Country house with a pool Entire home · 3 bedrooms Rated 5.00 - Revenue
- MX$679,166
- Occupancy
- 35.0%
- Daily rate
- MX$5,254
Prices in
Airbnb market data · 202512 months to October 2025
San Luis Potosi, Mexico Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in San Luis Potosi brought in MX$88,025 over the 12 months through October 2025.
AirROI's latest figures for San Luis Potosi run through October 2025.
The short answer
San Luis Potosi Airbnb Market at a Glance
Listings averaged MX$1,170 a night and were booked on 32% of available nights.
July, the best month, brought in about 61% more per listing than February, the slowest. With only 49 active listings, a few bookings can reorder the months.
With 49 active listings, San Luis Potosi is the 11th-largest of 16 San Luis Potosí markets AirROI tracks.
Browse the live San Luis Potosi Airbnb market See Every San Luis Potosi ListingRevenue
How Much Do Airbnb Hosts Make in San Luis Potosi?
Gross bookings per San Luis Potosi listing averaged MX$88,025 over the 12 months to October 2025 (San Luis Potosí average: MX$86,678), before cleaning, platform and management costs and taxes.
The average San Luis Potosi listing brought in MX$12,800 in July, its best month, and MX$7,930 in February, its slowest. The three strongest months bring in 29% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn MX$20,800+ a month, about three times the typical property.
- Strong performers (top 25%) earn MX$13,300 or more, roughly MX$6,200 a month above the median.
- Typical properties (median) earn about MX$7,060 a month.
- Entry-level properties (bottom 25%) earn MX$3,650 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earned about 1.6 times what February did
Average revenue per active listing, by month
Monthly average MX$12,800 MX$7,930
The dashed line is the average of the months shown, MX$10,700.
San Luis Potosi Airbnb Data by Month
Latest 12 months in the October 2025 data.
July led on revenue and bookings; nightly rates peaked in May.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | MX$11,795 | 38.8% | MX$1,211 | 10 days |
| Dec 2024 | MX$12,294 | 40.1% | MX$1,198 | 17 days |
| Jan 2025 | MX$8,775 | 31.9% | MX$1,195 | 4 days |
| Feb 2025 | MX$7,927 | 33.4% | MX$1,181 | 7 days |
| Mar 2025 | MX$10,436 | 38.1% | MX$1,185 | 8 days |
| Apr 2025 | MX$11,219 | 36.6% | MX$1,201 | 12 days |
| May 2025 | MX$11,503 | 31.2% | MX$1,246 | 12 days |
| Jun 2025 | MX$10,749 | 32.2% | MX$1,155 | 9 days |
| Jul 2025 | MX$12,799 | 41.4% | MX$986 | 23 days |
| Aug 2025 | MX$11,757 | 38.9% | MX$987 | 16 days |
| Sep 2025 | MX$8,214 | 27.2% | MX$1,008 | 13 days |
| Oct 2025 | MX$10,483 | 29.0% | MX$1,063 | 11 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one San Luis Potosi address, run it through the Airbnb income calculator.
Profit
Is an Airbnb in San Luis Potosi Profitable?
Yes, when it's run well. The average San Luis Potosi Airbnb took in MX$88,025 in the 12 months to October 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about MX$165,820, and run by its owner at everyday costs, about MX$10,190 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
San Luis Potosi Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | MX$88,025 | MX$165,820 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −MX$13,640 | −MX$25,700 |
| Utilities and internetAbout 5% of bookings | −MX$4,400 | −MX$8,290 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$1,760 | −MX$3,320 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$2,640 | −MX$4,970 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$880 | −MX$880 |
| Permit and registrationWhere one is required | −MX$440 | −MX$440 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 27% of bookings | −MX$23,760 | −MX$43,600 |
| Left for housing costs, then profit | MX$64,265about MX$5,360 a month | MX$122,220about MX$10,190 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own San Luis Potosi Airbnb Profit
The estimate starts from San Luis Potosi's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one San Luis Potosi home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How San Luis Potosi's Top Earners Get There
- More nights booked. The busiest quarter of San Luis Potosi listings are booked on 49% or more of their nights, against 29% for the median listing. Ten more booked nights a year at the median rate of MX$740 adds about MX$7,400 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge MX$1,195 a night or more, against a median of MX$740. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about MX$8,800 a year.
- Open for the busy months. July brought the average listing about MX$12,800, against MX$7,930 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$13,820 a month, against MX$7,340 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in San Luis Potosi?
