Centro, Yucatán Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Centro, Yucatán? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $6,335 per year — at a $76 nightly rate, 33.6% occupancy, and a $24 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 32 active listings, Centro is a micro-market where selective demand that rewards strong listing quality and pricing strategy.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Centro?
In Centro, the headline Airbnb metrics are $6,335 in average annual revenue,33.6% occupancy, $76 ADR, and $24 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Centro?
Understanding the monthly revenue variations for Airbnb listings in Centro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Centro is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Centro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,315+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,281 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $616 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Centro
What Is the Monthly Airbnb Occupancy Rate in Centro?
Maximize your bookings by understanding the Centro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Centro:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Centro
What Is the Average Airbnb Nightly Rate in Centro?
Effective short term rental pricing strategy in Centro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Centro typically peaks in March and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Centro
What Is the RevPAR for Airbnb in Centro?
RevPAR in Centro is currently $24. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $9 RevPAR.
- Typical properties (Median) generate $20 RevPAR.
- Strong performers (Top 25%) earn $31 RevPAR.
- Best-in-class (Top 10%) achieve $50 RevPAR.
Average Monthly RevPAR Trend in Centro
RevPAR Insights for Centro
- The average RevPAR in Centro is $24. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($50) and bottom 25% ($9) is $41, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jan and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Centro benchmarks. If your RevPAR falls below the median of $20, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $31+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Centro?
Centro's peak Airbnb season falls in January, December, February, while the softest stretch is April, May, June. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, February)
- Revenue averages $1,617 per month
- Occupancy rates average 47.8%
- Daily rates average $103
Shoulder Season
- Revenue averages $807 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $74
Low Season (April, May, June)
- Revenue drops to average $277 per month
- Occupancy decreases to average 15.5%
- Daily rates adjust to average $67
Seasonality Insights for Centro
- Airbnb seasonality in Centro is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Centro's highest earning potential, with monthly revenues climbing to $1,705, occupancy reaching 48.3%, and ADRs peaking at $116.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $0, occupancy could drop to 0.0%, and ADRs may adjust to $61.
- Lower occupancy paired with meaningful seasonality means hosts in Centro need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Centro, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Centro?
Low regulation and minimal registration activity in Centro, Yucatán, Mexico point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Centro to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Centro?
With a compact short-term rental market, Centro gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Merida, rich in colonial architecture and vibrant culture. Ideal for tourists seeking history and charm with easy access to local markets, restaurants, and attractions. | Plaza Grande, Museo Casa de Montejo, Paseo de Montejo, Catedral de Mérida, Mercado Lucas de Gálvez, Teatro Peón Contreras |
| Santa Ana | A trendy neighborhood known for its local dining options and artsy vibe. Perfect for travelers looking for a more local experience while still close to the city center. | Parque de Santa Ana, Casa de la Cultura, art galleries, local restaurants, Mercado de Santa Ana |
| Pasaje de la Revolución | A vibrant area famous for its street art and local crafts market. Attracts tourists interested in culture and local artisan goods. | Pasaje de la Revolución, artisan shops, street food, art installations, local music performances |
| San Sebastián | An emerging neighborhood with a mix of traditional and modern influences. Great for visitors looking for a quieter stay with access to local life. | Iglesia de San Sebastián, local cafes, craft shops, Paseo de las Ánimas, Plaza de San Sebastián |
| Santiago | A charming, residential neighborhood with beautiful parks and historic sites. Ideal for families and those seeking a peaceful retreat close to the action. | Parque de Santiago, Iglesia de Santiago, local dining, artisan markets, cultural events |
| Colonia Mexico | A lively area popular among young locals with its vibrant nightlife, dining, and arts scene. Attractive for young travelers and night owls. | Calle 62, bars and clubs, live music venues, local eateries, art galleries |
| Garcia Ginerés | A picturesque neighborhood with colonial houses and boulevards. Appeals to those who appreciate architecture and a relaxed environment. | Parque de las Américas, historic homes, Museum of Anthropology, cultural festivals, local parks |
| Itzimná | An upscale residential area known for its beautiful homes and tranquility, appealing to families and longer-term visitors seeking comfort and peace. | Parque Itzimná, local cafes, boutique shops, community events, proximity to restaurants |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Centro offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Centro?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Centro
- The Centro Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.4% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Centro, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Centro Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Centro
- The dominant room capacity in Centro is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 46.9% of the active Airbnb listings in Centro, indicating a high concentration in these sizes.
