Airbnb market data · 202612 months to April 2026
San Juan de Ocotán, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San Juan de Ocotán brought in MX$118,717 over the 12 months through April 2026, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for San Juan de Ocotán run through April 2026.
The short answer
San Juan de Ocotán Airbnb Market at a Glance
Listings averaged MX$1,384 a night and were booked on 33% of available nights.
Timing matters: in July, the best month, the average listing earned about 2.5 times as much as in February, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, San Juan de Ocotán is the 76th-largest of 80 Jalisco markets AirROI tracks.
Browse the live San Juan de Ocotán Airbnb market See Every San Juan de Ocotán ListingRevenue
How Much Do Airbnb Hosts Make in San Juan de Ocotán?
Gross bookings per San Juan de Ocotán listing averaged MX$118,717 over the 12 months to April 2026 (Jalisco average: MX$247,038), before cleaning, platform and management costs and taxes.
The average San Juan de Ocotán listing brought in MX$22,600 in July, its best month, and MX$8,930 in February, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across San Juan de Ocotán's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn MX$31,200+ a month, about 2.6 times the typical property.
- Strong performers (top 25%) earn MX$24,200 or more, roughly MX$12,000 a month above the median.
- Typical properties (median) earn about MX$11,900 a month.
- Entry-level properties (bottom 25%) earn MX$6,040 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 2.5 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, MX$15,400.
San Juan de Ocotán Airbnb Data by Month
Latest 12 months in the April 2026 data.
July led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | MX$15,415 | 43.1% | MX$1,370 | MX$497 | 17 days | 3.1 nights |
| Jun 2025 | MX$19,712 | 52.2% | MX$1,436 | MX$657 | 17 days | 5.6 nights |
| Jul 2025 | MX$22,640 | 56.8% | MX$1,447 | MX$730 | 27 days | 6.8 nights |
| Aug 2025 | MX$18,556 | 41.9% | MX$1,441 | MX$599 | 21 days | 3.8 nights |
| Sep 2025 | MX$11,837 | 28.4% | MX$1,443 | MX$395 | 44 days | 2.1 nights |
| Oct 2025 | MX$15,560 | 37.1% | MX$1,400 | MX$502 | 23 days | 2.1 nights |
| Nov 2025 | MX$17,485 | 39.7% | MX$1,449 | MX$583 | 18 days | 5.3 nights |
| Dec 2025 | MX$18,165 | 42.5% | MX$1,542 | MX$586 | 21 days | 5.5 nights |
| Jan 2026 | MX$13,933 | 25.5% | MX$1,584 | MX$449 | 9 days | 3.9 nights |
| Feb 2026 | MX$8,931 | 17.5% | MX$1,581 | MX$319 | 11 days | 2.2 nights |
| Mar 2026 | MX$10,827 | 24.0% | MX$1,649 | MX$349 | 14 days | 4.7 nights |
| Apr 2026 | MX$11,617 | 22.3% | MX$1,742 | MX$387 | 12 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical San Juan de Ocotán listing earns about MX$11,900 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in San Juan de Ocotán Profitable?
Yes, when it's run well. The average San Juan de Ocotán Airbnb took in MX$118,717 in the 12 months to April 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$240,700, and run by its owner at everyday costs, about MX$14,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San Juan de Ocotán Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$112,917 | MX$229,000 |
| Cleaning fees guests pay5% of San Juan de Ocotán bookings | MX$5,800 | MX$11,700 |
| Gross bookings | MX$118,717 | MX$240,700 |
| Running costs | ||
| Airbnb's feeAbout 11%: 15.5% for the 63% of San Juan de Ocotán listings on Simplified Pricing, 3% for the rest | −MX$12,900 | −MX$26,200 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$5,800 | −MX$11,700 |
| Utilities and internetAbout 5% of bookings | −MX$5,900 | −MX$12,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,400 | −MX$4,800 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,600 | −MX$7,200 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,200 | −MX$1,200 |
| Permit and registrationWhere one is required | −MX$600 | −MX$600 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −MX$32,400 | −MX$63,700 |
| Left for housing costs, then profit | MX$86,317about MX$7,200 a month | MX$177,000about MX$14,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San Juan de Ocotán Airbnb Profit
The estimate starts from San Juan de Ocotán's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San Juan de Ocotán home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San Juan de Ocotán's Top Earners Get There
- More nights booked. The busiest quarter of San Juan de Ocotán listings are booked on 52% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of MX$1,240 adds about MX$12,400 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,735 a night or more, against a median of MX$1,240. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$11,300 a year.
