Ideal getaway in nature Entire home · 6 bedrooms Rated 4.88 - Revenue
- MX$940,688
- Occupancy
- 50.3%
- Daily rate
- MX$5,133
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ciudad Valles brought in MX$106,398 over the 12 months through September 2026, about 23% more than the San Luis Potosí average of MX$86,678.
The short answer
Ciudad Valles earns on price rather than volume. Listings averaged MX$1,405 a night and were booked on 26% of available nights, against MX$1,260 and 29% for the San Luis Potosí average.
Timing matters: in July, usually the best month, the average listing earns about 2.7 times as much as in February, usually the slowest.
With 449 active listings, Ciudad Valles is the second-largest of 16 San Luis Potosí markets AirROI tracks. From a year earlier, average revenue rose 41% while the number of active listings grew 14%.
Browse the live Ciudad Valles Airbnb market
See Every Ciudad Valles Listing
Revenue
Gross bookings per Ciudad Valles listing averaged MX$106,398 over the 12 months to September 2026 (San Luis Potosí average: MX$86,678), before cleaning, platform and management costs and taxes.
In a typical year, the average Ciudad Valles listing brings in MX$19,300 in July, its best month, and MX$7,220 in February, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.8 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.7 times what February does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$11,700. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, while nightly rates and bookings both peaked in August 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | MX$9,511 | 26.2% | MX$1,229 | MX$317 | 24 days | 2.9 nights |
| Oct 2025 | MX$8,320 | 24.9% | MX$1,237 | MX$268 | 25 days | 2.9 nights |
| Nov 2025 | MX$10,304 | 29.3% | MX$1,242 | MX$343 | 37 days | 3 nights |
| Dec 2025 | MX$13,560 | 30.8% | MX$1,266 | MX$437 | 31 days | 4.2 nights |
| Jan 2026 | MX$8,896 | 21.7% | MX$1,301 | MX$287 | 47 days | 2.9 nights |
| Feb 2026 | MX$7,783 | 23.7% | MX$1,277 | MX$278 | 19 days | 3.4 nights |
| Mar 2026 | MX$13,327 | 31.5% | MX$1,318 | MX$430 | 23 days | 3.4 nights |
| Apr 2026 | MX$14,606 | 34.8% | MX$1,357 | MX$487 | 26 days | 3.5 nights |
| May 2026 | MX$14,411 | 30.8% | MX$1,490 | MX$465 | 24 days | 3.1 nights |
| Jun 2026 | MX$16,362 | 32.2% | MX$1,522 | MX$545 | 16 days | 4 nights |
| Jul 2026 | MX$24,786 | 35.6% | MX$1,553 | MX$800 | 35 days | 5 nights |
| Aug 2026 | MX$19,414 | 37.1% | MX$1,556 | MX$626 | 23 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Ciudad Valles market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Ciudad Valles Airbnb took in MX$106,398 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$228,700, and run by its owner at everyday costs, about MX$13,800 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$101,598 | MX$218,400 |
| Cleaning fees guests pay4% of Ciudad Valles bookings | MX$4,800 | MX$10,300 |
| Gross bookings | MX$106,398 | MX$228,700 |
| Running costs | ||
| Airbnb's feeAbout 12%: 15.5% for the 74% of Ciudad Valles listings on Simplified Pricing, 3% for the rest | −MX$13,100 | −MX$28,100 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$4,800 | −MX$10,300 |
| Utilities and internetAbout 5% of bookings | −MX$5,300 | −MX$11,400 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$2,100 | −MX$4,600 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$3,200 | −MX$6,900 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$1,100 | −MX$1,100 |
| Permit and registrationWhere one is required | −MX$500 | −MX$500 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −MX$30,100 | −MX$62,900 |
| Left for housing costs, then profit | MX$76,298about MX$6,400 a month | MX$165,800about MX$13,800 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ciudad Valles's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ciudad Valles home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$19,100 a month, against MX$8,900 for the average one.
Occupancy
Ciudad Valles listings were booked on 26% of the nights they were open over the past year, 3 percentage points below the San Luis Potosí average (29%) and 7 points below the Mexico average (33%). In a typical year, occupancy climbs to 37% in April and falls to 21% in January.
The busiest tenth of listings are booked about 5.6 times as often as the bottom quarter.
April is usually the busiest month in Ciudad Valles, January the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ciudad Valles, known as ADR (average daily rate), was MX$1,405 over the past year, about 12% above the San Luis Potosí average of MX$1,260 and about 45% below the Mexico average of MX$2,565. Averaged month by month over the past two years, rates peak in July and August at about MX$1,395 and bottom out in September and December at about MX$1,185.
