Colonial Oasis · Pool · 4BR · Rooftop · Garage Entire home · 4 bedrooms Rated 4.58 - Revenue
- MX$1.1M
- Occupancy
- 53.0%
- Daily rate
- MX$6,965
Airbnb market data · 202612 months to October 2026
The average Airbnb in Centro brought in MX$199,906 over the 12 months through October 2026, about 8% more than the Yucatán average of MX$184,687.
The short answer
Centro is priced below the Yucatán average. Listings averaged MX$1,717 a night, about 13% less than that average of MX$1,975, and were booked on 37% of available nights, close to its 35% occupancy.
Timing matters: in January, the best month, the average listing earned about 2.5 times as much as in October, the slowest.
With 54 active listings, Centro is the 17th-largest of 33 Yucatán markets AirROI tracks.
Browse the live Centro Airbnb market See Every Centro ListingRevenue
Gross bookings per Centro listing averaged MX$199,906 over the 12 months to October 2026 (Yucatán average: MX$184,687), before cleaning, platform and management costs and taxes.
The average Centro listing brought in MX$32,300 in January, its best month, and MX$13,100 in October, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 6.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 2.5 times what October did
Average revenue per active listing, by month, October 2025 to September 2026
The dashed line is the average of the months shown, MX$23,500.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
January 2026 led on revenue. Nightly rates peaked in April 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | MX$13,124 | 32.8% | MX$1,663 | MX$423 | 26 days | 3 nights |
| Nov 2025 | MX$14,364 | 40.4% | MX$1,690 | MX$479 | 32 days | 3.7 nights |
| Dec 2025 | MX$29,825 | 46.7% | MX$1,721 | MX$962 | 25 days | 5.4 nights |
| Jan 2026 | MX$32,340 | 49.5% | MX$1,718 | MX$1,043 | 34 days | 5.5 nights |
| Feb 2026 | MX$31,496 | 50.8% | MX$1,981 | MX$1,125 | 36 days | 6 nights |
| Mar 2026 | MX$30,035 | 41.8% | MX$2,034 | MX$969 | 24 days | 4.3 nights |
| Apr 2026 | MX$21,649 | 34.7% | MX$2,036 | MX$722 | 29 days | 4.1 nights |
| May 2026 | MX$25,212 | 36.2% | MX$1,830 | MX$813 | 23 days | 4.4 nights |
| Jun 2026 | MX$22,093 | 38.2% | MX$1,583 | MX$736 | 24 days | 5.1 nights |
| Jul 2026 | MX$27,947 | 39.6% | MX$1,563 | MX$902 | 29 days | 6.2 nights |
| Aug 2026 | MX$18,003 | 34.2% | MX$1,540 | MX$581 | 25 days | 3.3 nights |
| Sep 2026 | MX$15,828 | 32.0% | MX$1,462 | MX$528 | 21 days | 4.1 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Centro listing earns about MX$12,500 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Centro Airbnb took in MX$199,906 in the 12 months to October 2026, and run by its owner at everyday costs, about MX$11,500 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about MX$29,900 a month.
Cleaning it yourself keeps the MX$9,400 a year guests pay in cleaning fees, for about MX$12,300 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about MX$9,900 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | MX$190,506 | MX$489,100 |
| Cleaning fees guests pay5% of Centro bookings | MX$9,400 | MX$24,200 |
| Gross bookings | MX$199,906 | MX$513,300 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 94% of Centro listings on Simplified Pricing, 3% for the rest | −MX$29,600 | −MX$76,000 |
| Cleaning and laundryPaid for by the cleaning fee; MX$0 if you clean yourself | −MX$9,400 | −MX$24,200 |
| Utilities and internetAbout 5% of bookings | −MX$10,000 | −MX$25,700 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −MX$4,000 | −MX$10,300 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −MX$6,000 | −MX$15,400 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −MX$2,000 | −MX$2,000 |
| Permit and registrationWhere one is required | −MX$1,000 | −MX$1,000 |
| ManagementMX$0 when you run it; co-hosts charge from about 10% of nightly bookings | MX$0 | MX$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | MX$0 | MX$0 |
| Lodging taxesAdded to the guest's bill and passed on | MX$0 | MX$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −MX$62,000 | −MX$154,600 |
| Left for housing costs, then profit | MX$137,906about MX$11,500 a month | MX$358,700about MX$29,900 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Centro's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Centro home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about MX$42,800 a month, against MX$16,700 for the average one.
