Villa Mármol country house Entire home · 4 bedrooms Rated 4.96 - Revenue
- MX$649,637
- Occupancy
- 49.7%
- Daily rate
- MX$3,545
Airbnb market data · 202612 months to September 2026
The average Airbnb in Salamanca brought in MX$89,831 over the 12 months through September 2026, about 47% less than the Guanajuato average of MX$169,152.
The short answer
Salamanca is priced below the Guanajuato average. Listings averaged MX$1,223 a night, about 43% less than that average of MX$2,130, and were booked on 30% of available nights, close to its 30% occupancy.
November, usually the best month, brings in about 72% more per listing than January, usually the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, Salamanca is the ninth-largest of 22 Guanajuato markets AirROI tracks. From a year earlier, average revenue fell 8% while the number of active listings grew 48%.
Browse the live Salamanca Airbnb market See Every Salamanca ListingRevenue
Gross bookings per Salamanca listing averaged MX$89,831 over the 12 months to September 2026 (Guanajuato average: MX$169,152), before cleaning, platform and management costs and taxes.
In a typical year, the average Salamanca listing brings in MX$15,400 in November, its best month, and MX$9,000 in January, its slowest. February runs within 3% of January, so either can be the slowest in a given year. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
November earns about 1.7 times what January does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$12,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue. Nightly rates peaked in May 2026 and bookings in December 2025, so the best-paying month is not always the busiest or the priciest. Across the past two years, November is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$11,823 | 30.3% | MX$1,066 | MX$394 | 32 days | 3.5 nights |
| Oct 2025 | MX$11,393 | 28.9% | MX$1,080 | MX$368 | 40 days | 4.5 nights |
| Nov 2025 | MX$14,294 | 38.1% | MX$1,084 | MX$476 | 60 days | 4.1 nights |
| Dec 2025 | MX$14,491 | 41.5% | MX$1,117 | MX$467 | 39 days | 5.9 nights |
| Jan 2026 | MX$8,979 | 23.0% | MX$1,092 | MX$290 | 17 days | 4 nights |
| Feb 2026 | MX$7,457 | 23.5% | MX$1,096 | MX$266 | 5 days | 3.9 nights |
| Mar 2026 | MX$14,157 | 39.5% | MX$1,119 | MX$457 | 8 days | 5.3 nights |
| Apr 2026 | MX$11,827 | 31.5% | MX$1,140 | MX$394 | 16 days | 4.8 nights |
| May 2026 | MX$11,814 | 30.7% | MX$1,278 | MX$381 | 9 days | 5.2 nights |
| Jun 2026 | MX$18,774 | 41.0% | MX$1,246 | MX$626 | 5 days | 8.3 nights |
| Jul 2026 | MX$16,387 | 34.4% | MX$1,260 | MX$529 | 14 days | 8.4 nights |
| Aug 2026 | MX$13,285 | 37.8% | MX$1,271 | MX$429 | 18 days | 6.7 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Salamanca listing earns about MX$9,410 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Salamanca Airbnb took in MX$89,831 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$166,180, and run by its owner at everyday costs, about MX$10,130 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$85,701 | MX$158,530 |
| Cleaning fees guests pay5% of Salamanca bookings | MX$4,130 | MX$7,650 |
| Gross bookings | MX$89,831 | MX$166,180 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 67% of Salamanca listings on Simplified Pricing, 3% for the rest | −MX$10,260 | −MX$18,980 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$4,130 | −MX$7,650 |
| Utilities and internetAbout 5% of bookings | −MX$4,490 | −MX$8,310 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,800 | −MX$3,320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,690 | −MX$4,990 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$900 | −MX$900 |
| Permit and registrationWhere one is required | −MX$450 | −MX$450 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 23% of bookings, plus cleaning paid for by the cleaning fee | −MX$24,720 | −MX$44,600 |
| Left for housing costs, then profit | MX$65,111about MX$5,430 a month | MX$121,580about MX$10,130 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Salamanca's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Salamanca home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$13,850 a month, against MX$7,490 for the average one.
Occupancy
Salamanca listings were booked on 30% of the nights they were open over the past year, in line with the Guanajuato average and 3 percentage points below the Mexico average (33%). Counting only the listings booked in each month and averaging each month over two years, occupancy climbs to 47% in March and falls to 30% in January.
The busiest tenth of listings are booked about 6.2 times as often as the bottom quarter.
March is usually the busiest month in Salamanca, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Salamanca, known as ADR (average daily rate), was MX$1,223 over the past year, about 43% below the Guanajuato average of MX$2,130 and about 52% below the Mexico average of MX$2,565. Averaged month by month over the past two years, rates peak in August and December at about MX$1,160 and bottom out in January and February at about MX$1,055.
The top 10% charge about three times the rate of the bottom quarter.
August rates run 10% above February's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,110. The 12-month ADR of MX$1,223 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Salamanca it averaged MX$355 over the past year, from about MX$290 in a typical January to about MX$515 in a typical November.
