Spacious and centrally located apartment in Morelos, we do issue invoices Entire home · 3 bedrooms Rated 4.93 - Revenue
- MX$213,043
- Occupancy
- 54.1%
- Daily rate
- MX$1,106
Airbnb market data · 202612 months to September 2026
The average Airbnb in Zacapu brought in MX$42,182 over the 12 months through September 2026, about 46% less than the Michoacán average of MX$78,288.
The short answer
Rates and bookings both trail the Michoacán average. Listings averaged MX$791 a night and were booked on 22% of available nights, against MX$1,275 and 26% for the Michoacán average.
Timing matters: in December, usually the best month, the average listing earns about 2.5 times as much as in February, usually the slowest. With only 43 active listings, a few bookings can reorder the months.
With 43 active listings, Zacapu is the ninth-largest of 20 Michoacán markets AirROI tracks.
Browse the live Zacapu Airbnb market See Every Zacapu ListingRevenue
Gross bookings per Zacapu listing averaged MX$42,182 over the 12 months to September 2026 (Michoacán average: MX$78,288), before cleaning, platform and management costs and taxes.
In a typical year, the average Zacapu listing brings in MX$9,780 in December, its best month, and MX$3,890 in February, its slowest. September runs within 5% of December, so either can come out on top in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
December earns about 2.5 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$6,260. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in May 2026. Across the past two years, December is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$7,511 | 28.1% | MX$738 | MX$250 | 24 days | 2.6 nights |
| Oct 2025 | MX$4,433 | 16.4% | MX$719 | MX$143 | 10 days | 2.2 nights |
| Nov 2025 | MX$3,297 | 13.8% | MX$716 | MX$110 | 19 days | 1.6 nights |
| Dec 2025 | MX$6,512 | 32.7% | MX$729 | MX$210 | 14 days | 4 nights |
| Jan 2026 | MX$5,334 | 21.4% | MX$724 | MX$172 | 10 days | 2.8 nights |
| Feb 2026 | MX$4,655 | 20.4% | MX$741 | MX$166 | 12 days | 3.6 nights |
| Mar 2026 | MX$4,572 | 22.9% | MX$771 | MX$147 | 14 days | 4.4 nights |
| Apr 2026 | MX$6,077 | 23.6% | MX$803 | MX$203 | 20 days | 3.8 nights |
| May 2026 | MX$8,090 | 32.8% | MX$886 | MX$261 | 17 days | 4 nights |
| Jun 2026 | MX$5,379 | 18.7% | MX$874 | MX$179 | 9 days | 3.5 nights |
| Jul 2026 | MX$8,850 | 28.3% | MX$866 | MX$285 | 15 days | 6.7 nights |
| Aug 2026 | MX$6,156 | 23.6% | MX$869 | MX$199 | 13 days | 4.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Zacapu address, run it through the short-term rental calculator.
Profit
Yes, as extra income from a home or room you already have. The average Zacapu Airbnb took in MX$42,182 in the 12 months to September 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about MX$4,270 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$38,602 | MX$70,430 |
| Cleaning fees guests pay8% of Zacapu bookings | MX$3,580 | MX$6,520 |
| Gross bookings | MX$42,182 | MX$76,950 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 88% of Zacapu listings on Simplified Pricing, 3% for the rest | −MX$5,930 | −MX$10,810 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$3,580 | −MX$6,520 |
| Utilities and internetAbout 5% of bookings | −MX$2,110 | −MX$3,850 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$840 | −MX$1,540 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$1,270 | −MX$2,310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$420 | −MX$420 |
| Permit and registrationWhere one is required | −MX$210 | −MX$210 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −MX$14,360 | −MX$25,660 |
| Left for housing costs, then profit | MX$27,822about MX$2,320 a month | MX$51,290about MX$4,270 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Zacapu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Zacapu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$6,410 a month, against MX$3,520 for the average one.
Occupancy
Zacapu listings were booked on 22% of the nights they were open over the past year, 4 percentage points below the Michoacán average (26%) and 11 points below the Mexico average (33%). In a typical year, occupancy climbs to 41% in December and falls to 18% in February.
The busiest tenth of listings are booked about 5.6 times as often as the bottom quarter.
December is usually the busiest month in Zacapu, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 22% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Zacapu, known as ADR (average daily rate), was MX$791 over the past year, about 38% below the Michoacán average of MX$1,275 and about 69% below the Mexico average of MX$2,565. In a typical year, rates peak in May and June at about MX$800 and bottom out in October and November at about MX$680.
The top 10% charge about 2.5 times the rate of the bottom quarter.
June rates run 18% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$748. The 12-month ADR of MX$791 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Zacapu it averaged MX$167 over the past year, from about MX$139 in a typical February to about MX$315 in a typical December.
Per open night, by tier:
December RevPAR is about 2.3 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$205. The 12-month RevPAR of MX$167 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 43 active listings, the monthly pattern in Zacapu is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in December and bottom out in February.