- Open for the busy months. July brought the average listing about MX$22,600, against MX$8,930 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. San Juan de Ocotán listings average 4.75 stars, and 21% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$20,100 a month, against MX$9,900 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San Juan de Ocotán?
San Juan de Ocotán listings were booked on 33% of the nights they were open over the past year, in line with the Jalisco average and in line with the Mexico average. Occupancy swings from 18% in February to 57% in July.
Across San Juan de Ocotán's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 62%+ of open nights, 30 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
July was the busiest month in San Juan de Ocotán, February the quietest
Share of open nights booked, by month
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in San Juan de Ocotán?
The average nightly rate in San Juan de Ocotán, known as ADR (average daily rate), was MX$1,384 over the past year, about 50% below the Jalisco and Mexico averages (MX$2,750 and MX$2,675). Rates peak in April at about MX$1,740 and bottom out in May at about MX$1,370.
Across San Juan de Ocotán's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge MX$2,155+ a night, about 1.7 times the median.
- Strong performers (top 25%) charge MX$1,735 or more, about MX$500 above the median.
- Typical properties (median) charge about MX$1,240 a night.
- Entry-level properties (bottom 25%) charge MX$1,005 or less, about 19% below the median.
April rates ran 27% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, MX$1,510. The 12-month ADR of MX$1,384 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in San Juan de Ocotán?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In San Juan de Ocotán it averaged MX$457 over the past year, from about MX$319 in February to about MX$730 in July.
Across San Juan de Ocotán's 19 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn MX$998+ per open night, about 2.7 times the median.
- Strong performers (top 25%) earn MX$832 or more, about MX$460 a night above the median.
- Typical properties (median) earn about MX$368 per open night.
- Entry-level properties (bottom 25%) earn MX$163 or less, about 44% of the median.
July RevPAR was about 2.3 times February's
Revenue per open night (RevPAR), by month
The dashed line is the average of the months shown, MX$504. The 12-month RevPAR of MX$457 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in San Juan de Ocotán
With only 19 active listings, the monthly pattern in San Juan de Ocotán is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in San Juan de Ocotán?
Guests book San Juan de Ocotán stays 29 days ahead on average (about four weeks). September stays are booked furthest out, about 44 days ahead, and January stays closest to arrival, about 9 days. A typical September booking is made in early August.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in San Juan de Ocotán
None of the 19 active listings in San Juan de Ocotán display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Juan de Ocotán.
Neighborhoods
Best Neighborhoods for Airbnb in San Juan de Ocotán
AirROI's area guide picks eight San Juan de Ocotán neighborhoods that draw short-term rental guests, led by Plaza Principal, Cerro del Tepopotl and Calle Principal. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Plaza Principal | The central hub of San Juan de Ocotán, frequented by both locals and visitors. It's a cultural hotspot that's great for experiencing local life and festivities. | Parish of San Juan Bautista, Local markets, Food stalls, Cultural festivals, Public square events |
| Cerro del Tepopotl | A natural attraction offering scenic views and outdoor activities. Ideal for nature lovers and those seeking tranquility away from the urban environment. | Hiking trails, Birdwatching, Scenic viewpoints, Picnic areas, Nature photography spots |
| Calle Principal | Main street lined with shops, cafes, and restaurants, making it convenient for guests wanting to explore local dining options and shopping. | Local boutiques, Cafes and bakeries, Street food, Artisan shops, Cultural workshops |
| Unidad Deportiva | The sports complex attracts visitors for athletic events and recreational activities, making it appealing for guests interested in sports tourism. | Football fields, Basketball courts, Tennis courts, Fitness classes, Community events |
| Ecological Park | A green space dedicated to environmental awareness and outdoor activities. Perfect for families and eco-conscious travelers. | Nature trails, Educational workshops, Children’s play areas, Picnic spots, Wildlife observation |
| Centro de Cultura | Cultural center hosting art exhibitions, theater performances, and community events, attracting tourists looking for cultural immersion. | Art galleries, Theater shows, Workshops for crafts, Cultural festivals, Local artists' showcases |