San Luis Potosi listings were booked on 32% of the nights they were open over the past year, 3 percentage points above the San Luis Potosí average (29%) and in line with the Mexico average. Occupancy climbs to 41% in July and falls to 27% in September.
The busiest tenth of listings are booked about 5.6 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 73%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 49% or more, roughly three nights a week.
- Typical properties (median) fill about 29% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
July was the busiest month in San Luis Potosi, September the quietest
Share of open nights booked, by month
Monthly average 35% 41% 27%
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in San Luis Potosi?
The average nightly rate in San Luis Potosi, known as ADR (average daily rate), was MX$1,170 over the past year, about 7% below the San Luis Potosí average of MX$1,260 and about 54% below the Mexico average of MX$2,565. Rates peak in May at about MX$1,245 and bottom out in July and August at about MX$985.
Prices span a wide range: the top 10% charge about four times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge MX$2,290+ a night, about three times the median.
- Strong performers (top 25%) charge MX$1,195 or more, about MX$460 above the median.
- Typical properties (median) charge about MX$740 a night.
- Entry-level properties (bottom 25%) charge MX$565 or less, about three-quarters of the median.
May rates ran 26% above July's
Average nightly rate (ADR), by month
Monthly average MX$1,250 MX$986
The dashed line is the average of the months shown, MX$1,130.
Seasonality
Best and Worst Months for Airbnb in San Luis Potosi
With only 49 active listings, the monthly pattern in San Luis Potosi is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in San Luis Potosi?
Guests book San Luis Potosi stays 11 days ahead on average, so many trips are booked close to arrival. July stays are booked furthest out, about 23 days ahead, and January stays closest to arrival, about 4 days. A typical July booking is made in late June.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Monthly average 12 days 23 days 4 days
Permits
Airbnb Permits and Registration in San Luis Potosi
None of the 49 active listings in San Luis Potosi display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in San Luis Potosi.
Neighborhoods
Best Neighborhoods for Airbnb in San Luis Potosi
AirROI's area guide picks six San Luis Potosi neighborhoods that draw short-term rental guests, led by Centro Historico, Tercera Grande and San Luis Potosí Industrial Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Historico | The historic downtown area with colonial architecture, museums, and cultural activities. A prime location for tourists interested in history and culture, providing easy access to major attractions and eateries. | Plaza de Armas, Cathedral of San Luis Potosí, Museo Nacional de la Máscara, Teatro de la Paz, Centro de las Artes, Mercado Hidalgo |
| Tercera Grande | A popular, centrally-located neighborhood resembling a trendy urban environment, ideal for young professionals and visitors looking for vibrant nightlife and dining options. | Boulevard Rio Santiago, Cafes and restaurants, Cinemas, Shops and boutiques, Parks like Parque Tangamanga |
| San Luis Potosí Industrial Park | A rapidly growing industrial area with opportunities for business travelers and workers. Investors can expect a constant influx of guests needing accommodation during business trips. | Industries and factories, Business centers, Proximity to major highways, Logistics and transport facilities |
| Tangamanga | Known for its expansive Tangamanga Park, this area attracts families and nature enthusiasts. It's ideal for outdoor activities and a family-friendly atmosphere. | Parque Tangamanga I, Parque Tangamanga II, Sports facilities, Botanical garden, Picnic areas |
| Lomas | An upscale residential area with modern amenities. Preferred by travelers seeking comfort and luxury in a quiet neighborhood while being a short drive to the city center. | Shopping centers like Plaza San Luis, Restaurants and cafes, Chapultepec Hill, Schools and universities |
| Villa de Reyes | Emerging area ideal for visitors looking for a quieter place but close enough to San Luis Potosí's attractions. Great for long-term stays. | Local markets, Nearby natural attractions, Quiet parks |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
San Luis Potosi Airbnb Listings by Type and Size
Entire homes make up 78% of listings in San Luis Potosi, alongside 11 private-room listings (22%). Houses are the most common property type at 67%, about 6 times the share of cabins and other outdoor stays (12%).
Mostly entire homes, with a private-room segment
San Luis Potosi Airbnb listings by room type
- Entire home 78%
- Private room 22%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 77.6% | 38 |
| Private room | 22.4% | 11 |
Listings by property type
San Luis Potosi Airbnb listings by property type
- House 67%
- Cabin/Outdoor 12%
- Hotel/Boutique 10%
- Apartment/Condo 10%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| House | 67.3% | 33 |
| Cabin/Outdoor | 12.2% | 6 |
| Hotel/Boutique | 10.2% | 5 |
| Apartment/Condo | 10.2% | 5 |
How Many Bedrooms Do Airbnb Listings in San Luis Potosi Have?
