Santa Bárbara, Azores Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Santa Bárbara, Azores? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $19,880 per year — at a $168 nightly rate, 43.5% occupancy, and a $81 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 32 active listings, Santa Bárbara is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 39.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 81% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Bárbara?
In Santa Bárbara, the headline Airbnb metrics are $19,880 in average annual revenue,43.5% occupancy, $168 ADR, and $81 in RevPAR, and guests book about 71 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Bárbara?
Understanding the monthly revenue variations for Airbnb listings in Santa Bárbara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Bárbara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Bárbara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,143, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Bárbara
What Is the Monthly Airbnb Occupancy Rate in Santa Bárbara?
Maximize your bookings by understanding the Santa Bárbara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Bárbara:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Bárbara
What Is the Average Airbnb Nightly Rate in Santa Bárbara?
Effective short term rental pricing strategy in Santa Bárbara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Bárbara typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $135 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Santa Bárbara
What Is the RevPAR for Airbnb in Santa Bárbara?
RevPAR in Santa Bárbara is currently $81. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $46 RevPAR.
- Typical properties (Median) generate $71 RevPAR.
- Strong performers (Top 25%) earn $93 RevPAR.
- Best-in-class (Top 10%) achieve $148 RevPAR.
Average Monthly RevPAR Trend in Santa Bárbara
RevPAR Insights for Santa Bárbara
- The average RevPAR in Santa Bárbara is $81. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($148) and bottom 25% ($46) is $102, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Bárbara benchmarks. If your RevPAR falls below the median of $71, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $93+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Bárbara?
Santa Bárbara's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $4,546 per month
- Occupancy rates average 71.8%
- Daily rates average $188
Shoulder Season
- Revenue averages $1,425 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $437 per month
- Occupancy decreases to average 16.3%
- Daily rates adjust to average $151
Seasonality Insights for Santa Bárbara
- Airbnb seasonality in Santa Bárbara is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Bárbara's highest earning potential, with monthly revenues climbing to $5,420, occupancy reaching 80.1%, and ADRs peaking at $196.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $394, occupancy could drop to 15.4%, and ADRs may adjust to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Bárbara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Santa Bárbara, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Bárbara, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Bárbara?
Yes, Santa Bárbara, Azores, Portugal enforces high STR regulations and 81% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Bárbara to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 81% licensed listings)
What Are the Best Neighborhoods for Airbnb in Santa Bárbara?
With a compact short-term rental market, Santa Bárbara gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| São Miguel Island | Known for its stunning landscapes, volcanic lakes, and rich culture. A popular choice for those seeking natural beauty and outdoor activities, making it ideal for tourists and nature lovers. | Sete Cidades, Lagoa do Fogo, Furnas hot springs, Ponta Delgada, Tea plantations, Whale watching tours |
| Pico Island | Famed for its dramatic mountain, stunning vineyards, and beautiful coastline. Attracts outdoor enthusiasts and wine lovers looking for a tranquil escape. | Mount Pico, Pico Island Vineyards, Whale watching, Lajes do Pico, Aipo Bay, Caves of São Vicente |
| Faial Island | Known for its harbor, stunning volcanic landscapes, and the famous Capelinhos Volcano. It's a great spot for sailing, hiking, and enjoying the unique local culture. | Horta Marina, Capelinhos Volcano, Pico da Esperança, Peter's Café, Faial Nature Park |
| Santa Maria Island | Boasts beautiful sandy beaches and a warm climate, making it perfect for beachgoers and families. It offers a more laid-back atmosphere. | Praia Formosa, Barbados Beach, Vila do Porto, Whale watching, Dona Nita's House, The English Cemetery |
| São Jorge Island | Known for its stunning cliffs and fajãs, attracting hikers and nature enthusiasts. Perfect for those looking to explore Azorean landscapes. | Fajã da Caldeira de Santo Cristo, Canyoning in São Jorge, Riviera de São Jorge, Gastronomy tours, Hiking trails |
| Terceira Island | Rich in history and culture, with beautiful landscapes and vibrant towns. Ideal for tourists interested in both nature and historical experiences. | Angra do Heroísmo, Algar do Carvão, Biscoitos natural swimming pools, Terceira Island beaches, Cultural festivals |
| Graciosa Island | A lesser-known gem with beautiful landscapes and tranquility. Perfect for travelers seeking peace and natural beauty. | Graciosa's windmills, Furna do Enxofre, Casa da Reliquias, Cais da Graciosa, Gastronomy tours |
| Flores Island | Famous for its stunning waterfalls, lush greenery, and rugged coastline. Ideal for nature lovers and those looking to experience unspoiled beauty. | Cascata do Poço do Bacalhau, Lagoa Funda, Fajãs de Flores, Faja Grande, Hiking trails and viewpoints |
Because Santa Bárbara has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Santa Bárbara?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Bárbara
- The Santa Bárbara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Bárbara, House properties are the most common (59.4%), reflecting the local real estate landscape.