Centro Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Centro
- The most common guest capacity trend in Centro vacation rentals is listings accommodating 2 guests (15.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Centro STR market, accounting for 31.2% of listings.
- 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Centro.
- On average, properties in Centro are equipped to host 1.9 guests.
How Do Listings in Centro Compare on Quality?
Listing quality in Centro can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Centro
- At 23.3 photos per listing on average, Centro hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Centro averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Centro?
Amenity Prevalence
Amenity Insights for Centro
- Essential amenities in Centro that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Centro: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Centro to stay competitive.
Which Airbnb Amenities Boost Revenue in Centro?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Centro, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 46.9% | $10,183 | $2,940 | 246.4% |
Kitchen | 68.8% | $8,029 | $2,608 | 207.8% |
Wine glasses | 40.6% | $9,685 | $4,043 | 139.6% |
Pets allowed | 25.0% | $11,118 | $4,741 | 134.5% |
Hot water | 84.4% | $6,953 | $3,000 | 131.8% |
Essentials | 40.6% | $9,343 | $4,277 | 118.5% |
Shampoo | 50.0% | $8,579 | $4,091 | 109.7% |
Iron | 50.0% | $8,530 | $4,140 | 106.0% |
Oven | 25.0% | $10,316 | $5,008 | 106.0% |
Extra pillows and blankets | 34.4% | $9,483 | $4,686 | 102.4% |
Revenue Impact Insights for Centro
- Pool tops the revenue impact list with a 246.4% uplift — listings with this amenity earn $10,183 vs. $2,940 without it.
- Hot water — while widespread — still correlate with meaningful revenue gains, making it table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Centro STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Centro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCentro Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Centro
- The typical guest profile for Airbnb in Centro consists of primarily domestic travelers (71%), often arriving from nearby Mexico City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 70.5% of guests.
- Key international markets include Mexico (70.5%) and United States (11%).
- Top languages spoken are Spanish (40.9%) followed by English (37.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Mexico City and Cancún.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Centro?
Listings in Centro average 4.8 out of 5 overall, with about 24.6 reviews per active listing and 28.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Centro
- With an overall rating of 4.8, Centro listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.87), while Cleanliness (4.78) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Cleanliness — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.1% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Centro Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Centro
- The most common availability pattern in Centro falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Centro (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Centro?
Average Booking Lead Time by Month
Booking Lead Time Insights for Centro
- The overall average booking lead time for vacation rentals in Centro is 23 days.
- Guests book furthest in advance for stays during January (average 36 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Spring (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Centro.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 36 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Centro averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Centro?
Guests in Centro stay about 3.9 nights on average, generating roughly 651 reservations and 20.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Centro
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Centro
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 20.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in May (6.6 nights) and shorten in Jun (2.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Centro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
50% of total
2 Nights
5 listings
15.6% of total
30+ Nights
11 listings
34.4% of total
Key Insights
- The most prevalent minimum stay requirement in Centro is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.6%) of the Centro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (34.4%) caters to monthly stays (30+ nights) in Centro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Centro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Centro.
Centro Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.1% of total
Flexible
6 listings
18.8% of total
Moderate
19 listings
59.4% of total
Firm
5 listings
15.6% of total
Strict
1 listings
3.1% of total
Cancellation Policy Insights for Centro
- The prevailing Airbnb cancellation policy trend in Centro is Moderate, used by 59.4% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Centro may expect booking flexibility.
- Strict cancellation policies are quite rare (3.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 59.4% market standard in Centro.
- Using a Strict policy might deter some guests, as only 3.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Centro.
How Much Are Airbnb Cleaning Fees in Centro?