Per open night, by tier:
November RevPAR is about 1.8 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$418. The 12-month RevPAR of MX$355 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 49 active listings, the monthly pattern in Salamanca is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in November and bottom out in January.
Average revenue by month in Salamanca
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$12,700.
| Month | Revenue per listing |
|---|---|
| January | MX$9,000 |
| February | MX$9,210 |
| March | MX$14,400 |
| April | MX$12,600 |
| May | MX$11,800 |
| June | MX$14,700 |
| July | MX$14,600 |
| August | MX$13,600 |
| September | MX$12,800 |
| October | MX$11,800 |
| November | MX$15,400 |
| December | MX$12,900 |
Guests book Salamanca stays 30 days ahead on average (about four weeks). November stays are booked furthest out, about 42 days ahead, and February stays closest to arrival, about 5 days. A typical November booking is made in early October.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 30 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 49 active listings in Salamanca display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Salamanca.
Neighborhoods
AirROI's area guide picks eight Salamanca neighborhoods that draw short-term rental guests, led by Centro Histórico, Las Américas and Valle de Santiago. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The heart of Salamanca, known for its colonial architecture and vibrant local culture. Perfect for tourists looking to explore history and local attractions. | Presidencia Municipal, Parroquia del Santo Domingo, Museo de la Ciudad, Torre de la Catedral, Plaza Principal |
| Las Américas | A suburban neighborhood that offers modern amenities, shopping centers, and family-friendly parks. Ideal for families visiting Salamanca who want convenience and comfort. | Plaza Las Américas, Parque Bicentenario, Cinemex Salamanca |
| Valle de Santiago | A nearby area that offers beautiful natural landscapes and outdoor activities. Great for guests looking to explore nature and local adventures. | Laguna de Yuriria, Cañada del Lobo, Cerro del Cubilete |
| San José del Carmen | A growing neighborhood with a mix of local and modern influences. Attracting younger travelers and locals looking for a vibrant lived-in atmosphere. | Plaza de San José, Cafés and local eateries, Nearby markets |
| Puente de Santiago | A riverside area that features picturesque views and is known for community events. Attractive for tourists looking for a relaxed atmosphere. | Río Lerma, Puente de Santiago, Local fairs and events |
| San Juan de los Morros | A historic neighborhood that gives guests an authentic Salamanca experience. Popular with tourists wanting to immerse themselves in local life. | Historical churches, Local artisan shops, Community events |
| El 2 de Abril | A residential area that is increasingly being developed for tourism. Offers budget-friendly options for travelers looking for an authentic feel. | Community parks, Local restaurants, Cultural events |
| Chávez | Known for its quiet streets and family-friendly environment. Perfect for those looking for a calm stay while still being close to city attractions. | Parks and playgrounds, Local markets, Community centers |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 88% of listings in Salamanca, alongside 6 private-room listings (12%). Houses are the most common property type at 49%, about 1.8 times the share of apartments and condos (27%).
Mostly entire homes, with a private-room segment
Salamanca Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 87.8% | 43 |
| Private room | 12.2% | 6 |
Listings by property type
Salamanca Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 49.0% | 24 |
| Apartment/Condo | 26.5% | 13 |
| Cabin/Outdoor | 14.3% | 7 |
| Hotel/Boutique | 10.2% | 5 |
Three-bedroom homes are the most common size in Salamanca (41% of entire homes), followed by two-bedroom homes (32%). Shares are of the 41 entire homes that give a bedroom count; rented rooms are left out.
Salamanca entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 19.5% | 8 |
| 2 bedrooms | 31.7% | 13 |
| 3 bedrooms | 41.5% | 17 |
| 4 bedrooms | 4.9% | 2 |
| 5+ bedrooms | 2.4% | 1 |
A typical two-bedroom home in Salamanca earned MX$47,900 over the past year, against MX$135,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 2 bedrooms | 13 | MX$47,900 | MX$62,700 | MX$1,468 | 26% |
| 3 bedrooms | 17 | MX$135,000 | MX$125,000 | MX$1,066 | 41% |
The most common capacity in Salamanca is four guests (30% of listings), and 36% of listings sleep six or more.
Salamanca listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 17.0% | 8 |
| 3 guests | 2.1% | 1 |
| 4 guests | 29.8% | 14 |
| 5 guests | 14.9% | 7 |
| 6 guests | 17.0% | 8 |
| 7 guests | 6.4% | 3 |
| 8+ guests | 12.8% | 6 |
Salamanca hosts set up an average of 3.2 beds per listing. Only 35% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Salamanca: 92% of listings offer it, and 59% offer self check-in.
Share of Salamanca listings with each common amenity
Guests
Salamanca draws mostly domestic guests: 95% of those who left reviews live in Mexico. Mexico City alone accounts for 16% of reviews. Spanish is spoken by 64% of guests, and English by 29%.
