River House 97 Entire home · 2 bedrooms Rated 4.94 - Revenue
- €28,136
- Occupancy
- 67.5%
- Daily rate
- €122
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ada Bojana brought in €7,733 over the 12 months through September 2026, about 73% more than the Ulcinj Municipality average of €4,468.
The short answer
Rates in Ada Bojana run ahead of the Ulcinj Municipality average, with bookings close to it. Listings averaged €163 a night and were booked on 31% of available nights, against €93 and 33% for the Ulcinj Municipality average.
Timing matters: in August, usually the best month, the average listing earns about 4.1 times as much as in April, usually the slowest. With only 32 active listings, a few bookings can reorder the months.
With 32 active listings, Ada Bojana is the seventh-largest of 7 Ulcinj Municipality markets AirROI tracks.
Browse the live Ada Bojana Airbnb market See Every Ada Bojana ListingRevenue
Gross bookings per Ada Bojana listing averaged €7,733 over the 12 months to September 2026 (Ulcinj Municipality average: €4,468), before cleaning, platform and management costs and taxes.
In a typical year, the average Ada Bojana listing brings in €3,070 in August, its best month, and €745 in April, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.2 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 4.1 times what April does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €1,600. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue and bookings; nightly rates peaked in July 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €863 | 21.9% | €153 | €29 | 40 days | 2.8 nights |
| Oct 2025 | €1,586 | 40.9% | €147 | €51 | 37 days | 4 nights |
| Nov 2025 | – | – | €145 | – | – | – |
| Dec 2025 | €109 | 3.2% | €148 | €4 | 1 day | 1 night |
| Jan 2026 | – | – | €148 | – | – | – |
| Feb 2026 | €980 | 30.4% | €146 | €35 | 28 days | 25 nights |
| Mar 2026 | €1,491 | 27.4% | €148 | €48 | 27 days | 7 nights |
| Apr 2026 | €433 | 10.5% | €151 | €14 | 39 days | 3.8 nights |
| May 2026 | €1,013 | 18.1% | €172 | €33 | 52 days | 4.4 nights |
| Jun 2026 | €2,223 | 36.5% | €182 | €74 | 40 days | 5.3 nights |
| Jul 2026 | €3,158 | 46.9% | €198 | €102 | 58 days | 6.8 nights |
| Aug 2026 | €3,223 | 50.1% | €198 | €104 | 77 days | 4.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Ada Bojana listing earns about €1,170 a month, but one property can land well above or below that. The Airbnb profit calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Ada Bojana Airbnb took in €7,733 in the 12 months to September 2026, and run by its owner at everyday costs, about €490 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €920 a month.
Cleaning it yourself keeps the €200 a year guests pay in cleaning fees, for about €510 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about €430 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €7,533 | €13,920 |
| Cleaning fees guests pay3% of Ada Bojana bookings | €200 | €370 |
| Gross bookings | €7,733 | €14,290 |
| Running costs | ||
| Airbnb's feeAbout 9%: 15.5% for the 50% of Ada Bojana listings on Simplified Pricing, 3% for the rest | −€720 | −€1,320 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€200 | −€370 |
| Utilities and internetAbout 5% of bookings | −€390 | −€710 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€150 | −€290 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€230 | −€430 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€80 | −€80 |
| Permit and registrationWhere one is required | −€40 | −€40 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −€1,810 | −€3,240 |
| Left for housing costs, then profit | €5,923about €490 a month | €11,050about €920 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ada Bojana's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ada Bojana home, with its price, its mortgage or rent and your own costs, use the Airbnb income calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,190 a month, against €640 for the average one.
Occupancy
Ada Bojana listings were booked on 31% of the nights they were open over the past year, 2 percentage points below the Ulcinj Municipality average (33%) and 7 points below the Montenegro average (38%). In a typical year, occupancy swings from 17% in May to 49% in August.
The busiest tenth of listings are booked about 4.5 times as often as the bottom quarter.
August is usually the busiest month in Ada Bojana, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Ada Bojana, known as ADR (average daily rate), was €163 over the past year, about 75% above the Ulcinj Municipality average of €93 and about 55% above the Montenegro average of €105. In a typical year, rates peak in July and August at about €180 and bottom out in November and December at about €130.
The top 10% charge about twice the rate of the bottom quarter.
August rates run 38% above December's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €153. The 12-month ADR of €163 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ada Bojana it averaged €56 over the past year, from about €25 in a typical April to about €99 in a typical August.
Per open night, by tier:
August RevPAR is about four times April's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €52. The 12-month RevPAR of €56 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 32 active listings, the monthly pattern in Ada Bojana is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in April.
Average revenue by month in Ada Bojana
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €1,640.
| Month | Revenue per listing |
|---|---|
| January | €1,730 |
| February | €980 |
| March | €1,500 |
| April | €745 |
| May | €927 |
| June | €1,940 |
| July | €2,600 |
| August | €3,070 |
| September | €1,930 |
| October | €1,670 |
| November | €1,590 |
| December | €1,010 |
Guests book Ada Bojana stays 51 days ahead on average (about seven weeks). November stays are booked furthest out, about 71 days ahead, and December stays closest to arrival, about 1 days. A typical November booking is made in early September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 32 active listings in Ada Bojana display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ada Bojana.