- Houses represent a significant 59.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.
Santa Bárbara Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Bárbara
- The dominant room capacity in Santa Bárbara is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.3% of the active Airbnb listings in Santa Bárbara, indicating a high concentration in these sizes.
Santa Bárbara Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Bárbara
- The most common guest capacity trend in Santa Bárbara vacation rentals is listings accommodating 2 guests (37.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Bárbara STR market, accounting for 59.4% of listings.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Bárbara.
- On average, properties in Santa Bárbara are equipped to host 3.5 guests.
How Do Listings in Santa Bárbara Compare on Quality?
Listing quality in Santa Bárbara can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Santa Bárbara
- At 25.7 photos per listing on average, Santa Bárbara hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 50.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Santa Bárbara averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Santa Bárbara?
Amenity Prevalence
Amenity Insights for Santa Bárbara
- Essential amenities in Santa Bárbara that guests expect include: TV, Wifi, Hair dryer, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Cooking basics, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Bárbara: TV, Wifi, Hair dryer, Kitchen.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Dishes and silverware or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Bárbara to stay competitive.
Which Airbnb Amenities Boost Revenue in Santa Bárbara?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Santa Bárbara, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Bidet | 31.3% | $25,297 | $17,418 | 45.2% |
Ethernet connection | 15.6% | $26,875 | $18,585 | 44.6% |
Air conditioning | 65.6% | $21,905 | $16,015 | 36.8% |
Conditioner | 21.9% | $25,167 | $18,400 | 36.8% |
Dishwasher | 28.1% | $23,521 | $18,456 | 27.4% |
Beach access | 25.0% | $23,185 | $18,779 | 23.5% |
Private entrance | 56.3% | $21,639 | $17,619 | 22.8% |
Shampoo | 75.0% | $20,839 | $17,006 | 22.5% |
Baking sheet | 15.6% | $22,983 | $19,306 | 19.1% |
Heating | 25.0% | $22,254 | $19,089 | 16.6% |
Revenue Impact Insights for Santa Bárbara
- Bidet tops the revenue impact list with a 45.2% uplift — listings with this amenity earn $25,297 vs. $17,418 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Santa Bárbara STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Bárbara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Bárbara Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Bárbara
- The typical guest profile for Airbnb in Santa Bárbara consists of predominantly international visitors (96%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 4.1% of guests.
- Key international markets include Germany (21.1%) and United States (19.5%).
- Top languages spoken are English (37.3%) followed by French (21.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Santa Bárbara?
Listings in Santa Bárbara average 4.86 out of 5 overall, with about 34 reviews per active listing and 34.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Santa Bárbara
- With an overall rating of 4.86, Santa Bárbara listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.93), while Value (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 34.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Santa Bárbara Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Bárbara
- The most common availability pattern in Santa Bárbara falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Bárbara (53.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Santa Bárbara?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Bárbara
- The overall average booking lead time for vacation rentals in Santa Bárbara is 71 days.
- Guests book furthest in advance for stays during August (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Santa Bárbara.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Santa Bárbara averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Santa Bárbara?
Guests in Santa Bárbara stay about 5.1 nights on average, generating roughly 681 reservations and 21.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Santa Bárbara
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Santa Bárbara
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.3 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jul (8.1 nights) and shorten in Jan (2.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Santa Bárbara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.3% of total
2 Nights
9 listings
28.1% of total
3 Nights
5 listings
15.6% of total
4-6 Nights
3 listings
9.4% of total
30+ Nights
13 listings
40.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Bárbara is 30+ Nights, adopted by 40.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.6%) caters to monthly stays (30+ nights) in Santa Bárbara, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.6% of Santa Bárbara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Bárbara.
Santa Bárbara Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
3.1% of total
Flexible
5 listings
15.6% of total
Moderate
10 listings
31.3% of total
Firm
11 listings
34.4% of total
Strict
5 listings
15.6% of total
Cancellation Policy Insights for Santa Bárbara
- The prevailing Airbnb cancellation policy trend in Santa Bárbara is Firm, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (46.9%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.4% market standard in Santa Bárbara.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Bárbara.
How Much Are Airbnb Cleaning Fees in Santa Bárbara?