Among homes with two or more bedrooms, three-bedroom homes are the most common in San Luis Potosi (43% of listings), and 48% of listings have three or more bedrooms. The chart's studio and one-bedroom column also counts private rooms, since Airbnb lists a rented room as one bedroom. Shares are of the 40 listings that give a bedroom count (82% of the market); most of the rest are room rentals.
San Luis Potosi listings by number of bedrooms
Listings with each number of bedrooms, of those with a bedroom count on file
18%
35%
43%
3%
3%
Bedroom counts in numbers
| Bedrooms | Share of listings with a bedroom count | Listings |
|---|---|---|
| Studio or 1 bedroom | 17.5% | 7 |
| 2 bedrooms | 35.0% | 14 |
| 3 bedrooms | 42.5% | 17 |
| 4 bedrooms | 2.5% | 1 |
| 5+ bedrooms | 2.5% | 1 |
How Many Guests Do Airbnbs in San Luis Potosi Sleep?
The most common capacity in San Luis Potosi is four guests (25% of listings), and 48% of listings sleep six or more. Shares are of the 40 listings with a guest capacity on file (82% of the market).
San Luis Potosi listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
8%
8%
25%
13%
18%
8%
23%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 7.5% | 3 |
| 3 guests | 7.5% | 3 |
| 4 guests | 25.0% | 10 |
| 5 guests | 12.5% | 5 |
| 6 guests | 17.5% | 7 |
| 7 guests | 7.5% | 3 |
| 8+ guests | 22.5% | 9 |
What Amenities Do Airbnb Listings in San Luis Potosi Offer?
Free on-site parking is close to standard in San Luis Potosi: 96% of listings offer it.
Share of San Luis Potosi listings with each common amenity
Guests
Who Books Airbnbs in San Luis Potosi?
San Luis Potosi draws mostly domestic guests: 94% of those who left reviews live in Mexico. Mexico City alone accounts for 13% of reviews. Of the 6% from abroad, most come from the United States and Thailand. Guests speak a mix of languages: Spanish leads at 56%, followed by English and Italian.
94% of San Luis Potosi guests are domestic
Where guests who left reviews live
- Domestic 94%
- International 6%
Where San Luis Potosi guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Mexico City | 12.6% |
| San Luis Potosi | 11.6% |
| Santiago de Querétaro | 7.9% |
| Monterrey | 7.4% |
Where San Luis Potosi guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| Mexico | 93.8% |
| United States | 4.1% |
| Thailand | 0.5% |
| Lithuania | 0.5% |
| Austria | 0.5% |
Languages spoken by San Luis Potosi guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| Spanish | 55.9% |
| English | 35.3% |
| Italian | 2.4% |
| French | 1.8% |
| German | 1.2% |
Booking patterns
How Guests Book in San Luis Potosi: Stays, Rules and Fees
About nine in ten San Luis Potosi listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 39% of listings; blocked nights include any the host closes off.
Days a year San Luis Potosi listings are open to guests
Share of listings by days a year
- 271-366 days 57%
- 181-270 days 33%
- 91-180 days 10%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 57.1% | 28 |
| 181-270 days | 32.7% | 16 |
| 91-180 days | 10.2% | 5 |
Days a year San Luis Potosi listings are booked or blocked
Share of listings by days a year
- 181-270 days 12%
- 91-180 days 31%
- 31-90 days 39%
- 1-30 days 18%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.2% | 6 |
| 91-180 days | 30.6% | 15 |
| 31-90 days | 38.8% | 19 |
| 1-30 days | 18.4% | 9 |
San Luis Potosi Airbnb Minimum Stay Requirements
About three-quarters of listings in San Luis Potosi accept stays of one or two nights, but more than two in ten listings require 30 nights or more, which makes them monthly rentals rather than short stays.
Minimum stay set by San Luis Potosi listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in San Luis Potosi?
Flexible is the most common cancellation policy in San Luis Potosi, used by 45% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: 86% of listings offer Flexible or Moderate terms, against 14% on Firm or stricter ones.
Cancellation policies of San Luis Potosi listings, from most to least flexible
Share of listings by the policy they use
Top earners
Top-Earning Airbnbs and Hosts in San Luis Potosi
The top-grossing Airbnb in San Luis Potosi, a three-bedroom home, took in MX$679,000 over the past year, about 7.7 times the city's average of MX$88,000.