Neighborhoods
AirROI's area guide picks eight Ada Bojana neighborhoods that draw short-term rental guests, led by Ada Bojana Beach, Velika Plaža and Ulcinj Old Town. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ada Bojana Beach | A beautiful natural beach known for its stunning sunsets and relaxed atmosphere. Ideal for tourists looking to unwind and enjoy a serene location with direct access to the beach. | Ada Bojana River, Beach Bars, Water Sports, Local Seafood Restaurants, Kitesurfing Spot |
| Velika Plaža | Famous for its long sandy beach, Velika Plaža is a perfect spot for sunbathers and water activities. A popular choice for families and tourists looking for leisure. | Sailing and Kiteboarding, Beach Clubs, Restaurant Row, Natural Landscapes, Sunset Views |
| Ulcinj Old Town | Rich in history and culture, Ulcinj Old Town offers a glimpse of Montenegro's past with its beautiful architecture and narrow winding streets. Great for tourists interested in culture and history. | Old Castle, Museum of Ulcinj, St Nicholas Church, Cobbled Streets, Local Markets |
| Café Bar Scene | This area is popular for its vibrant café culture and nightlife, attracting younger travelers and those looking to socialize and enjoy local drinks. | Beach Bars, Live Music Venues, Nightclubs, Cocktail Lounges |
| Tropicana Beach | Known for its lively atmosphere, Tropicana Beach is often frequented by party-goers and groups seeking a fun day at the beach with music and entertainment. | Beach Parties, Water Sports, Sunbeds and Loungers, Barbecue Areas |
| Shkodra | A nearby city perfect for day trips, offering cultural experiences and beautiful landscapes. Great for tourists wanting to explore beyond the beaches. | Shkodra Castle, Buna River, Cultural Museums, Local Crafts, Scenic Views |
| Lakes and Natural Parks | Natural parks surrounding Ada Bojana provide opportunities for hiking, bird watching, and enjoying nature, attracting eco-tourists and nature lovers. | Lake Skadar, Birdwatching Tours, Nature Trails, Picnic Areas |
| Wellness Resorts | With a focus on wellness and relaxation, this area offers resorts and spas that appeal to health-conscious travelers seeking relaxation and rejuvenation. | Spa Treatments, Yoga Retreats, Holistic Healing Centers, Natural Therapy |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Ada Bojana is an entire home: 97% of listings, with private rooms at 3%. Houses are the most common property type at 53%, ahead of cabins and other outdoor stays (41%).
Nearly all listings rent the whole place
Ada Bojana Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 96.9% | 31 |
| Private room | 3.1% | 1 |
Listings by property type
Ada Bojana Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 53.1% | 17 |
| Cabin/Outdoor | 40.6% | 13 |
| Hotel/Boutique | 3.1% | 1 |
| Apartment/Condo | 3.1% | 1 |
Two-bedroom homes are the most common size in Ada Bojana (60% of entire homes), followed by one-bedroom homes (20%). Shares are of the 30 entire homes that give a bedroom count; rented rooms are left out.
Ada Bojana entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 20.0% | 6 |
| 2 bedrooms | 60.0% | 18 |
| 3 bedrooms | 16.7% | 5 |
| 4 bedrooms | 3.3% | 1 |
The most common capacity in Ada Bojana is four guests (29% of listings), and 58% of listings sleep six or more.
Ada Bojana listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 3 guests | 3.2% | 1 |
| 4 guests | 29.0% | 9 |
| 5 guests | 9.7% | 3 |
| 6 guests | 19.4% | 6 |
| 7 guests | 19.4% | 6 |
| 8+ guests | 19.4% | 6 |
Ada Bojana hosts set up an average of 3.6 beds per listing, roughly two for every bedroom. Only 44% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in Ada Bojana: 50% of listings offer it, and 81% have an outdoor dining area.
Share of Ada Bojana listings with each common amenity
Guests
Ada Bojana runs on foreign visitors: 92% of guests who left reviews live outside Montenegro. Germany leads with 29% of reviewers, ahead of the United States at 13%. Guests speak a mix of languages: English leads at 42%, followed by German and French.
92% of Ada Bojana guests come from abroad
Where guests who left reviews live
Where Ada Bojana guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Hamburg | 6.9% |
| New York | 6.9% |
| Paris | 3.4% |
| Belgrade | 3.4% |
Where Ada Bojana guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Germany | 29.0% |
| United States | 12.9% |
| France | 11.3% |
| United Kingdom | 9.7% |
| Montenegro | 8.1% |
Languages spoken by Ada Bojana guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 41.6% |
| German | 18.0% |
| French | 6.7% |
| Serbian | 6.7% |
| Spanish | 5.6% |
Ada Bojana Airbnbs average 4.77 stars, and 25% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.65, against 4.90 for host communication.
