about 36 days ahead, and February stays closest to arrival, about 11 days. A typical November booking is made in early October.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 19 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 87 active listings in Marfil display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Marfil.
Neighborhoods
AirROI's area guide picks eight Marfil neighborhoods that draw short-term rental guests, led by Centro Histórico, Pueblo Mágico de Marfil and La Valenciana. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The heart of Guanajuato known for its rich history, colonial architecture, and vibrant culture. It attracts tourists interested in art, history, and local cuisine. | Teatro Juárez, Basilica de Nuestra Señora de Guanajuato, Museo de las Momias, Alhóndiga de Granaditas, Jardin de la Union, Callejoneadas |
| Pueblo Mágico de Marfil | A charming neighborhood located just outside Guanajuato City, known for its picturesque streets and local artisan shops. Ideal for travelers seeking a quieter, more local experience. | Templo de San Miguel, Cerro de la Bufa, Local artisan markets, Cultura del Agua Exhibition Center, Natural scenery and hills |
| La Valenciana | Known for its historical silver mine and stunning architecture, this area offers a unique blend of history and beauty, perfect for visitors interested in heritage and outdoor activities. | Templo de San Cayetano, Ex-Hacienda de San Gabriel, Valenciana Mine, Scenic views of Guanajuato City |
| Santa Teresa | A residential area with beautiful views of the city, Santa Teresa attracts families and travelers looking for a more local vibe while still being close to the attractions. | Parque de la Paz, Local markets, Artisan shops, Close to Centro Histórico |
| Cerro del Cubilete | A significant pilgrimage site with breathtaking landscapes and views, attracting both spiritual visitors and adventure seekers alike, perfect for outdoor Airbnb hosts. | Cristo Rey Monument, Hiking trails, Viewpoints, Religious tourism |
| San Javier | A newer neighborhood in Guanajuato that offers modern amenities, appealing to visitors looking for comfort and proximity to important sites. | Shopping centers, Restaurants, Easy access to transport, Family-friendly parks |
| North Guanajuato | This area encompasses several upcoming neighborhoods, offering potential for investment as it is seeing growth in tourism and local business. | Cultural events, Community markets, Emerging artisan scene |
| Guanajuato River Valley | A scenic area with picturesque landscapes and outdoor activities, ideal for nature-loving travelers and those seeking a tranquil escape. | River trails, Natural parks, Adventure sports, Wine tasting tours |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 77% of listings in Marfil, alongside 19 private-room listings (22%). Houses are the most common property type at 49%, ahead of apartments and condos (39%).
Mostly entire homes, with a private-room segment
Marfil Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.0% | 67 |
| Private room | 21.8% | 19 |
| Shared room | 1.1% | 1 |
Listings by property type
Marfil Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 49.4% | 43 |
| Apartment/Condo | 39.1% | 34 |
| Hotel/Boutique | 9.2% | 8 |
| Others | 2.3% | 2 |
Most Marfil homes are built for groups: 51% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (39%). Shares are of the 67 entire homes that give a bedroom count; rented rooms are left out.
Marfil entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 16.4% | 11 |
| 2 bedrooms | 32.8% | 22 |
| 3 bedrooms | 38.8% | 26 |
| 4 bedrooms | 6.0% | 4 |
| 5+ bedrooms | 6.0% | 4 |
A typical one-bedroom home in Marfil earned MX$76,900 over the past year, against MX$112,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 11 | MX$76,900 | MX$92,200 | MX$1,346 | 26% |
| 2 bedrooms | 22 | MX$49,300 | MX$70,300 | MX$1,270 | 28% |
| 3 bedrooms | 26 | MX$112,000 | MX$132,000 | MX$1,866 | 33% |
The most common capacity in Marfil is eight or more guests (26% of listings), and 53% of listings sleep six or more. Shares are of the 73 listings with a guest capacity on file (84% of the market).
Marfil listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.3% | 9 |
| 3 guests | 5.5% | 4 |
| 4 guests | 17.8% | 13 |
| 5 guests | 11.0% | 8 |
| 6 guests | 23.3% | 17 |
| 7 guests | 4.1% | 3 |
| 8+ guests | 26.0% | 19 |
Marfil hosts set up an average of 3.1 beds per listing, close to one bed per bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Marfil: 84% of listings offer it, and 61% have a dedicated workspace.
Share of Marfil listings with each common amenity
Guests
Marfil draws mostly domestic guests: 88% of those who left reviews live in Mexico. Mexico City alone accounts for 13% of reviews. Of the 12% from abroad, most come from the United States and Colombia. Guests speak a mix of languages: Spanish leads at 57%, followed by English and French.