Occupancy
Centro listings were booked on 37% of the nights they were open over the past year, 2 percentage points above the Yucatán average (35%) and 4 points above the Mexico average (33%). Occupancy climbs to 51% in February and falls to 32% in September.
The busiest tenth of listings are booked about five times as often as the bottom quarter.
February was the busiest month in Centro, September the quietest
Share of open nights booked, by month, October 2025 to September 2026
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Centro, known as ADR (average daily rate), was MX$1,717 over the past year, about 13% below the Yucatán average of MX$1,975 and about 36% below the Mexico average of MX$2,675. Rates peak in March and April at about MX$2,035 and bottom out in September at about MX$1,460.
Prices span a wide range: the top 10% charge about 4.8 times the rate of the bottom quarter.
April rates ran 39% above September's
Average nightly rate (ADR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, MX$1,740.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Centro it averaged MX$713 over the past year, from about MX$423 in October to about MX$1,120 in February.
A small group of listings earns several times more per open night than the rest.
February RevPAR was about 2.7 times October's
Revenue per open night (RevPAR), by month, October 2025 to September 2026
The dashed line is the average of the months shown, MX$774. The 12-month RevPAR of MX$713 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Centro has two high seasons, July and December–March, which makes it a moderately seasonal market. Business is slowest from August to November.
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly, December–March | MX$30,300 | 46% | MX$1,803 |
| Shoulder seasonApril–June | MX$23,000 | 36% | MX$1,816 |
| Low seasonAugust–November | MX$15,300 | 35% | MX$1,589 |
Guests book Centro stays 26 days ahead on average (about four weeks). February stays are booked furthest out, about 36 days ahead, and September stays closest to arrival, about 21 days. A typical February booking is made in early January.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2025 to September 2026
The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 54 active listings in Centro display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Centro.
Neighborhoods
AirROI's area guide picks eight Centro neighborhoods that draw short-term rental guests, led by Centro Histórico, Santa Ana and Pasaje de la Revolución. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Centro Histórico | The heart of Merida, rich in colonial architecture and vibrant culture. Ideal for tourists seeking history and charm with easy access to local markets, restaurants, and attractions. | Plaza Grande, Museo Casa de Montejo, Paseo de Montejo, Catedral de Mérida, Mercado Lucas de Gálvez, Teatro Peón Contreras |
| Santa Ana | A trendy neighborhood known for its local dining options and artsy vibe. Perfect for travelers looking for a more local experience while still close to the city center. | Parque de Santa Ana, Casa de la Cultura, art galleries, local restaurants, Mercado de Santa Ana |
| Pasaje de la Revolución | A vibrant area famous for its street art and local crafts market. Attracts tourists interested in culture and local artisan goods. | Pasaje de la Revolución, artisan shops, street food, art installations, local music performances |
| San Sebastián | An emerging neighborhood with a mix of traditional and modern influences. Great for visitors looking for a quieter stay with access to local life. | Iglesia de San Sebastián, local cafes, craft shops, Paseo de las Ánimas, Plaza de San Sebastián |
| Santiago | A charming, residential neighborhood with beautiful parks and historic sites. Ideal for families and those seeking a peaceful retreat close to the action. | Parque de Santiago, Iglesia de Santiago, local dining, artisan markets, cultural events |
| Colonia Mexico | A lively area popular among young locals with its vibrant nightlife, dining, and arts scene. Attractive for young travelers and night owls. | Calle 62, bars and clubs, live music venues, local eateries, art galleries |
| Garcia Ginerés | A picturesque neighborhood with colonial houses and boulevards. Appeals to those who appreciate architecture and a relaxed environment. | Parque de las Américas, historic homes, Museum of Anthropology, cultural festivals, local parks |
| Itzimná | An upscale residential area known for its beautiful homes and tranquility, appealing to families and longer-term visitors seeking comfort and peace. | Parque Itzimná, local cafes, boutique shops, community events, proximity to restaurants |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Centro is a room-rental market as much as a whole-home one: private rooms account for 41% of listings, against 57% for entire homes. Houses are the most common property type at 56%, about 1.8 times the share of apartments and condos (31%).