Country house with a pool Entire home · 3 bedrooms Rated 5.00 
Monte Caldera Cabin Entire home · 5 bedrooms Rated 4.84 - Revenue
- MX$490,135
- Occupancy
- 19.3%
- Daily rate
- MX$6,409
Los Lagos, Bonita Casa A/C We invoice Azul 151 Entire home · 3 bedrooms Rated 4.94 - Revenue
- MX$178,662
- Occupancy
- 42.5%
- Daily rate
- MX$1,257
Casa Chanel Entire home · 2 bedrooms Rated 4.96 - Revenue
- MX$172,602
- Occupancy
- 57.8%
- Daily rate
- MX$763
SweetHome Executive, Lagos III-7H Entire home · 3 bedrooms Rated 4.79 - Revenue
- MX$172,567
- Occupancy
- 68.3%
- Daily rate
- MX$757
SweetHome Winnipeg - 9 guests Entire home · 3 bedrooms Rated 4.67 - Revenue
- MX$156,612
- Occupancy
- 49.6%
- Daily rate
- MX$889
Nearby markets
San Luis Potosi vs. Nearby Airbnb Markets
AirROI also tracks listings in this area under other names: San Luis Potosí City (648 active listings) and San Luis Potosí (412) have their own pages and are left out of the comparison below.
San Luis Potosi out-earns every one of the five nearby markets in the table, all within 95 km; the best of them, Villa de Pozos, averaged about 9% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Villa de Pozos 8 km | 108 | MX$79,900 | MX$1,889 | 33% |
| Soledad de Graciano Sánchez 15 km | 99 | MX$57,692 | MX$721 | 33% |
| Ciudad Fernández 82 km | 31 | MX$79,549 | MX$1,651 | 23% |
| Rioverde 86 km | 63 | MX$67,149 | MX$1,263 | 23% |
| San Luis de la Paz 95 km | 33 | MX$63,419 | MX$1,069 | 28% |
Other Airbnb Markets in San Luis Potosí
- Ciudad Valles Airbnb data 449 listings
- Xilitla Airbnb data 135 listings
- Tamasopo Airbnb data 114 listings
- Real de Catorce Airbnb data 99 listings
- Matehuala Airbnb data 51 listings
- El Naranjo Airbnb data 35 listings
See all 16 San Luis Potosí Airbnb markets
Markets Similar to San Luis Potosi
Markets elsewhere in Mexico with a similar nightly rate and occupancy to San Luis Potosi:
- Veracruz City Airbnb data Mexico · MX$1,159/night · 32.1%
- San Nicolás de los Garza Airbnb data Mexico · MX$1,160/night · 32.2%
- San Bernardino Tlaxcalancingo Airbnb data Mexico · MX$1,107/night · 32.0%
- Colima City Airbnb data Mexico · MX$1,098/night · 32.6%
- Monclova Airbnb data Mexico · MX$1,168/night · 29.7%
- Cholula de Rivadavia Airbnb data Mexico · MX$1,176/night · 29.7%
FAQ
San Luis Potosi Airbnb FAQ
How much do Airbnb hosts make in San Luis Potosi?
An active San Luis Potosi Airbnb grossed MX$88,025 on average in the 12 months to October 2025, according to AirROI's tracking of 49 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$13,300 or more in a typical month.
How much can I make on Airbnb in San Luis Potosi?
It depends most on the home's size, location and how it's run. The middle half of San Luis Potosi listings earn between MX$3,650 and MX$13,300 in a typical month, and the top tenth MX$20,800 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in San Luis Potosi?
Listings in San Luis Potosi were booked on 32% of available nights over the past year. That compares with 29% for the San Luis Potosí average. July was the busiest month.
How much does an Airbnb cost per night in San Luis Potosi?
The average booked night in San Luis Potosi cost MX$1,170 before fees. Half of listings charge between MX$565 and MX$1,195, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in San Luis Potosi?
None of the active San Luis Potosi listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in San Luis Potosi?
Yes, when it's run well. The average San Luis Potosi Airbnb grossed MX$88,025 in the 12 months to October 2025, in line with the San Luis Potosí average, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about MX$10,190 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in San Luis Potosi?
July paid best over the past year, at MX$12,800 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in San Luis Potosi?
San Luis Potosi stays were booked 11 days before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in San Luis Potosi?
Centro Historico, Tercera Grande and San Luis Potosí Industrial Park draw the most short-term rental interest in San Luis Potosi. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in San Luis Potosi?
AirROI counted 49 active Airbnb listings in San Luis Potosi as of October 2025. The closest tracked market is Villa de Pozos, 8 km away.
Method
About This Data
Figures on this page cover 49 active Airbnb listings in San Luis Potosi from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.