88% of Marfil guests are domestic
Where guests who left reviews live
Where Marfil guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 13.2% |
| Santiago de Querétaro | 6.8% |
| León | 6.0% |
| Guanajuato | 4.9% |
| Guadalajara | 3.8% |
Where Marfil guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 88.1% |
| United States | 7.1% |
| Colombia | 1.2% |
| Canada | 0.8% |
| France | 0.6% |
Languages spoken by Marfil guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 57.0% |
| English | 36.4% |
| French | 2.9% |
| Italian | 1.1% |
| German | 1.1% |
Marfil Airbnbs average 4.84 stars, and 40% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.76.
Communication scores highest in Marfil; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.85 |
| Communication | 4.89 |
| Location | 4.76 |
| Check-in | 4.81 |
| Value | 4.79 |
Booking patterns
Nearly all Marfil listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Marfil listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 77.0% | 67 |
| 181-270 days | 20.7% | 18 |
| 91-180 days | 2.3% | 2 |
Days a year Marfil listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.4% | 3 |
| 91-180 days | 19.5% | 17 |
| 31-90 days | 37.9% | 33 |
| 1-30 days | 39.1% | 34 |
The average Marfil booking lasts 4.7 nights, longest in July and shortest in November. Listings took about 11 bookings each over the year. About two-thirds of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Marfil
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Marfil accept stays of one or two nights.
Minimum stay set by Marfil listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Marfil, used by 39% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: nearly six in ten listings offer Flexible or Moderate terms, against 33% on Firm or stricter ones.
Cancellation policies of Marfil listings, from most to least flexible
Share of listings by the policy they use
55% of Marfil listings charge a cleaning fee. The typical fee is about MX$315. Spread over the average stay of 4.7 nights, that adds roughly MX$65 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Marfil, a five-bedroom home, took in MX$1,010,000 over the past year, about 9.5 times the city's average of MX$107,000.
Former Hacienda La Trinidad - La Capilla Entire home · 5 bedrooms Rated 5.00
Casa Kiskanu Entire home · 4 bedrooms Rated 4.61
Minimalist condominium with its own parking lot Entire home · 3 bedrooms Rated 4.94
Two parking spaces + 4 bedrooms + fast WiFi Entire home · 4 bedrooms Rated 4.82
Exclusive Condominium with Spectacular Views Entire home · 3 bedrooms Rated 4.98
City View Condominium Entire home · 3 bedrooms Rated 4.96 Fewer than 1% of Marfil listings are classed as professionally managed, though 25% of listings have a co-host. Superhosts run 52% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 57 km, San Miguel de Allende (57 km away) earned the most per listing, about three times as much as Marfil. Silao was the busiest, booked on 32% of nights against 27% in Marfil.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Yerbabuena 3 km | 49 | MX$87,536 | MX$1,463 | 27% |
| Guanajuato City 4 km | 1,105 | MX$131,794 | MX$1,504 | 30% |
| Silao 18 km | 30 | MX$93,456 | MX$1,302 | 32% |
| Irapuato 35 km | 211 | MX$70,460 | MX$940 | 30% |
| Dolores Hidalgo 41 km | 117 | MX$54,382 | MX$1,213 | 21% |
| León 41 km | 2,003 | MX$84,121 | MX$1,184 | 30% |
| Salamanca 47 km | 49 | MX$89,830 | MX$1,223 | 30% |
| San Miguel de Allende 57 km | 2,296 | MX$313,714 | MX$3,709 | 31% |
See all 22 Guanajuato Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Marfil:
FAQ
An active Marfil Airbnb grossed MX$107,031 on average in the 12 months to September 2026, according to AirROI's tracking of 87 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$21,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Marfil listings earn between MX$4,350 and MX$21,400 in a typical month, and the top tenth MX$35,300 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Marfil were booked on 27% of available nights over the past year. That compares with 30% for the Guanajuato average. December is usually the busiest month.
The average booked night in Marfil cost MX$1,934 before fees. Half of listings charge between MX$855 and MX$2,230, so bedroom count and location move the price more than the average suggests.
None of the active Marfil listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Marfil Airbnb grossed MX$107,031 in the 12 months to September 2026, 37% below the Guanajuato average of MX$169,152, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$13,900 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging MX$22,400 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Marfil listing was open to book earned MX$482 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$904 or more.
Marfil stays were booked 19 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
The average Marfil Airbnb stay lasted 4.7 nights over the past year. A listing took 11 reservations over the year on average.
Guests rate Marfil Airbnbs 4.84 out of 5 on average. Guests score communication highest and location lowest.
Centro Histórico, Pueblo Mágico de Marfil and La Valenciana draw the most short-term rental interest in Marfil. The neighborhood guide explains what brings guests to each.
AirROI counted 87 active Airbnb listings in Marfil as of September 2026. The closest tracked market is Yerbabuena, 3 km away.
In Marfil, 55% of listings add a cleaning fee, and the typical fee is about MX$315.
Method
Figures on this page cover 87 active Airbnb listings in Marfil from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.