Private rooms are a large share of supply
Centro Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 57.4% | 31 |
| Private room | 40.7% | 22 |
| Shared room | 1.9% | 1 |
Listings by property type
Centro Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 55.6% | 30 |
| Apartment/Condo | 31.5% | 17 |
| Hotel/Boutique | 9.3% | 5 |
| Cabin/Outdoor | 3.7% | 2 |
One-bedroom homes are the most common size in Centro (50% of entire homes), followed by two-bedroom homes (23%). Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Centro entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 50.0% | 15 |
| 2 bedrooms | 23.3% | 7 |
| 3 bedrooms | 23.3% | 7 |
| 4 bedrooms | 3.3% | 1 |
Most Centro listings are sized for couples and small families: 61% sleep four guests or fewer, and just 9% take eight or more. Shares are of the 33 listings with a guest capacity on file (61% of the market).
Centro listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 21.2% | 7 |
| 3 guests | 3.0% | 1 |
| 4 guests | 36.4% | 12 |
| 6 guests | 24.2% | 8 |
| 7 guests | 6.1% | 2 |
| 8+ guests | 9.1% | 3 |
Centro hosts set up an average of 2 beds per listing, close to one bed per bedroom. 54% of listings show their exact location on the listing map; the rest show an approximate area.
Pools are common in Centro: 57% of listings have one, and 72% offer self check-in.
Share of Centro listings with each common amenity
Guests
Centro splits its demand between home and abroad: 42% of guests who left reviews live outside Mexico, led by visitors from the United States and Canada. Guests speak a mix of languages: Spanish leads at 38%, followed by English and French.
58% of Centro guests are domestic
Where guests who left reviews live
Where Centro guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Mexico City | 10.3% |
| Mérida | 9.6% |
| Cancún | 3.6% |
| Monterrey | 2.9% |
Where Centro guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Mexico | 57.8% |
| United States | 17.9% |
| Canada | 4.2% |
| France | 4.0% |
| Germany | 3.3% |
Languages spoken by Centro guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 38.4% |
| English | 35.8% |
| French | 8.6% |
| German | 3.2% |
| Italian | 1.9% |
Centro Airbnbs average 4.74 stars, and 35% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and cleanliness is the lowest, at 4.74.
Communication scores highest in Centro; cleanliness is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.74 |
| Communication | 4.85 |
| Location | 4.76 |
| Check-in | 4.83 |
| Value | 4.75 |
Booking patterns
More than eight in ten Centro listings are open to guests more than 180 days a year, but only 19% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 30% of listings; blocked nights include any the host closes off.
Days a year Centro listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 53.7% | 29 |
| 181-270 days | 27.8% | 15 |
| 91-180 days | 16.7% | 9 |
| 31-90 days | 1.9% | 1 |
Days a year Centro listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.7% | 2 |
| 181-270 days | 14.8% | 8 |
| 91-180 days | 29.6% | 16 |
| 31-90 days | 29.6% | 16 |
| 1-30 days | 22.2% | 12 |
The average Centro booking lasts 4.6 nights, longest in July and shortest in October. Listings took about 20 bookings each over the year, some 1,070 in all. More than seven in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Centro
Average nights per booking, by month of stay
About nine in ten listings in Centro accept stays of one or two nights.
Minimum stay set by Centro listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Centro, used by 43% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: more than seven in ten listings offer Flexible or Moderate terms, against 15% on Firm or stricter ones.
