Apartment in downtown Moroleón Entire home · 3 bedrooms Rated 4.92 - Revenue
- MX$445,386
- Occupancy
- 37.6%
- Daily rate
- MX$2,703
Airbnb market data · 202612 months to September 2026
The average Airbnb in Moroleón brought in MX$72,305 over the 12 months through September 2026, about 57% less than the Guanajuato average of MX$169,152.
The short answer
Rates and bookings both trail the Guanajuato average. Listings averaged MX$1,196 a night and were booked on 24% of available nights, against MX$2,130 and 30% for the Guanajuato average.
Timing matters: in July, the best month, the average listing earned about four times as much as in March, the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Moroleón is the 14th-largest of 22 Guanajuato markets AirROI tracks.
Browse the live Moroleón Airbnb market See Every Moroleón ListingRevenue
Gross bookings per Moroleón listing averaged MX$72,305 over the 12 months to September 2026 (Guanajuato average: MX$169,152), before cleaning, platform and management costs and taxes.
The average Moroleón listing brought in MX$20,100 in July, its best month, and MX$5,110 in March, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about four times what March did
Average revenue per active listing, by month, September 2025 to August 2026
The dashed line is the average of the months shown, MX$10,300.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in August 2026 and bookings in January 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$9,316 | 30.4% | MX$1,129 | MX$311 | 20 days | 3.7 nights |
| Oct 2025 | MX$11,687 | 29.7% | MX$1,128 | MX$377 | 30 days | 4.1 nights |
| Nov 2025 | MX$9,617 | 26.3% | MX$1,130 | MX$321 | 14 days | 4.3 nights |
| Dec 2025 | MX$13,399 | 32.7% | MX$1,172 | MX$432 | 18 days | 4.2 nights |
| Jan 2026 | MX$14,861 | 40.6% | MX$1,147 | MX$479 | 27 days | 5.6 nights |
| Feb 2026 | MX$5,278 | 15.8% | MX$1,137 | MX$189 | 25 days | 2.1 nights |
| Mar 2026 | MX$5,107 | 10.9% | MX$1,159 | MX$165 | 4 days | 2.2 nights |
| Apr 2026 | MX$6,485 | 17.6% | MX$1,170 | MX$216 | 14 days | 2.8 nights |
| May 2026 | MX$8,697 | 20.3% | MX$1,264 | MX$281 | 14 days | 2.5 nights |
| Jun 2026 | MX$12,335 | 29.3% | MX$1,295 | MX$411 | 16 days | 4.7 nights |
| Jul 2026 | MX$20,123 | 30.5% | MX$1,310 | MX$649 | 23 days | 6.3 nights |
| Aug 2026 | MX$6,893 | 16.3% | MX$1,311 | MX$222 | 10 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Moroleón home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Yes, when it's run well. The average Moroleón Airbnb took in MX$72,305 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$128,090, and run by its owner at everyday costs, about MX$7,930 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$70,525 | MX$124,930 |
| Cleaning fees guests pay2% of Moroleón bookings | MX$1,780 | MX$3,160 |
| Gross bookings | MX$72,305 | MX$128,090 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 75% of Moroleón listings on Simplified Pricing, 3% for the rest | −MX$8,950 | −MX$15,850 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$1,780 | −MX$3,160 |
| Utilities and internetAbout 5% of bookings | −MX$3,620 | −MX$6,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,450 | −MX$2,560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,170 | −MX$3,840 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$720 | −MX$720 |
| Permit and registrationWhere one is required | −MX$360 | −MX$360 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$19,050 | −MX$32,890 |
| Left for housing costs, then profit | MX$53,255about MX$4,440 a month | MX$95,200about MX$7,930 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Moroleón's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Moroleón home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$10,670 a month, against MX$6,030 for the average one.
Occupancy
Moroleón listings were booked on 24% of the nights they were open over the past year, 6 percentage points below the Guanajuato average (30%) and 9 points below the Mexico average (33%). Occupancy swings from 11% in March to 41% in January.
The busiest tenth of listings are booked about four times as often as the bottom quarter.
January was the busiest month in Moroleón, March the quietest
Share of open nights booked, by month, September 2025 to August 2026
Nightly rates
The average nightly rate in Moroleón, known as ADR (average daily rate), was MX$1,196 over the past year, about 44% below the Guanajuato average of MX$2,130 and about 53% below the Mexico average of MX$2,565. Rates peak in July and August at about MX$1,310 and bottom out in September and October at about MX$1,130.
The top 10% charge about 2.7 times the rate of the bottom quarter.
August rates ran 16% above October's
Average nightly rate (ADR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, MX$1,200.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Moroleón it averaged MX$314 over the past year, from about MX$165 in March to about MX$649 in July.