Prices span a wide range: the top 10% charge about 4.3 times the rate of the bottom quarter.
August rates run 17% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$1,260. The 12-month ADR of MX$1,405 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ciudad Valles it averaged MX$390 over the past year, from about MX$254 in a typical January to about MX$622 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.4 times January's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, MX$384.
Seasonality
Ciudad Valles has one high season, April through August, which makes it a moderately seasonal market. Business is slowest in January and February and slows again from September to November. A listing earns about 82% more a month in June through August than in December through February.
Average revenue by month in Ciudad Valles
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, MX$11,700.
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | MX$7,880 |
| February | Low season | MX$7,220 |
| March | Shoulder season | MX$11,400 |
| April | High season | MX$14,000 |
| May | High season | MX$12,200 |
| June | High season | MX$13,600 |
| July | High season | MX$19,300 |
| August | High season | MX$15,700 |
| September | Low season | MX$8,770 |
| October | Low season | MX$9,250 |
| November | Low season | MX$9,560 |
| December | Shoulder season | MX$11,700 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonApril–August | MX$15,000 | 33% | MX$1,345 |
| Shoulder seasonMarch, December | MX$11,500 | 30% | MX$1,205 |
| Low seasonJanuary–February, September–November | MX$8,540 | 25% | MX$1,199 |
Guests book Ciudad Valles stays 29 days ahead on average (about four weeks). January stays are booked furthest out, about 40 days ahead, and February stays closest to arrival, about 16 days. A typical January booking is made in early December.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 29 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 449 active listings in Ciudad Valles display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ciudad Valles.
Neighborhoods
AirROI's area guide picks seven Ciudad Valles neighborhoods that draw short-term rental guests, led by Centro Histórico, La Huasteca and Pueblo Mágico de Xilitla. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The historical center of Ciudad Valles offers a vibrant cultural atmosphere with colonial architecture and local markets. It's perfect for tourists seeking a taste of the local lifestyle and history. | Parroquia de Santiago Apostol, Plaza de Armas, Museo Huasteco, Mercado Municipal, Casa de la Cultura |
| La Huasteca | This region is famous for its lush landscapes, rich culture, and indigenous heritage, making it a significant destination for travelers looking to explore nature and heritage. | Sierra Gorda, Cascada de El Salto, Laguna de la Media Luna, Pueblo Mágico de Xilitla |
| Pueblo Mágico de Xilitla | A unique town with surrealist gardens and artistic heritage, attracting tourists interested in art and nature combination. | Las Pozas, Edward James' Surrealist Gardens, Church of San Andrés, Local artisan shops |
| Rio Verde | A growing destination that offers proximity to major attractions and economic development, making it attractive for business travelers. | Basilica del Santo Cristo, Plaza Principal, Local food market, Cultural events |
| El Huasteco | A key area for exploring Huastecan culture and tastes, attracting culinary tourism and those interested in local traditions. | Traditional Huastecan cuisine, Cultural festivals, Arts and crafts fairs |
| Micos Waterfalls | A natural paradise with stunning waterfalls, appealing to tourists who seek adventure and natural beauty. | Micos Waterfalls, Hiking trails, Swimming spots, Picnic areas |
| Taninul | Known for its natural hot springs, Taninul is perfect for those looking for relaxation and rejuvenation in a serene environment. | Taninul Hot Springs, Spa facilities, Natural scenery, River activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 77% of listings in Ciudad Valles, but private rooms are a real segment: more than one listing in five (22%) rents out a single room. Houses (44%) and apartments or condos (40%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Ciudad Valles Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.3% | 347 |
| Private room | 22.5% | 101 |
| Hotel room | 0.2% | 1 |
Houses and apartments split the stock
Ciudad Valles Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 43.9% | 197 |
| Apartment/Condo | 40.1% | 180 |
| Hotel/Boutique | 10.7% | 48 |
| Others | 3.1% | 14 |
| Cabin/Outdoor | 2.2% | 10 |
Two-bedroom homes are the most common size in Ciudad Valles (32% of entire homes), and 38% have three or more bedrooms. Shares are of the 342 entire homes that give a bedroom count; rented rooms are left out.