Cleaning fees in Centro are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Centro
- About 56.3% of Centro listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $14 is close to the median ($8), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 3.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Centro median of $8. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Centro Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Centrobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury house in Santiago, Mérida
Entire Place • 3 bedrooms
Casa Dianne
Entire Place • 1 bedroom
Best location - 4 blocks from P Montejo -swim lane
Entire Place • 3 bedrooms
Period mansion "Turtle Paradise" 2 bedrooms
Entire Place • 2 bedrooms
Jacuzzi | Pool | Top Location | Renovated House #1
Private Room • N/A
Maya Suite
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Centro?
Learn from the best! This table showcases top-performing Airbnb hosts in Centro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leo | 4 | $32,099 | 312 | 4.61/5.0 |
| Francisco Javer | 1 | $26,228 | 35 | 4.74/5.0 |
| Martin | 3 | $23,726 | 56 | 4.99/5.0 |
| Manuel Tamayo | 4 | $22,085 | 115 | 4.73/5.0 |
| Dianne | 1 | $16,507 | 25 | 4.76/5.0 |
| Marisol | 1 | $15,466 | 12 | 5.00/5.0 |
| Sheila | 8 | $15,276 | 52 | 4.77/5.0 |
| Paula | 1 | $14,391 | 6 | 5.00/5.0 |
| Merida | 1 | $11,352 | 51 | 4.67/5.0 |
| José | 1 | $6,146 | 43 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Centro.
Who Are the Airbnb Hosts in Centro?
Centro is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Centro
- With 62.5% Superhosts, Centro has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 87.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 46.9% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Centro averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Centro
These are the highest-grossing professional property management operations in Centro, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| DH Real Estate | 1 | $4,027 | $192 | 22.7% | 5.00/5 |
Management Company Insights for Centro
- The leading management company, DH Real Estate, operates 1 listings with $4,027 in gross revenue — a useful benchmark for what scale looks like in Centro.
- Top managers average 1 properties each, suggesting professional management in Centro still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Centro's Airbnb Market Compare to Nearby Cities?
How does the Centro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Chuburná, Centro has 4 percentage points lower occupancy and about $105 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Bruno | 19 | $2,019 | $274.52 | 31% |
| San Benito | 40 | $1,723 | $252.10 | 32% |
| Chuburná | 45 | $1,652 | $181.15 | 38% |
| Playa Uaymitun | 13 | $1,527 | $354.90 | 32% |
| Hunucmá | 102 | $1,384 | $191.80 | 32% |
| Dzemul | 14 | $1,335 | $206.60 | 26% |
| Chicxulub | 90 | $1,235 | $194.19 | 31% |
| Chuburná Puerto | 58 | $1,072 | $133.44 | 33% |
| Chicxulub Puerto | 275 | $1,071 | $200.02 | 30% |
| San Crisanto | 39 | $1,012 | $147.37 | 25% |
Frequently Asked Questions About Airbnb in Centro
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Centro.
How much do Airbnb hosts make in Centro?
Centro hosts earn about $6,335 per year on average, with an average nightly rate of $76 and RevPAR of $24. Those figures describe the typical revenue environment for active listings in Centro, Yucatán, not the ceiling for the best operators. Source: AirROI 2026 data, Centro market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Centro?
The average Airbnb occupancy rate in Centro is 33.6%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Centro?
Listings in Centro average $76 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Centro?
Centro currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Centro?
AirROI currently classifies the short-term rental regulation level in Centro as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Centro?
RevPAR in Centro is about $24. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Centro?
Occupancy of 33.6% means Centro is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $6,335, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Centro?
The average booking lead time in Centro is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Centro?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Centro include Centro Histórico, Santa Ana, Pasaje de la Revolución. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Centro?
private_room listings make up 59.4% of the active supply in Centro. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Centro compare to nearby Airbnb markets?
Among neighboring markets, San Bruno posts $24,228 in average annual revenue with 31.3% occupancy, compared to Centro's $6,335 and 33.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Centro?
The average Airbnb stay length in Centro is about 3.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Centro?
Airbnb listings in Centro average 4.8 out of 5 overall. About 28.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Centro?
Pool and Kitchen are among the strongest revenue-linked amenities in Centro. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Centro?
Yes. About 56.3% of active Airbnb listings in Centro charge a cleaning fee, and the average fee is $14. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Centro?
A 62.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.