Per open night, by tier:
July RevPAR was about four times March's
Revenue per open night (RevPAR), by month, September 2025 to August 2026
The dashed line is the average of the months shown, MX$338. The 12-month RevPAR of MX$314 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Moroleón is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.
Guests book Moroleón stays 18 days ahead on average (about three weeks), so many trips are booked close to arrival. October stays are booked furthest out, about 30 days ahead, and March stays closest to arrival, about 4 days. A typical October booking is made in mid-September.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2025 to August 2026
Permits
None of the 32 active listings in Moroleón display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Moroleón.
Neighborhoods
AirROI's area guide picks seven Moroleón neighborhoods that draw short-term rental guests, led by Centro Histórico, El Cerro and La Purísima. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | This is the heart of Moroleón, featuring historical architecture and cultural significance. It's ideal for tourists looking to experience the local traditions and vibrant life of the city. | Plaza de la Constitución, Iglesia de San Francisco, Catedral de Moroleón, Museo de la Ciudad, Civic Plaza |
| El Cerro | A mountain area providing beautiful views and natural attractions. Great for tourists who enjoy outdoor activities and want to explore the natural beauty surrounding Moroleón. | Mirador El Cerro, Parque Ecoturístico El Zamorano, Trajinera del Cerro, Cañon del Tigre |
| La Purísima | A residential area that is family-friendly and quiet, perfect for longer stays and visitors looking for a peaceful retreat while remaining close to city conveniences. | Parque La Purísima, Plaza de la Villa, Mercado La Purísima |
| Valle de Santiago | A nearby town with natural wonders and archaeological sites. It's an attractive spot for tourists interested in nature and history, making it a nice complement to their stay in Moroleón. | Laguna de Yuriria, Cañada de la Virgen, Arcos del Sitio, Cervecería de Valle |
| El Salto | Known for its natural springs and outdoor recreational activities. Particularly appealing for tourists looking to explore more natural attractions and engage in outdoor sports. | Cascada de El Salto, Zona de Campamento El Salto, Río del Salto |
| La Huerta | A developing area near the outskirts of Moroleón that offers a mix of nature and tranquility, appealing for those looking for a quiet getaway in nature. | Huerta de Morelia, Zonas Verdes |
| Calle 5 de Febrero | A lively street in Moroleón with shops, cafes, and street vendors. A perfect area for visitors who want to experience the local culture and everyday life. | Mercado de la 5 de Febrero, Cafés y bares locales, Tiendas de recuerdos |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Moroleón is a room-rental market as much as a whole-home one: private rooms account for 34% of listings, against 59% for entire homes. Apartments and condos are the most common property type at 69%, about 2.2 times the share of houses (31%).
Private rooms are a large share of supply
Moroleón Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 59.4% | 19 |
| Private room | 34.4% | 11 |
| Shared room | 6.3% | 2 |
Listings by property type
Moroleón Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 68.8% | 22 |
| House | 31.3% | 10 |
The most common size among Moroleón's 19 entire homes with a bedroom count is two bedrooms (9 homes).
Moroleón entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 21.1% | 4 |
| 2 bedrooms | 47.4% | 9 |
| 3 bedrooms | 21.1% | 4 |
| 4 bedrooms | 5.3% | 1 |
| 5+ bedrooms | 5.3% | 1 |
The most common capacity in Moroleón is four guests (30% of listings), and 40% of listings sleep six or more. Shares are of the 20 listings with a guest capacity on file (63% of the market).
Moroleón listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 3 guests | 5.0% | 1 |
| 4 guests | 30.0% | 6 |
| 5 guests | 25.0% | 5 |
| 6 guests | 25.0% | 5 |
| 8+ guests | 15.0% | 3 |
Moroleón hosts set up an average of 2.8 beds per listing, close to one bed per bedroom. Only 47% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Moroleón: 47% of listings offer it, and 47% offer free parking on site. Only 41% of listings have air conditioning. Only 69% of listings offer a kitchen.
Share of Moroleón listings with each common amenity
Guests
Most Moroleón guests are domestic, but a sizeable minority come from abroad: 20% of those who left reviews live outside Mexico, led by visitors from the United States. Guests speak a mix of languages: Spanish leads at 56%, followed by English and French.
80% of Moroleón guests are domestic
Where guests who left reviews live
Where Moroleón guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 17.5% |
| Santiago de Querétaro | 10.0% |
| Chicago | 8.3% |
| Leon | 6.7% |
| Toluca | 4.2% |
Where Moroleón guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 80.0% |
| United States | 20.0% |
Languages spoken by Moroleón guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 56.3% |
| English | 42.0% |
| French | 0.8% |
| Portuguese | 0.8% |
Moroleón Airbnbs average 4.81 stars, and 44% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.78.