Ciudad Valles entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 30.1% | 103 |
| 2 bedrooms | 32.2% | 110 |
| 3 bedrooms | 24.9% | 85 |
| 4 bedrooms | 7.9% | 27 |
| 5+ bedrooms | 5.0% | 17 |
A typical one-bedroom home in Ciudad Valles earned MX$44,700 over the past year, against MX$323,000 for a home with five or more bedrooms.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 103 | MX$44,700 | MX$50,000 | MX$805 | 26% |
| 2 bedrooms | 110 | MX$71,400 | MX$85,400 | MX$1,220 | 29% |
| 3 bedrooms | 85 | MX$167,000 | MX$197,000 | MX$2,024 | 33% |
| 4 bedrooms | 27 | MX$212,000 | MX$288,000 | MX$2,994 | 31% |
| 5+ bedrooms | 17 | MX$323,000 | MX$346,000 | MX$4,881 | 27% |
Ciudad Valles is a group-trip market: 36% of listings sleep eight or more guests, about 1.8 times the share of the next most common size, four guests (20%). Shares are of the 393 listings with a guest capacity on file (88% of the market).
Ciudad Valles listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 12.7% | 50 |
| 3 guests | 2.0% | 8 |
| 4 guests | 19.6% | 77 |
| 5 guests | 9.9% | 39 |
| 6 guests | 14.2% | 56 |
| 7 guests | 5.9% | 23 |
| 8+ guests | 35.6% | 140 |
Ciudad Valles hosts set up an average of 4.2 beds per listing, roughly two for every bedroom. About a third of listings (34%) show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Ciudad Valles: 76% of listings offer it, and 43% have a barbecue grill.
Share of Ciudad Valles listings with each common amenity
Listings in Ciudad Valles with sun loungers earned about 3.1 times as much a year, on average, as those without: MX$282,000 against MX$90,600. The gap is smaller for a pool (about 3.0 times as much) and a sound system (about 2.5 times as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Ciudad Valles listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Sun loungers | 8% | MX$282,000 | MX$90,600 | +212% |
| Pool | 24% | MX$215,000 | MX$71,900 | +199% |
| Sound system | 10% | MX$229,000 | MX$93,400 | +146% |
| Outdoor playground | 4% | MX$229,000 | MX$102,000 | +124% |
| Exercise equipment | 4% | MX$219,000 | MX$101,000 | +117% |
| Free parking on premises | 76% | MX$122,000 | MX$56,600 | +116% |
| Gym | 4% | MX$214,000 | MX$101,000 | +111% |
| Pool view | 4% | MX$215,000 | MX$102,000 | +110% |
| Outdoor shower | 14% | MX$193,000 | MX$92,300 | +109% |
| BBQ grill | 43% | MX$150,000 | MX$72,700 | +107% |
Guests
Ciudad Valles draws mostly domestic guests: 86% of those who left reviews live in Mexico. San Luis Potosi alone accounts for 12% of reviews. Of the 14% from abroad, most come from the United States and France. Spanish is spoken by 61% of guests, and English by 32%.
86% of Ciudad Valles guests are domestic
Where guests who left reviews live
Where Ciudad Valles guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| San Luis Potosi | 12.4% |
| Mexico City | 11.6% |
| Monterrey | 3.8% |
| Santiago de Querétaro | 3.2% |
Where Ciudad Valles guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 86.4% |
| United States | 9.7% |
| France | 0.6% |
| Germany | 0.5% |
| Spain | 0.3% |
Languages spoken by Ciudad Valles guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 60.9% |
| English | 32.0% |
| French | 2.9% |
| German | 1.5% |
| Portuguese | 1.1% |
Ciudad Valles Airbnbs average 4.76 stars, and 34% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.75.
Communication scores highest in Ciudad Valles; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.75 |
| Communication | 4.86 |
| Location | 4.77 |
| Check-in | 4.85 |
| Value | 4.76 |
Booking patterns
More than nine in ten Ciudad Valles listings are open to guests more than 180 days a year, but only 8% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 35% of listings; blocked nights include any the host closes off.
Days a year Ciudad Valles listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 70.4% | 316 |
| 181-270 days | 21.6% | 97 |
| 91-180 days | 7.1% | 32 |
| 31-90 days | 0.9% | 4 |
Days a year Ciudad Valles listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 0.9% | 4 |
| 181-270 days | 7.3% | 33 |
| 91-180 days | 22.9% | 103 |
| 31-90 days | 34.5% | 155 |
| 1-30 days | 34.3% | 154 |
The average Ciudad Valles booking lasts 3.6 nights, longest in December and shortest in January. Listings took about 17 bookings each over the year, some 7,760 in all. About seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Ciudad Valles
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Ciudad Valles accept stays of one or two nights.
Minimum stay set by Ciudad Valles listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Ciudad Valles, used by 44% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 24% on Firm or stricter ones.
Cancellation policies of Ciudad Valles listings, from most to least flexible
Share of listings by the policy they use
More than half of Ciudad Valles listings charge a cleaning fee. The typical fee is MX$193, and some higher fees lift the average to MX$343. Spread over the average stay of 3.6 nights, that adds roughly MX$55 a night to what guests pay. For listings that charge one, cleaning fees make up about 4% of gross revenue.