Communication scores highest in Ada Bojana; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.78 |
| Cleanliness | 4.70 |
| Communication | 4.90 |
| Location | 4.89 |
| Check-in | 4.87 |
| Value | 4.65 |
Booking patterns
Nearly all Ada Bojana listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 53% of listings; blocked nights include any the host closes off.
Days a year Ada Bojana listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 93.8% | 30 |
| 181-270 days | 3.1% | 1 |
| 91-180 days | 3.1% | 1 |
Days a year Ada Bojana listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 3.1% | 1 |
| 91-180 days | 3.1% | 1 |
| 31-90 days | 40.6% | 13 |
| 1-30 days | 53.1% | 17 |
The average Ada Bojana booking lasts 5.3 nights, longest in February and shortest in December. Listings took about 9 bookings each over the year. 54% of listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Ada Bojana
Average nights per booking, by month of stay
Two-year average by calendar month.
56% of listings in Ada Bojana accept stays of one or two nights.
Minimum stay set by Ada Bojana listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in Ada Bojana, used by 41% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: more than half of listings offer Flexible or Moderate terms, against 38% on Firm or stricter ones.
Cancellation policies of Ada Bojana listings, from most to least flexible
Share of listings by the policy they use
About six in ten Ada Bojana listings charge a cleaning fee. The typical fee is €9, but a minority of much higher fees lifts the average to €19, so the median is the better guide. Spread over the average stay of 5.3 nights, that adds roughly €2 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in Ada Bojana, a two-bedroom unit, took in €28,100 over the past year, about 3.6 times the city's average of €7,730. Five of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
River House 97 Entire home · 2 bedrooms Rated 4.94
House with Jacuzzi 100m from beach Entire home · 2 bedrooms Rated 4.71
Coco House - Entire House Entire home · 4 bedrooms Rated 4.88
Modern river house with sea view II Entire home · 2 bedrooms Rated 4.89
Coco House - Upper Floor Entire home · 2 bedrooms Rated 4.86
Welcome to Family Cabin Entire home · 2 bedrooms Rated 4.94 Fewer than 1% of Ada Bojana listings are classed as professionally managed, though 28% of listings have a co-host. Only 22% of listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 50% of listings.
Nearby markets
Ada Bojana out-earns every one of the eight nearby markets in the table, all within 23 km; the best of them, Gornji Štoj - Shtoji i Epërm, averaged about 10% less per listing. Kruče - Kërruçi was the busiest, booked on 39% of nights against 31% in Ada Bojana.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Gornji Štoj - Shtoji i Epërm 1 km | 76 | €6,972 | €136 | 30% |
| Velipojë Albania · 6 km | 68 | €4,041 | €92 | 33% |
| Donji Štoj - Shtoji i Poshtëm 6 km | 54 | €2,644 | €86 | 29% |
| Ulcinj - Ulqin 13 km | 352 | €3,889 | €78 | 32% |
| Shëngjin Albania · 21 km | 62 | €2,112 | €61 | 31% |
| Lezhë Municipality Albania · 22 km | 143 | €3,020 | €72 | 29% |
| Kruče - Kërruçi 22 km | 37 | €6,515 | €119 | 39% |
| Kunje 23 km | 181 | €6,154 | €116 | 32% |
Markets elsewhere in Montenegro with a similar nightly rate and occupancy to Ada Bojana:
FAQ
An active Ada Bojana Airbnb grossed €7,733 on average in the 12 months to September 2026, according to AirROI's tracking of 32 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,150 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ada Bojana listings earn between €665 and €2,150 in a typical month, and the top tenth €2,680 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Ada Bojana were booked on 31% of available nights over the past year. That compares with 33% for the Ulcinj Municipality average. August is usually the busiest month.
The average booked night in Ada Bojana cost €163 before fees. Half of listings charge between €120 and €185, so bedroom count and location move the price more than the average suggests.
None of the active Ada Bojana listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ada Bojana Airbnb grossed €7,733 in the 12 months to September 2026, 73% above the Ulcinj Municipality average of €4,468. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €5,923 a year (about €490 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €920 a month. Check a specific home in the Airbnb estimator.
August usually pays best, averaging €3,070 per active listing over the past two years, and April usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ada Bojana listing was open to book earned €56 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €96 or more.
Ada Bojana stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ada Bojana Airbnb stay lasted 5.3 nights over the past year. A listing took 9 reservations over the year on average.
Guests rate Ada Bojana Airbnbs 4.77 out of 5 on average. Guests score communication highest and value lowest.
Ada Bojana Beach, Velika Plaža and Ulcinj Old Town draw the most short-term rental interest in Ada Bojana. The neighborhood guide explains what brings guests to each.
AirROI counted 32 active Airbnb listings in Ada Bojana as of September 2026. The closest tracked market is Gornji Štoj - Shtoji i Epërm, 1 km away.
In Ada Bojana, about six in ten listings add a cleaning fee. The median fee is €9, but a minority of much higher fees lifts the average to €19, so the median is the better guide.
Method
Figures on this page cover 32 active Airbnb listings in Ada Bojana from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.