95% of Salamanca guests are domestic
Where guests who left reviews live
Where Salamanca guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 16.5% |
| Santiago de Querétaro | 7.4% |
| Guanajuato | 4.3% |
| Monterrey | 4.3% |
| Salamanca | 3.7% |
Where Salamanca guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 95.2% |
| United States | 4.8% |
Languages spoken by Salamanca guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 63.6% |
| English | 29.5% |
| Italian | 2.3% |
| Sign Language | 1.6% |
| Japanese | 0.8% |
Salamanca Airbnbs average 4.86 stars, and 49% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.81.
Check-in scores highest in Salamanca; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.82 |
| Communication | 4.90 |
| Location | 4.87 |
| Check-in | 4.93 |
| Value | 4.81 |
Booking patterns
About nine in ten Salamanca listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year Salamanca listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 67.3% | 33 |
| 181-270 days | 22.4% | 11 |
| 91-180 days | 10.2% | 5 |
Days a year Salamanca listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.2% | 6 |
| 91-180 days | 22.4% | 11 |
| 31-90 days | 26.5% | 13 |
| 1-30 days | 38.8% | 19 |
The average Salamanca booking lasts 5.4 nights, longest in October and shortest in February. Listings took about 12 bookings each over the year. Nearly six in ten listings that give a check-in time set it at 3 p.m., with check-out usually at noon.
Average length of stay by month in Salamanca
Average nights per booking, by month of stay
Two-year average by calendar month.
About nine in ten listings in Salamanca accept stays of one or two nights.
Minimum stay set by Salamanca listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Salamanca, used by 69% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 84% of listings offer Flexible or Moderate terms, against 12% on Firm or stricter ones.
Cancellation policies of Salamanca listings, from most to least flexible
Share of listings by the policy they use
About six in ten Salamanca listings charge a cleaning fee. The typical fee is about MX$263. Spread over the average stay of 5.4 nights, that adds roughly MX$50 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Salamanca, a four-bedroom home, took in MX$650,000 over the past year, about 7.2 times the city's average of MX$89,800.
Villa Mármol country house Entire home · 4 bedrooms Rated 4.96
Casa Velaria in Salamanca Gto./We bill Entire home · 3 bedrooms Rated 4.98
Spacious house near industrial areas with A/C Entire home · 3 bedrooms Rated 4.95
Casa Raviel/We bill Private Cluster Entire home · 4 bedrooms Rated 4.88
Charming Villa with Private Pool and Jacuzzi Entire home · 6 bedrooms Rated 4.75
Casa Lucía Entire home · 3 bedrooms Rated 4.93 Fewer than 1% of Salamanca listings are classed as professionally managed, though 31% of listings have a co-host. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 67% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 61 km, San Miguel de Allende (61 km away) earned the most per listing, about 3.5 times as much as Salamanca.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Irapuato 20 km | 211 | MX$70,460 | MX$940 | 30% |
| Celaya 40 km | 207 | MX$54,189 | MX$809 | 29% |
| Yerbabuena 44 km | 49 | MX$87,536 | MX$1,463 | 27% |
| Marfil 47 km | 87 | MX$107,029 | MX$1,934 | 27% |
| Guanajuato City 49 km | 1,105 | MX$131,794 | MX$1,504 | 30% |
| Silao 50 km | 30 | MX$93,456 | MX$1,302 | 32% |
| Moroleón 50 km | 32 | MX$72,299 | MX$1,196 | 24% |
| San Miguel de Allende 61 km | 2,296 | MX$313,714 | MX$3,709 | 31% |
See all 22 Guanajuato Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Salamanca:
FAQ
An active Salamanca Airbnb grossed MX$89,831 on average in the 12 months to September 2026, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$17,400 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Salamanca listings earn between MX$4,240 and MX$17,400 in a typical month, and the top tenth MX$28,800 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Salamanca were booked on 30% of available nights over the past year. That compares with 30% for the Guanajuato average. March is usually the busiest month.
The average booked night in Salamanca cost MX$1,223 before fees. Half of listings charge between MX$715 and MX$1,295, so bedroom count and location move the price more than the average suggests.
None of the active Salamanca listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Salamanca Airbnb grossed MX$89,831 in the 12 months to September 2026, 47% below the Guanajuato average of MX$169,152, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$10,130 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
November usually pays best, averaging MX$15,400 per active listing over the past two years, and January usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Salamanca listing was open to book earned MX$355 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$725 or more.
Salamanca stays were booked 30 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Salamanca Airbnb stay lasted 5.4 nights over the past year. A listing took 12 reservations over the year on average.
Guests rate Salamanca Airbnbs 4.86 out of 5 on average. Guests score check-in highest and value lowest.
Centro Histórico, Las Américas and Valle de Santiago draw the most short-term rental interest in Salamanca. The neighborhood guide explains what brings guests to each.
AirROI counted 49 active Airbnb listings in Salamanca as of September 2026. The closest tracked market is Irapuato, 20 km away.
In Salamanca, about six in ten listings add a cleaning fee, and the typical fee is about MX$263.
Method
Figures on this page cover 49 active Airbnb listings in Salamanca from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.