Top earners
The top-grossing Airbnb in Ciudad Valles, a six-bedroom home, took in MX$941,000 over the past year, about 8.8 times the city's average of MX$106,000.
Ideal getaway in nature Entire home · 6 bedrooms Rated 4.88
Beautiful House with a pool in the Huasteca Entire home · 5 bedrooms Rated 4.95
Large house with pool Entire home · 4 bedrooms Rated 4.84
VILLA MARIA ISABEL RESIDENCIAL BOUTIQUE Entire home · 4 bedrooms Rated 4.90
Casa Greta! With Private Pool / Huasteca, SLP Entire home · 3 bedrooms Rated 4.99
Casa Rivera. Comfort and Private Pool Entire home · 4 bedrooms Rated 4.96 María Del Carmen is the top-grossing host in Ciudad Valles, with MX$1.52 million in bookings across 3 listings over the past year. Together, the ten top-grossing hosts run 16% of the market's 449 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| María Del Carmen | 3 | MX$1,523,087 | MX$507,696 | 4.91/5 | |
| Omar | 19 | MX$1,377,825 | MX$72,517 | 4.74/5 | |
| Tomas | 3 | MX$1,337,297 | MX$445,766 | 4.97/5 | |
| 4 | Huasteca Airbnb | 10 | MX$1,262,336 | MX$126,234 | 4.93/5 |
| 5 | Yas | 3 | MX$1,162,050 | MX$387,350 | 4.98/5 |
| 6 | Viviana | 3 | MX$1,146,795 | MX$382,265 | 4.99/5 |
| 7 | Ana Rocio | 2 | MX$1,079,155 | MX$539,577 | 4.78/5 |
| 8 | Oskar | 15 | MX$992,442 | MX$66,163 | 4.93/5 |
| 9 | Francisco | 12 | MX$982,126 | MX$81,844 | 4.78/5 |
| 10 | Victor Hugo | 3 | MX$907,866 | MX$302,622 | 4.40/5 |
Fewer than 1% of Ciudad Valles listings are classed as professionally managed, though 33% of listings have a co-host. Superhosts run 43% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 74% of listings.
Nearby markets
Ciudad Valles out-earns every one of the four nearby markets in the table, all within 98 km; the best of them, Tamasopo, averaged about 9% less per listing. None of them fills more nights than Ciudad Valles (26%); the busiest, El Naranjo, reached 20%.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tamasopo 39 km | 114 | MX$96,959 | MX$2,012 | 18% |
| Xilitla 67 km | 135 | MX$54,960 | MX$1,376 | 16% |
| El Naranjo 67 km | 35 | MX$83,210 | MX$1,717 | 20% |
| Jalpan de Serra 98 km | 83 | MX$64,014 | MX$1,407 | 19% |
See all 16 San Luis Potosí Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Ciudad Valles:
FAQ
An active Ciudad Valles Airbnb grossed MX$106,398 on average in the 12 months to September 2026, according to AirROI's tracking of 449 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$16,700 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ciudad Valles listings earn between MX$3,480 and MX$16,700 in a typical month, and the top tenth MX$31,900 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Ciudad Valles were booked on 26% of available nights over the past year. That compares with 29% for the San Luis Potosí average. April is usually the busiest month.
The average booked night in Ciudad Valles cost MX$1,405 before fees. Half of listings charge between MX$640 and MX$1,630, so bedroom count and location move the price more than the average suggests.
None of the active Ciudad Valles listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ciudad Valles Airbnb grossed MX$106,398 in the 12 months to September 2026, 23% above the San Luis Potosí average of MX$86,678, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$13,800 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
July usually pays best, averaging MX$19,300 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ciudad Valles listing was open to book earned MX$390 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$901 or more.
Ciudad Valles stays were booked 29 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ciudad Valles Airbnb stay lasted 3.6 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Ciudad Valles Airbnbs 4.76 out of 5 on average. Guests score communication highest and cleanliness lowest.
Centro Histórico, La Huasteca and Pueblo Mágico de Xilitla draw the most short-term rental interest in Ciudad Valles. The neighborhood guide explains what brings guests to each.
AirROI counted 449 active Airbnb listings in Ciudad Valles as of September 2026. The closest tracked market is Tamasopo, 39 km away.
In Ciudad Valles, more than half of listings add a cleaning fee. The median fee is MX$193, and some higher fees lift the average to MX$343.
Method
Figures on this page cover 449 active Airbnb listings in Ciudad Valles from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.