Check-in scores highest in Moroleón; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.88 |
| Cleanliness | 4.83 |
| Communication | 4.90 |
| Location | 4.89 |
| Check-in | 4.91 |
| Value | 4.78 |
Booking patterns
All Moroleón listings are open to guests more than 180 days a year, but none are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 56% of listings; blocked nights include any the host closes off.
Days a year Moroleón listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 90.6% | 29 |
| 181-270 days | 9.4% | 3 |
Days a year Moroleón listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 91-180 days | 9.4% | 3 |
| 31-90 days | 56.3% | 18 |
| 1-30 days | 34.4% | 11 |
The average Moroleón booking lasts 3.7 nights, longest in July and shortest in February. Listings took about 10 bookings each over the year. Nearly half of listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Moroleón
Average nights per booking, by month of stay
All listings in Moroleón accept stays of one or two nights.
Minimum stay set by Moroleón listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Moroleón, used by 53% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 84% of listings offer Flexible or Moderate terms, against 9% on Firm or stricter ones.
Cancellation policies of Moroleón listings, from most to least flexible
Share of listings by the policy they use
56% of Moroleón listings charge a cleaning fee. The typical fee is MX$105, and some higher fees lift the average to MX$140. Spread over the average stay of 3.7 nights, that adds roughly MX$30 a night to what guests pay. For listings that charge one, cleaning fees make up about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Moroleón, a three-bedroom home, took in MX$445,000 over the past year, about 6.2 times the city's average of MX$72,300.
Apartment in downtown Moroleón Entire home · 3 bedrooms Rated 4.92
Cozy private apartment in Moroleón Entire home · 2 bedrooms Rated 4.92
House in Frac Campestre Del Valle Moroleón Entire home · 3 bedrooms Rated 5.00
Downtown house with garage • Ideal for families Entire home · 6 bedrooms Rated 4.77
Apartment 2 Garibay Entire home · 2 bedrooms Rated 4.87
Comfortable apartment in downtown Moroleon Entire home · 3 bedrooms Rated 4.88 Fewer than 1% of Moroleón listings are classed as professionally managed, though 44% of listings have a co-host. Superhosts run half of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 75% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 91 km, Salamanca (50 km away, 49 listings) earned the most per listing, about 24% more than Moroleón. Salamanca and Irapuato were the busiest, each booked on 30% of nights against 24% in Moroleón.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Morelia 48 km | 1,591 | MX$82,720 | MX$1,108 | 29% |
| Acámbaro 50 km | 37 | MX$81,424 | MX$1,294 | 24% |
| Salamanca 50 km | 49 | MX$89,830 | MX$1,223 | 30% |
| Celaya 59 km | 207 | MX$54,189 | MX$809 | 29% |
| Irapuato 65 km | 211 | MX$70,460 | MX$940 | 30% |
| Zacapu 72 km | 43 | MX$42,174 | MX$791 | 22% |
| Pátzcuaro 81 km | 392 | MX$66,764 | MX$1,770 | 17% |
| La Piedad de Cabadas 91 km | 62 | MX$51,544 | MX$891 | 25% |
See all 22 Guanajuato Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Moroleón:
FAQ
An active Moroleón Airbnb grossed MX$72,305 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$13,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Moroleón listings earn between MX$3,980 and MX$13,000 in a typical month, and the top tenth MX$21,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Moroleón were booked on 24% of available nights over the past year. That compares with 30% for the Guanajuato average. January was the busiest month.
The average booked night in Moroleón cost MX$1,196 before fees. Half of listings charge between MX$705 and MX$1,400, so bedroom count and location move the price more than the average suggests.
None of the active Moroleón listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Moroleón Airbnb grossed MX$72,305 in the 12 months to September 2026, 57% below the Guanajuato average of MX$169,152, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$7,930 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July paid best over the past year, at MX$20,100 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Moroleón listing was open to book earned MX$314 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$534 or more.
Moroleón stays were booked 18 days (about three weeks) before arrival on average over the past year, so a listing can still fill close to the date.
The average Moroleón Airbnb stay lasted 3.7 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Moroleón Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
Centro Histórico, El Cerro and La Purísima draw the most short-term rental interest in Moroleón. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Moroleón as of September 2026. The closest tracked market is Morelia, 48 km away.
In Moroleón, 56% of listings add a cleaning fee. The median fee is MX$105, and some higher fees lift the average to MX$140.
Method
Figures on this page cover 32 active Airbnb listings in Moroleón from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.