Average revenue by month in Zacapu
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$6,640.
| Month | Revenue per listing |
|---|---|
| January | MX$4,950 |
| February | MX$3,890 |
| March | MX$5,460 |
| April | MX$5,660 |
| May | MX$6,660 |
| June | MX$4,620 |
| July | MX$7,240 |
| August | MX$5,340 |
| September | MX$9,360 |
| October | MX$8,930 |
| November | MX$7,730 |
| December | MX$9,780 |
Guests book Zacapu stays 15 days ahead on average (about two weeks), so many trips are booked close to arrival. May stays are booked furthest out, about 27 days ahead, and January stays closest to arrival, about 8 days. A typical May booking is made in mid-April.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 43 active listings in Zacapu display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Zacapu.
Neighborhoods
AirROI's area guide picks eight Zacapu neighborhoods that draw short-term rental guests, led by Zacapu Centro, Near Lake Zacapu and La Meseta. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Zacapu Centro | The central area of Zacapu, bustling with activity and culture. It's perfect for tourists who want to experience local life, with easy access to shops, restaurants, and parks. | Zacapu Main Square, Parroquia de San Juan Bautista, local markets, Museo de Arte Popular de Michoacán |
| Near Lake Zacapu | Offers beautiful natural scenery and outdoor activities, appealing to those who enjoy tranquility and nature-based recreation. Ideal for family getaways and eco-tourism. | Lake Zacapu, Kayaking, Fishing, Picnic Areas |
| La Meseta | A highland region offering breathtaking views and a peaceful retreat, perfect for tourists seeking a quieter escape from urban life. Attractions include hiking trails and rural experiences. | Hiking Trails, Scenic Views, Local Farms |
| Cerro del Cacique | Known for its historical significance and cultural heritage, this area offers guests a glimpse into the indigenous history of the region, making it a unique stay. | Archaeological Sites, Cultural Festivals, Scenic Lookouts |
| Villa de Zacapu | A charming village atmosphere with traditional architecture and friendly locals. Great for tourists wanting to immerse themselves in the local culture and lifestyle. | Local Handicrafts, Traditional Cuisine, Community Events |
| Parque Nacional Lago de Camecuaro | A short drive from Zacapu, this national park features stunning lakes and natural beauty, drawing tourists interested in nature and outdoor adventures. | Lago de Camecuaro, Hiking and Camping, Nature Trails |
| Nearby Historic Towns (e.g., Tzintzuntzan) | Close proximity to historic towns rich in history and culture, offering day trip opportunities for guests looking to explore more of Michoacán's heritage. | Tzintzuntzan Ruins, Lake Patzcuaro, Local Festivals |
| Food and Culinary Experiences | This area offers a rich culinary scene with traditional Michoacán dishes, attracting food enthusiasts who want to taste authentic local cuisine. | Local Food Markets, Street Food Tours, Cooking Classes |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 70% of listings in Zacapu, alongside 13 private-room listings (30%). Apartments and condos are the most common property type at 51%, ahead of houses (44%).
Mostly entire homes, with a private-room segment
Zacapu Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 69.8% | 30 |
| Private room | 30.2% | 13 |
Listings by property type
Zacapu Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 51.2% | 22 |
| House | 44.2% | 19 |
| Hotel/Boutique | 4.7% | 2 |
The most common size among Zacapu's 28 entire homes with a bedroom count is three bedrooms (13 homes).
Zacapu entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 28.6% | 8 |
| 2 bedrooms | 25.0% | 7 |
| 3 bedrooms | 46.4% | 13 |
Zacapu is a group-trip market: 47% of listings sleep eight or more guests, about 3.2 times the share of the next most common size, seven guests (15%). Shares are of the 34 listings with a guest capacity on file (79% of the market).
Zacapu listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 5.9% | 2 |
| 3 guests | 5.9% | 2 |
| 4 guests | 11.8% | 4 |
| 5 guests | 11.8% | 4 |
| 6 guests | 2.9% | 1 |
| 7 guests | 14.7% | 5 |
| 8+ guests | 47.1% | 16 |
Zacapu hosts set up an average of 3.1 beds per listing. 56% of listings show their exact location on the listing map; the rest show an approximate area.
Self check-in is common in Zacapu: 60% of listings offer it, and 60% have a dedicated workspace. Air conditioning is the exception rather than the rule: only 33% of listings have it.
Share of Zacapu listings with each common amenity
Guests
Zacapu draws mostly domestic guests: 86% of those who left reviews live in Mexico. Morelia alone accounts for 11% of reviews. Of the 14% from abroad, most come from the United States and France. Spanish is spoken by 65% of guests, and English by 31%.
86% of Zacapu guests are domestic
Where guests who left reviews live
Where Zacapu guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Morelia | 10.9% |
| Santiago de Querétaro | 6.8% |
| Mexico City | 6.3% |
| Guadalajara | 5.7% |
| Zapopan | 3.6% |
Where Zacapu guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 85.6% |
| United States | 12.8% |
| France | 0.5% |
| Philippines | 0.5% |
| Guatemala | 0.5% |
Languages spoken by Zacapu guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 65.1% |
| English | 30.8% |
| Spanish Sign Language | 1.4% |
| Italian | 0.7% |
| French | 0.7% |
Zacapu Airbnbs average 4.79 stars, and 47% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on cleanliness: it scores 4.71, against 4.91 for host communication.