Cleaning fees in Santa Bárbara are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Santa Bárbara
- About 40.6% of Santa Bárbara listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $65 is close to the median ($46), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 4.7% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Santa Bárbara median of $46. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Santa Bárbara Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Bárbarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magalhães House
Entire Place • 4 bedrooms
"Casa da Amora," Santa Maria Island, Azores
Entire Place • 1 bedroom
"Casa da Ponta Negra", Santa Maria Island, Azores
Entire Place • 2 bedrooms
Santa Bárbara Sunset 27 C
Entire Place • 2 bedrooms
"Casa do Mar", Santa Maria Island, Azores
Entire Place • N/A
Santa Bárbara Mountain 27 A
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Bárbara?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Bárbara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pico | 5 | $99,148 | 159 | 4.90/5.0 |
| LUZZ Me | 5 | $79,281 | 126 | 4.73/5.0 |
| Vigia | 2 | $68,991 | 79 | 4.97/5.0 |
| Azores Five Project | 1 | $47,875 | 4 | 4.75/5.0 |
| João | 2 | $38,735 | 213 | 4.87/5.0 |
| Paulo | 1 | $35,721 | 11 | 5.00/5.0 |
| João | 1 | $33,871 | 60 | 4.90/5.0 |
| Santa Bárbara Mountain | 1 | $30,718 | 50 | 4.78/5.0 |
| Sílvia | 1 | $30,311 | 48 | 4.77/5.0 |
| Luis | 2 | $29,312 | 18 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Bárbara.
Who Are the Airbnb Hosts in Santa Bárbara?
Santa Bárbara is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Santa Bárbara
- With 56.3% Superhosts, Santa Bárbara has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.1% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 6.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 25.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Santa Bárbara averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Santa Bárbara
These are the highest-grossing professional property management operations in Santa Bárbara, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Holidu | 1 | $21,800 | $333 | 19.4% | 5.00/5 |
Management Company Insights for Santa Bárbara
- The leading management company, Holidu, operates 1 listings with $21,800 in gross revenue — a useful benchmark for what scale looks like in Santa Bárbara.
- Top managers average 1 properties each, suggesting professional management in Santa Bárbara still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 5/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 3.1% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Santa Bárbara's Airbnb Market Compare to Nearby Cities?
How does the Santa Bárbara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Ribeira Grande (Matriz), Santa Bárbara has 17 percentage points lower occupancy and about $7 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Calhetas | 15 | $3,406 | $244.59 | 59% |
| Água de Pau | 38 | $2,907 | $238.37 | 56% |
| São Roque | 11 | $2,881 | $282.35 | 51% |
| Porto Judeu | 21 | $2,807 | $308.57 | 46% |
| Lagoa (Nossa Senhora do Rosário) | 74 | $2,742 | $201.57 | 57% |
| Lagoa (Santa Cruz) | 37 | $2,501 | $201.20 | 55% |
| Ribeira Grande (Matriz) | 49 | $2,487 | $161.29 | 60% |
| Santo António de Nordestinho | 13 | $2,384 | $141.76 | 58% |
| Porto Formoso | 34 | $2,365 | $181.17 | 60% |
| Ribeira Seca | 26 | $2,287 | $161.61 | 57% |
Frequently Asked Questions About Airbnb in Santa Bárbara
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Bárbara.
How much do Airbnb hosts make in Santa Bárbara?
Santa Bárbara hosts earn about $19,880 per year on average, with an average nightly rate of $168 and RevPAR of $81. Those figures describe the typical revenue environment for active listings in Santa Bárbara, Azores, not the ceiling for the best operators. Source: AirROI 2026 data, Santa Bárbara market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Santa Bárbara?
The average Airbnb occupancy rate in Santa Bárbara is 43.5%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Bárbara?
Listings in Santa Bárbara average $168 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Bárbara?
Santa Bárbara currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Bárbara?
AirROI currently classifies the short-term rental regulation level in Santa Bárbara as High. The dataset also shows about 81.3% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Bárbara?
RevPAR in Santa Bárbara is about $81. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Bárbara?
At 43.5% occupancy, Santa Bárbara can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $19,880, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Bárbara?
The average booking lead time in Santa Bárbara is about 71 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Bárbara?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Bárbara include São Miguel Island, Pico Island, Faial Island. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Bárbara?
entire_home listings make up 96.9% of the active supply in Santa Bárbara. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Bárbara compare to nearby Airbnb markets?
Among neighboring markets, Calhetas posts $40,873 in average annual revenue with 58.9% occupancy, compared to Santa Bárbara's $19,880 and 43.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Santa Bárbara?
The average Airbnb stay length in Santa Bárbara is about 5.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Santa Bárbara?
Airbnb listings in Santa Bárbara average 4.86 out of 5 overall. About 34.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Santa Bárbara?
Bidet and Ethernet connection are among the strongest revenue-linked amenities in Santa Bárbara. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Santa Bárbara?
Yes. About 40.6% of active Airbnb listings in Santa Bárbara charge a cleaning fee, and the average fee is $65. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Santa Bárbara?
A 56.3% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.