Cancellation policies of Centro listings, from most to least flexible
Share of listings by the policy they use
Nearly six in ten Centro listings charge a cleaning fee. The typical fee is about MX$403. Spread over the average stay of 4.6 nights, that adds roughly MX$85 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Centro, a four-bedroom home, took in MX$1,110,000 over the past year, about 5.5 times the city's average of MX$200,000.
Colonial Oasis · Pool · 4BR · Rooftop · Garage Entire home · 4 bedrooms Rated 4.58
Restored house in downtown Mérida Entire home · 2 bedrooms Rated 4.96
Casa Tuch. Deluxe Retreat. Colonial. Mérida Center Entire home · 3 bedrooms Rated 4.90
House with 3 bedrooms, a pool, and close to the Malecón Entire home · 3 bedrooms Rated 4.97
Casa San Ángel Entire home · 3 bedrooms Rated 4.88
Luxury house in Santiago, Mérida Entire home · 3 bedrooms Rated 4.73 Fewer than 1% of Centro listings are classed as professionally managed, though 30% of listings have a co-host. Superhosts run four in ten listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 94% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 41 km, Chicxulub (41 km away, 71 listings) earned the most per listing, about 50% more than Centro. Temozón Norte was the busiest, booked on 40% of nights against 37% in Centro.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kanasín 3 km | 32 | MX$43,558 | MX$1,231 | 23% |
| Mérida 12 km | 5,121 | MX$181,867 | MX$1,644 | 39% |
| Cholul 13 km | 56 | MX$167,226 | MX$1,525 | 39% |
| Conkal 15 km | 58 | MX$125,104 | MX$1,707 | 32% |
| Temozón Norte 16 km | 81 | MX$183,128 | MX$1,732 | 40% |
| Chicxulub 41 km | 71 | MX$299,791 | MX$3,858 | 29% |
| Chicxulub Puerto 41 km | 304 | MX$224,970 | MX$3,903 | 28% |
| Progreso 41 km | 455 | MX$198,086 | MX$2,648 | 33% |
See all 33 Yucatán Airbnb markets
Markets elsewhere in Mexico with a similar nightly rate and occupancy to Centro:
FAQ
An active Centro Airbnb grossed MX$199,906 on average in the 12 months to October 2026, according to AirROI's tracking of 54 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in MX$32,200 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Centro listings earn between MX$5,150 and MX$32,200 in a typical month, and the top tenth MX$62,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Centro were booked on 37% of available nights over the past year. That compares with 35% for the Yucatán average. February was the busiest month.
The average booked night in Centro cost MX$1,717 before fees. Half of listings charge between MX$780 and MX$2,230, so bedroom count and location move the price more than the average suggests.
None of the active Centro listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Centro Airbnb grossed MX$199,906 in the 12 months to October 2026, 8% above the Yucatán average of MX$184,687. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, MX$137,906 a year (about MX$11,500 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about MX$29,900 a month. Check a specific home in the Airbnb estimator.
January paid best over the past year, at MX$32,300 per active listing, and October paid least. The month-by-month table above shows how rates and bookings each move.
Each night a Centro listing was open to book earned MX$713 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made MX$1,700 or more.
Centro stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Centro Airbnb stay lasted 4.6 nights over the past year. A listing took 20 reservations over the year on average.
Guests rate Centro Airbnbs 4.74 out of 5 on average. Guests score communication highest and cleanliness lowest.
Centro Histórico, Santa Ana and Pasaje de la Revolución draw the most short-term rental interest in Centro. The neighborhood guide explains what brings guests to each.
AirROI counted 54 active Airbnb listings in Centro as of October 2026. The closest tracked market is Kanasín, 3 km away.
In Centro, nearly six in ten listings add a cleaning fee, and the typical fee is about MX$403.
All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 1,070 Airbnb stays in Centro, Mexico in the 12 months to October 2026, which counts bookings and not tourists. See Mexico tourism statistics.
Method
Figures on this page cover 54 active Airbnb listings in Centro from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Mexican pesos at MX$17.5 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.