Communication scores highest in Zacapu; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.85 |
| Cleanliness | 4.71 |
| Communication | 4.91 |
| Location | 4.84 |
| Check-in | 4.87 |
| Value | 4.76 |
Booking patterns
Nearly all Zacapu listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 47% of listings; blocked nights include any the host closes off.
Days a year Zacapu listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 86.0% | 37 |
| 181-270 days | 11.6% | 5 |
| 91-180 days | 2.3% | 1 |
Days a year Zacapu listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.3% | 1 |
| 91-180 days | 14.0% | 6 |
| 31-90 days | 46.5% | 20 |
| 1-30 days | 37.2% | 16 |
The average Zacapu booking lasts 3.9 nights, longest in November and shortest in September. Listings took about 10 bookings each over the year. 46% of listings that give a check-in time set it at 4 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Zacapu
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Zacapu accept stays of one or two nights.
Minimum stay set by Zacapu listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Strict is the most common cancellation policy in Zacapu, used by 49% of listings; it gives a full refund only within 48 hours of booking, and half back up to a week before check-in. Hosts here lean strict: nearly two-thirds of listings use Firm or stricter terms, against 26% on Flexible or Moderate.
Cancellation policies of Zacapu listings, from most to least flexible
Share of listings by the policy they use
56% of Zacapu listings charge a cleaning fee. The typical fee is about MX$228. Spread over the average stay of 3.9 nights, that adds roughly MX$60 a night to what guests pay. For listings that charge one, cleaning fees make up about 8% of gross revenue.
Top earners
The top-grossing Airbnb in Zacapu, a three-bedroom home, took in MX$213,000 over the past year, about five times the city's average of MX$42,200.
Spacious and centrally located apartment in Morelos, we do issue invoices Entire home · 3 bedrooms Rated 4.93
Premium boutique apartment in front of Los Arcos. Entire home · 2 bedrooms
Spacious and centrally located apartment in Mendoza, we do issue invoices Entire home · 3 bedrooms Rated 5.00
New residential house Entire home · 3 bedrooms Rated 4.82
We bill Casa Colibrí Zacapu, 2 rooms, 5 guests Entire home · 2 bedrooms Rated 4.75
Yes, we checked in at Casa Colibrí, Zacapu, 3 bedrooms, 9 guests Entire home · 3 bedrooms Rated 4.78 Fewer than 1% of Zacapu listings are classed as professionally managed, though 44% of listings have a co-host. 81% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 88% of listings.
Nearby markets
Of the seven nearby markets in the table, all within 95 km, Morelia (64 km away) earned the most per listing, about twice as much as Zacapu. Zamora was the busiest, booked on 33% of nights against 22% in Zacapu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pátzcuaro 38 km | 392 | MX$66,764 | MX$1,770 | 17% |
| Uruapan 52 km | 233 | MX$69,829 | MX$1,006 | 28% |
| Zamora 55 km | 110 | MX$78,709 | MX$800 | 33% |
| Morelia 64 km | 1,591 | MX$82,720 | MX$1,108 | 29% |
| La Piedad de Cabadas 65 km | 62 | MX$51,544 | MX$891 | 25% |
| Moroleón 72 km | 32 | MX$72,299 | MX$1,196 | 24% |
| La Barca 95 km | 34 | MX$38,882 | MX$1,087 | 21% |
See all 20 Michoacán Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Zacapu:
FAQ
An active Zacapu Airbnb grossed MX$42,182 on average in the 12 months to September 2026, according to AirROI's tracking of 43 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$7,680 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Zacapu listings earn between MX$1,850 and MX$7,680 in a typical month, and the top tenth MX$13,500 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Zacapu were booked on 22% of available nights over the past year. That compares with 26% for the Michoacán average. December is usually the busiest month.
The average booked night in Zacapu cost MX$791 before fees. Half of listings charge between MX$500 and MX$1,005, so bedroom count and location move the price more than the average suggests.
None of the active Zacapu listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average Zacapu Airbnb grossed MX$42,182 in the 12 months to September 2026, 46% below the Michoacán average of MX$78,288, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about MX$4,270 a month. Check a specific home in the Airbnb calculator.
December usually pays best, averaging MX$9,780 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Zacapu listing was open to book earned MX$167 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$318 or more.
Zacapu stays were booked 15 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
The average Zacapu Airbnb stay lasted 3.9 nights over the past year. A listing took 10 reservations over the year on average.
Guests rate Zacapu Airbnbs 4.79 out of 5 on average. Guests score communication highest and cleanliness lowest.
Zacapu Centro, Near Lake Zacapu and La Meseta draw the most short-term rental interest in Zacapu. The neighborhood guide explains what brings guests to each.
AirROI counted 43 active Airbnb listings in Zacapu as of September 2026. The closest tracked market is Pátzcuaro, 38 km away.
In Zacapu, 56% of listings add a cleaning fee, and the typical fee is about MX$228.
Method
Figures on this page cover 43 active Airbnb listings in Zacapu from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.