| Mercado Municipal | The municipal market is a vibrant place for food lovers and those wanting to experience authentic local cuisine and products. | Fresh produce, Local delicacies, Food tasting, Crafts and souvenirs, Culinary workshops |
| San Juan Lookout | A popular lookout point that offers stunning views of the surrounding area. Ideal for photography and romantic getaways. | Panoramic views, Sunset watching, Picnic areas, Walking trails, Photography spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
San Juan de Ocotán vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, La Tijera (14 km away, 34 listings) earned the most per listing, about 80% more than San Juan de Ocotán.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Zapopan 4 km | 2,428 | MX$168,819 | MX$1,779 | 35% |
| Nuevo México 7 km | 33 | MX$146,804 | MX$1,862 | 31% |
| Guadalajara 10 km | 5,929 | MX$148,048 | MX$1,480 | 37% |
| La Tijera 14 km | 34 | MX$213,936 | MX$1,868 | 39% |
| Tlaquepaque 16 km | 670 | MX$116,610 | MX$1,350 | 35% |
| San Agustín 18 km | 112 | MX$145,403 | MX$1,562 | 34% |
| Tonalá 23 km | 153 | MX$103,982 | MX$1,384 | 31% |
| El Salto 26 km | 103 | MX$108,571 | MX$1,375 | 34% |
Other Airbnb Markets in Jalisco
- Puerto Vallarta Airbnb data 6,968 listings
- Mazamitla Airbnb data 1,243 listings
- Vallarta Airbnb data 502 listings
- Tapalpa Airbnb data 452 listings
- Tequila Airbnb data 419 listings
- Ajijic Airbnb data 354 listings
- Boca de Tomatlán Airbnb data 277 listings
- La Huerta Airbnb data 235 listings
See all 80 Jalisco Airbnb markets
Markets Similar to San Juan de Ocotán
Markets elsewhere in Mexico with a similar nightly rate and occupancy to San Juan de Ocotán:
- Aguascalientes City Airbnb data Mexico · MX$1,359/night · 31.4%
- Tampico Airbnb data Mexico · MX$1,437/night · 31.1%
- Mexicali Airbnb data Mexico · MX$1,472/night · 31.2%
- Chihuahua Airbnb data Mexico · MX$1,313/night · 30.8%
- San Nicolás de los Garza Airbnb data Mexico · MX$1,221/night · 32.5%
- Heroica Veracruz Airbnb data Mexico · MX$1,412/night · 29.8%
FAQ
San Juan de Ocotán Airbnb FAQ
How much do Airbnb hosts make in San Juan de Ocotán?
An active San Juan de Ocotán Airbnb grossed MX$118,717 on average in the 12 months to April 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$24,200 or more in a typical month.
How much can I make on Airbnb in San Juan de Ocotán?
It depends most on the home's size, location and how it's run. The middle half of San Juan de Ocotán listings earn between MX$6,040 and MX$24,200 in a typical month, and the top tenth MX$31,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San Juan de Ocotán?
Listings in San Juan de Ocotán were booked on 33% of available nights over the past year. That compares with 34% for the Jalisco average. July was the busiest month.
How much does an Airbnb cost per night in San Juan de Ocotán?
The average booked night in San Juan de Ocotán cost MX$1,384 before fees. Half of listings charge between MX$1,005 and MX$1,735, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San Juan de Ocotán?
None of the active San Juan de Ocotán listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San Juan de Ocotán?
Yes, when it's run well. The average San Juan de Ocotán Airbnb grossed MX$118,717 in the 12 months to April 2026, 52% below the Jalisco average of MX$247,038, though with only 19 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$14,800 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in San Juan de Ocotán?
July paid best over the past year, at MX$22,600 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in San Juan de Ocotán?
Each night a San Juan de Ocotán listing was open to book earned MX$457 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$998 or more.
How far in advance do guests book Airbnbs in San Juan de Ocotán?
San Juan de Ocotán stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in San Juan de Ocotán?
The average San Juan de Ocotán Airbnb stay lasted 4.2 nights over the past year. A listing took 17 reservations over the year on average.
How are Airbnbs in San Juan de Ocotán rated?
Guests rate San Juan de Ocotán Airbnbs 4.75 out of 5 on average. Guests score location highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in San Juan de Ocotán?
Plaza Principal, Cerro del Tepopotl and Calle Principal draw the most short-term rental interest in San Juan de Ocotán. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San Juan de Ocotán?
AirROI counted 19 active Airbnb listings in San Juan de Ocotán as of April 2026. The closest tracked market is Zapopan, 4 km away.
How much are Airbnb cleaning fees in San Juan de Ocotán?
In San Juan de Ocotán, nearly seven in ten listings add a cleaning fee. The median fee is MX$350; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in San Juan de Ocotán from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.